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Third Party

Integration

By:-

Pinal Salot

Tejas Suthar

© Pinal Salot / Tejas Suthar

Agenda

• Introduction to openx• Advantage• Drupal Configuration• Introduction to zvents• Zvents Media Platform• Drupal – Integration


What is Openx?

• It is free,open source ad server used

by more than 30,000 publisher

across the world.

• Openx is made from PHP and MYSQL.


Advertising in Drupal

• Google Adsense, Banner, Ads

• Many modules• Traffic

Management• Low performance• Only for one site

• OpenAds• One tool for All• Traffic

Management by giving Roles

• High Performance• Multisite


Why we use openx?• One tool used for Google Adesense,HTML

Banner.


Multisite Support• There is one databse which is used for multisite.• Publisher can decide which ad will display on which

website and on which page

Managing Traffic

OpenX allows individual login by Role for Advertiser,

Publisher and Administer to improve delegation,


Basic terms of Openx• Advertiser:- Person or Company whose

advertisement will display on

• Publisher:-Website or Websites on which

advertisement will display on

• Banner:- Creative Content

• Campaign:- Set of Banner Ads with their

start and end dates

• Zone:-Specific area of website where ads

will display on


Banner supported by Openx1)Image

2)Flash movie

3)Quicktime movie

4)RealMedia Movie(.rpm)

5)HTML Banner

6)Google Adsense


Banner Delivery Option

• Targeting by Site :- Page URL, Referral URL,

Channel

• Targeting By client :- Language, Domain,IP

address,Target user by different Browser,different

Operating system

• Targeting By time:- For specific day,particular

time.

• Geotargeting :- Checks IP address of User that

comes from database of MAXMIND (It gives GeoIP)


Campaign Basic Configuration

- Add new campaign

- Create Banner

- Link campaign to zones

Add New Campaign

Ask for Inventory Detail

- Impression

- Click

- Conversion

Ask for Revenue Detail -CPC -CPM -CPA


Where to download package?• Go to http://www.openx.org


http://www.openx.org/

After downloading where to

put this package?Root Folder Open

X



OpenAds

• Enable Module• Delivery Methods• Set delivery Path• Publisher ID• Set no. of zones



Configuration of Openx

• When user download the package of

openx:- Add new Advertiser


Add New CampaignCampaign is set of banners.


•In Campaign Setting:-

Priority based Ad serve

Revenue Information

Activation and Expiration Date of Campaign

Add New Banner:-


Same way u can add Google Adsense code and any image

banner or any types of banner.


In that Banner is enabled to particular zone.

Every zone has it’s own ID that we have to pass on our

website.Publisher can add zone.

There are many types of zone.

- Banner,Button, rectange

- Floating DHTML(For Google Adsense)

- Text Ad

- Popup

Setting of zone

- Media cost

- Banner Size

- Technology cost© Pinal Salot / Tejas Suthar

Publisher Id

Zone Id



Reports

• Advertising Analysis Report:- This report shows a breakdown of advertising for a particular advertiser or publisher, by day, campaign, and zone.

• Campaign Analysis Report:- This report shows a breakdown of advertising for a particular campaign, by day, banner, and zone.

• Conversion Tracking Report:- A detailed breakdown of all conversion activity by advertiser or publisher.

• Campaign Delivery Report:- This report shows delivery statistics for all campaigns which were live during the specified period, highlighting campaigns which are underperforming.


http://cariblifecentral.openkick.com/openx/www/admin/report-generation.php?selection=standard:advertisingAnalysisReport

http://cariblifecentral.openkick.com/openx/www/admin/report-generation.php?selection=standard:campaignAnalysisReport

http://cariblifecentral.openkick.com/openx/www/admin/report-generation.php?selection=standard:conversionTrackingReport

http://cariblifecentral.openkick.com/openx/www/admin/report-generation.php?selection=standard:liveCampaignDeliveryReport

Zvents

http://www.zvents.com© Pinal Salot / Tejas Suthar

http://www.zvents.com/

What is Zvents?

Zvents is a local search and advertising network with hundreds of web and mobile partners, featuring event listings to promote local business.

- A powerful local search engine with groundbreaking algorithms and revolutionary search technology.

- Local businesses can connect directly with consumers searching for things to do, through promotional events and activities.

- Local advertisers can easily and conveniently market their events and promotions in ways that have been traditionally available only to national or corporate advertisers.


Zvent Products

• Zvents Media Platform (ZMP) – paid service

• Content Feeds – paid service

• Widgets & Plugins – free

– Zvents Mini Calendar– Zvents Map– Zvents Toolbar– Add to Facebook– Add to Pageflakes– Widgetbox

• Zvents Network Calendar (ZNC) - free


Zvents Media Platform (ZMP)


• Zvents Media Platform is a co-branded local search, entertainment, business and event platform hosted as a managed service by Zvents.

• Zvents aggregates event information from the open web, content partners, and user-contributed content.Their reverse publishing features unify your online and print event listings and allow you to publish to any medium.– Customize and tailor your design to reflect your

brand – Highlight and promote your editor's selections on

featured section fronts and within search results – Export event listings for use in other media – Encourage User Contributed Content - listings,

reviews and images – Run your own advertisements


Content Feeds


It repurpose Zvents content* in non-Zvents applications and websites. Or, promote your own content through Zvents.

Are you a Publisher?If you run a website and are interested in using Zvents' content within your own website, search engine, calendar, or entertainment guide, consider licensing a commercial feed from Zvents.

Are you a Content Provider?Get your event content in front of millions of users including consumers of major local media websites. Provide a feed of your content and we'll handle the rest.


Widgets & Plugins


• Widgets are small applications that can be integrated into your website, Facebook profile, browser, or desktop that can range in functionality - from a map with local events to a calendar with your favorite concerts or festivals. Add Zvents to your blog, website, or personal profile to display your favorite events. Or, add a Zvents search box to your browser or personal homepage to easily discover things to do.


Zvents Mini Calendar

• The Zvents Mini Calendar is a free interactive event calendar for your website.

• Pick a category and give your location. They will give you the code to put a calendar of upcoming

events on your blog.


Zvents Map

• Put events on the map and discover things to do near you. Zvents' Map plugin shows you events

and movie show times.


Zvents Toolbar

-Things to do delivered directly to your browser, no matter where you are on the Web.


Widgetbox

• Search Widgetbox for dozens of Zvents widgets to add to your blog

• From here we can get widgets

• http://www.widgetbox.com/search?q=zvents


How to integrate Zvents Media Platform

-ZMP (Zvents Media Platform) is a paid service from Zvents.1) For that you need

- your website- a subdomain that points to zvents sitefor example: http://www.yoursite.com (your website point)then subdomain would beone of these- http://events.yoursite.com ( will point to zvents server)- http://calendar.yoursite.com (will also point to zvent server)

From partner side you just need to provide subdomain to zvents.After verify your subdomain they will give us a configuration sheet.

From where we have to fill the normal account in zvents... And many more details regarding the content tabs.Then after verifying your conf sheet they will set your subdomain as part of your site.


http://www.yoursite.com/

http://events.yoursite.com/

http://calendar.yoursite.com/

Here is the Site with Normal Domain

www.clientsitename.com


See the URL


And this site has the domain details

• http://www.openkick.com• For sub domain events word is being

used.• So your sub domain would be

• http://events.openkick.com

Zvents Server

This domain will point to the Zvent Server


http://www.openkick.com/

http://events.openkick.com/

Zvents ServerYour browser

http://events.openkick.com

This request will go to Zvents Server

Server gives it sZvents pageThat we can customize as per ourWebsite design requirements.



HeaderZvent Navigation Bar


FooterCopyright


Template CSS panel


Admin Tools Panel


Documents

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