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Terrance KwokManager, Sales Development
@terrancekwok
videos viewed online everyday
“Video is a mega trend, in a decade, video will look like as big a shift in the way we share
and communicate as mobile has been.”
“There is a f**k ton going on in video right now, and it’s the #1 way to capture the attention of
your audience”
why?
so…
Supercharge your sales process with video
Humanize sales
Video enhances your existing outreach
channels
ProspectingEarly Sales CycleLate Sales Cycle
Hand off
Day 1 Day 5 Day 7 Day 10 Day 14 Day 18
Hyper-Personalized
VideoEmail
Hyper-Personalized
InMailNo-Ask Email
Account Based Video
Re-use Account Based Video OR
Phone Phone Phone Phone Phone
Social Engagement
Social Engagement
Up to 4x Video | Up to 3x Email| 5x Phone | 1x InMail | 2x Social Engagement
1. Compelling thumbnail2. Audio and lighting
3. Body language, tonality4. Be authentic
5. Align with existing messaging
Which subject lines work? Use those.Like leaving a voicemail with visual aid
• With video, you get insight into
whether your prospect has
actually consumed the content
• Pick up the phone and make a
call
• Prioritize your hottest
opportunities and leads
1. Team buy in- do they believe in video?
2. Create and send videos internally
3. Video certification – pitch perfect
4. Track, measure and reiterate
5. Ongoing video coaching
