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Texas Athletics
2015annual report
A message from the athletics
directors
Vision and values
…the vision for Texas Athletics
…Longhorn Foundation member support
…building for the future
…student-athlete development …changing lives
… athletics excellence …giving back
…financial responsibility …Texas hospitality …teamwork
T-Association
Athletics Halls of Honor
Texas Athletics timeline
National Championships history
Lighting the Tower
Student-athlete awards
2 4 8 12 16 19 30 32 40 42
Tres Barrera Kendall Baisden Gretchen Jaques Duke Thomas Olivia Brook Ryan Crouser Parker French
Cover:Women’s Basketball: Nekia Jones
Football: Johnathan Gray
Women’s Golf: Julia Beck
Women’s Track & Field: Courtney Okolo
Soccer: Abby Smith
Men’s Swimming: Kip Darmody
Baseball: Zane Gurwitz
Back Cover:Volleyball: Chiaka Ogbogu
Men’s Diving: Cory Bowersox
Men’s Basketball: Isaiah Taylor
Women’s Tennis: Breaunna Addison
Women’s Diving: Emma Ivory-Ganja
Men’s Golf: Beau Hossler
Softball: Tiarra Davis
Women’s Swimming: Madisyn Cox
Men’s Tennis: Jacoby Lewis
Men’s Track & Field: Johannes HockChanging the world through...
...championship performance
Longhorn Foundation
Cost to change lives
Endowments
Operation of world-class facilities
Facilities as a resource
Building for the future
Health and welfare
Academic success
Graduating student-athletes
Spotlights:
Courtney Okolo, track and field
Søren Hess-Olesen, men’s tennis
Selvin Young, football letterwinner
To the Forty Acres
To the community
Financial overview Gameday experience Longhorn Sports Marketing
Longhorn Network
Big 12 Conference
Winning with integrity
Committment to gender equality
Athletics Councils
Since becoming the mascot in 1966, the Longhorn has epitomized the pride and tradition of Texas Athletics, and
rightly so. In The Longhorns, J. Frank Dobie wrote that Longhorns “made their reputations in fierce, hardy, persistent,
resourceful, daring efforts to maintain freedom… [The Longhorn] possessed an adamantine strength, an aboriginal
vitality, a Spartan endurance, and a fierce nobility…”
These qualities are exemplified through our student-athletes, who validate the very existence of intercollegiate
athletics. They possess – and represent – the spirit of Longhorns.
At Texas Athletics, our common purpose is to change the world through championship performance. Day-in
and day-out, our coaches and staff work to inspire high performance for our student-athletes in the classroom,
in competition and in life. Our work is about preparing our more than 500 student-athletes to learn what it
takes to muster their own personal fortitude and become successful in this world. Here, we establish concrete
values that go beyond the locker room; beyond the field, the water or the court; and beyond the Forty Acres.
We strive to change the world by changing people’s lives.
In the past year, Texas Athletics has gone through a lot of change. Longtime Men’s Athletics Director DeLoss
Dodds moved on to retirement, and we welcomed new football head coach Charlie Strong, who made national
headlines with his set of core values.
These two major transitions, along with the hiring of other coaches and staff, paying off some of our debt
service early, and increasing the nutrition services to fuel our student-athletes provided a rare financial burden.
And for the first time in recent memory, our expenses were more than our revenues. However, most of these
expenses are non-recurring. The investment in the new football coaching staff and program is an investment in
the future of all Texas Athletics programs as football generates 70 percent of our total revenue.
As you navigate this annual report, we hope you see what we have accomplished this year, where we can grow and
what is on the horizon. To continue to provide resources for our student-athletes, compete for championships, and
build and maintain top tier facilities, we will need generous support from our Longhorns family. We are excited about
where we are headed, and we will rely on teamwork to get there.
As we develop strategic plans to achieve our goals, we have to be bold and stay hungry. We are keeping our
competitive edge on all fronts by not doing the average day’s work. As a Texas Athletics team, we strive for
excellence and championship performance every day. And through that, we will change the world.
Steve Patterson Chris Plonsky
Men’s Athletics Director Women’s Athletics Director
A message from theathletics directors
Vision and values
…the vision for Texas Athletics
Casey Redman
Bertine Strauss
Texas Athletics’ vision is to define what it means to be the world’s best intercollegiate
athletics program, instilling the passion, knowledge and character for all student-
athletes to compete to win, to succeed academically, to achieve their dreams in life
and to contribute to society. Today, more than 500 student-athletes compete in 20
sports programs. As a leader in the advancement of student development, facilities
management and community service, Texas Athletics is the nation’s premier broad-
based intercollegiate athletics program. Texas Athletics enhances the mission of the
university by being one of the few collegiate athletics programs that is self-sustaining
and contributes financially to student and faculty programs and academic initiatives.
GOALS
• Achieveacademicexcellenceandgraduateourstudent-athletes
• Ensurebest-in-classcustomerserviceatTexasAthleticsevents
• Provideteamstheresourcestocompeteforchampionshipseachyearwhile
working toward the No. 1 spot in the Learfield Director’s Cup
• Remainfinanciallyself-sustainingwitharenewedemphasisonendowments
and philanthropic fundraising
• Operateethicallyinallareas
TexAS AThLeTiCS COre VALueS
Integrity – Play by the rules and do what’s right.
Excellence – We play to win, and we are in relentless pursuit of the highest level of
intellectual, personal and athletic achievement.
Loyalty – Welcome to the Longhorns family, a bond that lasts a lifetime.
Accountability – To yourself, to your team, to your University and to society
Diversity – Many distinct voices, one university.
Creativity – Foster innovation; welcome new ideas.
Teamwork – We’re stronger together.
Adrien Berkowicz
Coach Charlie Strong
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T E X A S A T h l E T i c S A N N U A l R E P O R T
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T E X A S A T h l E T i c S A N N U A l R E P O R T
The Longhorn Foundation is the official fundraising entity of Texas Athletics. Through the generosity of
Longhorn Foundation members, Texas Athletics is able to provide scholarship funds and other support
services for student-athletes. With member support, the Longhorn Foundation exceeded its overall
membership goal of 13,000 for 2013-14. Collectively, members contributed $42.8 million. Those gifts
included $36.3 million to the annual fund, making 2013-14 the second best in Texas Athletics’ annual
fund history.
Philanthropic giving directly impacts more than 500 student-athletes, providing them the necessary
resources to enhance their talents in the classroom and strengthen their skills on the fields of play. Texas
student-athletes are dedicated to the pursuit of championships and upholding the tradition of Texas
Athletics, and Longhorn Foundation members are committed to supporting their needs.
Why give?
Texas Athletics exists to develop student-athletes in a world-class educational experience. Through their
connection to master coaches, elite performance centers and focused academic nurturing, Texas student-
athletes gain the tools necessary to grow and become foremost competitors and leaders. An investment in
the Longhorn Foundation inspires this life-changing vision and ensures student-athletes will continue to
study and train in a premier environment for intercollegiate athletics.
Annual and major donations at every level affect the health, education and welfare of our student-athletes.
It’s imperative we grow our annual and endowment funding to keep pace with the escalating costs for
funding the elite student-athlete experience at Texas. Donors can support with legacy giving by investing in
endowments, estate gifts and future capital projects.
In addition to directly supporting student-athletes, Longhorn Foundation members have access to premium
seating and gameday hospitality areas.
Ratnika Batra
Kaitlin Petrillose
Gavin Hall
…Longhorn Foundation member support
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T E X A S A T h l E T i c S A N N U A l R E P O R T
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Texas Athletics provides the maximum number of scholarships per sport allowed by the
NCAA. Full scholarships cover tuition, fees, room, board and books annually.
An academic scholarship is only a piece of what it takes to develop student-athletes and change
lives. Additional expenses related to academic support, sports medicine, strength training, nutrition,
travel and equipment are included in a student-athlete’s full cost of attendance.
In January 2015 at the annual NCAA Convention in Washington D.C., the 65 members of the
five most visible conferences met and passed a resolution to modernize the collegiate model.
Notable proposals adopted include:
• Theabilitytoprovidestudent-athletesanathleticsscholarshipuptothevalueofthefull
cost of attendance.
• Theabilityforstudent-athletestoborrowagainstpotentialfutureearningstoobtaindisability
insurance that includes a loss of value policy.
• Prohibitinganinstitutionfromcancellingathleticsscholarshipsforathleticsreasons.
• ArequirementtomaintainandsubmitConcussionSafetyProtocolsforacommitteereview.
While these proposals provide increased benefits to student-athletes, they require a higher
financial commitment from Texas Athletics. The current cost of a full scholarship plus travel,
sports medicine and nutrition, academic support, equipment and strength training is $72,729
per year.
Cost to change lives
Scholarship
travel
sports
medicine
& nutrition
equipmentStrength
trainingacademic
support
The annual cost to change the life of an average student-athlete.
Total $72,729*
$41,6
69
$13,8
24
$5,83
3
$5,13
4
$2,47
6
$3,79
3
In 2014, Texas Athletics placed a renewed emphasis on endowments to help secure a future
of promise for generations of student-athletes to come.
Committment to student-athletes
As Texas Longhorns, we all welcome the opportunity to build upon the legends and legacies
of our time honored traditions, to perpetuate the loyalty and pride inherent with being part of
the Longhorns family.
Endowments are gifts that last forever. Like sound investments, they grow over time to ensure
a future of promise for every generation to come. An endowment gift connects donors to The
University of Texas, its student-athletes and their education in significant and powerful ways.
In fact, donations help award student-athletes scholarships each year.
Texas Athletics is committed to offsetting annual scholarship costs for our student-athletes
through endowment funding. With the changing landscape of intercollegiate athletics, and
the escalating cost of education, donor contributions are critical to the future success of
Texas Athletics.
*Based on 2013-14 academic school year
Full scholarships cover tuition, fees, room, board and books annually.
endowmentsYour gift. Your choice. Your legacy.
The current market value of Texas Athletics’ scholarship endowments is $18.8 million or 8.5 percent of the total goal. While the end goal seems tremendous, Texas Athletics will be able to achieve it with continued donor support and contributions.
$222 millionIn total, $222 million are needed to fully endow athletics student aid. Texas Athletics provides the maximum number of scholarships per sport allowed by the NCAA. Full scholarships include tuition, books, fees, room and board annually.
$18.8 millionThe current market value of Texas Athletics’ scholarship endowments is $18.8 million or 8.5 percent of the total goal. While the end goal seems tremendous, Texas Athletics will be able to achieve it with continued donor support and contributions.
$222 millionIn total, $222 million are needed to fully endow athletics student aid. Texas Athletics provides the maximum number of scholarships per sport allowed by the NCAA. Full scholarships include tuition, books, fees, room and board annually.
$18.8 million
Tradition of excellence
The fundraising goal at Texas is to create a scholarship endowment to fully cover the
academic-related costs associated with providing world-class support and opportunities for
our student-athletes in all 20 sports programs.
With guaranteed financial resilience, a fully endowed program will provide a solid future for
the educational well-being of our current and future student-athletes.
Future of promise
Endowments provide permanent support for our student-athletes. Gifts are invested – never
spent – and each year the distribution, like dividends on a mutual fund account, is released
to support athletics programs. Investment earnings above the dividend rate help the
endowment grow over time.
Women’s basketball coach Karen Aston
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T E X A S A T h l E T i c S A N N U A l R E P O R T
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Operation of world-class facilitiesOver the past two decades, Texas Athletics has invested more than
$465 million to renovate and build athletics facilities. Texas Athletics
is grateful to generous donors whose contributions, along with revenue
bonds and athletics operating funds and reserves, have allowed the
Longhorns to stay on the forefront of facility construction.
Management and operation of world-class facilities:
• DarrellKRoyal-TexasMemorialStadium(100,119capacity)
• FrankDeniusFieldsandIndoorPracticeFacility(“TheBubble”):
outdoor/indoor practice facility for football, other sports and the
Longhorn Marching Band
• FrankC.Erwin,Jr.SpecialEventsCenter(16,540capacity)
• DentonA.CooleyPavilion:Men’sandWomen’sBasketballpractice
facility
• UFCUDisch-FalkField(6,640capacity)
• MikeA.MyersStadiumandSoccerField(20,000capacity)
• Red&CharlineMcCombsField(1,252capacity)
Texas Athletics also supports the UT Golf Academy and the Edgar O. and
Melanie A. Weller Tennis Center at the privately operated and name-licensed
UTGolfClubatSteinerRanch.
UFCU Disch-Falk Field
Edgar O. and Melanie A. Weller Tennis Center
Mike A. Myers Track & Soccer Stadium
Darrell K Royal-Texas Memorial Stadium
Texas Rowing Center
Red & Charline McCombs Field
UT Golf Club
Gregory Gym
Lee and Joe Jamail Texas Swimming Center
…building for the future
Mike A. Myers Stadium and Soccer Field
Frank Erwin Center
Frank Denius Fields and Indoor Practice Facility (“The Bubble”)
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Facilities as a resourceAs the college athletics landscape becomes more competitive, Texas must continue to
renovate and build facilities. Additional facility projects nearing completion are:
AThLeTiCS OFFiCe ADDiTiONS
$4.1 million
In conjunction with the Volleyball Development Center, the addition of athletics offices in the
lowerleveloftheRedMcCombsRedZonebeganinfall2013.Thespaceisdesignedfor
future growth with an open-air office concept to house multiple staff, conference rooms and
ample storage.
STADiuM CLuB exPANSiON
$4.5 million
Texas Athletics began expansion of the existing Stadium Club, located on the west side of
DKR-TexasMemorialStadium,inspring2014.Therenovationincreasestheoverallsizeof
the premium area and adds more catering services, restrooms and furniture. Once completed,
the space will be available for private event rentals.
ON The hOriZON
Texas Tennis Center
Penick-Allison Tennis Center, which served the university well, was displaced at the end of
the spring 2014 season to make room for the new Dell Medical School. Just as the medical
school is transformational to the larger university, a new tennis center will inspire future men’s
and women’s tennis student-athletes to achieve the level of excellence that has become the
programs’ hallmark. Stay tuned for more information.
A strong investment in facilities allows Texas Athletics to attract and retain the best talent in the country. It
provides valuable resources to our student-athletes to help Texas remain competitive on an international stage.
Soon-to-be-completed facility projects signal another tangible result of Texas’ ongoing purpose to provide the
premier student-athlete experience in the country.
VOLLeYBALL PLAYer DeVeLOPMeNT CeNTer
$6.2 million; to be completed February 2015
Texas Volleyball, a consistent national title contender, will use an enhanced training facility to remain competitive. This
permanenttrainingcenter,locatedinthelowerlevelintheRedMcCombsRedZoneofDKR-TexasMemorialStadium,
is a major resource for the growth of both the program and individual players. The facility showcases a significant recruiting
tool to complement Texas Volleyball’s unparalleled gameday atmosphere in Gregory Gym.
TexAS AThLeTiCS NuTriTiON CeNTer
$7.8 million; to be completed August 2015
Texas Athletics has made a commitment to provide the best nutrition to fuel its student-athletes so they can compete in
theirsportandintheclassroom.Assuch,TexasisconstructinganutritioncenterintheRedMcCombsRedZoneof
DKR-TexasMemorialStadium.
When completed, all student
support services – academic,
strength and conditioning
and sports medicine – will be
headquartered in one central
location, marking a significant
step toward enriching the
environment for more than 500
student-athletes.
Building for the future
Volleyball Player Development Center
Volleyball Locker Room
The Stadium Club
Texas Athletics Nutrition Center rendering. Subject to change.
T E X A S A T h l E T i c S A N N U A l R E P O R T
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T E X A S A T h l E T i c S A N N U A l R E P O R T
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health and welfare
…student-athlete development
The Texas Athletics Health and Welfare team, along with Support Service areas, serves
student-athletes to help them succeed on and off the field. Through investments in human
capital and technology, leverage of campus and community resources, and collaboration
with experts on robust programming, these teams are able to foster the emotional and physical
well-being of all student-athletes.
Nutritionist Amy Culp
Dr. Randa Ryan
Javan Felix at the Longhorn Leaders event
STuDeNT SerViCeS
TexasAthleticshaslongbeenaleaderinacademicservices.In1957,DarrellKRoyalbecamethe
first coach in college athletics to bring in an academic counselor when he hired Lan Hewlett as his
team’s “brain coach.” Hewlett’s work built the foundation for current academic counseling programs
nationwide.CoachRoyalandHewletthelpedestablishacultureofacademicaccountabilityinthe
football program that not only carried over to all Texas Athletics programs, but also thrives more than
half a century later.
In1977,formerWomen’sAthleticsDirectorDonnaLopianohiredDr.SheilaRicetorunstudent
servicesforthewomen’sprograms.Dr.Ricebuiltthefirststructuredacademicstudyprogram
in women’s sports with an academic coach for each program. Her leadership led Texas female
student-athletes to set the national standard for athletics and academic success.
Today, Texas Athletics continues this tradition of academic accountability through the work
oftheStudentServicesunit.UndertheleadershipofDr.RandaRyan,thestaffprovides
student-athletes with individualized academic support programs in a positive environment to
help them succeed and graduate.
Without the academic environment, college athletics would not exist. Therefore, the academic
piece is a vital part of the student-athletes’ experience. Theses student services are part of
the overall training and development of young people, who are students first and athletes
second.
The Student Services staff, including counselors, mentors and tutors, provides a positive,
consistent environment to promote development, confidence and academic success. They
help student-athletes navigate the rigorous NCAA, institutional, and departmental rules and
proceduresforthosewhoparticipateincollegesports.Resourcesincludestudyspaces,
books and supplies. These complement the support programming to help teach student-
athletes personal responsibility and how to use these resources to compete academically and
athletically at the highest level.
Men’s and Women’s Basketball and Olympic sports services are housed in the W.A. “Tex”
Moncrief-DanaX.BibleAcademicCenter,locatedintheRedMcCombsRedZoneofDKR-Texas
Memorial Stadium. A satellite center is housed in Moncrief-Neuhaus Athletic Center.
heALTh AND WeLFAre
The Health and Welfare team – comprised of Athletic Performance, Sports Medicine and
Performance Nutrition – consists of board certified physicians, certified athletic trainers,
certified strength and conditioning coaches, sports registered dietitians, physical therapists,
nurses, and consultants with expertise in the area of sports health and safety. Student-athletes
receive care in the 32,448-square-foot sports medicine/athletic performance center located
onthelowerlevelsoftheRedMcCombsRedZoneinDKR-TexasMemorialStadium.
Athletic Performance: Champions train here
Foremost athletic performance coaches design and implement integrative performance training.
The staff pursues continuing education to stay current on research and training trends and enlists
expert coaches and consultants to continually analyze and determine performance needs.
Sports Medicine: Pre-eminent health care
Medical experts provide services and resources that ensure health and safety to enable faster
recovery rates and more effective outcomes for student-athletes. The staff also leverages the St.
David’s Healthcare partnership concierge services and resources to ensure quality outcomes.
Sports Medicine works closely with Student Services to provide an extensive mental health care
program, including psychiatrists, psychologists, social workers and performance consultants.
Performance Nutrition: Fuel to win
Sports dietitians maximize fueling opportunities and provide individualized nutrition expertise
to all student-athletes. Texas Athletics’ goal is to develop a top performance nutrition program,
thereby becoming the benchmark other institutions look to for success. The Performance
Nutrition team operates under a “food first” philosophy and educates student-athletes on how
healthy foods can lead to better athletic performance.
NCAA guidelines now allow institutions to provide full nutrition to student-athletes. Texas
Athletics has developed an implementation plan to meet increased nutritional needs while
maintaining institutional and financial aid regulations and policies. Additional student-athlete
benefits include:
• Additionofanutritionallybalancedeveningmealforallstudent-athletes(approximate
costof$800,000peracademicyear);and
• Anincreaseinnutrient-rich,wholefoodsnacksavailableatPerformanceNutritionFuel
Stations, providing student-athletes the opportunity to restore and meet their increased
nutrientneeds(costof$250,000for2013-14).
Students also are educated on substance use and abuse. Educational programs include:
the NCAA and Big 12 Conference drug testing programs, the university drug education and
testing program, nutritional supplement safety, sports safety, and concussion awareness and
prevention.
Certified athletic trainers work with student-athletes in the sports medicine area.
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Academic success
John Curtiss and Augie Garrido
While Texas student-athletes compete at the highest level in their sports, they also
achieve in the classroom.
ACADeMiC SuCCeSS BY The NuMBerS3.10 Combined GPA for all student-athletes in Spring 2014 — a Texas Athletics
record
9 Student-athlete Rhodes Scholars in Texas Athletics’ history
127 Academic All-Americans in Texas Athletics history
145 Big 12 academic honors awarded to Texas student-athletes in the 2013-14
academic year
153 Texas student-athletes who earned a 3.5 GPA or better in spring 2014
324 Texas student-athletes who earned a 3.0 or better and were named to the
Big 12 Commissioner’s Honor Roll in Spring 2014
Additional academic honors for 2013-14 include:
• JohannaNeuber(rowing):2014Dr.GeraldLageAcademicAchievementAward
• NateBoyer(football):CoSIDAAcademicAll-American
• CoryBowersox(men’sdiving):CoSIDAAcademicAll-American
• JohnCurtiss(baseball):2014Dr.GeraldLageAcademicAchievementAward;
CoSIDA Academic All-American; Elite 89 Award for the highest cumulative GPA of
any player at 2014 College World Series
• ReidWalker(men’sswimming):2014Big12Men’sSwimmingandDiving
Scholar-Athlete of the Year; 2014 Dr. Gerald Lage Academic Achievement
Award
• BaileyWebster(volleyball):CoSIDAAcademicAll-American
2014 football graduates with coach Charlie Strong
Graduating student-athletes
In 2014, rowing’s Jessica Glennie, who studied architecture, became the ninth current or former Texas student-athlete to receive a Rhodes Scholarship. She also received the 2014 Dr. Gerald Lage Academic Achievement Award, the Big 12 Conference’s highest academic honor awarded to student-athletes who have lettered at least once and earned 100 hours of course credit with a minimum 3.8 cumulative GPA.
From the moment student-athletes enter the university, they begin
working toward their degree by enrolling only in courses that
count toward their major. With the support of student services,
student-athletes are able to meet a precise percentage of degree
benchmarks throughout their academic career, which helps ensure
eligibility and accelerate them to a four-year graduation rate.
In the 2013-14 academic year, 111 current and six former student-
athletes graduated.
Since 2006, 114 former student-athletes have returned to complete
their degrees under the consortium degree completion program.
Providing former student-athletes the funding and resources to
come back and complete their degree continues to be an important
commitment on the part of Texas Athletics.
Former Longhorn baseball player, Kyle Russell returned to complete his degree in 2014.
2014 softball graduates Brejae Washington and Karina Scott
2014 men’s swimming and diving graduates Bobby Button, Patrick Murphy, Matt Belecanech
2014 football graduate David Ash
Jessica Glennie with former Texas rowing coach Carie Graves
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SøreN heSS-OLeSeNSøren Hess-Olesen came to Texas already an established star in his native Denmark. He held
the top ranking among Danish junior tennis players and won national championships in singles
and doubles as a mere teenager.
With the Texas Longhorns, Hess-Olesen has expanded his reputation to an international level.
Last year as a junior, Hess-Olesen became UT’s first NCAA Singles Championship semifinalist
in 21 years, falling to eventual champion Marcos Giron of UCLA. Hess-Olesen was awarded ITA
All-America honors in singles and doubles. He also was honored as the Big 12 Player of the
Year after claiming the league regular season championship and touting an undefeated record
at No. 1 singles in conference play.
Men’s Tennis head coach Michael Center described Hess-Olesen’s 2014 season as one of the
best by a Longhorns player in recent memory. Hess-Olesen, however, credited – and dedicated
– his individual success to the toughness of the entire men’s tennis team. Hess-Olesen also
paired with teammate Lloyd Glasspool to a top-20 doubles ranking and All-American status after
claiming 14 victories against ranked opponents.
“Tennis is a very mental sport,” Hess-Olesen said. “It’s very important that you’re very steady on
the court and on the practice court. You have to be steady with what you do, day-in and day-out.
It just builds confidence because you know you can trust yourself.”
Hess-Olesen, now a senior, is an undergraduate studies major. In 2014, he was recognized
astheITATexasRegionArthurAshe,Jr.Sportsmanship&LeadershipAwardwinner,which
recognizes individuals who have exhibited outstanding qualities in scholastic, extracurricular
and tennis endeavors.
Okolo takes student-athlete challenges in stride
hess-Olesen makes his mark with the Longhorns
COurTNeY OkOLOIt was basic curiosity that led junior sprinter Courtney Okolo down the path of her chosen major.
During training or races, Okolo might feel a twinge in her hamstring, and she’d wonder what was going on. What was
happening elsewhere in her body that was transmitting through the back of the leg?
“Really,Ijustwantedtoknowmoreabouthowmybodyworks,”saidOkolo,anexercisesciencemajor.Shesaidshe
would like to work as a physical therapist after graduation, if running professionally isn’t an option. But right now, it’s
actually a bright option.
In 2014, after winning the outdoor national championships in the 400 meters and the 4x400 meter relay, Okolo was
named one of three female finalists for The Bowerman, which is like the Heisman Trophy for track and field.
In winning the Big 12 title in the quarter mile last spring, Okolo also set an NCAA outdoor record with her time of 50.03
seconds. Okolo also broke an NCAA Championships record with her title-clinching run of 50.23.
“I don’t run for time. I just want to run my best race,” Okolo said.
A disciplined tactician, Okolo keeps a notebook and writes down her goals for each meet, and she takes a similar focus to
each training day, acknowledging the work that is prescribed and determining the progressive build-up of each movement.
Okolo didn’t undertake the 400 until her ninth grade year. In fact, during the 2008 Olympics, she was fascinated by the
100 meter dash and envisioned herself as champion in that race one day. But the persistence of the 400 eventually won
her over because it capitalizes on her pure speed and endurance to also sustain her to the finish line.
Being at Texas, and training under master coaches like three-time Olympian Tonja Buford-Bailey, has only augmented
Okolo’s natural gifts.
“I think my success comes from the people I train with,” Okolo said. “It’s easy to work hard and keep fighting when
you’re surrounded by talented, fast people. And that’s our whole team.”
…changing lives
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T E X A S A T h l E T i c S A N N U A l R E P O R T
SeLViN YOuNGThesedays,it’sraretofindSelvinYoungnotwearinghisT-Ring.Youngcertainlyhasotherhardware
from his time at Texas. After all, he was the starting running back for the Texas Longhorns when
they defeated Southern California to claim the 2006 National Championship.
ButtheT-RingwasawardedtoYoungafterhegraduated,asanacknowledgementofhiscommitment
to athletic and academic excellence with the Longhorns.
“To be a young man, a little kid, coming in to a big university, and then walk the stage, to look back
– it’s breathtaking to me,” Young said. “It’s a journey I can look back on and hopefully inspire future
Longhorns.”
After playing professionally with the Denver Broncos, Young moved on to become a motivational
speaker and entrepreneur. He owns Custom Food Truck Builders, a full-service customization and
build-out company for mobile businesses.
Through Young’s educational opportunity at Texas, he was able to influence his brothers to also
pursue higher education. Young’s scholarship opened doors and expanded horizons for his family.
“Being a Longhorn meant everything to me,” Young said. “It was my whole world. It still is.”
Leaving a legacy on the field, in the classroom
The T-AssociationLonghorns for Life
Texas Athletics is extraordinary because it is made up of extraordinary people.
Student-athletes are at the heart of intercollegiate athletics and help pave the way
for future generations through their athletic and academic accomplishments.
Their positive impact continues to be felt long after their time at Texas through the T-Association
– a network that maintains the tradition of excellence by engaging former varsity letterwinners
and acknowledging their dedication to the overall success of Texas Athletics.
Letterwinners represent a prestigious group whose achievements are the hallmarks of their
programs. They are the heart of Texas Athletics and the keeper of the university’s rich legacy
and traditions.
AllvarsityletterwinnerswhograduatereceiveaT-Ring,atraditionstartedbyCoachDarrell
KRoyaltoinspirehisplayerstosucceedonandoffthefieldandcompletetheirdegrees.
T-RingsareanhonoredtraditionamongTexasmen’sandwomen’sathleticsandanitemthat
is cherished long after the student-athletes leave the Forty Acres.
Through the T-Association, letterwinners stay connected, stay involved and make a difference.
Letter jacket presentation
…athletics excellence
Young and his family at his graduation
Letter jacket presentation
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Induction into the Men’s and Women’s Athletics Halls of Honor is considered the highest recognition bestowed
by the department and is one of the most cherished athletics traditions at The University of Texas.
The Men’s Hall of Honor was founded in 1957 to honor a circle of individuals who have made a distinct and
lasting contribution to the university. Nine distinguished members were inducted in 2014.
Athletics halls of honor
2014 Men’s and Women’s Halls of Honor inductees and their families
2000 Women’s Hall of Honor inductees Kamie Ethridge, Jody Conradt and Clarissa Davis
The Women’s Hall of Honor was created in 2000 to honor the diverse pursuits and accomplishments of those who contribute to Texas Women’s
Athletics. Five distinguished former University of Texas student-athletes were inducted in 2014.
The 15th Women’s Hall of Honor Class
• KarolDavidson,two-timeNCAAchampionandeight-timeAll-American(trackandfield,1986-88)
• KatyJameysonGarza,two-timeFirst-TeamAll-Americanandtwo-timeSouthwestConferencePlayeroftheYear(volleyball,1990-93)
• ColleenLannéCox,four-timeNCAAchampion,22-timeAll-AmericanandOlympicsilvermedalist(swimming,1998-2001)
• DebbiePetrizzi,1978AIAWindividualnationalchampioningolf(golf,1978-81)
• YulondaWimbish-North,1988SouthwestConferencePlayeroftheYearinwhohelpedTexastothe1985-86NCAAChampionship
(basketball,1985-88)
The 58th Men’s Hall of Honor Class
• CedricBenson,DoakWalkerAward
winner(football,2001-04)
• CaseyHampton,two-timefirstteam
All-American and 2000 Big 12 Defensive
PlayeroftheYear(football,1996,1998-
2000)
• CoryRedding,two-timeAll-American
(football,1999-2002)
• HustonStreet,MVPofthe2002College
WorldSeries(baseball,2002-04).
SpecialselectionsRickBarnes(basketball
coach,1998-present)andKenDabbs
(footballcoachandadministrator,
1973-95);alongwithvintageselections
MikeBeard(baseball,1969-71),Happy
Feller(football,1968-70)andDelano
Womack(football,1953-55)roundout
the class.
2010 Men’s Hall of Honor inductee Ricky Williams
2014 Men’s Hall of Honor inductees
2014 Women’s Hall of Honor inductees Debbie Petrizzi, Yulonda Wimbish-North, Karol Davidson, Katy Jameyson Garza, and Colleen Lanné Cox
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T E X A S A T h l E T i c S A N N U A l R E P O R T
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
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T E X A S A T h l E T i c S A N N U A l R E P O R T
National Championships history
Texas Athletics proudly supports
more than 500 student-athletes
in a successful and broad-based
NCAA Division I intercollegiate
program. Since baseball began
varsity competition in 1896, the
Longhorns have combined to win
50 national team championships.
2012-13 (1)Volleyball
2011-12 (1)Men’s Golf
2009-10 (1)Men’sSwimming&Diving
2005-06 (2)Football Women’sIndoorTrack&Field
2004-05 (2)Baseball Women’sOutdoorTrack&Field
2001-02 (2)Baseball Men’sSwimming&Diving
2000-01 (1)Men’sSwimming&Diving
1999-2000 (1)Men’sSwimming&Diving
1998-99 (2)Women’sIndoorTrack&FieldWomen’sOutdoorTrack&Field
1997-98 (2)Women’sIndoorTrack&FieldWomen’sOutdoorTrack&Field
1995-96 (1)Men’sSwimming&Diving
1994-95 (1)Women’s Tennis
1992-93 (1)Women’s Tennis
1990-91 (2)Men’sSwimming&DivingWomen’sSwimming&Diving
1989-90 (3)Men’sSwimming&DivingWomen’sSwimming&DivingWomen’sIndoorTrack&Field
1988-89 (2)Men’sSwimming&DivingVolleyball
1987-88 (3)Men’sSwimming&DivingWomen’sSwimming&DivingWomen’sIndoorTrack&Field
1986-87 (1)Women’sSwimming&Diving
1985-86 (5)Women’s Basketball Women’s Cross Country Women’sIndoorTrack&FieldWomen’sOutdoorTrack&FieldWomen’sSwimming&Diving
1984-85 (1)Women’sSwimming&Diving
1983-84 (1)Women’sSwimming&Diving
1982-83 (1)Baseball
1981-82 (3)Women’sOutdoorTrack&FieldWomen’sSwimming&DivingVolleyball
1980-81 (2)Men’sSwimming&DivingWomen’sSwimming&Diving
1974-75 (1)Baseball
1971-72 (1)Men's Golf
1970-71 (2)Football
Men’s Golf
1969-70 (1)
Football
1963-64 (1)
Football
1949-50 (1)
Baseball
1948-49 (1)
Baseball
NATiONAL ChAMPiONShiPS BY YeAr
Volleyball 2012
Football 2005
Baseball 2005
Men’s Golf 2012
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Lighting the TowerTexas teams compete to light the tower in
commemoration of their athletics achievement.
2014 Football Graduates
Baseball made its 35th appearance at the NCAA College World Series and finished tied for third.
Women’s Track and Field finished second at both the NCAA Indoor and Outdoor Championships.
Volleyball advanced to the NCAA Championship “final four” for the third consecutive year.
Both Men’s and Women’s Basketball returned to the national stage with appearances at the 2014 NCAA Championship, and entered the 2014-15 season ranked in the Top 10.
Men’s Swimming and Diving took second in the team standings at the NCAA Championships.
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Each year, Texas student-athletes continue to change the world through championship performance with their
individual achievements. During the 2013-14 season, 73 Texas student-athletes received a total of 153
All-America honors in 13 different sports. This brings UT’s total of all-time All-Americans to an astounding
2,466 individuals who have earned 4,099 All-America honors.
Additional individual honors include:
• BreaunnaAddison(women’stennis):2015ProfessionalTennisRegistryPlayeroftheYear,2014Big12Women’s
Tennis Player of the Year
Student-athlete awards NCAA TOP 10 AWArD
The NCAA honors the eight most outstanding senior student-athletes of the preceding calendar year from all
sports in all three divisions (I, II and III) with the NCAA Top 10 Award*. Criteria for the award include academic
and athletics achievements, character and leadership.
Top 10 honorees are selected by the NCAA Honors Committee – comprised of eight athletics administrators at
member institutions and nationally distinguished citizens who are former student-athletes.
Texas recipients include:
1982 KennethSims(football)
1989 BetsyMitchell(women’sswimming)
1999 VeraIlyina(women’sdiving)
2004 KellyWilson(soccer)
2007 CatOsterman(softball)
2011 SamAcho(football)
*RenamedfromTopVIIIAwardin2014.
WiLLiAM V. CAMPBeLL TrOPhY
The William V. Campbell Trophy recognizes an individual as the absolute best football scholar-athlete in the nation.
Named in honor of William V. Campbell – the chairman of Intuit, former player and head coach at Columbia University
and the 2004 recipient of the National Football Foundation’s Gold Medal – the award comes with a substantial
postgraduate scholarship and an impressive 25-pound bronze trophy.
Nominated by their schools, which are limited to one nominee each, candidates must be a senior or graduate
student in their final year of eligibility; have a GPA of at least 3.2 on a 4.0 scale; having outstanding football ability
as a first team player; and have demonstrated strong leadership and citizenship.
Texas honorees include:
2007 Dallas Griffin
2009 ColtMcCoy(finalist)
2010 Sam Acho
• KendallBaisden(trackandfield):2014Big12OutstandingIndoorFreshmanoftheYear
• NateBoyer(football):2014AFCAAllstateGoodWorksAward
• MalcomBrown(football):2014finalistfortheBronkoNagurskiTrophy,awardedtothe
nation’s best defensive player; and 2014 finalist for the Outland Trophy, which honors
the nation’s best interior lineman; and consensus All-American
• HaleyEckerman(volleyball):2014Big12PlayeroftheYear
• GoergeGoldhoff(men’stennis):2014ITATexasRegionRookiePlayeroftheYear
• MarielleHall(trackandfield):2014Big12OutstandingIndoorPerformeroftheYear
• SørenHess-Olesen(men’stennis):2014ITATexasRegionArthurAshe,Jr.Sportsmanship
&LeadershipAward,2014Big12PlayeroftheYear
• MichaelHixon(men’sdiving):2014Big12Men’sDiveroftheYear,2014Big12Men’s
Newcomer of the Year
• EmmaIvory-Ganja(women’sdiving):2014Big12NewcomeroftheYear
• LilyMoldenhauer(women’sswimming):2014Big12SwimmeroftheYear
• CourtneyOkolo(trackandfield):2014finalistforTheBowerman,awardedbyUSTFCCCA
to the top collegiate male and female track and field athlete
• MarenTaylor(women’sdiving):2014Big12Women’sDiveroftheYear
• BaileyWebster(volleyball):2014NCAAWomanoftheYearnominee
Maren Taylor
Marielle Hall
2004 NCAA Top 10 Award winner Kelly Wilson
Sam Acho with the 2010 William V. Campbell Trophy
Nate Boyer with the 2014 AFCA Allstate Good Works Award
Malcom Brown
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Organized opportunities to give back to the community as a part of Texas Athletics provide
student-athletes educational experiences through service.
TheNeighborhoodLonghornsProgram(NLP)isaneducationalincentiveprogramoperatedbythe
university’s Division of Diversity and Community Engagement in partnership with the Austin Independent
School District. NLP helps disadvantaged youth build a strong academic future by encouraging
self-discipline and promoting an enthusiasm for learning. At the end of the academic year, Texas student-
athletes – along with head coaches, university staff and community leaders – present prizes to students
based on individual achievement. Since its inception, NLP has awarded more than $500,000 in
scholarships to participants who have excelled in reading programs and in the classroom.
Football players visit the Dell Children’s Hospital
Men’s Basketball at Longhorn Halloween
Orange Santa
Horns for Hope, the umbrella moniker for all community enrichment activities supported
by Texas Athletics, allows student-athletes to participate in hospital, nursing home,
neighborhood associations and school visits. Team community service projects are
common and built into the students’ training and competition schedules. These include
sucheventsasMarathonKids,LonghornHalloween,theMarbridgeFoundationSports
Banquet, and Orange Santa.
Giving backto the Forty Acres
…giving back
Marathon Kids
Texas Athletics acts as the front porch to The University of Texas at Austin and
aims to collaborate with the university to foster excellence in the academic
setting and across the Forty Acres.
In September 2014, the university announced a successful conclusion to the
six-year campaign for Texas with $3.12 billion raised. Texas Athletics contributed
$326 million in donations, making it the second highest unit across campus.
In the 2013-14 academic year, more than $6.6 million in athletics revenue
was transferred by Texas Athletics to UT central administration to fund various
academic initiatives. An additional $3.1 million was transferred to help fund
central administrative services. In total, Texas Athletics gave more than $9.7
million to UT central administration. In addition, Texas Athletics pays all its
own direct costs such as student-athlete scholarships, salaries, fringe benefits,
utilities and construction.
Texas Athletics has transferred 20,990 square feet in office/meeting space to
the university since 2012. The University’s projected savings are more than $13
millioninconstructioncosts(approximating$428persquarefoot).
In an effort to support all students and their studies, Texas Athletics has made
monetary gifts to the library system. In 2013, UT began a fixed gift with an escalator
increase each year, contributing $144,200 for the 2013-14 academic/fiscal year.
These contributions helped Student Government secure permanent funding to
operate the Perry-Castañeda Library 24 hours a day, five days a week.
The University of Texas Blanton Museum of Art will use $1 million generated
from the university’s Longhorn Network sports broadcasts to create a fund to
underwrite the reinstallation of its permanent collection.
Giving back to the community
“Winning with integrity on our fields,
on our courts, and in our pools has
always been a key part of the UT
character. It simply wouldn’t be The
University of Texas at Austin without
great, nationally renowned teams.
Athletics unites our community in
ways nothing else can.”
– President Bill Powers,
The University of Texas at Austin
Texas student-athletes completed 3,954 community
service hours during the 2013-14 academic year.
William McRaven, Chancellor of The University of Texas System, leads the Longhorn Band at a men’s basketball game.
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T E X A S A T h l E T i c S A N N U A l R E P O R T
A fully self-sourced and self-sustaining auxiliary enterprise of The University of Texas at Austin, the
Texas Athletics’ budget includes:
ALL 20 VArSiTY iNTerCOLLeGiATe SPOrTS:
Men’s programs: baseball football outdoor track and field
basketball golf swimming and diving
cross country indoor track and field tennis
Financial Overview
RowingBrynne Wong
The MOST VALuABLe TeAM iN COLLeGe FOOTBALL
Dec. 22, 2014 According to Forbes, Texas is once again college football’s
most valuable team with a total valuation of $131 million. This unparalleled
success is thanks in large part to the support of the dedicated Longhorns
fan base.
For the third season in a row, Texas remains the only team with revenue
over$100million.Revenuewasupyear-over-yearat$113millionforthe
2013-14 athletics season.
Ticket sales were the largest source of revenue, contributing $34 million
for six home games. Another $31 million in football-related contributions
plus ticket sales comprised almost 60 percent of the team’s total revenue.
With the transition to new football head coach Charlie Strong and his staff,
net income was down to $74 million. Despite this surge in expenses,
Texas is still worth 7 percent more than any other team in college football.
Forbes measures college football team’s value based on four key areas:
athletic department, university, conference and local community. The
heaviest weight is applied to money that goes toward academic
programming, including football scholarships and direct contributions
to university initiatives. Athletic value is the remaining football profit
that goes toward supporting non-revenue sports such as Olympic
sports. Conference and community are comprised of money earned
from playing in bowl games and the economic impact generated by
home football games.
…financial responsibility
Women’s programs:
basketball outdoor track & field swimming & diving
cross country rowing tennis
golf soccer volleyball
indoor track & field softball
Women’s Track
Geoff Swaim
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reVeNue AND exPeNSeS
Overall budget for Texas Athletics during the 2013-14 academic/fiscal
year was $162.8 million including:
• $138.8millionforathleticsoperations
• $23.8millionfortheFrankErwinCenter
• $9.2millionfortrademarklicensing
During the 2013-14 academic/fiscal year, Texas Athletics generated:
• $161.2millionintotalrevenue
• $169.4millionintotalexpenses
Football income continues to be an important source of funding for all
Texas sports programs. For the year, football generated:
• $112.5millionintotalrevenues
• $34.9millionintotalexpenses
• $77.6millioninnetincome
Marcus Johnson
TrADeMArk LiCeNSiNG
Each year, Texas Athletics transfers a share of its revenue
to UT central administration to fund various academic
initiatives and administers services for UT San Antonio, UT
Arlington, UT El Paso and other UT System components.
Revenuefromtrademarklicensingisgeneratedthroughroyalty
payments and the sale of licensed consumer goods bearing Texas
logos and wordmarks, including the iconic Longhorns silhouette.
Products associated include apparel, jewelry, housewares and
souvenirs. About 65 percent of trademark income is derived
through apparel sales.
Trademark licensing revenue, net of management fees, for the
2013-14 academic/fiscal year was $7.9 million.
National Licensees:
Nike KnightsApparel EASports Top of the World
Commemorative Brands Team Beans Outerstuff
Local Licensees:
University Co-op
Stephanie Wong
Kelsey Lang
Trademark licensing, net of management fees, for the past five academic/fiscal years is presented below.
2009-10 2010-11 2011-12 2012-13 2013-14
TrademarkLicensingNetRevenues $9,199,330 $9,393,194 $8,390,558 $9,579,261 $7,925,556
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Women’s Golf
$169,4
29
,050 Salaries
& Benefits (37%)
Event Expenses and Guarantees
(12%)
Debt Service (11%)
Fund Raising &
Development (3%)
Athletic Student Aid (6%)
Team Travel & Recruiting
(6%)
Facilities Expense (4%)
Capital Outlay (3%)
Direct Support
to Institution (6%)
Equipment, Uniforms
& Supplies (1%)
Sports Camps (1%)
Other (10%)
Total Intercollegiate Athletics Expenses for 2013-14: $169,429,050
10
37%
12% 11%3% 6% 6% 4% 3% 6%
1% 1%
10%
2050
4030
$161,2
93,1
32 Ticket Sales, LASP,
Building Use Fees (33%)
Contributions (23%)
Royalties, Advertising& Sponsorships
(20%)
NCAA, ConferenceDistributions
(15%)
Sports Camps (3%)
Concessions & Novelty Sales
(3%)
Other (3%)
Total Intercollegiate Athletics Revenue for 2013-14: $161,293,132
10
33%
23%20%
15%
3% 3% 3%
2050
4030
Empress DavenportFiVe-YeAr OPerATiONS (ALL SPOrTS) 2009-10 2010-11 2011-12 2012-13* 2013-14
Beginning Balance 29,493,529 36,362,695 36,899,245 45,068,338 $45,482,370
Income & Transfers In
Ticket Sales, LASP, Building Use Fees 56,741,661 61,196,689 59,207,378 60,860,735 53,655,399
Game Guarantees 460,000 531,020 445,000 56,0500 455,500
Contributions 37,110,293 37,337,126 40,747,347 37,386,271 37,633,030
NCAA, Conference Distributions 14,751,503 14,824,329 21,024,408 21,740,372 23,914,931
^Television & Radio Rights 338,171 49,850 6,721 – –
Concessions & Novelty Sales 3,697,206 4,521,490 4,157,017 3,610,072 4,825,300
Royalties, Advertising & Sponsorships 22,065,642 22,840,191 28,703,901 33,421,518 31,982,204
Sports Camps 4,791,827 5,221,011 4,162,420 4,157,893 4,526,777
Endowment & Investment Income 1,406,944 1,385,209 1,348,505 1,367,616 1,304,364
Other Income 2,192,108 2,389,011 3,492,418 2,586,509 2,995,626
Total Income & Transfers In 143,555,355 150,295,926 163,295,115 165,691,486 161,293,132
Expenses & Transfers Out 2009-10 2010-11 2011-12 2012-13 2013-14
Athletic Student Aid 8,444,494 8,957,818 9,350,290 9,956,344 10,842,276
Game Guarantees 2,091,580 2,112,457 2,394,373 2,738,277 2,056,469
Coaches’ Salaries & Benefits 22,395,654 22,230,725 22,795,664 24,415,065 26,159,494
Administrative Salaries & Benefits 25,119,486 27,681,115 30,730,186 30,823,731 35,714,697
Recruiting 1,257,768 1,470,389 1,457,857 1,405,178 1,463,990
Team Travel 7,695,570 7,120,566 7,215,950 7,276,677 8,197,707
Equipment, Uniforms & Supplies 2,788,333 2,302,543 2,671,921 1,398,943 1,762,062
Games and Event Expenses 18,885,378 23,611,532 22,352,875 25,486,020 18,764,618
Fundraising & Development 7,536,591 6,336,345 5,401,098 4,798,655 4,829,306
Sports Camps 1,923,209 2,512,080 1,592,133 1,982,899 1,550,298
Facilities Expense 6,789,518 6,615,978 6,695,163 7,322,189 7,595,074
Debt Service 16,484,214 16,735,060 17,320,450 17,803,047 17,865,778
Spirit Group Expense 1,264,522 982,472 1,311,575 1,275,111 1,357,269
Medical Expense 1,853,181 1,619,602 1,683,099 1,865,346 2,014,676
Membership Dues & Fees 360,339 332,777 372,152 449,122 443,545
Direct Support to Institution 3,760,275 9,026,363 8,285,714 9,201,066 9,721,719
Capital Outlay 6,249,655 7,046,198 8,027,966 9,268,804 5,578,457
Other Expenses 1,786,422 3,065,356 4,924,924 7,810,980 13,511,615
Total Expenses & Transfers Out 136,686,189 149,759,376 154,583,390 165,277,454 169,429,050
Fiscal Year Net Income 6,869,166 536,550 8,711,725 414,032 (8,135,918)
Ending Balance 36,362,695 36,899,245 45,610,970 45,482,370 37,346,452
Volleyball
Jack Conger
Note: Expenses include capital outlay, which are excluded from the annual NCAA report from which this data is generated.*Various accounts added to Texas Athletics^Beginningwiththe2012-13academic/fiscalyear,Television&RadioRightswasreclassifiedasRoyalties,Advertising&Sponsorships.
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FOOTBALL OPerATiONS
Income & Transfers in 2009-10 2010-11 2011-12 2012-13* 2013-14
Ticket Sales, LASP, Building Use Fees 33,120,167 35,567,527 34,063,186 34,416,141 34,089,405
Game Guarantees 250,000 400,000 400,000 400,000 450,000
Contributions 30,148,519 30,237,978 30,334,873 30,273,294 30,919,440
NCAA, Conference Distributions 10,139,135 8,463,400 13,058,559 15,296,660 17,098,014
^Television & Radio Rights 330,534 39,075 6,721 – –
Concessions & Novelty Sales 1,773,287 2,007,693 1,869,738 1,520,342 2,573,665
Royalties, Advertising & Sponsorships 16,408,498 17,243,313 22,361,314 25,934,289 25,550,017
Sports Camps 391,737 357,461 343,258 325,875 290,530
Endowment & Investment Income 618,317 627,888 605,833 652,874 604,458
Other Income 762,621 805,353 770,203 580,224 875,244
Total Income & Transfers In 93,942,815 95,749,688 108,813,685 109,399,700 112,450,773
Expenses & Transfers Out 2009-10 2010-11 2011-12 2012-13 2013-14
Athletic Student Aid 3,057,790 3,233,292 3,444,657 3,800,773 4,074,402
Game Guarantees 1,450,000 1,400,000 1,587,500 1,900,000 1,350,000
Coaches’ Salaries & Benefits 10,172,734 9,992,129 10,484,054 11,262,720 13,205,626
Administrative Salaries & Benefits 1,160,266 1,896,203 1,335,580 1,226,799 3,580,767
Recruiting 329,736 577,976 493,515 548,970 594,124
Team Travel 2,437,073 1,396,893 1,399,035 1,407,687 2,059,521
Equipment, Uniforms & Supplies 611,466 247,421 361,251 477,753 415,821
Games and Event Expenses 2,839,709 4,696,353 3,890,997 3,960,090 3,118,899
Fundraising & Development 202,437 131,925 150,344 0 0
Sports Camps 230,038 219,524 190,278 246,746 44,768
Facilities Expense 330,066 169,956 133,111 122,469 109,872
Spirit Group Expense 925,990 675,246 1,073,061 1,005,600 946,500
Medical Expense 29,847 32,313 36,841 185,836 163,004
Membership Dues & Fees 3,551 2,217 2,785 3,878 5,260
Capital Outlay 85,593 58,838 34,314 26,425 0
Other Expenses 58,721 192,714 190,664 955,809 5,216,473
Total Expenses & Transfers Out 23,925,017 24,923,000 24,807,977 27,131,557 34,885,037
Fiscal Year Net Income 70,017,798 70,826,688 79,005,708 82,268,144 77,565,736
George Goldhoff
*Various accounts added to Texas Athletics
^Beginningwiththe2012-13academic/fiscalyear,TelevisionandRadioRightswasreclassifiedasRoyalties,Advertising&Sponsorships.
OTher SPOrT OPerATiONSMen’s Sports Revenues 2011-12 2012-13 2013-14
Baseball 7,691,843 4,826,561 5,000,294
Basketball 18,748,467 16,897,689 14,957,655
Golf 296,835 325,142 327,338
Swimming & Diving 525,389 663,469 779,105
Tennis 215,525 216,582 196,137
*Track & Field, including Cross Country 60,994 435,943
Women’s Sports Revenues 2011-12 2012-13 2013-14
Basketball 1,582,747 1,618,618 1,655,541
Golf 202,891 163,818 185,706
Rowing 140,401 151,535 256,914
Soccer 528,707 476,991 628,093
Softball 611,638 627,849 731,620
Swimming & Diving 508,602 621,166 829,023
Tennis 214,964 215,261 214,184
*Track & Field, including Cross Country 319,029 342,050
Volleyball 1,428,665 1,387,377 1,576,392
Combined Sports Revenues
*Track and Field, including Cross Country 928,031
Men’s Sports Expenses 2011-12 2012-13 2013-14
Baseball 3,389,785 3,586,057 4,035,675
Basketball 8,528,312 10,297,278 8,965,579
Golf 922,968 1,023,842 947,483
Swimming & Diving 1,932,904 1,733,971 2,303,300
Tennis 837,467 760,610 875,016
*Track & Field, including Cross Country 1,524,218 1,729,264
Women’s Sports Expenses 2011-12 2012-13 2013-14
Basketball 4,904,727 4,508,786 4,814,722
Golf 754,441 824,816 822,669
Rowing 1,457,461 1,570,482 1,570,066
Soccer 1,758,192 1,731,495 1,732,641
Softball 1,597,305 1,694,765 1,646,690
Swimming & Diving 1,805,090 1,922,732 2,186,473
Tennis 828,167 864,468 855,694
*Track & Field, including Cross Country 1,832,962 1,775,475
Volleyball 2,442,330 3,177,633 3,153,306
Combined Sports Revenues
*Track and Field, including Cross Country 4,078,635
*Men’s and Women’s revenues and expenses for Track and Field, including Cross Country, were combined in the 2013-14 fiscal year.
Ariel Atkins
Nick Naumann
Lindsey Stephens
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Texas hospitalityThrough the creation of innovative elements, the gameday staff continues to work to
produce the nation’s premier fan experience with informative, entertaining, engaging and
integrated features for the best fans in the country.
In 2014, Texas Athletics rolled out many new basketball gameday features, including pyrotechnics,
an in-house DJ, a game emcee, exciting halftime performances, the creation of the YP Hook ‘Em
Hoop Squad and interactive audience elements. Stay tuned for the addition of more features in the
coming year.
The department also brought in the Disney Institute to help mentor and guide the entire staff to
design and shape Texas Athletics’ culture and best practices to better serve all constituents. Over
the next year, Texas will continue to work with Disney to help build a strong department-wide
purpose dedicated to excellent customer service.
As a part of increased customer service, Texas Athletics launched a new Sales, Service and
RetentionteamwithTheAspireGrouptofocusonbuildingrelationshipsandincreasing
ticket sales.
…Texas hospitality
With the 2014-15 Men’s Basketball season, fans experienced exciting elements such as an in-house DJ, a game emcee, exciting halftime performances and increased audience interaction.
With the interactive fan dance, Texas became the first college athletics program to invite fans of all ages down to join the action on the court during a time out.
Hook ‘Em reached new heights and added some team members of his own with the YP Hook ‘Em Hoop Squad — the new interactive squad of Texas Basketball.
Austin City Limits Music Festival brought a bit of the action to Texas Football when they cut into the video board at DKR-Texas Memorial Stadium to feature a collaborative performance by Trombone Shorty & Orleans Avenue and the Longhorn Band during the Texas vs. Baylor game.
Volleyball season ticket sales for the 2014 season were up 19 percent from 2013, and Gregory Gym sold out three times.
Season ticket sales for the 2014-15 Men’s Basketball season are trending 20 percent ahead of last year.
The university’s position in Austin, “The Live Music Capital of the World,” provided a remarkable opportunity for the addition of live anthem performances from some of the city’s greatest musicians.
Football season ticket sales for the 2014 season were up 2.2 percent from 2013.
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Longhorn NetworkIn 2011, The University of Texas, IMG College and worldwide sports
leader ESPN announced a groundbreaking agreement for a television
network exclusively dedicated to UT Austin and Texas Athletics coverage.
Since its debut, Longhorn Network has garnered 14 Emmys and five College
Sports Media Awards while providing unprecedented television access to
Texas Athletics.
In2014,ESPNannouncednewagreementswithDISH,DIRECTV,
Suddenlink, the National Cable Television Cooperative and the National
Telco Television Consortium. This adds to the already robust provider list,
whichincludesAT&TUverse,CoxCommunications,FiOSTV,Grande
Communications, Time Warner Cable and more. LHN reaches 20 million
households nationwide and is now available on nine out of the 10 major
television carriers.
LHN offers a variety of content, highlighted by more than 200 exclusive
events annually from 20 sports, original series and studio shows, historical
programming, learning and academic and cultural happenings.
LHN also serves as a valuable resource with many current university students
and Texas student-athletes completing internships with the network.
ESPN has a 20-year agreement to own and operate a year-round, 24-hour
network dedicated to Texas Athletics.
Steve Patterson and Coach Charlie Strong on set with anchor Lowell Galindo
Longhorn Network Texas Gameday at DKR-Texas Memorial Stadium
Longhorn Sports MarketingSince 1983, Texas Athletics has worked with IMG College for all contracted
multimedia rights. This partnership sets permissible parameters for businesses,
corporations and media agencies to engage in affinity marketing activities related
to all Texas Athletics programs.
Under the name Longhorn IMG Sports Marketing, IMG College employs a
10-member staff in Austin and three in Dallas, who work alongside Texas
Athletics employees in external services, marketing, trademark and licensing,
events management and communications to fulfill all elements of multimedia
agreements.
IMG College also supports Texas student-athletes as a member of the Longhorn
Foundation through a contribution to the annual fund and as a suite holder at
DarrellKRoyal-TexasMemorialStadium(football),FrankErwinCenter(Men’s
andWomen’sBasketball)andUFCUDisch-FalkField(baseball).Frank Erwin Center
…teamwork
Men’s Tennis
Rowing
2014-15 Texas Athletics Official Corporate Sponsors
American Campus Communities
AT&T
Chevrolet Silverado
Chobani
iHeartMedia
Coca-Cola
Equipment Depot
Gatorade
H-E-B
MillerCoors
Muscle Milk
Pizza Hut
RICOH
St. David’s
SiriusXM
Southwest Airlines
StubHub!
UFCU
UPS
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T E X A S A T h l E T i c S A N N U A l R E P O R T
®
®
Texas has been a committed member of the Big 12 Conference from its inception. Since the league began competition in
the 1996-97 season, the Big 12 routinely sets itself apart as one of the top collegiate conferences in the nation with 53
NCAA team titles and 552 individual national champions.
In July 2014, the Big 12 officially rolled out a new set of branding and identity standards – including a new logo and a
re-designed website at Big12Sports.com – to reinforce the strength, success and stability of the conference. The Big 12
remains the only major conference to play a full round-robin schedule in all sports.
The Big 12 continues to be one of the most valuable conferences in collegiate sports. In its first 18 years, the conference
has distributed more than $2.04 billion to its member institutions, including a record $220.1 million in 2013-14.
Competitive excellence, scholarship and sportsmanship are all equal parts of the Big 12 philosophy. In its history, the
conference has produced 571 Academic All-America recipients, averaging more than 30 each season. All-Big 12 teams
and Academic All-Big 12 squads are recognized for each sport at the end of their respective seasons. At the end of each
academic year, the conference honors its top male and female student-athletes with the Big 12 Athlete of the Year and Big
12 Sportsperson of the Year awards.
In 2014, the Big 12 became the national leader in examining and discussing the current state of intercollegiate athletics
and its place within the context of higher education. The Big 12 planned and hosted “The State of College Athletics” forum
series, in New York and Washington, D.C. Through the broad-based panel discussions, the conference brought together some
of the brightest minds in sports to address issues that will have a transformative effect on college athletics.
The Big 12 is led by Bob Bowlsby, the conference’s fourth commissioner, and is headquartered in Irving, Texas.
Big 12 Commissioner Bob Bowlsby and with mascots and cheerleaders
UT Austin and Texas Athletics administration and staff are committed to
integrity in their leadership and work. Every day, they work to set a positive
example for all campus constituents.
Intercollegiate athletics has a highly regulatory environment, and Texas
is dedicated to enforcing adherence to all rules of the NCAA, the Big 12
Conference and the university. Within Texas Athletics, the Student Services
andtheRiskManagementandComplianceServicesstaffssupportandeducate
student-athletes about their responsibility for integrity in academics and
athletics as they progress toward degree completion. In addition, coaches,
staff, faculty, donors and alumni receive education about rules compliance.
Athletics operations are rigorously monitored and frequently audited and
enhanced to mitigate risks, protect assets and sustain the reputation of
Texas Athletics.
COMMiTMeNT TO GeNDer eQuALiTY
Texas Athletics has historically been committed to gender equality in its
programs since Title IX was legislated in 1972. Today, Texas is the only school
nationally to source and define a women’s athletics director, and Texas
continues its commitment to the 1993 Title IX settlement order, in terms of
ratio of male-to-female participants and male-to-female scholarship offerings.
MeN’S AThLeTiCS COuNCiL
Dr.DavidFowler(Chair)
CharlieAdkins(StudentRepresentative-elect)
DavidBeck(RegentalAppointee)
Dr.BenCarrington(FacultyAppointee)
Dr.DianaDiNitto(FacultyAppointee)
Dr.LouisHarrison(FacultyAppointee)
MarthaHilley(FacultyRepresentative)
DennisMcWilliams(TexasExesRepresentative)
CharlesMatthews(RegentalAppointee)
PaytonSchramm(StudentRepresentative)
DarrellWindham(TexasExesRepresentative)
ex-OFFiCiO MeMBerS
Dr.MichaelClement(FacultyRepresentative)
BobMoses(T-Association)
Dr.WaneenSpirduso(FormerIACChair/FacultyRepresentative)
StevePatterson(Men’sAthleticsDirector)
RebeccaHaden(CouncilSecretary)
Winning with integrityWOMeN’S AThLeTiCS COuNCiL
Dr.MarySteinhardt(Chair)
LauraBeckworth(TexasExesRepresentative)
MecheleDickerson(FacultyAppointee)
Dr.KevinFoster(FacultyAppointee)
Dr.LoriHolleran-Steiker(FacultyAppointee)
CyndiTaylorKrier(RegentalAppointee)
Dr.HunterMarch(FacultyAppointee)
FallonVaughn(RegentalAppointee)
WyndenWilliams(StudentRepresentative)
ex-OFFiCiO MeMBerS
Dr.MichaelClement(FacultyRepresentative)
CyntheaRhodesPatterson(T-Association)
ChristinePlonsky(Women’sAthleticsDirector)
RebeccaHaden(CouncilSecretary)
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T E X A S A T h l E T i c S A N N U A l R E P O R T
Texas aThleTics
PO BOx 7399
ausTin, Texas 78713