What IS

Review For TestThe “What Is” Questions?Review For TestThe “What Is” Questions?

What IS

What is Marketing? What is Marketing?

What IS

If Relationships Are Important, Then What’s Relationship Marketing?

If Relationships Are Important, Then What’s Relationship Marketing?

• Let’s Talk About Strategic Planning

What Is The differenceWhat Is The difference

• Between strategic planning, functional (departmental planning) and operational planning?

What IS

What is strategic planningWhat are its steps?

What is strategic planningWhat are its steps?

What IS

How would you describe the steps to marketing planning (i.e. functional planning)

How would you describe the steps to marketing planning (i.e. functional planning)

What IS

What’s The Marketing Mix What’s The Marketing Mix

What IS

What Four Growth Strategies Does The Product-Market Expansion Grid Provide

What Four Growth Strategies Does The Product-Market Expansion Grid Provide

What IS

What are some of the internal and external stakeholders that a situational analysis should consider

What are some of the internal and external stakeholders that a situational analysis should consider

What IS

Quality Mgmt. May Also Be Included In The Strategic Discussion What is TQM?

Quality Mgmt. May Also Be Included In The Strategic Discussion What is TQM?

What Are Some Common Benchmarks For Quality Mgmt.?

What Are Some Common Benchmarks For Quality Mgmt.?

• ISO 9000:

• ISO 14000:

• Six Sigma:

What IS

What is segmentation, targeting and positioningWhat is segmentation, targeting and positioning

What IS

What Are the Various Ways You Could Segment A Consumer Market (I.e. on what variables)?

What Are the Various Ways You Could Segment A Consumer Market (I.e. on what variables)?

What Types of Market Coverage Strategies Could A Firm/Marketer Choose?

What Types of Market Coverage Strategies Could A Firm/Marketer Choose?

• Basically, what are the major ways a firm could choose to segment and cover the market?

What IS

What About International Markets?

What Are the Various Strategic Options To Enter International

Markets?

What About International Markets?

What Are the Various Strategic Options To Enter International

Markets?

What IS

When Operating In A The International Market, What’s The Difference Between a Global Marketing Strategy and A Customized Marketing Strategy?

When Operating In A The International Market, What’s The Difference Between a Global Marketing Strategy and A Customized Marketing Strategy?

What IS

What Is A Service and its characteristics?What Is A Service and its characteristics?

What IS

What are the attributes of service quality? How do consumers assess whether a service is quality or not?

What are the attributes of service quality? How do consumers assess whether a service is quality or not?

What IS

How Doe We Measure Service Quality? What is Gap Analysis?How Doe We Measure Service Quality? What is Gap Analysis?