Introduction 2

About Us 3

Relevant Skills and Experience 4

Ideas 6

Concept 1 7

Concept 2 8

Concept 3 9

Case Study 1: Austin Reed 10

Case Study 2: Levi’s 11

Case Study 3: Monsoon 12

Case Study 4: Morgan Stanley 13

Summary 14

contentsContents. 1

welcomeWelcome. 2

Design

Production

Media Advice

Your Account Team

Costs

relevant skillsRelevant Skills and Experience. 3

ideasIdeas. 4

case studyCase Study 2: Levis

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vitae mi tempus aliquam sed eu orci. Nam tincidunt elit

sed nulla vehicula viverra dictum turpis tristique. Fusce

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diam.

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vestibulum risus, quis consectetur massa lectus sit amet

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Aenean interdum ligula ac libero

In order to reclaim its rightful place as market

leader, Levi’s was repositioning itself through high

profile product launches such as the innovative

Twisters marque. In tandem with this external

image change, there was work to be done

internally.They needed to re-align the business so

they could better service clients and realise

commercial opportunities. And they wanted to

increase the productivity of the team, making

sure everyone was involved with and contributing

to the change.

Levi’s commissioned us to manage this internal

communication.

The campaign had to perform two functions.

Firstly and fundamentally to convey the message

that the business was embarking on a positive and

exciting period, and what happens now will

dictate the future. And secondly to re-engage

people with the Levi’s core values of empathy,

originality, courage and integrity.They wanted all

staff on board with the brand and hungry for

greater success.

Working alongside the HR Director, we began by

interviewing a selection of employees to find out

– in their own words – what it means to work at

Levi’s. From this research we discovered that the

core values were recognised, but not necessarily

embedded in their approach or overtly linked with

day-to-day activity. >>>>>>

CASE STUDY

Levis Jeans

cs_levis 15/9/05 3:20 pm Page 1

5

CASE STUDY

Monsoon

Axis offers professional Search and Advertised

Selection services for senior and specialist roles. We

use our recruitment and sector expertise to put

together targeted strategies to attract the very best

talent. Our unique set up and pricing policy means we

offer excellent value in this area.

On this search and selection assignment for Monsoon

we worked closely with our search partners to put

together a targeted campaign which included an

advertisement in the Sunday Times and a restricted

search of competitor companies.

We managed the campaign from brief through to

short list – providing the client with 4 exceptional

candidates to choose from.

We charge by results: you only pay for our services at

pre agreed mile stones.

cs_monsoon 16/9/05 11:02 am Page 1

case studyCase Study 3: Monsoon 6

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nec augue luctus magna placerat bibendum. Sed vel risus

vitae mi tempus aliquam sed eu orci. Nam tincidunt elit

sed nulla vehicula viverra dictum turpis tristique. Fusce

sagittis lacinia aliquam. Sed eget tellus in justo adipiscing

dictum et id libero. Proin vel orci id ipsum varius semper.

Sed et erat in ipsum malesuada condimentum ac porttitor

diam. Quisque suscipit sem vel felis egestas scelerisque.

Donec condimentum turpis et nisi vulputate quis

vulputate ante adipiscing. Mauris hendrerit, ipsum sit

amet suscipit fringilla, lorem orci vestibulum risus, quis

consectetur massa lectus sit amet velit. Quisque

sollicitudin orci ut urna malesuada posuere. Aenean

interdum ligula ac libero bibendum eleifend. Quisque

pellentesque dapibus placerat.

summarySummary. 7