Texas Planning 2011 OFF

8/7/2019 Texas Planning 2011 OFF

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1Spec¶s I Texas

Agenda

The ONEHOPE Difference

Varietals & What They Stand For

Marketing Support

National Growth

Unique Programs & Tools

Discussion



One team of 8 friends and high performers that met at Gallo Wine Company with a common vision.

Inspired by a close friend affected by blood cancer at the age of 23

Each in their mid to late 20¶s, determined to make a difference.

Built from scratch by the 8 above out of two of the founder¶s apartment

Brandon Hall I Kristen Shroyer I Alyse Gome I Jake Klober danz I Tom Leahy I Tiffany Goodman I Sarah Gora I Blake Petty

ONETEAM



ONE VISION

50% of ONEHOP E¶s profits are donated to partner charities that

support a variety of different causes.

Our Mission:

To create a quality wine at a great value to the consumer To create a global brand using the viral power of Cause

Branding



CAUSE BR ANDING

of the U.S. population, particularly women, prefer to do business with socially responsiblecompanies and will recommend a brand if it supports a good cause.*

*Cited by Boston brand- strategy firm C Cited by Boston brand- strategy firm Cone onehttp://marketingtowomenonline.typepad

**F enton, CSR Newswire 11/17/2008

of consumers will consider switching to another company if it's aligned with a cause.*

of consumers say they are not as price sensitive if they know there is a cause behind

their purchase.

When you stand for something greater than just the bottomline« People Stand with you



WINEMAKER

All ONEHOPE Wine is produced at the FOLIO Wine Studio in NapaCo-Created in Partnership with Rob Mondavi Jr .

Mentored and advised by Michael Mondavi



ONEHOPECOLLECTION

AIDS I Troops I Brest Cancer I Autism I Environment I Children's Hospitals

We DonateH ALF Our Profits To Charity



7

NEWS WORTHY



ONEHOPE EVENTS

Austin City Limits Music Festival 2010

Sundance Film Festival Oscar Pre-Partiesí Sony Music Oscar Dinner íOK! Magazine¶s Pre-Party

British American Film & Television Award¶s

Grammys OUTFEST Film Festival 2010 Red Cross National Fundraiser Holly Rod Foundation Black Card Circle Foundation

Local 2011 Targets:

A Gathering of Champions

Houston Children¶s Charity 4-30-11

25 0 Events Participated in 2010



ONEHOPE ONLINE MARKETING

.COM

MyONEHOPE.COMEstimated Launch: February, 2011

New Website:Leader in the IndustryFacebook: Over 16,000 fansTwitter : Over 9,000 followers



CURRENTDISTRIBUTION

Souther n Wine & Spirits



Regional Retail Outlets: Major Hotels:

NOTABLEPARTNERS

Restaurants:

Airlines:



0

NationalOn PremiseMastro's

All National

Locations

Westin

San FranciscoIn-Room Program

Starwood ± ArizonaSix Hotel LocationsOctober-Nov Program

Featured Wine throughout hotel Featured Banquet Wine

RA Sushi

All National

Locations



February ± Valentines Day: Chardonnay & Merlot

March ± St. Patrick¶s Day: Sauvignon Blanc

April ± Easter, Autism Month, Earth/Arbor Day: Cabernet & Sauv Blanc

May ± Mothers Day & Memorial Day: Chardonnay & Zinfandel

June-August ± Summer Whites: Sauv Blanc/Chardonnay

July ± 4th of July: Zinfandel

October - Breast Cancer Awareness Month: Chardonnay

November ± Thanksgiving & Veteran¶s Day: Zinfandel

December - AIDS Awareness Month: Merlot

ANNUAL Cause Promotion Months



Tertile 1 | March/April Focus

Sauvignon Blanc,Cabernet Sauvignon

March: St. Patrick¶s Day

April: National Autism Awareness Month,Earth Day & Arbor Day

P riority - Cabernet Sauvignon

2011 KEY P rogram P eriods

Tertile 3 |O

NDOctober : Breast Cancer AwarenessMonth-³1 in 8 Women´ Program

December: Aids Awareness Month

Tertile 2 | Summer Focus

Chardonnay, Sauvignon Blanc, Zinfandel

May/June/July: Summer Whites

May : Mother¶s Day, MemorialDay

July : 4th of July



10

April | National Autism Awareness Month

MarketingCampaigns

Incentives:

Tools Available Table Tents Case cards Pins | Bracelets Incentives

Raise Money for Autism Speaks$12.50 per case donated



10

ONEHOPE TOOLS

October | Breast Cancer

Awareness Month

³1 in 8 Women Campaign´

Donating: $12.50 per case sold toNational Breast Cancer

Foundation



ONEHOPE Commitment

In State ONEHOPE Representative

Consistent communication with sales teams

Instant response towards opportunities

Support dollars

í Incentives

í Market Support

Event participation

í Local charity

í National Causesí Wine tastings

Internship program



1.2011 Depletion Goals

2. Sample Contract

3. POS & Promotional Needs per store

4. Local Target Events ± EXPOSURE

Charity

Customer 5. Salesman Incentives

Bottle Sales $1/bottleTop Performer

6. Top Stores of focus

7. ONEHOPE Brand Ambassador & Brand Associate program8. Weekly In-Store tastings

Discussion Topics

Documents

Texas Planning 2011 OFF