2015 TENNIS

A guide to local advertising opportunities

SERVING UP THE ACTION

• With 61 tournaments in 30 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2015 ATP World Tour will battle for prestigious titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events).

• The WTA is the global leader in women's professional sport with more than 2,500 players representing 92 nations competing for a record $118 million in prize money at the WTA's 54 events and four Grand Slams in 33 countries. Close to 5.4 million people attended women's tennis events in 2013 with millions more watching on television and digital channels around the world.

Follow the ‘love’ for maximum brand awareness.

MEN’S TENNISFan favorites dominate the game.

WHAT YOU NEED TO KNOW

• Serbian Novak Djokovic, the world’s current #1 ranked player, won the first Grand Slam tournament of the 2015 season, the Australian Open, in January.

• Djokovic also won the 2014 Australian Open, as well as the 2014 Wimbledon. He is considered one of the greatest players of all time, having won 8 Grand Slam singles titles and the Bronze medal in men’s singles at the 2008 Summer Olympics.

• Djokovic is one of four—along with Roger Federer, Rafael Nadal, and Andy Murray—who have dominated men’s tennis for a decade. With only three exceptions, those 4 men have won every Grand Slam tournament in the past 10 years.

Connect to dedicated followers, passionate about the sport’s leaders.

WOMEN’S TENNISWilliams v. Sharpova – the ubiquitous rivalry lives on.

WHAT YOU NEED TO KNOW

• Reigning #1 ranked player Serena Williams won the first Grand Slam tournament of the 2015 season, the Australian Open, in January.

• Williams is considered one of the best, if not the best, to play the game. She has won 4 Olympic Gold medals and 34 Grand Slam titles, including 19 in singles, making her second all-time to only Steffi Graf in the Open Era.

• Williams’ main rival on the court—and current world’s #2 ranked player—is Russian Maria Sharapova. Sharapova won the 2014 French Open, bringing her Grand Slam titles total to five.

• Sharapova lost to Williams in that 2015 Australian Open final in January. The rivals have squared off in 19 career matches, with Williams winning an astounding 17.

Women’s tennis stars attract fans on and off the court.

THE TENNIS FAN

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwks Ps yr.:: Men’s tennis (ATP) Population: 242,977,984, Qualitative Population: 11,920,644

69% are homeownersNearly 70% have a college education

54% are marriedHOME OWNERSHIP

Series10%

10%

20%

11%

15%

18%19% 19% 19%

18-24 25-34 35-44 45-54 55-64 65+Age Base: Adults 18+

Men 64%

Women 36%

Men’s tennis attracts an affluent and well-educated audience.

DEMOGRAPHIC SNAPSHOT

Women’s tennis reflects the same demographic.

THE TENNIS FAN

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwks Ps yr.:: Women’s tennis (WTA) Population: 242,977,984, Qualitative Population: 10,582,583

66% are homeowners65% have a

college education51% are married

HOME OWNERSHIP

Series10%

10%

20%

30%

10%

14%17%

20% 20% 20%

18-24 25-34 35-44 45-54 55-64 65+Age Base: Adults 18+

Men 56%Women

44%

DEMOGRAPHIC SNAPSHOT

SportsCenterPretty Little Liars

Love & Hip Hop Atlanta

2014 MTV Video Music Awards

American Horror Story: Freak Show

Sharknado 2: The Second One

• ESPN2 saw a lot of social activity from users throughout their coverage of Wimbledon in 2014, with 195k tweets.

• 50% of the twitter users also talked about other TV programs, of which 93% were cable TV programs.

• There were over 275k program tweets by users for ESPN’s coverage of The US Open in 2014.

• These twitter users were similar in that 53% also tweeted about other TV programs, of which 89% were on cable and 94% were in network.

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

1. Source: Millward Brown Digital + Twitter, December 2013Source: (1) SocialGuide Inc. Affinity Report: June 2014 – July 2014. 2014 Wimbledon Championships, 2014 Open Championship Pulled 4/23/15.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENT

GENRES CATEGORIES

Drama

Comedy

Reality

Special

News

Talk

Sports Talk

People who tweeted about Tennis on ESPN also tweeted about these:

TWITTER USERS “LOVE” TWITTER.

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

Programming with a strong social presence increases ad recall by up to 33%.1

YOUR TENNIS ON-AIR OPPORTUNITY

SEASONSunday, January 18th

to

Sunday, September 13th

Target Demo: M18-49, M25-54

Demographic HH A18-34 A18-49 A25-54 A35-64

National Ratings 0.4 0.5 0.1 0.1 0.2

Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from previous 2 seasons and are subject to change; actual performance may vary by market, episode, etc.

The 2015 ATP World Tour calendar comprises the Grand Slam tournaments the ATP World Tour

Masters 1000, the ATP World Tour 500 series, the ATP World Tour 250 series, the Davis Cup and the

ATP World Tour Finals.

• Australian Open: Sunday, January 18 - Sunday, February 1, ESPN, ESPN2

• BNP Paribas Open: Monday, March 9 - Sunday, March 22, ESPN, ESPN2

• Miami Open: Wednesday, April 1 - Sunday, April 5, ESPN

• Family Circle Cup: Thursday, April 9 - Sunday, April 12, ESPN2

• French Open: Sunday, May 24 - Thursday, June 4, ESPN2

• Wimbledon: Monday, June 29 - Sunday, July 12, ESPN, ESPN2

• US Open: Monday, August 31 - Sunday, September 13, ESPN, ESPN2

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