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Tennis Australia Brand Guidelines Apparel & Merchandise 2007
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Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaBrand GuidelinesApparel & Merchandise2007
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
ScreenprintHigh endTonal (cmyk) 01Tonal Reversal Outline (cmyk) 02Pantone (11spot) 03Pantone Reversal Outline (11spot) 04Tonal Reversal Box (cmyk) 05Pantone Reversal Box (12spot) 06
ScreenprintSimplifiedPantone (6spot) 07Pantone Reversal Outline (6spot) 08Pantone Reversal Box (7spot) 09Positive Black Solid 10Reversal Outline Black Solid 11Reversal Box Black Solid 12Positive Outline White Solid 13
EmbroideryPositive (6spot) 14Reversal Outline (6spot) 16Positive Black 18Reversal Outline Black Solid 19Positive Outline White Solid 20
SpecialEmbossing/Engraving 21Debossing 22
Official EmblemOrder of Preference 23
ColourOfficial Emblem Colours 24Colour Application 26Tone-In-Tone Application 27
Tennis AustraliaContents
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaBrand GuidelinesApparel & Merchandise2007
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
ScreenprintHigh endTonal (cmyk) 01Tonal Reversal Outline (cmyk) 02Pantone (11spot) 03Pantone Reversal Outline (11spot) 04Tonal Reversal Box (cmyk) 05Pantone Reversal Box (12spot) 06
ScreenprintSimplifiedPantone (6spot) 07Pantone Reversal Outline (6spot) 08Pantone Reversal Box (7spot) 09Positive Black Solid 10Reversal Outline Black Solid 11Reversal Box Black Solid 12Positive Outline White Solid 13
EmbroideryPositive (6spot) 14Reversal Outline (6spot) 16Positive Black 18Reversal Outline Black Solid 19Positive Outline White Solid 20
SpecialEmbossing/Engraving 21Debossing 22
Official EmblemOrder of Preference 23
ColourOfficial Emblem Colours 24Colour Application 26Tone-In-Tone Application 27
Tennis AustraliaContents
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
The Pantone Reversal Outline (11spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
The Pantone Reversal Box (12spot) Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
06
Large135mm +
The positive Tonal (cmyk) Official Emblem is the preferred method of reproduction and should be used where possible. The Official Emblem should be placed on a white background with as much clear space around it as possible. It may also be applied to verylight coloured flat backgrounds. (Refer to Colour Applications)
This format has been created for use over three different reproduction ranges and certain elements have changed within the artwork so it is vital that the correct version is used within the size range.
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal (cmyk)
Screenprint high end
01
When full colour or cmyk cannot be used for production, we have created a version of the Official Emblem in Pantone Spot colour. The High end version uses 11 Pantone colours.
Please refer to the Colour section of the guidelines for further details.
03
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
10
The Positive Black versions of the Official Emblem should not be used in full colour context.
Only when colour is not availableor when Black is best suited to the piece of apparel / merchandise should it be used.
18
When full colour, cmyk or the 11 spot colour versions cannot be used for production, we have created a simplified version of the Official Emblem in Pantone Spot colour (6spot).
Please refer to the Colour section of the guidelines for further details.
07
The Tonal Reversal Outline (cmyk) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
02 04
The Pantone Reversal Box (7spot) Official Emblem has been created for use on dark coloured or variable backgrounds (busy/detailed),, where reproduc-tion and legibility of the Tonal (cmyk) and 11spot colour official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
09
The Tonal Reversal Box (cmyk) Official Emblem has been created for use on coloured or variable backgrounds (busy/detailed), where reproduction of the Tonal Reversal Outline Official Emblem is compromised.
This version of the Official Emblem is different to the Reversal Outline version as it is contained entirely within a white curved box and the Emblem Type is coloured as in the Positive version.
05Tennis AustraliaTonal Reversal Outline (cmyk)
Screenprint high end
Tennis AustraliaPantone (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaTonal Reversal Box (cmyk)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Box (12 spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaPantone Reversal Outline (11spot)
Screenprint high end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Outline (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone (6spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaPositive (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine60mm
Tennis AustraliaReversal Outline Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Minimum size with ByLine130mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine60mm
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline (6spot)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Alternativeuse small version of identity withoutbyline and use large version of byline somewhere else on garment/product
Tennis AustraliaReversal Outline (6colour)
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size without ByLine62mm
Tennis AustraliaPositive Black
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaReversal Outline Black Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tennis AustraliaPostive Black Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPantone Reversal Box (7spot)
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaReversal Box Black Solid
Screenprint solid
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large135mm +
Medium50mm - 134mm
Small30mm - 49mmnote box is thinner
Tennis AustraliaSpecial
Embossing / Engraving
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
White Solid version used
Black Solid version used
Small25mm - 40mm
Tennis AustraliaOfficial Emblem Colours
High end
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are eleven colours which make up the Official Emblem:
Process Blue, Pantone 219, 130, 389, 404, 3975, Violet, 348, 349, 703 and 186.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 404 c0 m0 y10 k70
Pantone 3975 c25 m25 y100 k0
Pantone 130 c0 m25 y100 k0
Pantone 219 c0 m95 y10 k0
Pantone Process Blue c100 m15 y0 k0
Pantone 389 c25 m0 y100 k0
Pantone Violet c100 m95 y10 k0
Pantone 348 c100 m10 y100 k0
Pantone 349c100 m30 y100 k 0
Pantone 703 c25 m95 y100 k0
Pantone 186 c0 m95 y100 k0
Tennis AustraliaSpecial
De-bossing
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large41mm +
Reproduction material
Visual on product
Small25mm - 40mm
1st PreferenceTonal (cmyk)high end
2nd PreferencePantone (11-12spot)high end
3rd PreferencePantone (6-7spot)simplified
4th PreferencePositive Black Solidsimplified
5th PreferenceReversal Outline White Solidsimplified
Tennis AustraliaPositive Outline White Solid
Screenprint simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Large100mm +
Medium41mm - 99mm
Small25mm - 40mm
Tennis AustraliaPositive Outline White Solid
Embroidery
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Minimum size with ByLine135mmcapital letter of byline needs to be a minimum of 6mm high and lower case letters need to be 4.5mm in height
Minimum size without ByLine62mm
Tennis AustraliaOrder of Preference
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
It is vital to allow a certain amount of flexibility in Official Emblem usage. Althought there is only one identity, there are a number of different ways of reproducing it: these have been created to allow reproduction across a number of applications and printing constraints.
The full colour Tonal option (cmyk) placed on a white background is the preferred option, we however understand this method cannot always be used, so please follow the order of preference indicated.
To ensure the Official Emblem is reproduced to best effect and consistently applied, please follow all minimum size guidelines of each version as specified in the guidelines.
Please note: All versions of the Official Emblem used on the blue coloured backgrounds can be used on multiple coloured backgrounds, please refer to the corresponding section within the guidelines for further information.
Tennis AustraliaColour Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
All of the different versions of the Official Emblem have been designedto accomodate application onto varied coloured backgrounds, to maximise the potential for merchandise.
This example illustrates when the Official Emblem should be used in full colour where possible and when its needs its Reversal Outline. We have used the simlified version for this example, however the same execution needs to be adhered to on all versions.
Please note: we cannot show every colour, the colours and tones we have shown are meant to be an indication of tone, when the white text begins to disappear or become illegible please use alternative versions.
Please refer to the Order of Preference when selecting Official Emblem type.
We have used smaller versions of the Official Emblem for this visual.
The Pantone Reversal Outline (6spot) Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Tonal (cmyk) and 12spot colour Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
08
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
11
The Reversal Box Black Solid Official Emblem has been created for use on coloured or variable backgrounds (busy / detailed) this version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
12
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
13
A specially modified version of the Official Emblem has been created for embroidery to accomodate the reproduction requirements.
14
Embroidery is the only reproduction method where the Official byline and Emblem can be seperated as shown.
15
The Reversal Outline Embroidery Official Emblem has been created for use on dark coloured or variable backgrounds, where reproduction and legibility of the Positive (6spot) Embroidery Official Emblem is compromised.
The Official symbol is contained within a white keyline and the Emblem type is coloured in white to ensure maximum legibility when reproduced.
16 17
The Reversal Outline Black Solid version of the Official Emblem should not be used in full colour context.
Only when colour is not available, or when used on dark coloured or variable backgrounds, or when Black is best suited to the piece of apparel / merchandise should it be used.
19
This version of the Official Emblem should not be used in full colour context.
When white is best suited to the piece of apparel / merchandise this version should be used.
20
Specially modified versions of the Official Emblem have been created for embossing and engraving.
21
Specially modified versions of the Official Emblem have been created for debossing.
22 23 24 Tennis AustraliaOfficial Emblem Colours
Simplified
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
There are six colours which make up the Official Emblem:
Pantone 130, 389, Process Blue, Violet, 219 and 404.
Used appropriately and consistently, these colours will enhance the distinctiveness and visual impact of the Official Emblem.
As indicated in this document the Official Emblem can be reproduced in Pantone colours or cmyk.
When applying the Official Emblem to a non-white background, please ensure you reproduce the white areas as shown here.
Pantone 130 c0 m25 y100 k0
Pantone 389 c25 m0 y100 k0
Pantone Process Blue c100 m15 y0 k0
Pantone Violet c100 m95 y10 k0
Pantone 219 c0 m95 y10 k 0
Pantone 404 c0 m0 y10 k70
25
26 Tennis AustraliaTone-In-Tone Application
Tennis AustraliaBrand GuidelinesApparel & Merchandise©Heybury Nominees PTY LTD 2007
Tone -In-Tone is the process of reproduction, on apparel (textiles), where the Official Emblem is embroidered in a shade of the respective background fabric colour.
When the Official Emblem is applied in a lighter tone of the background colour, use the White Solid version of the Official Emblem: for darker appearance, the Black Solid version may be used.
Please note: The two alternatives can be used on any colour as long as the correct version is used.
27
