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1
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Yoursquove got to know your SEO A lot of people think that just writing quality
articles and sharing their link with family and friends is going to get them
the traffic that they need
Impactbndcom(203) 265-4377
Share this eBook
2
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INCLUDED IN OUR INBOUND MARKETING PARTNERSHIP
Inbound marketing is the cutting-edge and highly effective marketing method used to generate leads and customers By attracting visitors naturally through search engines blog articles and social media inbound marketing allows you to appeal to potential customers
GET YOUR FREE MARKETING ANALYSIS or Contact Us
Blogging for Business
Lead Intelligence
Email Marketing
Search Engine Optimization
Share this eBook
3
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
10 THINGS YOU CAN DO RIGHT NOW TO IMPROVE YOUR SEO
by Bob Ruffolo bobruffolo
Bob is an inbound marketing professional with over 10 years of experience in online marketing and strategy development Bob has always been on the cutting edge regarding all aspects of online marketing including web development search engine optimization social media marketing blogging analytics and much more Since founding IMPACT in 2009 Bob oversaw the company through an accelerated growth period and developed a reputation as one of the top small business marketing agencies in Connecticut Bob is best known for his dedication to developing creative inbound marketing campaigns that produce measurable results
Share this eBook
4
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
WANT TO HAVE A SUCCESSFUL WEBSITE
Then yoursquove got to know your SEO A lot of people who are new to website design
and creation think that just writing quality articles and sharing their link with family
and friends is going to get them the traffic that they need
While writing quality content for your site is certainly important when it comes to
SEO ndash also known as search engine optimization ndash therersquos a lot more that goes into
it Search engine optimization will allow your website to jump ahead hundreds if not
thousands of pages in any search result in any search engine
Having an effective SEO game plan will not only increase your page ranking but it
will also increase your leads and sales
If yoursquore tired of being on page 533 of the Google search engine results then yoursquove
come to the right place Wersquoll get you right on track so that you can make sure that
your website is getting the traffic it deserves
Share this eBook
5
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Discover the Right Keywords7
Analyze Your Competitors9
Power Your On-Page SEO11
Content Creation12
Off-Page SEO14
Local SEO16
Analytics19
CONTENTSIdentify Your Goals and Understand Your Challenges6
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
2
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INCLUDED IN OUR INBOUND MARKETING PARTNERSHIP
Inbound marketing is the cutting-edge and highly effective marketing method used to generate leads and customers By attracting visitors naturally through search engines blog articles and social media inbound marketing allows you to appeal to potential customers
GET YOUR FREE MARKETING ANALYSIS or Contact Us
Blogging for Business
Lead Intelligence
Email Marketing
Search Engine Optimization
Share this eBook
3
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
10 THINGS YOU CAN DO RIGHT NOW TO IMPROVE YOUR SEO
by Bob Ruffolo bobruffolo
Bob is an inbound marketing professional with over 10 years of experience in online marketing and strategy development Bob has always been on the cutting edge regarding all aspects of online marketing including web development search engine optimization social media marketing blogging analytics and much more Since founding IMPACT in 2009 Bob oversaw the company through an accelerated growth period and developed a reputation as one of the top small business marketing agencies in Connecticut Bob is best known for his dedication to developing creative inbound marketing campaigns that produce measurable results
Share this eBook
4
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
WANT TO HAVE A SUCCESSFUL WEBSITE
Then yoursquove got to know your SEO A lot of people who are new to website design
and creation think that just writing quality articles and sharing their link with family
and friends is going to get them the traffic that they need
While writing quality content for your site is certainly important when it comes to
SEO ndash also known as search engine optimization ndash therersquos a lot more that goes into
it Search engine optimization will allow your website to jump ahead hundreds if not
thousands of pages in any search result in any search engine
Having an effective SEO game plan will not only increase your page ranking but it
will also increase your leads and sales
If yoursquore tired of being on page 533 of the Google search engine results then yoursquove
come to the right place Wersquoll get you right on track so that you can make sure that
your website is getting the traffic it deserves
Share this eBook
5
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Discover the Right Keywords7
Analyze Your Competitors9
Power Your On-Page SEO11
Content Creation12
Off-Page SEO14
Local SEO16
Analytics19
CONTENTSIdentify Your Goals and Understand Your Challenges6
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
3
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
10 THINGS YOU CAN DO RIGHT NOW TO IMPROVE YOUR SEO
by Bob Ruffolo bobruffolo
Bob is an inbound marketing professional with over 10 years of experience in online marketing and strategy development Bob has always been on the cutting edge regarding all aspects of online marketing including web development search engine optimization social media marketing blogging analytics and much more Since founding IMPACT in 2009 Bob oversaw the company through an accelerated growth period and developed a reputation as one of the top small business marketing agencies in Connecticut Bob is best known for his dedication to developing creative inbound marketing campaigns that produce measurable results
Share this eBook
4
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
WANT TO HAVE A SUCCESSFUL WEBSITE
Then yoursquove got to know your SEO A lot of people who are new to website design
and creation think that just writing quality articles and sharing their link with family
and friends is going to get them the traffic that they need
While writing quality content for your site is certainly important when it comes to
SEO ndash also known as search engine optimization ndash therersquos a lot more that goes into
it Search engine optimization will allow your website to jump ahead hundreds if not
thousands of pages in any search result in any search engine
Having an effective SEO game plan will not only increase your page ranking but it
will also increase your leads and sales
If yoursquore tired of being on page 533 of the Google search engine results then yoursquove
come to the right place Wersquoll get you right on track so that you can make sure that
your website is getting the traffic it deserves
Share this eBook
5
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Discover the Right Keywords7
Analyze Your Competitors9
Power Your On-Page SEO11
Content Creation12
Off-Page SEO14
Local SEO16
Analytics19
CONTENTSIdentify Your Goals and Understand Your Challenges6
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
4
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
WANT TO HAVE A SUCCESSFUL WEBSITE
Then yoursquove got to know your SEO A lot of people who are new to website design
and creation think that just writing quality articles and sharing their link with family
and friends is going to get them the traffic that they need
While writing quality content for your site is certainly important when it comes to
SEO ndash also known as search engine optimization ndash therersquos a lot more that goes into
it Search engine optimization will allow your website to jump ahead hundreds if not
thousands of pages in any search result in any search engine
Having an effective SEO game plan will not only increase your page ranking but it
will also increase your leads and sales
If yoursquore tired of being on page 533 of the Google search engine results then yoursquove
come to the right place Wersquoll get you right on track so that you can make sure that
your website is getting the traffic it deserves
Share this eBook
5
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Discover the Right Keywords7
Analyze Your Competitors9
Power Your On-Page SEO11
Content Creation12
Off-Page SEO14
Local SEO16
Analytics19
CONTENTSIdentify Your Goals and Understand Your Challenges6
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
5
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Discover the Right Keywords7
Analyze Your Competitors9
Power Your On-Page SEO11
Content Creation12
Off-Page SEO14
Local SEO16
Analytics19
CONTENTSIdentify Your Goals and Understand Your Challenges6
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
6
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
INDENTIFY YOUR GOALS AND UNDERSTAND YOUR CHALLENGESWhen it comes to SEO itrsquos important to first understand exactly what you want from your website and what sort of hurdles you may have to overcome
Think about your site What are you trying to do with it Are you trying to sell products or services Is it a website to let people know all about your company Is it a hobby blog that you arenrsquot really using to generate any sort of income
Next you need to familiarize yourself with the challenges that are ahead As you can imagine there are millions upon millions of websites out there on the World Wide Web and adding yours to the mix is like throwing a grain of sand onto a beach Itrsquos important to take a look at the web as a whole and then break it down into your niche Think about
bull What is your nichebull What sort of websites can also be found in your niche topicbull Who are your competitors
Once you get a good idea of just who and what yoursquore up against then itrsquos time to start putting together a game plan Many new web creators and designers who are new to SEO go ahead and try and ldquoguessrdquo what theyrsquoll need to make their website a success
Do not make this fatal mistake
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
7
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
DISCOVER THE RIGHT KEYWORDSIf you arenrsquot familiar with keywords wersquoll give you a quick little lesson The best way to look at keywords is to look at a certain set of words or phrases that help identify your website So letrsquos say you have a cooking website Your keywords may be ldquocookingrdquo ldquogrillrdquo and ldquofoodrdquo All of these keywords are related to your site and help search engines like Yahoo and Google identify just what your website is about and categorize it If search engines know how to categorize your website then theyrsquoll be able to show it in relevant search results
But herersquos the thing you canrsquot just choose keywords that you think may or could or should work for you You have to do your research and choose ones that will be best for your website While there are a ton of keyword tools out there on the web one of the best is the HubSpot Keyword Tool
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
8
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
The HubSpot Keyword Tool has a ton of great features that will really help your website like
bull The tool will allow you to quickly see just where your keywords rank and it will continue to rank those keywords over time
bull It will keep track of your competitorsrsquo rankings and share data that will help you target your competitorsrsquo keywords
bull Identify which keyword tools should be attached to a visitor or leadsrsquo specific actions on your site
bull It will track your return of investment (ROI) something which is a MUST for anyone with an eTail or e-commerce site
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
9
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYZE YOUR COMPETITORSRemember how we told you that you could analyze your competitors with the keyword tool HubSpot also offers a ldquoCompetitor Toolrdquo that will allow you to further analyze your competitorsrsquo website or websites
13
Knowing just who your competitors are is important for a lot of reasons
1 Knowing what your competitors are doing will allow you to fine tune and tailor your online marketing game so that yoursquoll always stay one step ahead
2 If you like a particular strategy that theyrsquore using a competitor tool will allow you to take a good look at that strategy and then decide if itrsquos for you If it is then you can change it up ever so slightly so that it works to your advantage
3 You can quickly and easily see just how well ndash or how poorly ndash yoursquore doing when compared to your competitors
The HubSpot Competitor Tool allows you to do all of these things This tool allows you to track your competitorsrsquo inbound links traffic ranking and search engine rank You can see just what keywords your competitors have chosen and see just how well yoursquore performing in comparison
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
10
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Learn the 1 way to get more traffic to your websiteClick here rsaquorsaquo
LOOKING FOR
MORE TRAFFIC
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
11
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
POWER YOUR ON-PAGE SEOOn-page SEO is a term used to describe the process of optimizing all of the content on your website to help improve its search engine rankings SEO doesnrsquot always apply to only text you can also optimize any images that you have any linkshellip basically any content that you upload to your sitersquos domain can be optimized for on-page SEO
Of course just looking at your website isnrsquot really going to help you much when it comes to trying to analyze just how well your websitersquos SEO is This is when yet another great tool from HubSpot can be used HubSpot used to have a ldquoWebsite Graderrdquo tool which they released in 2006 but just a few short months ago they released an all new all-encompassing analytical tool ndash the HubSpot Marketing Grader
This awesome tool will analyze each and every aspect of your online marketing in 30 seconds or less Everything that it reviews will then receive a ldquoMarketing Graderdquo between 1 (meaning bad) to 100 (meaning great) Using this kind of a tool shouldnrsquot be a one-off occurrence either Make sure that you regularly use all of your tools to ensure that your website is current and up to date and is as optimized as possible
The marketing grader works as a sort of ldquofunnelrdquo in appearance If anything needs improvement then yoursquoll receive a link to a page that will give you further tips and ideas on how you can improve your website The tool will also give you ldquowarningsrdquo about what you can do to help improve your current SEO
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
12
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
CONTENT CREATIONAs we said the content that you produce on your website is definitely important You want to make sure that you have quality stuff on there that will make people want to keep coming back for more If you donrsquot have quality content then it doesnrsquot matter how wonderful your SEO efforts are People have to want to read what you have to say
Content doesnrsquot have to be just pages and pages of ldquostuffrdquo that you throw up onto your website One of the best ways to produce content on your site is to do so through a blog Blogs are incredibly beneficial to any website for a number of reasons
bull Blogs turn you into an expert If you write great blog entries that are knowledgeable and fair people are going to keep coming back for your opinion and advice Being an expert makes you trustworthy something which is particularly important if you are planning to sell sell sell
bull You suddenly have the ability to talk to your customers People hate online shopping mostly because they canrsquot see the face of the person theyrsquore buying from or talking to With a blog you let people into your world and they feel like they can really get to know you
bull Blogging will give you new search engine visibility Search engines LOVE blogs when it comes to searches
Most people prefer to write in blog-form since it gives them a chance to be a bit more personal and down to earth with their visitors and customers
Blogs are also a great gateway to your social media sites (yes you need to have a social media account for your website) and vice versa
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
13
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
But your content doesnrsquot have to stop at just blogs Making offers is a great way to draw people to your website through both your blog and through your social media sites Offers can be as simple as giving away a free and informative ebook or you can have free give-aways
TIP Itrsquos always a great idea to share other ldquooffersrdquo that you may find Letrsquos say you have an electronics website If you find a smokinrsquo deal on an mp3 player pass the message along to your readers People love a deal and advertising that deal on your social media sites and your blog is sure to increase your traffic
So where does all of this content creation get you It allows you to build up your links Link building is incredibly important when it comes to SEO Each link that you get is like a ldquovoterdquo towards your website The more ldquovotesrdquo your website has the more credible and reliable a search engine views your site as As such search engines will place your website higher in their search results than websites with less or no link building
TIP Use social media contacts forum contacts and other bloggers to help you build both your links and theirs
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
14
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
OFF-PAGE SEONow that wersquove discussed on-page SEO letrsquos move on to off-page SEO As you can probably deduce as on-page SEO has to do with what you must do on your website in order to it off-page SEO is all about doing things off or outside of your web site to help improve your website search engine ranking
The number one and most important thing that you can do for off-page SEO rankings is something that we already discussed ndash link building
The more links you have the better your Google PageRank and page ranks in other search engines will be Though you donrsquot have to be selective about the links that you get there are some things about the links that will help rank you higher than others You should look for links that
bull Are relevant to your site or what you dobull Do not link out to any low quality or off-
topic websitesbull Bring in the ldquoright typerdquo of traffic that
yoursquore looking forbull Are ranking well in search enginesbull That have a lot of links from other
relevant websites
Also be on the lookout for any links that have the ldquorel=nofollowrdquo link or any redirect links These wonrsquot be of any benefit to your link building endeavors
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
15
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
You should also keep the following ldquoB-Listedrdquo (also known as the worst) link building practices in mind so that yoursquoll know exactly what you should avoid when trying to build links
bull Donrsquot borrow linksbull Donrsquot beg for linksbull Donrsquot barter for linksbull Donrsquot bribe for linksbull Donrsquot buy links
Buying links used to be a particularly common practice but recently a lot of search engines have become quite wise to this method Google for instance has this policy
ldquohellipsome SEOs and webmasters engage in the practice of buying and selling links that pass PageRank disregarding the quality of the links the sources and the long-term impact it will have on their sites Buying or selling links that pass PageRank is in violation of Googles webmaster guidelines and can negatively impact a sites ranking in search resultsrdquo
So when it comes to any of the 5 B-Listed worst SEO practices donrsquot do them They will most likely only end up being a detriment to your website
Submitting your site or blog to different directories is also another good way to boost your rankings Make sure you do your research first and find which directories are worth submitting to Also read the fine print and make sure that your submission is in compliance with the web directoryrsquos rules
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
16
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
LOCAL SEOOptimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business
However if you are promoting a local business that is mainly dependent on local customers then the success of your business basically depends on how many leads and sales you can generate from a specific area Inbound marketing is a platform that does the work for you Here are some ways that will explain how inbound marketing can be used to improve local SEO
Optimization for local keywordsIf you are not a giant company operating business all across the country then you are largely dependent on how many sales can be generated to local people Inbound marketing strategies will help you out in getting more and more people to buy your products
For this you will have to optimize your website for local people There are certain geographically allocated keywords which may help you if you target them For example if you are selling a product in a certain town in a certain state then the people living in that area will search for products with user specific keywords such as ldquomassage therapy in Lynchburg Virginiardquo In that case if you target the keywords that have small competition and a lesser number of searches you are then likely to top the list in a short time In addition when someone searches for a keyword in one state the results that are shown will be different from that of another
There are some SEO techniques that can be implemented regarding this Make
13
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
17
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
sure that all page URLs are correctly formatted your contents include geographically specific keywords you use keywords in H1 tags and so on Basically you will be required to implement the SEO techniques precisely when you target local people to buy your products SELeadscom states that 43 of the global searches are on local keywords
Target local bloggers and readersAnother very useful way of targeting local buyers is to target local blog sites and their visitors If you do a little research on the most visited blogs and websites in your territory you can find a huge list very easily By engaging the bloggers to write about your product you can become a successful brand overnight This technique has proven time and time again to be incredibly effective at catching peoplersquos attention
Write some blog articles describing your products and publish them to local blog websites Ask the readers to test your product and leave feedback In a word engage local people to discuss your product
Use city specific websitesApart from blogging sites there are certain city specific websites that are very helpful for you to expand your local business Whether you are from a small town or a large city there are certain directory websites who have complete lists of companies who are operating businesses in your area All you need is to ensure that these websites have your company listed
Create accounts for review websitesIt is proven that people tend to trust what others review positively You can use this trend for generating business There are lots of review websites where people get the chance to leave their reviews What you have to do is to open some accounts in review websites and ask the buyers to leave their reviews politely If you find a certain review website has a lot of reviews for you do not hesitate to highlight it on your website
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
18
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
Target local audiences through social mediaSocial media is a great platform for inbound marketers Start pages for your local business on different social media websites and advertise them so that local users like your page For example if you have a page on Facebook use Facebookrsquos advertising options to maximize popularity The biggest benefit is that using social media websites are either completely free or at least very minimal in cost Hubspotcom reports that more than 50 of local businesses find that Facebook helps them
there are also other ways of targeting local buyers Always make sure that they are more engaging and positive If you have strict plans regarding this it will not take long to turn your business from local to nationally recognized
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
19
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
ANALYTICSNow that you have all of the tools that you need itrsquos important that you really spend the time to familiarize yourself with them and learn just how they can benefit your website
Donrsquot expect to learn the inrsquos and outrsquos of a tool right away Itrsquoll take time to not only learn how to navigate the tools but to see just what stats are most vital to your website They will also gather historical data that will help you make the best decisions for your website
TIP There are several other analytical tools out there that can help your website and a lot of them are absolutely free Check some of them out and see which ones work best for you and your website
These tools can potentially give you a bunch of important information such as
bull How your visitors found your sitebull How many visitors yoursquove had come to your sitebull Where your visitors came frombull Where your visitors went when they came to your site and where they went after
leaving your site
Analytical tools help you see just who your visitors are and what theyrsquore doing so that you can help fine tune your marketing techniques and start converting those leads into real buyers or repeat visitors It will give you a good idea of what works and what doesnrsquot work for your website as well as provide you with a ton of other insightful information
If you ever need any help with improving your website and your marketing scheme you should strongly consider hiring an inbound marketing firm While the cost upfront is more than a free analytical tool on the web once you know how to use the tools and
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
20
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
what you need to analyze that expense will quickly turn into an investment that will make you more money than you could ever imagine Marketing firms are here to help you
bull Increase your trafficbull Improve you contentbull Effectively build up your SEObull Attract new and return visitors
Ask about marketing automation to help you learn how to identify different types of buyers Also ask what sort of methods can be used on each type of buyer to guarantee sales and returning visitors
If you have a concern about price remember this inbound marketing is not an expense but an investment in the long-term growth of your online marketing efforts Not only will you make an impact based on appearance and professionalism but the outlined program above ensures that you are presented as an expert in your industry
By providing powerful content in blog articles and offers you will drive more traffic to your website This plan also provides numerous ways for you to attract buyers at various levels of the buying cycle This ensures that you generate enough leads to grow your business Marketing automation helps identify buyers from your marketing efforts who are ready to commit quicker and easier than ever before After all can you really put a price on success and what it will feel like to know yoursquove succeeded just by employing tried and true marketing efforts
The price of employing inbound marketing strategies is nothing compared to the rewards and most of all what have you got to lose Your success is nothing to leave to chance
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
Share this eBook
21
Impactbndcom
10 Things You Can Do Right Now to Improve Your SEO
FEELING INSPIRED
WE CAN HELP
Our free consultations come with no obligation
Learn Follow amp Connect
GET YOUR FREE MARKETING ANALYSIS or Contact Us to get started
IMPACT Branding amp Design LLC43 Hall Avenue 3rd Floor
Suite 2 Wallingford CT 06492
