We have issued a number of High Court Writs against Shellrelating to proprietary rights to the following promotions"MAKE MONEY" "NOW SHOWING"

"THE SHELL NINTENDO GAME"If willing to complete a questionnaire on a "no obligation" basis

which may assist us in our legal actions against Shell UK Ltd, please kindly. fill in, detach, and return to us your Station details in the panel below.~-------------------,Issued by: _Your Name _Don Marketing UK Ltd., -Shell Station Name -

- -St. Andrews Castle _Address _33 St. Andrews S. South, - -

- -Bury St Edmunds,- _ _Suffolk IP33 3PH. _ Post Code -Tel: 0284 388308 -Tel No -L ~

rejuvenate the standard ready meals market -'Findus Taste of Asia' . Four unique Orientalrecipes which can be microwaved and eatenstraight from the pot. .

Says John Montgomery, senior brand man-ager, "The UK now has over 17,000 ethnicrestaurants and takeaways - and total retail salesof ethnic foods have grown by 75 per cent from1990 to 1994. Having tried these tastes andrecipes, consumers now want to enjoy themat home - at a price they can easily afford. Thishas been reflected in the ready meals marketwith Chinese recipes showing the strongergrowth by far at +25 percent in 1994 (valued atover 41 million) compared to pasta at + 12 percent and traditional at -3 percent

"Add to this the decline in formal eating occa-sions, the rise oflight meal occasions - +47 percent since 1987 - and increased microwave pen-etration, 68 percent in-home, and you can seewhy we are confident that Taste of Asia will bean enormous success."

Consumers have already given the range thethumbs up. Qualitative research was carried out

terms of good! excellent taste and quallty.* 73 percent said they would eat it st~aight

from the pot.* 93 percent said they would purchase the

products at 99p.The range includes four oriental recipes:

Chicken Chow Mein; Szechuan Chicken, Sweet& Sour Pork, and Thai Prawn Rice. Like thenew Lean Cuisine Light Meals range, Taste ofAsia comes in specially designed packagingwhich allows consumers to place the pot in themicrowave for five minutes, return to pack-aging and eat straight from the pot.

Adds John Montgomery, "The four recipeswould be difficult and expensive to create athome - particularly for one person given themyriad of ingredients required. The Taste ofAsia range provides consumers with the chanceto enjoy oriental foods in the light meal formatthey require at just 99p per person."

To gain awareness and trial the new range willbe supported by promotional activity includinga national poster campaign, backed by point ofsales activity and sampling.

~-------------------,_Your Name _-Shell Station Name -:Address :- :: -- -- -_ Post Code _-Tel No -L ~

Issued by:John DonavonSt. Andrews Castle33 St. Andrews S. South,Bury St Edmunds,Suffolk IP33 3PH.Tel: 0284388308

If concerned about the ethical conduct of Shell UK Ltd please joinour pressure group. Shell shareholders especially welcome.

Details on a "no obligation" basis. Just fill in and return to us the panelbelow. All enquiries treated in confidence.

Forecourt News February 1995

with independantworks "io'" conjunction

mcJ<ingea~y workffice needs

Wet Stock> ControlDry Stock,l Control

Local Account CardsFull Accou~ting

CrJ1 NOWI ftft ~ uJ~()IT; 'fir ~t a full _~

Financial Management Systems (L K) picTel: 0730 892388 or 0844 27535511 Mint Road, Liss Forest, Hampshire GU33 7BQ

SPECIALFEATURES

FEBRUARYSnacks

Car Care

MARCHChilled and Frozen Foods

Loyalty Schemes

To advertise in any ofthese features contact

Tony Hawkes

on 01293 610282(direct line)

We have issued a number of High Court Writs against Shellrelating to proprietary rights to the following promotions

"MAKE MONEY" "NOW SHOWING"THE SHELL NINTENDO GAME

If willing to complete a questionnaire which may assist us in ourlegal actions against Shell UK Ltd, please kindly fill in, detach,and return to us your Station details in the panel below. We willthen provide you with confidential background informationwhich you may find quite intriguing.Issued by:Don Marketing UK LimitedSt Andrews Castle33 St Andrews Street SouthBury St EdmundsSuffolk IP33 3PHTel: 0284' 388308

Shell Dealer Name: ..

Station Name: .

Address: .

;~~.~~.: post Code'........................................................ :.::::::::::::::::::::::::::::::::

Details on a "no obligation" basis. Justfill in and return to us the panel below.

All enquiries treated in confidence.

If concerned about the ethical conductof Shell UK Ltd please join our

pressure group. Shell shareholdersespecially welcome.

SHELL CORPORATECONSCIENCE

PRESSURE GROUP

• Proven profitability

• State of the art technologyincludes latest brushless models

• Turnkey operation means we handlecomplete installation from initial conceptto completion

• Income share option offers incomewithout capital investment, subject to survey

• Maintenance & servicing you candepend on

• All consumables supplied

Call our information hotline

01252 373690for more details

Before decidingon a rollover

car ""ash.Valelmalic offers:

r-------------- ----------- ----------------,

!Your Name: !

! s.~.~~~..~~~~~~~.~~~~.:.:::::::::::::::::::'!Address: .

! •••••••••••••••••••••••••••••••••••••••••••••••••••

!Post Code: .

l~~!}:~?.:_~·~:~·~::~·~::·~::~·~::·~::·~~::·~::~·~_

Issued by:Alf DonovanSt Andrews Castle33 St Andrews St, South,Bury St Edmunds,Suffolk IP33 3PHTel: 0284 388308

impulseDistributIon

UK No 1 Specialist Forecourt SupplierFor

* National Distribution, * Telesales, Field Sales Force* Merchandising Support, * Comprehensive Statistics

* Regular Price Lists & Promotions* Attractive Discounts * Custom Product Lists

CONVENIENCE LINES CAR CAREBatteries Petrol Cans

Films Bulbsj Fuses;Plugs; WiperBladesBlank Audio & Video Tapes CleaningMaterials

Lighters Shampoos & PolishesFamily Planning Airfresheners & More from

Holt Lloyd;Car Plan; BellSWEETS & SNACKS Turtlewax;STPj WD40jRing;

Haribo; WalkersNonsuch Champion, Polco;LoctiteBonds of London; CandyworldWholesnax;GoodnessFlapjacks

IMPULSE & SEASONALFORECOURT CONSUMABLES Soft Toys; Tapes & CD's; Gifts

& DISPLAY STANDS Plasticware; Umbrellas;Stationery; Clothing;

Car Wash Chemicals HouseholdForecourt Rolls Basketware; Footballs; BBQ's

Poster Boards & Display Stands Sunglasses; Garden Furniture

For further information contactJean Norman

816-817, Leigh Road, Slough SLl 4BDTel: 01753 538222 Fax: 01753 577247

....

IIIr£I:JII CAR CARE1

Ii

SUPPLIER GUIDE

I

the UK's largest manufacturer of screenwash and de-icer and produces carcare products for a number of bignames in the industry. The companyspecialises in own branding of productsas it believes that many businessescan improve profits by selling own-label car care rather than well-knownbranded lines.

Through its 30-strong chain of ADD-IT franchisees, the company direct-sellsde-icer, screen wash, glass cleanerand a combined screen wash and airfreshener product called Fresh Vent aswell as competitively priced injectcleaners and oil additives.

Mr Tully said there had been no phys-ical growth in the size of the UK car caremarket and that the companies involvedhad been taking business from oneanother by adopting aggressivepricing policies. He said priceincreases due to an alcoholshortage would push up thecost of glass cleaner, screenwash, de-icer and 'trigger-action' products to theconsumer next winter.

Where fore court conve-nience retailing is con-cerned, Mr Tullybelieves the trendtowards a fastfood culture inmany garageshops hadreduced theamount of shelfspace preVIOUS-ly devoted to carcare productlines and putgreater pressureon non-fooddistributors likethe IntroGroup tomatch thespeed of fooddeliveries andcarry greaterstocks in largerwarehouses.

In Februarythe Intro Groupis pushing itsFresh Vent com-bined glass clean-er and air freshen-er product, whichwill also be sup-ported by point ofsale material. Thecompany is also "broadening its shop-ping basket" and offering plastic storagecans, cigarette lighters, condoms andgreetings cards.

"We obviously appreciate thatthe range of items on sale in a forecourtshop can be vast and is increasing, butcar care products, particularly highquality premium priced waxes likeTurtle Wax Colour Magic, carry adegree of profitability in a single unitthat a retailer is never likely to realisefrom the sale of cigarettes, chocolatesor sandwiches," said Roy Line ofTurtle Wax.

ARMORALLNew products from Armor Allfor 1995 include Quicksilverwheel cleaner, a spray-on,wash-off product which,claims the company,was oneof the most successful productlaunches in the USA last year.The company has full distrib-ution for Spot & Wash insectand tar remover and ArmorAll Low Gloss Protectantwhich is claimed to restorevinyl, rubber and plastic inter-nal and external surfaces.m 01799 513130

AUTOGLYMAutoglym manufactures arange of 20 products for itsconsumer line-up includingshampoos, polish, glass clean-ers and vinyl roof treatments.The company has its own dis-tribution network and wouldlike to break into'the forecourtmarket.m 01462 677766

BLUECOL BRANDS LTDBluecol Brands Ltd, a divisionof Armour Trust pic, offers awide range of car care prod-ucts including BluecolAntifreeze, the Jenolite rusttreatment range, Nilco clean-ing products and BARSmotorproducts. The company hasacquired the rights For theSpraymaster trigger grip andWonder Wheels.m 01256474661

COMMA OIL &CHEMICALSComma Oil & Chemicals man-uFactures a comprehensiverange of car care productssuch as Super Wash 'n' Wax,a car shampoo, and TrimWizard, which is claimed torejuvenate exterior plastic andrubber trim. Also available isa range of heavy duty prod-ucts such as Hyper Cleanengine degreaser and TarClear. For 1995 Comma haslaunched a six-strong Fuelandoil additive range whichincludes Exhauast EmissionControl, Diesel Boost, InjectorMagic, Oil Tonic, Oil StopLeak, and Octane Boost.m 01474 564311

DANA DISTRIBUTIONDana Distribution (UK) is theparent company to BrownBrothers, a major distributorto the forecourt sector whichworks in partnership withleading brand suppliers likeSimoniz, Holt Lloyd and CarPlan. The company is com-mitted to developing an exten-sive range of car care prod-

ucts wh ich currently includeWD40, Magic Tree air Fresh-eners, Loctite Superglue andPowertrain bulbs.m 0793 513315

DECOSOLDecosol's latest product is theMicrocell Wash, a spongewhich is speciFically designedand shaped Forcleaning cars.

It Features grooves For clean-ing radiatior grills and isdesigned to deFlect 90 percent of the water downwardsthrough the Foam and on tothe car body work. Accordingto Decosol, as water is Forcedthrough the sponge it gener-ates more suds. Also on offeris the Neutradol air Fresheneras well as rust cures andinterior cleaners.m 01422 205111

HOLT LLOYDHolt Lloyd offers a wide rangeof leading car care brandssuch as Redex, Turtle Wax,Tyreweld, Radweld, GunGum and Turtle wax washes.The company also sells anextensive range of own labelproducts such as Holts BugShifter, the Flexy car washsystem, Dupli-Color spraypaints, Holts Grime Shifter,Fresh-Up wipes, air Freshen-ers, additives and ionisers.m 01625 526838

IMPULSEDISTRIBUTIONImpulse Distribution runs itsown chain of seven garagesas well as offering the trade arange of car care products Forthe summer and winter peri-ods. It offers a Forecourt shoplayout service and also sellsother non-Food items such asFilmand garden Furniture.m 01753 538222

INTRO INTERNAnONALThrough its 30-strong chain offranchised ADD-ITT sub-sidiaries, Intro Internationaldirect-sells a wide variety ofprivate label car care productsto leading companies in theindustry, such as car manu-Facturers,dealers and oil com-panies. The product range onoffer includes oil treatments,

Fuel additives, valeting prod-ucts,screen wash, glass clean-er, de-mister and de-icer Forengine Flush. This year, thecompany will be pushing itsVent Fresh combined screenwash and air Freshenerto thetrade. An own-branding ser-vice is also available.m 01302 320269

SIMONI%INTERNATIONALSimoniz International claims itsprimary objective is to FulFilltheneeds of individual Forecourtsites by offering tailor-madepromotions on its wide rangeof branded premium qualitycar care products. Last year,the company introduced many"extra value and brandedpacks" and will be advertisingits Body PerFectand Back ToBlack products on televisionthis year. Typical car careproducts FromSimoniz includeMax Wax Teflon-basedpolish,Simoniz Wheel Cleaner, anda valeting range.m 01637871171

SUMMIT ACCESSORIESSummit Accessories offers arange of interior car mirrorsincluding suction, vanity andpanoramic models. Also avail-able is a range of blind spotmirrors. Summit supplies a spe-cial lens repair kit For glassheadlamps and a mirror repairkit For cracked door mirrors.The company also offers theHandican For holding cansand bottles, and the BlueCoralcar care range.m 01295 270770

TURTLE WAXTurtle Wax claims to offer theworld's Finestcar care prod-ucts which it supports with anextensive array of PoS mate-rial. TurtleWax Colour Magicis available in 14 shades,which claim to cover 99 percent of all car colours.lt hasjust added turquoise to thecolour range.m 01695 722161 [Ii

Ir

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FORECOURT HU\OEil FEBRUARY