Programs of Music for All

Best Targeted Sponsor Solicitation Proposal

Texas Dairy Queen Sponsorship Proposal

October 29, 2012 Mr. Michael Tuggle Executive Creative Director The Loomis Agency 17120 Dallas Parkway, Suite 200 Dallas, TX 75248 Re: Request for Corporate Sponsorship Proposal for Texas DQ Dear Mr. Tuggle: Thank you for the opportunity to propose a partnership with Texas DQ. We look forward to updating you on Music for All’s strategic plan initiatives and programs in the near future and hope that you find value in joining us in our efforts to ensure that there is opportunity and access to active music making in schools across the country. Moreover, thank you for your personal recognition and support of the value of music and arts education. Request for Corporate Engagement in Music for All Programming. We have enclosed a Corporate Sponsorship Request for Texas DQ, which includes benefits and opportunities for supporting our mission to create, provide and expand positively life-changing experiences through music for all. By supporting the programs of Music for All, Texas DQ will directly benefit students, parents, teachers and communities across the nation, but more specifically in the state of Texas. Music for All invites the support and engagement of Texas DQ in our national programming and music education and advocacy efforts. Request for Advocacy Support. In addition to a corporate sponsorship, MFA is offering Texas DQ the opportunity to become a partner in our advocacy initiatives in your home state of Texas. Advocacy support will help to advance our vision to be a catalyst to ensure that every child across America has access and opportunity to participate in active music making in his or her scholastic environment. We can only make progress with the support of and in collaboration with others. We are appealing to your demonstrated interest in and support of scholastic music education. Update on Music for All. We are now in our second full fiscal year of operations since Eric Martin became our chief executive officer. Since, August 2009 we have substantially reduced our negative fund balance (expected to be fully eliminated in FY14) and developed, published, and implemented a five-year strategic plan. Those plans focus on our continued and expanded delivery of high quality programming, launch of new, collaborative web and electronic based advocacy and awareness initiatives, and organizational focus on sustainability, advancement and assessment. We are lead by a committed board of directors and a stable and professional management team. Our Strategic Plan and FY13 Financials (990 and Audit) are available online at www.musicforall.org. The next four years will be filled with new collaborations and significant programmatic expansion and growth, all while allowing for expanded participation and access. The success of our plans will depend, in part, on establishment of effective and engaged partnerships like the one we are requesting of you and Texas DQ.

Texas DQ October 29, 2012 Page 2 of 2 Thank you for your commitment to music and arts education and Music for All. It is our hope that you will choose engagement with Music for All. We promise amazing return for any “investment” you choose to make. We look forward to speaking with you soon about the opportunities presented. Sincerely, Misty D. Wick Director of Development & Partnerships

 

Texas Dairy Queen Sponsorship Proposal 1  

Texas Dairy Queen Sponsorship Proposal

Executive Summary: Music for All, Inc. is committed to high-quality arts education programming and performance opportunities that teach creativity, teamwork, discipline and a positive sense of self-worth. The organization’s mission to create, provide and expand positively life-changing experiences through music for all requires us to continuously strive to shine a light on issues of access and equity and to ensure all students have the opportunity to participate in music education programming. Music for All invites Texas DQ to become a corporate sponsor to support our music education programming and advocacy initiatives across the country. Investing in music and arts education nationally will allow Texas DQ to be associated with an organization that produces academically excellent students who will one day be our leaders of a great America. This association also allows Texas DQ to directly impact the lives of more than 400,000 participants (students, teachers, families and communities) who are involved in MFA programs across the country. By partnering and supporting the arts, Texas DQ will be seen as a corporate partner interested in building a strong community of music makers and arts supporters. Not only will this partnership affect change in the lives of student musicians, families and schools, but also communities. By becoming a corporate sponsor of Music for All, Texas DQ can extend its brand to thousands of families and contribute meaningfully to leveling the playing field for and encouraging growth and development of students and teachers. We hope that Texas DQ will find investing in Music for All, its mission, vision and programs and advocacy efforts to be a logical and worthy commitment to our nation’s best and brightest student musicians, music educators and the community. Music for All Programs: MFA is one of the largest and most influential national music education organizations in support of active music making. Since 1975, MFA has uniquely combined regional and national music programming with advocacy aimed at expanding access to music in schools and communities. MFA has reach across the nation and has made central Indiana the nationally recognized destination launching pad for national recognition of the power and benefits of active scholastic music making MFA’s programs include 20 annual events, including the Bands of America Grand National Championships at Lucas Oil Stadium, a nation series of Regional and Super Regional Championships at prominent venues across the nation; the Music for All Summer Symposium national music and leadership camp (“America’s Camp”) for students and teachers at Ball Sate University; and the Music for All National Festival for concert bands, orchestra, jazz and percussion ensembles. MFA’s programmatic model is designed to mirror and supplement the classroom and performance model adopted in most American scholastic settings. Each year, MFA’s world-class performance opportunities reach more than 400,000 individuals across the United States and around the globe. Music for All’s vision and strategic plan focus is to be a catalyst to ensure that every child across America has access and opportunity for active music making in his or her scholastic environment. Achievement of our mission, vision and strategy requires strong, committed collaborations and partnerships with like-minded organizations, sponsors and individuals who believe in the power of the arts in transforming students’ lives. Texas DQ’s acceptance of this proposal will provide a meaningful, national connection to established programs and allow for Music for All’s program delivery, advocacy, growth and sustainability.

 

Texas Dairy Queen Sponsorship Proposal 2  

Sponsorship Opportunities: Option 1: Title Sponsorship Opportunity for Texas Marching Band Championships (Includes 2 BOA Regional Marching Band Championships and 1 Super Regional Marching Band Championship) Title Sponsor status will showcase to the world that Texas DQ is committed to and provides a leadership position in providing opportunity, access and support for scholastic music education and music making through affiliation with Music for All and our Bands of America programs and events in the state of Texas. For an initial commitment of three (3) years, Texas DQ would have Title Sponsor status for the fall Texas programs. Texas DQ would also be included and associated with the marketing and advertising benefits at each of Music for All’s 20 national events and programs and association with its advocacy efforts. This association will includes all the benefits of association with the Music for All brands, including the power of MFA’s marketing and development teams and all of MFA’s marketing and advertising resources as well as opportunities to connect with our participants, directors, parents and supporters. Like the other Sponsors, Texas DQ will have the opportunity to become a fully engaged participant in the shaping, planning and presentation of Music for All’s future programs and events in ways that ensure the mutual successes of all of our missions. Music for All has a commitment and reputation for extending the artistic, vision and corporate voice of its sponsors and partners. Title Sponsorship (Texas) Benefit Highlights: Title Sponsorship Fee: $75,000 with a three-year minimum agreement Title Sponsorship Status

• Right to use and place Music for All, Bands of America and Orchestra America names, logos and sponsor designation in advertising and promotion

• Marketing and promotional support from Music for All sponsorship, marketing and PR teams • Access to and support of Music for All’s professional team to advance Texas DQ’s corporate aims

Participant Access*

• Access to participant mailing lists and email lists twice annually • Priority in seeking to recognize and utilize Corporate Sponsor affiliated educators, clinicians and

performers in MFA programming. • Organizational access to participate in Music for All Advisory Board meetings for input and

observation of discussions regarding programmatic direction • Direct participant access at and in all Music for All programs and events. *Music for All participant lists are garnered through Music for All program registration, MFA’s own research and owned database. Music for All will send out e-mailings to our participant lists on behalf of our sponsors. Mailing lists are proprietary and only provided directly to a mailing service company.  

Publications, Advertising and Content Logo appearances and advertisements in Music for All event publications, including:

• Full-page, 4/c ad in Grand National Championships program book (Art due October 1st each year), (7,000 minimum)

• Full-page, 4/c ad in Regional Championship program books (Art due August 1st each year), (22,000 minimum)

 

Texas Dairy Queen Sponsorship Proposal 3  

• Full-page, 4/c ad in Music for All National Festival program book (Art due January 1st each year), (1,500 minimum)

• Full-page B/W ad on glossy divider page of Summer Symposium notebooks (Art due May 1st each year), (1,100 minimum)

• Full-page, 4/c ad in two (2) Music for All print and electronic Newsletters, (10,000 print minimum; 70,000 electronic delivery addresses minimum)

• Quarter-page editorial spot in Sponsor News section of Music for All Newsletters (one (1) issue, 250 word maximum), (10,000 print minimum or 70,000 electronic delivery addresses minimum)

• Logo appearance in newsletters and program books can be found on sponsor thank you page(s) appropriate to specific sponsor program(s), (minimum of 375,000 annual impressions over and above ads)

Web Recognition and Content • Logo and link on Music for All’s website (including home page and sponsorship pages), (394,000

views of Home page annually and 1,100 hits to “View All Sponsors”). • Editorial content in two Music for All Network monthly e-Newsletters (delivery to minimum of

70,000 address each time) • Recognition on BOA Grand National and Regional Championships live webcasts (minimum of

2,000 subscribers; 300,000 impressions) • Opportunities for recognition and awareness on Music for All social media outlets (4 per year

minimum), (34,000 MFA brand Facebook and Twitter followers) Audio & Video Recognition

• Sponsor recognition announcements at Bands of America Grand National Championships and all Regional Championships (minimum of 375,000 impressions)

• Video commercial airtime at all events supported by video screens, including select Bands of America Regional Championships (San Antonio) and Grand National Championships (minimum of 300,000 impressions)

• Electronic logo screen on video wall at Regional, Super Regional and Grand National Championships stadiums where video wall is utilized, as well as Summer Symposium and Music for All National Festival video screens (minimum of 400,000 impressions)

• Thirty second commercial included on video program DVDs, including Bands of America Regional Championships, Grand National Championships and Music for All National Festival (excludes individual band performance fall DVDs), (minimum of 300,000 impressions for a 30 second spot)

Event Presence  

• Prominent stadium signage (backfield) for Texas Regional and Super Regional Championships and Grand National Championships (minimum of 300,000 impressions)

• Shared venue signage on each stage of the Music for All National Festival and Summer Symposium (minimum of 20,000 impressions)

• Two 10’ x 10’ premium booth spaces at the Grand National Championships Expo • Exhibit space at the Texas Regionals and Super Regional Championships • Right to distribute coupons at all Music for All events • Logo on all Music for All trade show exhibit booths, including 20+ national and state events • Event/operations level (flow and behind the scenes) access (reserved to sponsors) at MFA programs

and events. •  

Tickets and Hospitality Events  • Generous ticket package and shared hospitality suite access at the Bands of America Grand National

Championships and Bands of America Regional and Super Regional Championship Ticket Packages and Press Box (where available) access ($13,000+ value)

 

Texas Dairy Queen Sponsorship Proposal 4  

• Corporate representatives recognized and encouraged to participate in fall event awards ceremonies • Invitations to all Music for All VIP events for key partners

Option 2: Presenting Sponsorship of Texas Marching Band Championships Programs/Events To be a presenting sponsor of the Texas programs/events, the sponsorship fee is $65,000. For example, the title sponsor of a Texas Regional Championship would be identified as follows: “Texas Dairy Queen Denton Regional Marching Band Championship presented by Yamaha” Presenting Sponsorship would be identified as follows: “Bands of America Denton Regional Marching Band Championship presented by Yamaha and Texas DQ” The benefits would be very similar to the Title Sponsorship benefits with the exception of the year-round benefits; therefore, the presenting sponsorship would include benefits for only the fall Texas Championships.

Value Adds:

Sales Incentives: Music for All will assist you in creating a program that ties purchase of your product directly to an offer of interest to Music for All participants. For example, when someone purchases a Dilly Bar (as an example) on a certain day of the week, 10% of the profit goes to support music education and advocacy. Of the 10%, Music for All will use 5% to support our advocacy efforts for all schools and music programs across the country and the other 5% will be given directly back to the purchasers’ school of choice to support their music programs. Cause Overlay: The Music for All Foundation (fundraising arm of Music for All) can deliver a highly relevant sales incentive where Texas DQ can use it most, at the point of purchase. Promote sale of Texas DQ products with an offer to make a donation to the Music for All Foundation Scholarship Program with each purchase. Using the Music for All Foundation as your overlay, you can tap into the interest and affinity of loyal customers to help support the cause of music and arts education in schools therefore furthering the advocacy and outreach efforts in your community. Music for All Foundation can set up a restricted fund that can be utilized for Texas students to participate in Music for All programs, which will be paid for by the Texas DQ Scholarship Program. A Strategic (and Limitless) Future: Music for All’s strategic plan over the next five years will maintain and grow its traditional core wind programming, and continue to focus unprecedented energies on further developing the Orchestra America brand, as well as Jazz, Percussion and Middle School programming. Another area where MFA would like to embark is on the choral component of music and arts education. Music for All will continue to create and deliver once-in-a-lifetime experiences like international music touring ensembles and the Tournament of Roses® Honor Band. Texas DQ, along with all of Music for All’s sponsors will play an integral part in planning and programming for the future of Music for All and aligned with its active engagement in music and music education advocacy.

 

Texas Dairy Queen Sponsorship Proposal 5  

Conclusion: Texas DQ can become an integral piece of the Music for All family through Corporate Sponsorship. We know that the most powerful and compelling marketing force comes when a cause has some direct relationship with sponsors and is integrated into the brands of its sponsors. Music for All believes a partnership with Texas DQ is a powerful and compelling cause-branding relationship that will be mutually beneficial for both organizations and those we serve and the causes we support. We view this partnership as a powerful positioning strategy used to enhance corporate image with significant community impact. For certain, any support Texas DQ provides to Music for All will advance our commitment to active music making across the country.

 

 

Category 38 Best Sponsor Solicitation Proposal Entry: Texas Dairy Queen Music for All, Inc.  

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IFEA Pinnacle Awards Submission Category 38 Best Sponsor Solicitation Proposal Entry: Texas Dairy Queen

Music for All, Inc.

A. Introduction & Background of Main Event

Music for All’s mission is to create, provide and expand positively life-changing experiences through music for all. Music for All (MFA) is a multifaceted organization that provides music education for middle and high school students in marching bands, concert bands, orchestras, music ensembles or as individuals; offers professional development for instrumental music teachers; organizes a series of regional and national performance events that are culminating experiences for schools and student musicians; and serves as an advocate for scholastic music programs across the country. MFA’s sponsorship program opportunities include year-round support of all of our educational programs. Since 1975, MFA, through its Bands of America and Orchestra America programs, has been a destination and set the standard for scholastic music ensemble performance and student and teacher education. MFA uses its national profile programming to model, showcase, recognize and provide individual, teacher and organizational examples of music performance excellence and achievement. MFA’s programmatic model is designed to mirror, supplement and extend the classroom and performance model adopted in most American scholastic settings. MFA provides ensemble experiences, as well as hands-on opportunities for individual student performance training, and student and teacher growth and development. MFA’s programs for individuals are focused on the development of self-worth, accountability and the leadership potential of each individual, using music education and performance as the vehicle to help participants grow, recognize and act on their human potential. MFA’s educational programs include 20+ annual events, including the Bands of America Grand National Championships at Lucas Oil Stadium, a national series of Regional and Super Regional Championships at prominent venues across the nation; the Music for All Summer Symposium national music and leadership camp (“America’s Camp”) for students and teachers at Ball Sate University; and the Music for All National Festival for concert bands, orchestra, jazz and percussion ensembles. Each year, MFA’s world-class performance opportunities reach more than 400,000 individuals across the United States and around the globe. B. Introduction, Effectiveness, And Success Of Sponsor Solicitation Package

MFA has a rich history of 20+ years of success with our sponsorship program with our 15+ music industry corporate partners. Through our strategic planning process we set goals and objectives to diversify our funding stream, therefore, we began seeking sponsorships from a variety of corporations outside of the music industry. Each year of the five-year strategic plan maps out the organizations strategies for securing new sponsors and includes the funding requirements necessary for reaching our goals. With the creation of a new sponsorship package of materials for our Super Regional Championships, Music for All now has the ability to effectively cultivate prospective sponsors, turning them into strategic assets who support the mission, vision and programming of the organization for long-term sustainability. The prospecting process has been strategically aligned with our plans for

Category 38 Best Sponsor Solicitation Proposal Entry: Texas Dairy Queen Music for All, Inc.  

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growth including our niche market areas where our major programs take place, such as Texas, in the instance of the Texas Dairy Queen proposal. MFA’s sponsorship proposals are all customized for the prospective sponsor. Our approach for creating tailored packages for prospective sponsors, includes:

1. Researching the company to determine the level of fit with our core values, mission, vision, goals and objectives.

2. Based on our research findings and a preliminary understanding of the company’s background and its assets, we develop a proposal that will allow for furthering the prospective sponsors marketing goals and objectives and/or their community outreach initiatives.

3. Once the initial proposal is finalized, a meeting is set up with the prospective sponsor to pitch the proposal.

4. During the presentation of the proposal, we seek to find the win-win opportunities the prospective sponsor shows interest in. This creates immediate buy-in and starts the relationship building process. As we work through this process, we begin to share activation ideas and concepts with the prospective sponsor so that they may come to understand how our sponsorship and marketing teams will work with them in the future.

5. To finalize the proposal process, we create a sponsorship agreement based on the initial proposal and the negotiation during the presentation process.

MFA’s sponsorship proposal for Texas Dairy Queen was hugely successful for the organization as it allowed us to branch out into the food service industry to gain regional support in a niche market for the organization. With the acceptance of our highest level of sponsorship offered, Texas Dairy Queen became the title sponsor for the Texas Regional and Super Regional Marching Band Championships as well as an overall corporate sponsor of all of our programs.