[1]

The youngest one in my family and the smallest one in

class, was always me. But despite these circumstances

I never considered myself the runt. My persistent

attitude was definitely acquired overtime and to my

surprise I became a force to be reckoned with.

I believe my design style reflects this intrepid personality.

I delight in grabbing the attention of my audience in a

compelling fashion that deserves a second look.

This portfolio documents my journey and with no fear I

defy gravity and state boldly that I have arrived.

[2]

[3]

Alpha, Lead the Pack, is a masculine luxury

undergarment brand for the upper-middle income

metrosexual career man 24 to 32 years old. It promotes

the idea that undergarments can be the most valuable

piece of business attire. The name and logo defines it

all; Alpha meaning the first, and a tagline that offers a

heightened confidence level for the consumer. Muted

dark tones give an air of secrecy to the merchandise

and added value to the product. The typeface, Caslon

is a masculine serif and this font is used throughout the

brand because of its official and professional look. The

packaging was inspired by delivered packages that

get shipped to and from business offices. The design

was fueled by manila envelopes that confidential

documents are mailed in, and are sealed with metal

clasps and/or packaging tape. The windows that allow

the consumer to view the product, were inspired by

envelope windows for bills. Newspaper became an

appropriate texture and was used as a lining to all the

packaging. To add cohesion the copy was placed in a

table format and grouped together in lists.

Alpha, Lead the Pack

Identity Packaging and Manual

Sean Bacon

[Project]

[Category]

[Director]

[4]

Big CaslonA B C D E F G H I JK L M N O P Q R S

T U V W X Y Z0 1 2 3 4 5 6 7 8 9

[5]A L P h A L u x u r y M e N ’ s u N d e r G A r M e N T s

[6]

shopping bag exterior | Packaging interior | sock branding | Back details to underwear packaging | T-shirt hangtags

[7]

[8]

[9]A L P h A B r A N d I d e N T I T y M A N u A L

[12]

I designed a typeface that I hoped would strike

a good balance between script and serif. each

letterform terminal would transform to script and

transition to the serif. The ascenders are evenly

spaced out, whereas the script goes from thick to thin,

ending at a point and creating a shape very similar

to a bowl. The foreign shape of the new typeface,

“Maddie,” led to a restoration of a classic children’s

book “Madeline.” Targeting children 7 years old and

under, illustrations incorporated blue hues to represent

Madeline’s school uniform, and line drawings

maintained the integrity of the original illustrations

that made the storybook popular. Various textures at

a low opacity bleed through these illustrations. Also

borrowed from the original design, was the usage

of the white frame. This is seen on the covers and

also on the spines. rounded corners on the covers

break up the geometric shapes that the line drawings

create. The spines stacked together create her well-

recognized hat that becomes a metaphor for all six

books about the heroine.

Maddie and Madeline

Font Design Application and Book Design

Sean Bacon and Candice Lopez

[Project]

[Category]

[Director]

[13]

[14]

[15]“ M A d d I e ” F o N T d e s I G N

[16]

set of Book spines | Back side of Box set | Collectible doll and hangtag

[17]

[19]

[20]

[21]

The MTV Style Awards Show

Poster Series and Event Program

Sean Bacon and Candice Lopez

[Project]

[Category]

[Director]

different elements of celebrity fashion sense were

collaged together as four individual posters to promote

the first ever MTV Style Awards Show. Being the first awards

program to celebrate celebrity style, the posters reflect

the MTV identity of pop-culture with bright colors, textures,

and opacity adjustments. This makes it stand out in a busy

city filled with skyscrapers. The urban typeface, “Updike,”

with its geometrical stylized balance worked well by

catering to the trendy MTV generation of young viewers.

It gives off the look of being fun and playful, a theme that

MTV lives by. The design of the posters were used as an

inspiration for the event program. Because this accordion-

folded brochure would be heavy in body copy, black

and white was pulled into this piece and gradient color

swatches were only used as accents. To bring back the

collage idea without getting too busy, multiple photos

were grouped depending on subject matter, and framed

using the black background. The brochure when laid flat

is large enough to become a poster. It’s an opportunity

for every fan to bring home their favorite celebrity.

[22]

event Billboard Poster | event detail Poster | Program envelope Cover

[23]

[26]

B.U. Magazine

Layout and Typography

Sean Bacon

B.u. also known as “Being you,” is a magazine

dedicated to empowering the young female

generation, specifically pre-teens going through

one of the toughest stages of growing up. It’s an

awkward stage when confidence is a struggle, and

B.u. Magazine promotes beauty from within oneself.

This is achieved by designing very clean layouts to add

sophistication, small DIY articles, educational quizzes,

and helpful tips. It features strong relatable females with

encouraging stories, discussing their personal struggles

and highlighting their unique talents and skills. The colors

interact with the “Cover Girl,” and become a theme

for each issue. The spreads for the feature articles are

designed to showcase their strengths. Images are

always scaled as large as the height of the magazine

as these become pull-out posters. Kontrapunkt

Bold became a perfectly relatable typeface for

this demographic as it communicates the latest

technology. This bold, strong font was used in the logo

and indices. Century Gothic, a sans-serif geometrical

face, is inviting and easy to read.

[Project]

[Category]

[Director]

[27]

[28]

[29]B u M A G A z I N e

[32]

[33]

MTran Photography

Identity and Photo Book

Sean Bacon and Candice Lopez

[Client]

[Category]

[Client]

MTran Photography captures images of life, love, and

dance. Its identity is embodied from the company’s

tagline, “Inhale. exhale, Breathe in Life.” A whimsical

vibe attracts a wide audience ranging from newborns

senior citizens, families, couples, friends, and a variety of

subjects. A photo book was designed to showcase the

photographer’s stellar work, and is divided into three

sections. Each has its own unique look to distinguish

between the different genres. The photo book promotes

not only the photographer, but gives potential clients

a preview of her talent and versatility. The colors,

gray, white, and sage green, are neutral in order to

make it easy to be set as a watermark on hardcopy

photos. The logo is a hand-rendered script design of

the photographer’s initials, “M-T.” It’s designed to make

you feel as though the letterforms are moving like air to

embody the spirit of the company’s tagline.

[34]

[35]M T r A N P h o T o G r A P h y P h o T o B o o K

[37]

[38]

Sugoi is a boutique hotel for young couples 25-35

years old, where they can find retreat in a place

of relaxation. sugoi, which means “awesome” in

Japanese is exactly what you’ll see in the décor.

The textiles designed for this uniquely themed

hotel drives the identity inspired by the traditional

geisha kimono. It mixes Geisha culture with the

funky harajuku style by using unexpected hues

of pink, teal, and orange. The non-traditional

print represents the harajuku fashion-sense of

mismatching. The shapes you see in the fabric

are distinctive to Japanese culture and when

combined, create slight chaos through mixing.

The logo is hand-rendered, mixing script with a

geometric typeface. The brand itself is a fine

balance between the two lifestyles, bringing

hotel visitors the best of both worlds.

Sugoi Boutique Hotel

Branding and Identity

Candice Lopez and Sean Bacon

[Project]

[Category]

[Director]

[39]

[40]

[41]s u G o I B o u T I q u e h o T e L

[42]

[43]

Bathrobe | Bathroom slippers | Bath Towels

[44]

hotel Lobby | Cocktail server

[45]

[46]

[47]

Corporate Blue

Page Layout

Sean Bacon

[Project]

[Category]

[Director]

Corporate Blue is a military to civilian life transition

program. This program targets military members ages

21-45 years old, separating from active duty to civilian

life. With the current government budget cuts, military

members will be heavily impacted. It will make it

more difficult to advance in rank and at times force

military personnel to hang up their boots and enter the

civilian sector. This program aids this demographic in

understanding the stressful and overwhelming factors

that come with the civilian sector. The goal is to better

prepare them for the future to lead a productive,

rewarding life. Whether it’s retiring from 20 plus years of

service or a shorter military career, Corporate Blue can

help. To promote this business, a multi-page document

was created to be mailed out to military homes. It

showcases sponsor companies, self-evaluating articles,

assessments, quizzes, tips, and timelines for the transitional

servicemember. every military member has a sense of

patriotism, which is why dark red, white, blue, and gray

were a natural choice to reach this demographic.

[48]

[49]C o r P o r A T e B L u e P r o M o T I o N A L M A G A z I N e

[52]

Hepburn Alcoholic Beverage

Identity Packaging and Advertisements

Rafael Lopez and Candice Lopez

[Project]

[Category]

[Director]

Hepburn is an alcoholic beverage inspired by 1950s

housewives with Audrey hepburn as the muse. Because

every female loves to have options, this beer offers

four flavors representing the four seasons, Winter,

spring, summer, and Fall. It celebrates the hard and

grueling eight- day work-week every housewife goes

through, that remains unoticed. hepburn gives women

a chance to quickly unwind without feeling like they

must act like a lady. The slim can makes it convenient

to open for a mini-break during a long day. hepburn

reaches style conscious housewives 25 to 40 years old

by marketing the product as a three-pack instead

of the typical six. The Charles s. Anderson Archive,

inspired the silhouette illustrations of women performing

housework and enjoying a nice cold hepburn. Colors

relate to the four seasons and are inspired from

nostalgic pastel color schemes of the 1950s. The two

typefaces, Blanch Caps and Lavenderia sturdy were

both used because of their vintage flair.

[53]

[54]

Lavander ia S turdyA a B b C c D d E e F f G g H h I i J j K k L l M m

N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

[55]h e P B u r N s e A s o N A L A L C o h o L I C B e V e r A G e

b e e r

blanch capsa b c d e f g h i j k lm n o p q r s t u v wx y z 0 1 2 3 4 5 6 7 9

[56]

Advertisements | Illustration and Back Panel details | disposable Coasters

[57]

Advertisements | Illustration and Back Panel details | disposable Coasters

[60]

[61]L o G o s

Professional Lifestyle Photographer

Magazine for Pre-Teen Girls

Personal Identity

Military to Civilian Transitional Agency

Japanese Themed Boutique Hotel

Professional Production duo

Alcoholic Beverage for housewives

Luxury Men’s undergarment Line

[63]

Forever Thankful Sean Bacon. Candice López[Mentors]

FriLo Alvear. MTran Photography. Ren&Rob Photography [Photographers]

Reanne Lacosta. Jan Vincent Lopez. Junemy Pantig. Katrina St. Aubin. Rachel Stevens [Models]

Kristine Maninang. Katrina St. Aubin[Hair & Makeup]

Mom[Seamstress]

Michael Breitenstein. Clyde Dugosh [Inscriptu]

Ricardo Guerrero[ClearStory]

Dad. Mom. Big BroFor letting me cause a creative disaster in our house.[Family]

For still being my friend during my craziest hours.[Friends]

For continuously shedding light onto my journey.[God]