TESLA market proposal

8/17/2019 TESLA market proposal

1/29

Title: Font Doppio One; Size 48

Contents: Font Doppio One; Size 32


2/29

Case Study

Presentation

AngelaC ristina 2!8"!3#$

%oas&an Aznir 2!34"!$'

(eo (ong Peng 2!"!)')$


3/29

S*ope o+ Presentation

', & at are t e * allenges o+ *o-peting in t eele*tri* .e i*le industry/

2, Condu*t a S&OT analysis +or Tesla,

3, 0o1 is t e Tesla Model S positioned in t e-ar et/ 0o1 do its +un*tional le.el strategiesalign 1it t is positioning/


4/29

ntrodu*ing Tesla Motors•

5a-ed a+ter ele*tri*al engineer 5i ola Tesla• Founded in 2##36 7ased in Cali+ornia6 lon Mus

C O

• Designs6 de.elops6 -anu+a*tures and sell pure

9s,

• O ers t ree -odel line up: Model S6 and 3,


5/29


6/29

C allenges in t ele*tri* 9e i*lendustry

Presentation ?y &an Aznir 2!34"!$'

@'& at are t e * allenges o+*o-peting in t e ele*tri* .e i*leindustry/


7/29

T e Auto-o?ile ndustry• ess players6 0ig ly *o-petiti.e6 0ig


8/29

C allenges in t e 9 ndustry•

arly stage o+ le*tri* 9e i*le ndustry i+e *y*le,• Slo1 adoption o+ 9 and relati.ely in a 5i* e

Mar et,• 0ig *ost o+


9/29

7argaining Po1er o+ 7uyers• Slo1 adoption o+ 9 -ay +or*e t e

industry to redu*e pri*es


10/29

T reat o+ Suppliers• Co-ple produ*t standardization leads to lo1

s1it* ing *ost,• Suppliers -ay enter t e industry as *o-petitors,

T reat o+ Su?stitutes• S aring *ar -o?ile apps and Dri.erless *ars


11/29


12/29

STRENGTHS & WEAKNESSES


13/29

STRENGHTS


14/29

1. Outsourcing ofSecondaryCom onents


15/29

!. Ac"uired Numerous #n$estors


16/29

%. Good istri'ution


17/29

(. )ean *anagement System


18/29

WEAKNESSE

S


19/29

1. )ac+ of )i"uidity


20/29

!. )imited O erating History


21/29

%. S,ortage of )it,ium -atteryCe


22/29

Opportunities B T reats

Presentation ?y (eo (ong Peng 2!"!)')$

@2Condu*t a S&OT analysis +or

Tesla,


23/29

O ortunities


24/29

• )imitation of oi / n*rease in pri*e o+ oil B gas

• #ncreasing emand/ People are ?e*o-ing -ore

and -ore *on*erned a?out en.iron-ental issues

•

Su'sidy 0rograms/ Many *ountries o er su?sidito t ese types o+ green energy *o-panies

O ortunities


25/29

• #ncreasing *ar+et/ So-e auto -anu+a*turers?uying ele*tri* te* nology +ro- Tesla Eeg: Dai-lerB Toyota

•

Tes a C,arging Station/ Pro.ide * arging stato ot er auto -anu+a*turers

O ortunities


26/29

T,reats


27/29

• E2 ensi$e/ T e pri*e o+ ele*tri* *ars is -ore

e pensi.e• #ncreasing Com etitors/ 5ot only tesla is

produ*ing e*o +riendly *ars• Strong O osition/ le*tri* .e i*le related

a**idents -ay s*are a1ay *usto-er• )ess Attracti$e/ Custo-ers are Grange an ietyH

T,reats


28/29

Position o+ Tesla SPresentation ?y %oas 0Ing 2!)#$#!#

@3a0o1 is t e Tesla Model Spositioned in t e -ar et/


29/29

Model ES=9 J # '## -K 6 3,2s>8'62##

'286)## Esport -odel ,

Documents

TESLA market proposal