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Sir Terry, forgive the direct approach, but I wanted to share an experience of my local ʻTESCO expressʼ store. Here it is: Not the best picture I know, but taken on my mobile phone while wearing my motorbike gloves (not easy to press the button). By the way, itʼs the store on 421 High Road in Wood Green. I ride a scooter Sir Terry, itʼs a great way to get around London in rush hour, and also good preparation to tackle the aisles at this store. Hereʼs the first challenge, the unmanned trolly of stuff dumped next to cereals: Hardly Silverstone. Letʼs hope that lovely lady doesnʼt need something behind it. Ooh, is that coffee nation? I love coffee, and sweet sticky stuff to eat with it. You know, like pastries and muffins. Chocolate muffins are particularly nice, hereʼs one and itʼs only 57p!: I always wonder why things that look similar vary in price. I mean, the blueberry muffin (hidden under the dumped plastic) is 57p too, but the Vanilla Creme Crown 61p? Letʼs take a closer look at that chocky muffin. What do we see? Bite marks? Two bite marks? Does that make it half-eaten?

Tesco complaint letter

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A letter of complaint written to Tesco CEO Sir Terry Leahy on 31/3/2009 about one of the Tesco express stores in Wood Green, North London.

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Page 1: Tesco complaint letter

Sir Terry, forgive the direct approach, but I wanted to share an experience of my local ʻTESCO expressʼ store.Here it is:

Not the best picture I know, but taken on my mobile phone while wearing my motorbike gloves (not easy to press the button).By the way, itʼs the store on 421 High Road in Wood Green.

I ride a scooter Sir Terry, itʼs a great way to get around London in rush hour, and also good preparation to tackle the aisles at this store.

Hereʼs the first challenge, the unmanned trolly of stuff dumped next to cereals:

Hardly Silverstone.Letʼs hope that lovely lady doesnʼt need something behind it.Ooh, is that coffee nation?

I love coffee, and sweet sticky stuff to eat with it. You know, like pastries and muffins.Chocolate muffins are particularly nice, hereʼs one and itʼs only 57p!:

I always wonder why things that look similar vary in price. I mean, the blueberry muffin (hidden under the dumped plastic) is 57p too, but the Vanilla Creme Crown 61p?Letʼs take a closer look at that chocky muffin.What do we see?Bite marks?Two bite marks?Does that make it half-eaten?

Page 2: Tesco complaint letter

Iʼm adult enough not to allow a spoiled chocolate muffin upset my day. Careful, mind the boxes:

Where were we?Yogurt. Do I take one from under the empty box and then put it back on top, or should I

clear up the display and put the box on the pile?

Iʼm talking about the pile on the floor which I showed you earlier Sir Terry. Itʼs still there sadly, itʼs been 10 minutes now. Incidentally, no one appears bothered that Iʼm walking around snapping pictures on my mobile.

For me, the decision at this point is not alert the staff about the boxes, but to choose something yummy for dinner. My wife wants something veggie, but Iʼm a fan of red meat.

Page 3: Tesco complaint letter

A nice big picture for you.Itʼs not the gammon steaks I want you to see, or that fact that thereʼs a big gap where the whole chickens should be. Itʼs blood Sir Terry. The dried blood from produce past. There it is, at the back of the shelf, yummy.

Maybe my wife has a point about vegetables. Notice the careful placement of the baskets.I think itʼs called Feng Shui?As opposed to pak choi, which incidentally you donʼt sell.

I was hoping to get to the muller stars for my daughter (she loves them), sadly theyʼre hidden behind the trolly of coffee, which is odd as the coffee is in the middle aisle. Wow, this is confusing.

Page 4: Tesco complaint letter

My time at ʻTESCO expressʼ is nearly at an end. While queuing up and waiting to be served I had a thought. Maybe the staff are complacent? In the time of recession these people have a job and are ʻalright Jackʼ. Thereʼs no need to go out of your way because people will always need food, right?

And if thereʼs no need to have pride in the displays and stock, then thereʼs certainly no point keeping a clean and litter free work environment. We can let bins overflow, crumpled tissues spill onto the floor, and customers (those out of work hungry people) can step over it all.

Iʼll leave you with one final image and thought Sir Terry. Hereʼs the image, and itʼs sort of ʻchicken or eggʼ:

What came first, the broken card machine or the piles of cash?

Sir Terry, I know youʼre a busy man and canʼt visit every one of your 2212 stores personally. But could you find time in your schedule to ask your 273,000 staff to care a little about customers? I mean, every little helps?

Thanks in advance,Ravi Vadgama