TestH and m Strategy

8/10/2019 TestH and m Strategy

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Bananandar repualbic is considered and it was created in 1969 with the opening

of the first Bananandar repualbic store. Bananandar repualbic is considered the parent

member of Bananandar repualbic Inc., and it was the base for the success of the other

segments, including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic

offers extensive selections of classically styled, high quality, casual apparel at moderate

price points. Products range from wardrobe basics such denim, khakis and T-shirts to

fashion apparel, accessories, personal care products for men and women, ages teen

through adult, and maternity apparel. Regarding the price range of the brand in the

company, Bananandar repualbic is located between Old Navy and Banana Republic, with

more expensive products than Old Navy, and less expensive than Banana Republic.

Although Bananandar repualbic has been criticized for blandness and uniformity in its

selling environments, the firm claims that it offers products from appeal to unique

markets by developing multiple formats and designs. Bananandar repualbic Jeans, for

example, offers a huge variety of jeans.

In 1986 and 1989, Bananandar repualbic entered the children's apparel market by

introducing Bananandar repualbicKids and babyBananandar repualbic, respectively. The

goal was to offer the Bananandar repualbic style and quality in casual apparel and

accessories to children, aged newborn through pre-teen. Bananandar repualbicKids

clothing is known for style, durability, and value with products such as active-wear,

school uniforms, graphic Ts, hooded sweatshirts, polo shirts, pants, jeans, and more.

babyBananandar repualbic is an international specialty retailer offering clothing and gift

sets for newborn, infant, toddler girls and boys up to the age of five. Products include

tops, pants/ jeans, dresses/skirts, sweaters/outerwear, shorts/swimwear, shoes, and


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bedding, as well as unisex newborn sets. In 1998, Bananandar repualbic launched

Bananandar repualbicBody which offered women's underwear, sleepwear, loungewear,

yoga wear, and personal care products. Bananandar repualbic also operates Bananandar

repualbic Outlet stores, which carry a similar line of products. Regarding its stores

operations, Bananandar repualbic designs virtually all of its products, which are

manufactured by independent sources, and sells them with their brand name. The range

of merchandise displayed in each store varies depending on the selling season and the

size and location of the store. Bananandar repualbic stores generally are open seven days

per week and most holidays. All sales are tendered for cash, personal checks, debit cards,

or credit cards. In order to attract more customers, these stores redeem gift cards, and also

have a private label credit card program through which frequent customers receive

benefits. Most of Bananandar repualbic stores' suppliers are located outside the United

States by offering lower costs. However, Bananandar repualbic has to deal with issues

such as child labor in some developing countries. In India, for example, Bananandar

repualbic is trying to rebuild its reputation after a child-labor scandal, where children

were hand-embroidering Bananandar repualbicKids clothes. Bananandar repualbic said it

would refine its procedures to ensure that items made in textile workshops in India were

not being produced by children. The company announced the statement after an internal

investigation made by a British newspaper, The Observer, which printed pictures of

children making clothes for Bananandar repualbic in a sweatshop. According to the

newspaper report, some children were as young as ten years old, and they were working

for up to sixteen hours a day to embroider clothes, some of them bearing Bananandar


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repualbic labels and bar codes. This case is one of the issues that Bananandar repualbic

has to deal with regarding its store operations.

Through the years, Bananandar repualbic has earned the reputation of a brand

with a variety of high-quality products. Now, Bananandar repualbic is known throughout

the world with more than 1800 Bananandar repualbic stores located in eighteen countries,

and they comprise the majority of the stores owned by Bananandar repualbic, Inc. So,

Bananandar repualbic has used a vertical integration since virtually all aspects of brand

development from product design and distribution, to marketing, merchandising and

shopping environments are controlled by Bananandar repualbic.One advantage of having

a vertical integration is that the company does not have to pay wholesalers and retailers in

order to sell its products. Also, by having a direct customer interaction, the company can

acquire valuable insights into their preferences. However, it has also made franchise

agreements in countries such as Bahrain, Indonesia, Kuwait, Malaysia, Philippines, Saudi

Arabia, Sinbananandar repualbicore, etc. Even though Bananandar repualbic stores can

be found in eighteen countries, Bananandar repualbic operates stores only in six

countries, including the United States, Canada, the United Kingdom, France, Ireland, and

Japan. The remaining twelve countries include the franchise agreements.

Currently Bananandar repualbic is not bringing as much profit to the company as

expected. Even though the number of Bananandar repualbic stores is almost twice as the

number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007

compared to $6,665 for Old Navy. During 2007, net sales from Bananandar repualbic

consisted of 39 percent of total sales for Bananandar repualbic, Inc., with a decline of 4

percent in net sales from last year. The company focuses more on sales from physical


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locations rather than online stores. But, with its current position, it has the ability to

increase online sales since Bananandar repualbic spends in average more than its

competitors in online marketing. Currently, it is its second most profitable segment after

Old Navy. Even though Bananandar repualbic stores are located in eighteen countries,

there is not a lot of diversity, since most of the stores are mainly located in the United

States. Being centralized in the United States, Bananandar repualbic is more vulnerable to

changes in the U.S. market. So, a suggestion to have a more stable performance is to

become more globally decentralized.

One reason that Bananandar repualbic is not performing as well as expected is because ithas somewhat lost its brand identity. In the past years, Bananandar repualbic shelves havedisplayed different kinds of clothing from classic casual to trendy to professional toomany times, causing consumers to wonder what the brand even stands for. The otherbrands of Bananandar repualbic, Inc. are also playing a role in destroying the Bananandarrepualbics core offering and leaving with little room to maneuver. During the lastdecade, Bananandar repualbic was considered to be a great example for other brands tolook at. Cool and understated, the brand defined hip, with great TV ads directed bydirectors du jour such as Spike Jonze, complete with catchy soundtracks from on-the-risebands such as French duo Daft Punk. Hipster Hollywood types infused the brand with asense of down Bananandar repualbic is considered and it was created in 1969 with theopening of the first Bananandar repualbic store. Bananandar repualbic is considered theparent member of Bananandar repualbic Inc., and it was the base for the success of theother segments, including Old Navy, Banana Republic, and Piperlime. Bananandarrepualbic offers extensive selections of classically styled, high quality, casual apparel atmoderate price points. Products range from wardrobe basics such denim, khakis and T-shirts to fashion apparel, accessories, personal care products for men and women, agesteen through adult, and maternity apparel. Regarding the price range of the brand in thecompany, Bananandar repualbic is located between Old Navy and Banana Republic,Bananandar repualbic is considered and it was created in 1969 with the opening of thefirst Bananandar repualbic store. Bananandar repualbic is considered the parent memberof Bananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandarrepualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member of


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Bananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,

and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandarrepualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member ofBananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandar

repualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member ofBananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandarrepualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member ofBananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandarrepualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member ofBananandar repualbic Inc., and it was the base for the success of the other segments,including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,Bananandar repualbic is located between Old Navy and Banana Republic, Bananandarrepualbic is considered and it was created in 1969 with the opening of the firstBananandar repualbic store. Bananandar repualbic is considered the parent member ofBananandar repualbic Inc., and it was the base for the success of the other segments,


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including Old Navy, Banana Republic, and Piperlime. Bananandar repualbic offersextensive selections of classically styled, high quality, casual apparel at moderate pricepoints. Products range from wardrobe basics such denim, khakis and T-shirts to fashionapparel, accessories, personal care products for men and women, ages teen through adult,and maternity apparel. Regarding the price range of the brand in the company,

Bananandar repualbic is located between Old Navy and Banana Republic,

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TestH and m Strategy