ANTHONY

TESTA

“No stone un-turned - but, of course, that's what Anthony is all about - going above and beyond.”

- Angel S., business strategist

“ Creative Hitman ...”

1826 McCallum Drive,Orleans, ON, K4A 3T7

(613) 841-3127anthony@testaconcepts.com

testaconcepts.comlinkedin.com/in/testaconcepts

"Anthony was responsible for some of the most unique packaging that the RCM has ever used. He is detail oriented and very thorough. His design for the Gemini Awards was spectacular. " Steve R; tool die engineer,Royal Canadian Mint.

“Anthony responds to high pressure situations with a calm intensity”

- Pierre B.CEO Supertek, Inc.

SUMMARYCreative Director, with extensive consumer packaged goods, branding, product development, vendor and service providers experience.

CAREER DRIVERTransforming organizations into industry leaders.

PROFESSIONAL EXPERIENCETESTA CONCEPTS Ottawa, Canada, creative design, marketing, concepts, branding , packaging, and product development, manufacturing, production processes.Principal and Creative Director, 2004 to present

• Develop key objectives and strategies by LOB segments, develop branded products for national distribution, integrate creative process branding, marketing strategy, E-commerce, membership subscription, and advertising programs. Ottawa Technomuseums.

• Outperforming competition 3 to 1 with a total integrated re-branding product line & social media . Touch points, ensure execution with marketing collateral material, product catalog, and newsletters. National distribution Hands Fireworks.

• Work with product development team, develop brand message, packaging, & manufacturing standards & process, international distribution. Iridium satellite phone systems USA.

• Vision to retail, products & merchandiser for Royal Canadian Mint 2010 Olympics program• 80% costs reduction, 50% production efficiency, with new product development

Canadian Dental Association• Assess needs and develop concepts in line with brand messaging for feminine products,

Playtex products USA

ROYAL CANADIAN MINT (CROWN CORPORATION NUMISMATIC COINS), Ottawa, Canada (Revenues $254.7 million)Creative Officer - Marketing Department, 1997 – 2003

• Reporting to the VP marketing Global Brand • Plan and formulate strategies by LOB segments with innovative packaging concepts and

materials, lead cross-functional teams, $150,000 annual budget.• Cut costs by 60%, reduced production time by 80%. integrate creative process

with internal approval and buying procedures with strategic suppliers• Create and maintain global creative process from vision to retail presentation.• Reduced design costs by 40% by optimizing outsource resources• Most profitable year in 1999/2000 with over 20 million dollars in retail profits.

SUPERTEK (Montreal) Quebec, Canada, Direct Response MarketingAs Seen on TV products ( Revenues $20 million)Creative Director, Marketing and Product Development, 1993 – 1997.

• Reporting directly to the CEO • 60% increase in sales with unique branding packaging/marketing position• Opened markets in JEAN COUTU, CANADIAN TIRE, ZELLERS, WALMART,

HOME HARDWARE, K-MART, and CLUB PRICE • Ability to see and respond to new trends, quickly in “Direct Response Marketing”• All photo sessions , models , products, and collateral material.

JACK OF ARTS, (Montreal) Quebec, Canada –Design studioSenior Designer, 1991-1993

EDUCATIONEDUCATION• McGill University - Marketing Management, Social Psychology, Consumer Behavior &

Advertising Management, 1990 – 1991• AIS (Art Instruction School) Graduate - 3 years Commercial Art Program, Minneapolis,

Minnesota through correspondence.• Saidye Bronfman Center Graphic Design – Various Fine Art courses,• Further training/development: Coaching seminars• Public speaking Carlton University- 2001, Career Services – Creative Arts department• Languages; English, French, Italian.