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Test and improve your writing skills. John de Forte de Forte Associates. Three dimensions of persuasive writing. Three dimensions of persuasive writing. Structure and content. Three dimensions of persuasive writing. Structure and content Lay-out and visual style. - PowerPoint PPT Presentation
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Test and improve your writing skills
John de Fortede Forte Associates
Three dimensions of persuasive writing
Three dimensions of persuasive writing
• Structure and content
Three dimensions of persuasive writing
• Structure and content• Lay-out and visual style
Three dimensions of persuasive writing
• Structure and content• Lay-out and visual style• Writing style
Writing styleSeven deadly sins:
Writing styleSeven deadly sins:• Repetition
Writing styleSeven deadly sins:• Repetition• Tautology
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice• Mis-definition
Applying the framework
Sample text for analysis