Term Paper 2nd Scm

8/8/2019 Term Paper 2nd Scm

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Topic: - To give the identity (brand name) to their product and they have to plan

their own supply chain management. The focus should be on all Drivers (Order

processing, procurement, transportation, logistics, IT, pricing, Warehousing,

Inventory management etc)

Submitted by: -

Submitted to: -

Class: -

Registration no: -

Roll no: -

CONTENT:-Brand name (identity)

Location

Transportation,

Information technology

Inventory Management


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IDENTITY (BRAND NAME IDENTITY (BRAND NAME):-

I am opening a new Mobile Company in India. Markets in India are dependent on

quality of products and cheap prices. Customer identifies the quality products andcheap prices in the market for fulfillment of their need.

I looked in the Indian market here is massive demand of the new brand and

customers also influence to purchase it.

Brand name of the company:-

Company name: - Desire Mobile.pvt.ltd

Brandname Desire Mobiles

SUPPLY CHAIN MANAGEMENT

Consists of all parties involved, directly or indirectly, in fulfilling a customer

request

Diagram below shows the relationship between the all the members

There is the different driver of supply chain management.


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Competitive Strategy

Supply Chain

Strategy

Efficiency Responsiveness

Facilities Inventory Transportation

Information

Supply chain structure

Cross Functional Drivers

Sourcing Pricing

Logistical Drivers

Supply chain management provides the flexibility of the work done in the Desire-

Mobiles.

LOCATION:-

The Companys Head Office and manufacturing units are conveniently located on

the industrial area, Baddi-Distt Solan (H.P) city in the northern state of Himachal.

The city is well connected with other major cities only by roads. The national

capital Delhi is 500 KM away. Location refers to the geographical setting of

supply chain facilities. It also includes the decisions related to which activities

should be performed in each facility. I selected this place because this place is well

known industrial area and the govt. of Himachal is giving tax relaxations in this

place for the development of small scale in this region. And another reason is the

availability of raw material & cheap labor. In this part of the country the labor is so

cheap and availability of raw material is also very much in reach as the state like

Punjab is very close to it.

Location Management:


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With Desire-Mobile Location Management Service, you can keep track of the

exact quantity and trace the location of an item in real time through a hand-held

device of an operator.

Location management makes item picking easy and efficient. Even unskilledoperators can perform the accurate item picking. The efficient work process also

reduces maintenance costs and time by speeding up the item picking process.

Transportation:

The Desire Mobile logistics network consist of Single central distribution center

(CDC), which must be situated at Baddi distt Solan (H.P) 2 regional distribution

centers (RDC), one at Distt Mandi (H.P) and other at Ropar for ( Punjab) more

than 200 domestic consignees. In this environment, Desire-Mobiles will build

more than 7 tempos loads every day, 2 tempos of which deliver to the CDCs with

the remaining 5 remaining Tempos will deliver to the RDCs. The key issues facing

management could be categorized on two levels: the quality and accessibility of

accurate and timely information, as well as best practice transportation and

distribution management. Disparate manual processes we will adopt as a result of

this known weakness.

If critical service failures occurs then the high degree of demand variability and the

communication lags between the various workstations across the organization.

Distribution and transportation processes will be synchronized and the resultinginformation bottlenecks translated to reactive management. Desire- Mobile will

account for this inherent inefficiency through buffer inventories and disparate

manual transportation planning. Both of these practices lead to sub-optimal results

that had negative effects on both costs and service levels.

Load-building efficiency, both in the time it took to create plans as well as the

quality of the plan, resulted in significant waste. Manual delivery plans were based

upon fixed routing methodologies that did not factor real-world variability and the

resulting cost ramifications of sub-optimal asset assignment. This will prove

wasteful with capacity utilization and driver assignment.

On the customer-facing end, drivers would make maverick decisions affecting

appointment time and routing as a trickle-down result of the disparate and manual

decisions made in the steps leading up to delivery. Without a dynamic

methodology, static delivery runs


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DESIRE-MOBILES:

OUR MOTIVE:

One of the prime reasons is that we will identify the right needing gap in the

right market, and offer products relevant to those needs. Unlike most handset

makers who tested waters in the metropolitan areas, Desire Mobiles will

deliberately make an attempt to tap the interior parts of the country first.

Realizing that the limited supply of electricity was proving the biggest roadblock

to the growth of wireless telephony in these areas, the company will start by

offering a handset that guaranteed a 30-day stand-by battery. Furthermore, the

company deliberately will focus upon the entry to mid-level segment that wasgrowing at a much faster rate, both in terms of first time buyers, as well as in

terms of replacements.

But Desire-Mobiles easy-on-the-pocket proposition doesnt come sans value

evolution. To cater to the wants of the customers to carry two handsets (to make

most of the existing on-going tariff wars amongst service operators), Desire-

Mobile will start offering Dual SIM phones. As a matter of fact, our existing

product line consists of 27 phones, out of which 23 are Dual SIM. The handset

maker isnt alien to cosmopolitanism either. Catering to the touch-screen lovinglot, it plans to launch two such devices in the coming quarter, one based on the

platform Windows and another on Android. Whats best, the products will be

offered in the price range of Rs.6000 Rs.7000. Another strategy that will help

this company to grow from a mole-hill to a mountain has been efficient supply

chain management. When we realized that established handset vendors were

giving as low as 1-2% margin to their channel partners, we will offer a 5%

commission to those willing to stock up its products. It will prove to be a win-

win situation.

It really has a dream run for the young founders of Desire-Mobiles, but thequestion remains will it become the too soon? Honestly, for now, that question

matters little in an industry where, over the years, the top leaders have been

incessantly losing ground to newbies. So, while on one hand, Desire-Mobile has

to hold fort against competitors.


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1. Inventory Management:

The Desire-Mobile Networks Inventory solution will offer an end-to end view of

fixed, mobile and converged networks. It will allow us to maximize end-user

quality of experience while achieving cost savings. Deployment and integrationtime must be less considerably, due to a new, modern architecture suitable for

complex multi-vendor networks, together with the combined Telco and software

integration expertise of Desire-Mobile Networks.

What is the value for our customer?

Inventory management, as the core of customer-centric service management,

enables a high quality experience through, for example:

Improved customer care and network quality of service

Enhanced service portfolio that better reflects end-users life styles

Reduced service provisioning times.

A better quality of experience for end-users improves the rate of retention and

acquisition of both consumer and business users.

Benefits of our inventory:

Significantly reduced deployment times compared to systems based on traditional

architectures

Highest flexibility for new technologies and new equipment due to future proof

technology

Complete object orientation guarantees fast modeling of highly complex data

structures and easy integration of applications

Experienced integration experts and Telco specialists available worldwide

Mature and feature rich solution: tools to manage the network in all dimensions,from cable to services, subscribers and handsets, with end-to end and multi-

technology views

High data quality through excellent data synchronization capability

Desire- Mobiles Networks Solution delivery:


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Inventory management is most useful when it fully integrates with the existing

operator environment, including the network elements, Proper integration ensures

that inventory can always provide accurate, up-to-date data on-demand and is able

to support and automate the operational processes.

We will provide professional services to support the inventory solution.These include consultation, systems integration and managed services.

The purpose of systems integration is to integrate standard inventory product

software to the customers environment and configure it to match the operators

need.

Project management service

Architecture and design service

Development service, covering implementation and integration

Testing service

Our consultation service adds value, such as building business cases, gatheringrequirements, project planning and process optimization etc.

2-INFORMATION SYSTEM:Integrated IT tools enabling transparency:

Integrated IT platform, Desire- IPM Suite, provides a common control room for all

stakeholders in customer projects. It is a fully integrated platform to manage the

progress of site implementations and support full cooperation among stakeholders.

The IPM Suite allows customers to plug and play operations in projects start-upconditions and new project phases, enables integrated management of all the

different project activities, provides a common tool for tracking the activities of

different stakeholders, helps project progress monitoring by providing a joint

virtual control room for all performing organization. The integrated IT tools

include different modules like rollout planning, rollout tracking, quality tracking,

and site database and documentations management.

The suite is also linked to the backbone logistics systems

providing necessary basis for supply chain agility. Transparencyto the information for all relevant project stakeholders (e.g.customer, subcontractors, and partners) is guaranteed through e-project management portal. Full details on each site activity andreal time update of the project status are visible online. Alsoproject progress, site quality, and activity tracking are allavailable online. Documentation exchange and proper


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management of thousands of site folders is likewise possible inthe system.

The tools provide needed transparency to the information for allparties. It is especially important upstream for planning purposes

when creating agility into operations. However, it is still good toremind that the tools do not improve the quality of demandinformation but only can automate data handling and sharingefficiency and reduced non-quality costs when building the mobilenetwork

Electronic Data Interchange (EDI),

Which is the most common standard in manufacturing industries for business-to-business transactions? I will actively drive the development and adoption of

standardized business processes and interfaces based on its demand-supply

networks business priorities. These priorities are derived from needs that arise for

either Index or any of the suppliers while using standards for communication and

process integration. By applying standardized business processes and system

interfaces, Desire-Mobile will become able to change proprietary solutions into a

common system supporting communication across multiple platforms, applications

and networks. This guarantees seamless communication and information exchange

between companies or business units cooperating with each other.

In order to improve the communication and information exchange between the

members of Desire-Mobile value network, the company will generate process of

adding new applications, processes and suppliers.

Web access tools ,

Which are deployed to facilitate operations and integrate applications between

Desire Mobiles and its customers and suppliers? Interfaces and standardized

processes, which are based on Rosetta Net standards, we have chosen de-factostandard for automating system-to-system integration In another example, a cell

phone reverse logistics model proved very beneficial for a firm selling such

products under their brand name. This firm had the cell phones manufactured by

LG Industries, Samsung, Motorola and others. Accessories were again

manufactured by a variety of firms. Order taking and initial end consumer billing

was performed by Amazon. Forward logistics, including warehousing, carrier


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service programming and order fulfillment were performed by CellStar. Cellular

carriers such as Verizon and Sprint provided the monthly service. Extended

warranty and product protection insurance was provided by lock/line.

3-Sourcing:Successful network deployment and expansion is aboutcontinuously understanding customer milestones. It typicallyrequires fast mobilization of a network of people and companiesto perform all the activities, deploying a fast and flexible deliverychain, managing an increasingly complex network of suppliers,monitoring effectively and sharing transparently the status of theoperations. Integrating all these in a cost-effective and efficientsystem of activities, processes and tools is the way to meet thosemilestones. DESIRE-MOBILE IPM is all about this.

IPM is a strategic execution program to implement a trulycustomer-focused delivery process in Desire-Mobile Networks.

Target is to provide customers with more speed, efficient andcost effective deliveries by better orchestrating the end-to-endsupply chain. Idea is to seat the customer itself onto the drivingseat of the whole delivery machine. Customers network rolloutneeds are cooperatively collected as a part of continuous

planning process and supply capacity is reserved accordingly tomeet project targets. Market responsive supply chain withregional delivery hubs is designed to tackle project uncertaintiesand to provide high-standard service levels to projectimplementation teams in all circumstances. Site-based orderingmodel enables short lead times and allows win-win assetmanagement in the supply chain, as Equipment deliveries aretriggered based on mutually agreed milestones in the siteProcess. It shows the model how this IPM allows fast, flexible and

efficient supply chain all the way to final implementation sites.The program started with creating of key business capabilitiesthrough a selected Customer pilots. Based on the first pilotsfollowing four items were formed and agreed as the IPMcapabilities to be deployed for selected customers:

(1) Collaborative demand planning with a customer;


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(2) site-based ordering by project progress;(3) Professional cost management; and(4) Performance metrics with integrated platform.

Quality in all we do is a common ground for all the initiativestaken under Desire-Mobile IPM umbrella. IPM business capabilitythat we merely focus now is the collaborative demand planningwith a customer. Here, the core idea is to build an agile andresponsive supply chain that is fully driven from the customerproject front line. During the network implementation projectthere is one clear interface towards the customer for alloperational issues with easier communication and faster reaction.

The customers project rollout plan is primarily used a basis forDesire-Mobile internal demand plans.

Correspondingly, Desire-Mobile ensures high product availability,short lead times and reliable deliveries directly to installationsites. Monetary savings to the whole customers project aremainly expected to materialize through improved asset

Recommended Order Quantity:

Desire-Mobile Recommended Order Quantity Service considers the current stock,

lead time, sales trend, ordering unit and other circumstances collectively andcalculates the recommended order quantity. This will reduce your inventory level

just with simple 'clicks'.

Real Time Inventory Information Sharing:

Desire-Mobiles Real Time Inventory Information Sharing

Service makes inventory information available throughout all stores, warehouses,

and the head office. Individual stores can manage their own inventory with

inventory information (such as each item's status and quantity) sharing. The headoffice can also make quick strategic decisions with accurate analytic statistics.

Advanced Logistics System:


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Advanced Logistics Information System (will help our business in 3 ways; keep

the inventory reasonable, shorten the warehousing time, and provide accurate

inventory information. You can take full advantage of them regardless of the

category of the goods you carry. ALiS will help us reduce inventory, labor, and

distribution expenses. With ALiS, we can attain competitive advantage in yourbusiness.

4-Place (Distribution System):

Mobile phones in India are considered as to be consumer durable, hence they are

not just sold through exclusive telecom retailers but also through general retailers.

We designed modeled its distribution strategy on lines of FMCG business.

An important reason for the success of mobile phones in India was limited reach of

the landline phones in several parts of the country. By mid 2005 the mobile phonesales in smaller towns and cities was higher than those of the metropolitans. The

sales in these urban markets were beginning to saturate. The distribution in these

small towns called for nontraditional channels. We will strengthen our distribution

network, and selected distributors from FMCG line or experience holders for

durables or automobiles. In fact, about a fifth of the mobile phone sales in India

were consumer durables or service providers shops. We will come up with

Desire-Mobiles Professional Centers (DMPCs), Desire-Mobile Priority Dealers

(DMPDs) and redistribution stockiest all over India. DMPCs will be one stop

shops for the complete range of Desires mobile phones, batteries, chargers,

accessories, covers, hands free kits and car kits amongst others. It will also providethe after sales services for Desires handsets outlets with 60% of their area

dedicated to Desire-mobile. While redistribution stockiest will be for supplying

handsets across India.

Desire-Mobiles will also come up with Desire Care Centers (DCCs) for providing

solutions to mobile related problems. These will be spread all over the state and

providing phone repairing software up-gradation services. We will also display

complete range mobile phones, data products and complete mobile phones

accessories.

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Term Paper 2nd Scm