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Tenets of innovation

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The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.

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The Tenets of Collaborative Innovation

Cloverleaf Innovation LLC614c Dempster StreetEvanston, IL 60202847-424-0410www. cloverleafinnovation.com#1Fresh thinking & big ideas are essential drivers for success in an increasingly complex & demanding marketplace, yet, as the broad scope of innovation has expanded so too has the potential for fragmented processes & unfulfilled results.As more hands touch innovation, the risk is greater that those multiple hands arent working in concert. There is the need to assimilate the expanse & diverse factions that touch innovation to truly create the processes & results for marketplace success. IntroductionThe Tenets of Collaborative Innovation#2The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace. IntroductionThe Tenets of Collaborative Innovation#3Tenets of Collaborative InnovationInclusivity01

Silo-ed departments, fragmented objectives, & competitive agencies can, sadly, produce an atmosphere thats unconducive to creativity & excellence. Conversely, an inclusive environment drives the innovation process. Innovation is, ideally, a team sport. Inclusivity means all partners serving the singular goal of a projects success.#4Include a cross-functional team in discussions around new product, brand, service development & implementation. Involve those who have not traditionally been considered integral to the creative process. Eliminating silos is not only good policy, but also the efficiencies it produces can save dollars & time.Encourage your multiple agencies, marketing firms & strategic partners to collaborate on initiatives. The Tenets of Collaborative InnovationInclusivity in Practice

#5Tenets of Collaborative InnovationIlluminate02Fresh thoughts are often hiding in places where deep thinking cant reach. Highly choreographed & expertly facilitated ideation sessions can stimulate those elusive ideas into action.

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Help to liberate the ideas by developing exercises & using stimulus to inspire new thinking & drive creativity.As serious as the ideation is, dont be afraid to allow levity into your process. Humor is often a conduit to big thinking.The adage that there are no bad ideas is never more true than in the innovation process. Set up ground-rules that encourage free thought & acknowledge all contributions. The Tenets of Collaborative InnovationIlluminate in Practice#7Tenets of Collaborative InnovationTrans-Disciplinary 03Weve identified a certain type of person who brings a special spark to the innovation process. Theyre collaborative. They arent afraid to fail. Theyre switch thinkers- equally adept at thinking from the left or the right side of the brain. We call these talented & unique individuals trans-disciplinary thinkers & theyre invaluable to any innovation process.

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Scour your organization for those highly creative & outspoken individuals to involve in the innovation process.Also consider bringing in outside creative expertise- if not on a permanent basis, than perhaps as a part-time or freelance engagement.Encourage individuals charged with innovation to think outside of their discipline & their comfort zone. The Tenets of Collaborative InnovationTrans-Disciplinary in Practice#9Tenets of Collaborative InnovationFriction04Intentionally designing friction into the process is not about inciting clashing egos. Rather, by challenging existing perspectives & expected approaches, the use of creative abrasion can facilitate more effective solutions. From specifically designed exercises to outside experts, interjecting new- & oftentimes opposing- perspectives can ultimately be extremely liberating for the ideation process.

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Create mini-teams & pairings that avoid similar perspectives, make-up, roles & seniority. Develop the ground-rules that encourage free exchange of ideas & preach tolerance.Use exercises that intentionally drive opposing thinking to conventional wisdoms & best practices. Look beyond your category to challenge traditional solutions.The Tenets of Collaborative InnovationFriction in Practice#11Tenets of Collaborative InnovationEmpathy05A dispassionate review of the research deck isnt enough. While beginning with deep consumer insights is essential, superior innovation stems from empathy: understanding an end-users situation, feelings & motivations.

Get inside their heads & their hearts to gain a true & accurate appreciation of their needs.

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Get to know your consumer more intimately by using in-context research- viewing them in their natural habitat, not the artificial environment of traditional focus groups. Scrutinize existing data using a different filter. There are often great nuggets & learning to be gleaned when reviewing with a more empathetic perspective. Get emotional. Allow yourself to truly appreciate the concerns & the needs that motivate the purchase process.The Tenets of Collaborative InnovationEmpathy in Practice#13Tenets of Collaborative InnovationPerceptivity06Ideas are everywhere. Look outside your department, company, & category. Look across aisles, channels, & cultures.

What makes things around us meaningful to those who use them? Stay attuned to innovation opportunities by looking for uniqueness & inspiration in your everyday surroundings.

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Maintain an open line of communication with the entire supply chain. Your next best idea may likely come from this dialogue with consumers & suppliers. Audit often- in your category, certainly, but also in a far range of other sectors.Encourage idea exchange within your team by creating a central location to share trend information & cultural insights.The Tenets of Collaborative InnovationPerceptivity in Practice#15Tenets of Collaborative InnovationOscillation07

Even when driving forward in rapid development, the process is rarely a straight shot from point A to B. Innovation has a tendency to pendulate.Its a very organic evolution- a process of expansion & contraction, divergence & convergence. Stretching our thinking & then distilling our thinking.#16Dont be afraid to get a little lost- wander, meander, & explore, but ensure someone is charting the course.Determine specific criteria to measure ideas & apply these filters at the appropriate junctures.The innovation process requires a gestation period. Allow it to develop organically & avoid strict deliverables & parameters. One afternoon brainstorming does not an innovation make.

The Tenets of Collaborative InnovationOscillation in Practice#17Tenets of Collaborative InnovationDimensionalize 08

Products, services, & brands are rarely communicated in one dimension. To bring concept opportunities to life- vividly & actively- innovation must engage & stimulate all the senses.Multi-sensory approaches dimensionalize thinking & truly expand the realm of what is possible. Dimensionalization adds depth, richness & color, making concepts holistic & tangible #18Leverage stimulus that engages all the senses in the ideation process.When validating ideas with consumers make concepts as tangible as possible. With rapid prototyping, rich narratives & illustrations/photographs bring ideas to life for end-users in a more meaningful & reliable way.People think visually- avoid developing ideas & concepts that rely too heavily on just the written word.

The Tenets of Collaborative InnovationDimensionalize in Practice#19Tenets of Collaborative InnovationBalance 09

Like the two hemispheres of the brain, organizations encompass both modes of thinking, but tend to display a preference for either left-brain or right brain thinking.Consumers, however, tend to be far less dichotomous. The buying process engages both sides of the brain: purchase decisions balance emotional & functional considerations. Successful innovation must also strike this critical balance. #20Think of your products from both a functional & an emotional perspective. Look for that emotional pulse that delights the consumer.During the ideation process people have a tendency to think functionally. Use the agenda & necessary stimulus & exercises to force people to use both sides of their brain.

The Tenets of Collaborative InnovationBalance in Practice#21Tenets of Collaborative InnovationMomentum 10

Momentum means more than speed-to-market- momentum means the successful gestation of the idea. Keeping the excitement alive & essence in tact as we move forward at lightening speeds.Ultimately, momentum is not simply generating ideas, but guiding business goals to fruition efficiently. #22

Senior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & everyone along the development cycle is vested.Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.Document the process to capture & relive the excitement & initial spark. Always look for ways to improve.The Tenets of Collaborative InnovationMomentum in Practice#23

Senior leadership needs to not only support innovation in theory, but also in practice- ensuring that critical deadlines are met & ever