Key Terms – AS Exam (G322)

• Next two slides - type of terminology you are expected to be using in your AS exam. As we do not know what the question will be, we need to cover all aspects – this requires you to carry out independent research.

• Define the terms and think about how you might use them.

• I’ve highlighted the key ones, but we still need to have a basic understanding of the others.

Terminology• Advance Screenings• Audience• Art-house• Big Six• Blockbuster• Conglomerate• Consumer/ Prosumer• Convergence• Digital Distribution• Distribution• Exchange• Exhibition• Festivals• Globalisation• Green Light• Hollywood• Horizontal integration

• Independent cinema• Institution • Mainstream cinema• Market (and audience) research• Merchandising• Multiplexes• Niche audience• Oligopoly• Opening Weekend• Package• Planning/development• Post-Production• Pre-Production• Press Kits• Prints• Production

Terminology

• Proliferation (through technology)

• Release Patterns• Rights• Symbiosis• Synergy• Target Audience• Technological convergence • USP (unique selling point)• Vertical Integration• Viral Marketing