The following are some of the examples of the projects Simon Lincoln has been undertaken/ been involved

in.

Please note this cross section of examples of the types of work that have been undertaken, the list is not

conclusive.

Dr Vita In the first 6 weeks of the launch of new business and new site, site turned over $1.2 million. Integration into AX Dynamics Click for more information

Komplett Group The site won the 2014 Award for best Scandinavian online retailer of the year and integrates into automated Warehouse- (S.A.P). Click for more information

Keep It Personal Bespoke customisations increased conversion rate from 3.1% to 7.2% which Increased turnover from £1 million, to £3 Million per year. Click for more information

Work Wear Wardrobe With very limited budget site conversion improved from 0.5% to 2.7% Click for more information

Image to Suit You With Marketing budget of initially only £1000 per month, Site went from £4k to £120k per year. Click for more information

Pinpoint Designs Award winning Ecommerce agency wished to increase their sales team, and required training for them. Click for more information

Uni Com “Love Plumb Project“

A highly successful group of investors wished to explore the creation of an online bath room retailer. The project was to create serval business plans showing the different end to end software solutions needed to fulfil the differing business objectives and their costs. This included Online Marketing Strategy, Market Analysis, and Competitor Analysis. Click for more information

Mango Bikes Mango Bikes is a bicycle retailer with an initiative branding “life style value proposition”. The project was for a new and enhanced Enterprise Ecommerce Solution with custom bike builder feature. Sage 200 integration. Click for more information

Green Reaper Green Reaper is a Garden Equipment Retailer. The project was to create a development strategy to dramatically improve efficiently and sales. The project increased conversion rate by 1.3% to 3.2% Click for more information

TESTIMONIALS AND PORTFOLIO

TESTIMONIAL HIGHLIGHTS

EMSENT- Sept 2017- Jan 18

EM Sent is a property management and letting company.

The company has an initiative and highly successful method of sourcing properties/ owners who may wish

to let.

The project was to increase the number of business enquiries and create a marketing strategy to steer the

services that the business offered and expanded into.

Project Overview:

- Word press C.M.S. website - Key Word research - Marketing Strategy - Creative and Branding

Supporting Documentation:

- Testimonial and Reference

Work Wear Wardrobe Sept 2017- Dec 2017

Work Wear Wardrobe is a building supply company. The business had invested in a Magento Ecommerce

platform. The site with good creative but had almost no traffic & sales.

The project was initially to increase traffic through a PPC campaign and Google Merchant. Within the first

month the Traffic levels where good, although the conversion rate was making cost of sale unsustainable.

The Project was to cost effectively and systemically improve the conversation rate.

Project Overview:

- To manage the Google Spend, temporary reduction of promoted products from 150+ to 3 product lines, which where the most price competitive.

- Installation of Crazy Egg, to track what users where undertaking before leaving the site - Speed Tests - CRO and Usability testing- A systemic conversation and usability analysis - Creation of Ecommerce development plan and specification for developments

Result:

The conversion rate increased from 0.5% to 2.7%.

Supporting Documentation:

- Testimonial and Reference - Google Analytics Screen Shots

Ace Consultancy September 2017

Ace Consultancy is a Marketing and Telemarketing lead generation company for professional services.

TESTIMONIALS BY DATE

The Project was to provide consultancy on efficiency solutions to improve productivity, automation and

scalable systems to enhance ongoing cost saving.

Project Overview

- Online Enquires integration into CRM - C.R.M. enhancement consultancy on developments - Online data mining/ sourcing of prospects automation

Result

The project eliminated repetitive tasks providing a saving of 13 hrs man hour per week across the sales

teams.

Supporting Documentation:

- Testimonial and Reference

Image to Suit You- Marketing June 2016- Present

Image to Suit You is a building supplies and “Work Wear” retailer.

The business had invested in an Ecommerce Website Magento, but the site was providing only a £4k PA

turnover. The business wished to dramatically increase this.

Project Overview:

- Keyword research - Competitor Analysis - Size of potential Market Analysis - Marketing Strategy - Return on Investment forecast - Engaging and managing third party specialists. - PPC/ Google Adwords Campaign

Result:

Date Conversion

Rate Sales (YR)

1st June 2015- 1st June 2016 (Before Involvement) 1.80% £4,740.41

1st June 2016 - 1st June 2017 (First Year of Involvement) 5.46% £126,362.21

Supporting Documentation:

- Testimonial and Reference - Google Analytics Screen Shots

Mango Bikes Dec 2015- March 2017

Mango Bikes is a bicycle retailer with an initiative branding “life style value proposition” with the ability for a

customer to customised and change the colour of the bike parts. The business offered this service, but the

pervious website could not offer this service interactively.

Within the first six weeks took client from initial cold contact through to project launch.

The project was for a new and enhanced Enterprise Ecommerce Solution which would build on the brand

“Mango life” and enable the customer to fully build their bike with a visual custom bike builder.

To further enhance the customer experience, the site would email the customer informing them of what part

in the build process their bike was, with introduction to staff member performing that function.

Overview of Project:

- Board room Presentations and demonstration of system - Proposals - Contract creation and Negotiation - Statement of Work - Enterprise e-Commerce solution- Responsive - Zynik/ Sage Integration- For production led emails, and accounting. - Personalised Bike builder- “based on the Nike “build your own trainer”

Result:

Conversion rates increased around 40%, with bounce rates falling by 65%

Project value:

£32K (Phase 1) £26k (Phase 2-3) Supporting documentation:

- Testimonial and Reference

Green Reaper Jan 2016 – March 2016

Green Reaper is a Garden Machinery Wholesaler.

The project was to Analyse competitors sites, Market sector traffic and trends, and create a development

plan to improve traffic, conversion and sales.

Project Overview:

- Competitor analysis, traffic and platforms - Competitor Feature comparison - Return On Investment calculations - Wire Framing of features - Bespoke Product page development - Usability study on product page through to check out - Telephone ordering features (backend)

Result:

The project increased conversion rate by 1.3% to 3.2%

Supporting documentation:

- Development Plan- Options for Client - Development Plan- Phases and Costings

Easy Home Buyers Feb 2015- August 2015

Easy Home buyers is a business that specialises in “Quick Sale” of homes. The company enables the

home owner to liquidate their capital tired up in their homes quickly.

Easy Home Buyers would then do minor building work and resell these properties at an increased value.

The business heavily relied on a P.P.C. Marketing, (managed in house), with a Google Spend £18k - £22k

per month for an average of 100 enquiries per month.

Project Overview:

To reduce online marketing spend, whilst achieving same/ improved level of enquires. - Result:

- Kiss Ecommerce, researched the PPC campaign, and then involved P.P.C specialist. - The Google PPC spend was reduced from £22k to £13k per month (Saving of £9k per month) with

no reduction in enquires. - Quality of enquiries also provided an uplift in conversion for the sales teams “enquires to close

rates”.

Uni Com Love Plumb Project Sept 2014- Jan 2015

Uni Com is the biggest residential property owners in Humberside.

The business has diversified into many other successful and profitable areas.

The “Love Plumb” project was one of these new business. An Online retailer for bathroom fittings and

fixtures.

The Love Plumb project, had an initial start-up budget of 2million with £100k allocated for business systems

and software. The consultancy task was to create an ecommerce Business strategy, business plan and

forecast if the business would be viable.

Project Overview:

Analysis:

- Full competitor research, including “what are the top selling products”, traffic levels, software & business systems, online marketing budget.

- Full market sector analysis, size of market, possible market share, competitiveness. - Full keyword researching including online marketing spend, Traffic levels, Click through rate prediction,

Specifications:

- Full Ecommerce specification x 4- Four independent software specifications to cover the different levels of ambitions

- Merging functionality of robust and “out of box” solutions - Specification of integrations between all software - CRM, Ecommerce, WMS, picking and packing systems, ERP reordering forecasting. - Multi locations- all software to be flexible for scaling, location moves, and across multiple sites.

Product Range and Data Management:

- Keyword research/ key word research Product range development - ERP, product reordering and distribution timing (production, Quality checking, shipping times from

China, bonded warehouse) - Order level v’s staffing requirements/ Software scaling forecast - Product fulfilment chain and reordering timings software

Marketing:

- Online Marketing Strategy, cost per acquisition and predicted marketing spend - Built different agency relationships and partners.

Business Plan:

- Business plan with cash forecasting

Result:

The project lasted 6 months but did not launch into full business, however the consultancy project was

successful in establishing that the risks where to high.

The main risk was to have a large enough product range to be competitive combined with the Product circle

from Factory, shipping to Warehouse required a larger investment meant than 2 Million was needed.

The investors did not feel comfortable investing more than the 2 Million.

Select Car August 2014- March 2015

Select Car is a second hand car dealer ship. The project was to create a Digital Marketing Strategy to

generate enquiries in a highly competitive market.

Through extensive Market analysis and Keyword research a PPC campaign was created.

This campaign established that Mini Coopers where the most popular Car in second hand car market

online.

Interestingly, the Key Words surrounding cars that where “red” where double the price of the cares that

where “blue”, with only a slight drop in search volumes.

The campaign was set up to create enquires and to lead the companies purchasing strategy.

Result:

This Marketing campaign generated 45 Mini Cooper sales in 4 months, 76% of which were blue.

Knowledge of the search volumes was used to lead on a purchasing strategy.

Supporting Documentation:

- Testimonial and Reference

Pinpoint Designs Sales Team Ecommerce Training- Jan 2015- March 2015

Pinpoint designs is an award winning Ecommerce Agency.

They wished to expand their sales team. To ensure their customers received value, quality and to increase

turn over. The project was to provide Ecommerce Fundamentals and Sales Training to new members of

this company.

Result:

The training was one to one through a screen sharing. The training took place at 7.30 am to 8.30 am to fit

around business requirements and lasted 3-6 weeks.

Keep It Personal- July 2014 – Nov 2014

Keep it Personal is a gift retailer that specialises in customised engraving and printing. The retailer sales

channels are Ebay& Amazon, and Ecommerce platform, Zencart.

The project was in two parts:

1. A personalised product preview- A way for the customer to create a visual representation of their purchase. This would allow Keep it Personal to compete with the market leader in features, and to increase conversion rate.

2. Efficiency Improvements- Keep It Persons engraving process was for a graphic designer to take an a personalised message in the order notes, create an image, get it reviewed and proved by the customer, then prepare the engraving imagery (aligned correctly) to be sent to the engraving machine.

- Overview of Project:

- Competitor feature analysis - Research of product engraving and alignment - Sales Presentation & Prove of concept application and demonstration - Technical Specification - Proposals - Contract creation and Negotiation - Statement of Work

Result:

- Increase of conversion rate from 3.1% to 7.2% - Dramatic decrease in Returns, and increased customer satisfaction - Production increased by 35% with no additional labour increase - Enabled in-house graphic designers to deploy their skills in Ecommerce product page content

enhancements. - Turnover increased by 5x in 1yr, enabling business to purchase its own building Warehouse.

Project Amount:

- £18k for both phases

Supporting Documentation:

- Project Specification - Testimonial and Reference

More For Pets Limited August 2014 – Sept 2014

More for Pets is an online retailer for Pet product and Pet Food.

The business had pervious success with online sales from Amazon and Ebay.

The company wish to migrate the customers from Ebay and Amazon and have a more direct relationship

with the customer whilst increasing sales and margin through a Multi-Channel system and ecommerce

platform.

Overview of Project:

- Presentations & Ecommerce Fundamentals training - Scoping document - Contracts and negotiation - Overseeing of Branding, Creative and Logo designs - Ecommerce platform feature specification - Email Marketing Campaign- Multichannel Customer Migration

Result:

The site generated £2543 in direct customer sales in first month

Project Amount:

£16k

Supporting Documentation:

- Testimonial and Reference

Evolution Organics Jan 2014- Sept 2015

Evolution Organics is an online retailer for Organic Health Food Supplements.

The Ecommerce platform was outdated and the business was exploring the requirements for an Enterprise

solution to manageably propel them to the next level in turnover

Project overview:

- Marketing and brand message overview - Competitor analysis. Traffic, Ecommerce Platform, Competitor Features - Exploring business and fulfilment functions - Exploring with client Magento Enterprise functionality required

Result: Business Increased Sales from £0.9 million to £2.7 million Project Value:

Magento Enterprise solution £60k

Direct Vacuum March 2014- August 2014

Direct Vacuum is the retail and Brand name for A Taylor Ltd.

The core business is to fault report returned house hold goods sold by well know high street retailers and

manufactures.

The business started selling refurnished, returned products through Amazon and eBay producing £5 Million

per year sales. The product was to scale and increase online sales through a direct relationship/ website

whilst improving efficiency.

Project overview:

The project was in two parts.

- Create a retail brand and ecommerce website to build customer relationships and online sales. - Produce a Multi-channel stock, product data, to increase number of products being sold, efficiently. - Order management system to ensure all orders where processed in one centralised system to

vastly improve productivity and reduce labour costs.

Result

Online business turn over increase by 30%. Majority of this increase was through direct sales to business (not through Ebay & Amazon) Project Value:

£16K Phase 1

SSE- Energy Supply Limited- March 2012- Oct 2013 SSE (Scottish Hydro, Southern Electric, SWALEC) the electricity supply company.

The project was to provide initiative support solutions for an Asp.net Store Front legacy platform, which was

highly restrictive. Due commercial reason the company did not wish to upgrade the platform, making

enhancements challenging.

The project was to increase conversation rate, and add additional functionality.

Overview of Project:

- Board room Presentations and demonstration of system - Proposals - Contract creation and Negotiation - Statement of Work - On Going support - Working closely with in house decision makers - Initiative approaches to Site Enhancements to support Marketing - Board room Presentations - Proposals - Contract creation and Negotiation - Statement of Work - Project Management - Development planning and R.O.I. - Turnover increased by £100k in 6 months.

Result:

Over the year of the enhancements the conversion rate went from 2.5% to 3.2%.

Project Value:

£70k + (over 12 months of Phases)

Supporting documentation:

- Testimonial and Reference

AV Bristol March 2013- August 2013

AV Bristol is a Hi Fi and Audio retailer.

The project was for a full Ecommerce Store built on the in house platform by Egghead Design, Mercanti.

The system was to manage their multi-channel product data, and order management.

Overview of Project:

- Contract creation and Negotiation - Statement of Work - Project Management - Enhanced Search integration - Multi Variant product pages. (4 initial product pages) - Integration in to EPOS, WMS, and Stock control System - Bazaarvoice - Personalisation/ Behavioural Merchandising - Proposals

- Project Value:

£20k.

Result:

The online business went from a 2.1% conversion rate and £350K turn over to 4.3% conversion rate and

£1.2 million turn over.

Supporting documentation:

- Testimonial and Reference

CTD Titles March 2013- Oct 2013

CTD titles is a national retailer of titles and is part of the Saint-Gobain group.

The project was to create a standalone Enterprise Ecommerce Solution, which seamlessly and fully

integrated into the retail supply chain. This included integration into their 5 warehouses, and click and

collect into their stores nation wide.

Overview of Project:

- K8 ERP integration - Multi warehouse. Picking based on location of customer. - In store- Click and collect - Consistent Creative and branding - Board room Presentations - Proposals - Contract creation and Negotiation - Statement of Work - Project Trouble shooting

Project value:

£35K (Phase 1) £15 k (Phase 2)

G.P.C. Industries- Sept 2012- Sept 2013

GCP industries is a Wholesaler and Manufacturer of Warehouse logistics equipment. The business sales

where through a network of retailers supported by paper brochures.

The project was to provide all 54 retailers with Ecommerce website, which would allow instant price

updates, and promotions and advertisements across the whole next work.

Overview of Project:

- 54 Ecommerce websites - A selection of 4 Ecommerce platforms different layouts, styles and features. (creative bespoke) - Boardroom presentation - Proposals - Contract creation and Negotiation - Statement of Work - Project Management - Ecommerce platform Training (Course creation and delivery by Simon Lincoln)

Supporting documentation:

- Testimonial and Reference

Komplett Group March 2013- August 2013

Largest online retailer in Scandinavian. Turnover of £250 million per year through 11 websites.

The project was in two parts.

1. To enhance the Blush.no site conversion optimisation and usability. 2. To integrate this new site into the Warehouse automation System

Overview of Project:

- Boardroom presentations (Norway) - Assisted in Technical Specification - Proposals - Contract Creation and Negotiation - Statement of Work - SAP Integration, including integration with “Warehouse robots” - Blush.no won “Scandinavian retailer of the year 2013, for Usability”

Project value:

£43K (Phase 1- Front End Development) £60 k (Phase 2- Integration into WMS system)

Supporting Documentation:

- Project Specification SOW - Front End - Project Specification SOW – Integration - Testimonial and Reference

Dr Vita June 2012- Sept 2012

The founder of Vitacost (only Nasdaq online health and nutarian company) was aggressively forced out of

business. Dr Vita was his new business to take on his old company.

The new online business turned over $1 million dollar in the first 6 weeks.

Overview of Role in Project:

- Online Presentation - Techinical Specification - Contract creation and Negotiation - Statement of Work - Microsoft Dynamics Integration - Enterprise Ecommerce Solution - Management of multiple different companies and teams - Endecca installation (Enterprise Search, Behavioural Merchandising) - Online Sales of just over $ 1 Million Dollars, in first six weeks.

Project value:

£70 K (phase 1) £55K (Phase 2)

Supporting documentation:

- Click to view Google Analytics screen shots - Click to view Testonimals/ Reference