CREATING A 21ST CENTURY WONdERTen Years of Raising the Bar 2002-2011

Advertising Supplement

Woodland Park Zoo saves animals and their habitats through conservation leadership and engaging experiences, inspiring people to learn, care and act.

2 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

As the current operators of Woodland Park Zoo, we stand on the shoulders of the visionaries and community leaders who, over the past four decades, have helped steward a treasured community institution, while maintaining a high standard of animal care and pioneering among zoos the idea of naturalistic exhibits.

Now 10 years into our 20-year contract to operate the zoo as a nonprofit for the City of Seattle, we are proud to continue this great tradition under a very successful public-private partnership. In that time, 11 million people have experienced the zoo’s natural wonders. Because we receive support from the public, from our members and guests, and from private philanthropists and foundations, we have a responsibility to many audiences.

Like many of you, we are managing our way through the greatest recession in two generations. To keep the zoo moving forward, staff sacrificed salary increases and endured other cuts. Thanks to their efforts, and the generosity of supporters and partners in both the public and private sectors, we have emerged financially stable and continue to innovate.

New award-winning exhibits, education and conservation programs now attract more than 1 million visitors a year. In the next year, we expect to complete the $80 million More Wonder More Wild campaign. The last and largest initiative of the campaign is a new $21 million Asian Tropical Forest exhibit, featuring Malayan tigers, sloth bears and Asian small-clawed otters. Not only will it be much larger than the old tiger and bear area, it will fully integrate our animal care, education and cultural missions.

Guests will have authentic opportunities to learn about these magnificent animals, their wild habitats, and the cultures that live in proximity. We will also enter a partnership with Panthera, an organization dedicated to saving tigers around the world, and work with the people and government of Malaysia to preserve crucial tiger habitat. Together with this new collaboration and exhibit, the Puget Sound community will be helping to keep alive a very endangered, wild tiger population.

Our goal is to maintain Woodland Park Zoo as a treasured community institution that gathers families to experience animals, influences the next generation of science and environmental leaders, and inspires millions of people to be our partners in conservation in the Northwest and around the world.

Thank you for a remarkable 10 years.

Deborah B. Jensen, Ph.D. President and CEO

Stuart V. Williams Chair, Board of Directors

dear Friends,

2012 BOARd OF dIRECTORS

OFFICeRsstuart V. Williams | Chair

Jones Lang LaSalleNancy Pellegrino | Vice Chair

Citi Private BankLaurie stewart | Treasurer

Sound Community BankRick Alvord | Secretary

Private Investor

DIReCTORsLinda L. Allen

The Alleniana FoundationDavid s. Anderson

Bank of America, N.A. Anthony Bay

Video AmazonBruce Bentley

ConsultantKristi Branch

Pacific Northwest National LaboratoryLisa Caputo

Community VolunteerKenneth W. eakes

Costco Wholesale Corp.Janet Faulkner

NBBJDavid Goldberg

MithunLisa J. Graumlich, Ph.D.

UW College of the EnvironmentJason Hamlin

UBS Financial Services, Inc.Leslie Hanauer

Community VolunteerMichele Havens

Northern Trust Banksteven Haynes

1st Security Bank of WashingtonDebora Horvath

Horvath Consulting, LLCJeffrey Leppo

Stoel Rives LLPVictoria Leslie

InvestorRobert M. Liddell, M.D.

Center for Diagnostic Imagingsteve Liffick

Microsoft CorporationBrooke McCurdy

KBKM Ltd.Ann Moe

Community VolunteerJane Nelson

Kantor Taylor Nelson Boyd & Evatt PC Laura Peterson

The Boeing CompanyLarry Phillips

Metropolitan King County CouncilMark Reis

Port of SeattlePatti savoy

Community VolunteerRob short

Volunteer, Technology Spaceelizabeth sicktich

Wells Fargo Private BankRon siegle

Covich-Williams Co., Inc.Bryan slinker, D.V.M.

WSU College of Veterinary MedicineGretchen sorensen

Sorensen IdeasR. Jay Tejera

Investor and Volunteered Thomas

Deloitte LLPTimothy Thompson

Thompson Smitch Consulting GroupPeter C. Wang

Ameriprise Financial ServicesAndy Wappler

Puget Sound EnergyMargaret Wetherald

Keller Rohrback, LLPKathryn Williams

HomeStreet BankRobert M. Williams

Private Bank at Union Banksusie Wyckoff

Ants at a Picnic/Community VolunteerCurtis J. Young

Morgan Stanley Smith Barney

Deborah B. Jensen, Ph.D. | ex officio WPZ President and CEO

Christopher Williams | ex officio Acting Superintendent, Seattle Parks & Recreation

Since 1950, the zoo’s tree canopy has increased four-fold, creating a lush oasis cherished by families and children in the heart of Seattle.

Cover Photos by Top: Jennifer Svane; Bottom from L to R: Ryan Hawk, Dennis Dow, Ryan Hawk, WPZ

Photo by Ric Brewer, WPZ

Woodland Park Zoo Ten Years of Raising the Bar 2002-2011 | 3

Financial IndicatorsOperating Revenues 2002-2011 (in millions)

• Since 2002, total annual revenues have increased 49%.

• Earned revenue alone has increased 71%.

• Public funding continues to be a stable and essential foundation for operating a successful zoo.

Total Contributions 2002-2011

• Individuals, organizations, and foundations have contributed $72.3 million to the zoo’s mission.

• Community investments in exhibit projects, program operations and endowment are essential to sustaining zoo excellence.

Operating expenses 2011

• Our investments in animal care, and in education and conservation, have increased 44% and 50%, respectively since 2002.

THANK YOU PAST WOOdlANd PARK ZOO BOARd mEmBERS 2002-2011

Betsy AlanizD. Stuart AshmunMaria BarrientosWarwick Bayly, Ph.D.J. Daniel BeckerKaren S. BekinsBarbara J. BridgeGregory P. BronsteinKenneth F. BuntingT. Bradford CanfieldKathie ClaypoolJohn F. ClearmanJanet Creighton, Ph.D.Russ DaggattKevin DanielsBrad DavisBetsy DennisMike DohertyKaren DonohueGregory J. DuffWendy EllisDeLaine S. EmmertGary GiglioSusan GolubJoan E. GrayPamela GrinterJan Hendrickson*Carol HosfordJohn HoytB. Gerald Johnson*Cassandra K. JohnstonR. D. KeatingRobin KelloggLeslie KelloggDouglas P. KightLarry L. KnudsenPatty LazarusBill Lewis*Scott LipskyNancy L. MarEric MartinezGaelynn McGavickDr. James C. McGrawMichael MilleganCharles H. Morse IVPhillip M. NudelmanMary OdermatKelly OgilvieJohn F. Oppenheimer*Robert D. OrmsbyValerie ParrishMary Pembroke PerlinCameron Ragen*Jeffrey RoeRick SextonDale R. Sperling*Lucy SteersPenny L. TaylorRon TildenDavid L. TowneJanet TrueCyrus R. VanceMargaret K. Walker*Linda WalkerIrene M. WallJulie C. WeedBenjamin Wolff

Sally Wright

(*Board Chair in the last decade)

Please note that this is a paid advertising supplement. The content was not prepared by the editorial staff of the Business Journal. For questions or comments about this promotional section, please contact Colleen Allison, Director of Custom Publications at 206.876.5444.

Greening Our Zoo Earns GoldSUSTAINING THE ZOO means more than doing well on finances. It’s also about making our everyday operations a model for environmentally friendly innovations. Much the way Woodland Park Zoo pioneered naturalistic exhibitry in the 1970s, our investments in sustainable technologies will define zoos of the future.

Green practices have been our gold standard for decades. We’ve led extensive recycling, waste reduction and green purchasing efforts long before it was common practice. Our Zoo Doo compost program, nearly 30 years old, has kept millions of pounds of waste out of landfills. Over the last 15 years, new efficiencies have reduced our water consumption by 45 percent.

And to inspire our members and guests to join us, we’ve made sustainability more visibly integrated into the zoo experience. Today they learn about green building in Zoomazium, the first zoo project nationally to earn Gold Certification from the U.S. Building Council’s Leadership in Energy & Environmental Design (LEED). They admire 20,000 filtering plants on its

rooftop, enjoy rides under new solar panels on our Historic Carousel, and eat healthier, organic food in our concession areas. At the Humboldt penguin exhibit, guests learn how innovative filtration saves 3 million gallons of water a year and uses geothermal energy to heat and cool the birds’ pool. Soon guests will marvel at new tiger and sloth bear exhibits designed with nature in mind, too.

While we are proud of these successes, we have many more to achieve. Our new Zoo Sustainability Plan raises the bar for environmentally smart design and operations, guiding us to reduce our carbon footprint to 20 percent of 1999 levels by 2020. The plan earned a prestigious award from our peers in the zoo industry.

As the Northwest’s premier zoo, a unique wildlife experience that connects people to nature’s wonders, we have a responsibility to inspire millions of people across our region to reduce their impact on the planet. To truly inspire naturally, we’re walking the talk to become our community’s most inspiring model of sustainability.

Central Administration

Marketing, Public Relations

Development & Membership Promotion

Admission & Enterprise

Facilities, Maintenance & Securty

Education and Conservation

Animal Care

Central Administration

Marketing, Public Relations

Development & Membership Promotion

Admission & Enterprise

Facilities, Maintenance & Securty

Education and Conservation

Animal Care

4 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

Blazing New Trails in Naturalistic ExhibitryWOOdlANd PARK ZOO PIONEEREd naturalistic exhibitry to global acclaim in the 1970s, moving animals out of barred cages and into expansive, naturalistic exhibits. Today it is widely considered among the best zoos in North America, having earned more exhibit awards from the Association of Zoos & Aquariums (AZA) than any other zoo, except the Bronx Zoo. Experimentation has continuously improved how we design exhibits to achieve the goals of complex, enriching naturalistic environments for our animals and amazingly up-close experiences for our guests that help them understand the plight of animals in the wild.

To achieve the most authentic display of bioclimatic communities of species, through the years we have pushed the boundaries of landscape immersion design with expansive landscapes allowing multiple species to live together (African Savanna, 1980), varied terrain and water surrounded by plants for foraging (Elephant Forest, 1989), and building exhibit experiences “upward” into a tall, dense forest canopy (Tropical Rain Forest, 1992).

Northern Trail (1994) masterfully showcases not one but three biomes: taiga, tundra and montane. Grizzly bears splash and fish in a deep pool while visitors experience their awesome “grizzliness” just a few inches away.

Trail of Vines (1996) “elevated” the zoo experience with the first-ever, open-forested canopy for orangutans. Following suit, Jaguar Cove (2003) introduced the first underwater viewing of a jaguar in a zoo anywhere. To transform an old 1947 sea lion pool into a modern, Humboldt penguin exhibit (2009), we embraced every lesson learned and added sustainable design, featuring constructed wetlands and geothermal energy in a closed-loop life support system.

Exhibits are the natural voice of our mission — to inspire people to learn, care and act. Continuous innovation and evolution reflect our commitment to ensure that our 1,100 animals’ lives, and our 1 million visitors’ experiences, are of the highest quality. It’s a value our community and our zoo hold dear.

A BEAR AFFAIRAt the zoo’s popular Northern Trail exhibit, the entire Odermat family feels just as at home as our grizzly bears, brothers Keema and Denali, do. Vic, originally from Alaska, nurtures a strong value to conserve the wonders of wildlife. It’s one the Odermats and Brown Bear Car Wash, the family business since 1957, have stewarded through philanthropy and green business leadership, seeking to prevent pollutants from entering Puget Sound. Loyal supporters for 20 years, Mary served on the zoo board from 2006-2010 and knows the zoo is an effective sustainability and education leader. The Odermat’s generosity has helped bring to life the Northern Trail and Historic Carousel, Forest Explorers, and new animal care programs. Jungle Party, Bear Affair, and Eco Weekend sponsorships have influenced thousands to save animals and resources in fun, rewarding ways. Thank you, Odermat family!Home to brown bear brothers Keema and Denali, Northern Trail earned AZA’s Best Exhibit Award, the equivalent of an Oscar in the zoo world.

Modern exhibit design features enable animal care that is tailored to species’ unique needs. With built-in nest sites, our penguins breed and raise their own chicks, forming a colony much the way penguins do in the wild.

51 awards earned since 1978 for excellence in exhibitry, animal care, education, conservation, and sustainability

40+ species in our living collection, of 300 species, are threatened or endangered in the wild

600+ undergraduates, graduates, interns, researchers and fellows trained by, or in various collaborations with, our animal behavioral science and veterinary medicine specialists since 2002

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Woodland Park Zoo Ten Years of Raising the Bar 2002-2011 | 5

When zoo keepers in 2008 alerted our veterinarians to a growth on the spine of a 2-month old western lowland gorilla, an interdisciplinary team of Seattle Children’s Hospital neonatal surgeons and WPZ animal specialists leaped into action to remove the potentially harmful growth, a congenital condition known in humans but not previously reported in gorillas. The groundbreaking surgery gave the infant a new lease on life and made headlines globally. Celebrating her full recovery, the community named her Uzumma, or “bearer of joy to the family” in Igbo. Thanks to the ingenuity and dedication of dozens of collaborators, today hundreds of thousands of zoo guests have been able to watch Uzumma grow up healthy and strong.

Guests now can join us in the wonders of animal care – hand-feeding seed sticks to parakeets, fish to penguins, and fresh browse (leafy branches) to giraffes and elephants – and soon in up-close keeper demonstrations of training and enrichment in our new tiger and sloth bear exhibits.

Advancing the Science of Great Animal Care ENSURING THE WEll BEING of 1,100 animals, and 300 different species — always our first priority — is a 24/7 commitment. To do it right relies on years of specialized training and expertise, which our curators, managers, keepers, veterinarians, and vet techs bring to every aspect of species conservation.

In the last decade, our zoo has doubled the investment in high quality animal care, adopting scientific advances and care techniques that are tailored to species-specific needs. Comprehensive wellness plans now address the physical, social and psychological needs of each animal, from newborns to seniors.

As with human wellness, nutrition is the foundation of optimal animal health. From hay to mealworms, every animal diet has been scientifically analyzed and improved for age, weight, conditioning, dietary preference, seasonal food availability and change in status such as pregnancy.

We also now provide behavioral training and enrichment to twice as many species. Positive reinforcement training improves animals’ psychological well being by enabling them to participate voluntarily in their own health care, extending a paw for a blood draw or a foot for examination, for example, making daily or medical care less invasive and decreasing stress on animals.

Quality enrichment in our exhibits flexes our animals’ physical and mental skills through play and problem solving, using open and hidden exhibit spaces, and making choices. Think of sloth bears tearing open logs to get at bugs or grubs, or gorillas and orangutans climbing tall tree structures to work the puzzle feeders, akin to searching for honey in a beehive.

Partnerships allow us to build and share knowledge and expertise with allied education and health care professionals. In 2007, we established the Alliance for Animal Health Care with Washington State University’s College of Veterinary Medicine. A year later, with 12 other leading zoos, we co-founded The National Elephant Center in Florida. Training the next generation for tomorrow’s animal health careers, and collaborating on long-term animal welfare, research and conservation, are core qualities in our zoo’s modern approach to excellence in animal care.

“ Helping the zoo team save the baby gorilla was a highlight of my career. It

was eye opening to see the amazing amount of care they put into these animals — the equivalent as if they were their children.”

– Richard Ellenbogen, M.D., Chief of the Division of Neurosurgery, Seattle Children’s Hospital

FOR THE BIRdSAs a global aviation leader, it’s no surprise that Boeing is “for the birds”. Because of The Boeing Company Charitable Trust’s generous capital and program support, countless zoo guests and members have enjoyed the up-close wonders of our avian friends, from raptors to penguins. When the Humboldt penguins needed a new home, Boeing employees put their Lean+ skills on exhibit to help zoo staff improve the design process. Boeing is also for kids, supporting early learners and their caregivers in Zoomazium and, through award-winning Wild Wise and Ready, Set, Discover programs, stimulating inquiry- and nature-based learning in math and science for thousands of underserved students. Boeing’s financial support of the zoo is, cumulatively, among the most generous of our corporate donors. Thank you, Boeing!

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6 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

African wild dog exhibit

20-year nonprofit management agreement

School-to-Zoo begins

2002

Jaguar Cove exhibit Zoo Corps begins

Partners for Wildlife begins ZooTunes turns 20

2003 2004 2005 2006 2007 2008

Wild Wise John Stanford Education Award Arctic foxes arrive

First Egyptian tortoises

Willawong Station ZooDoo turns 20

Jaguar Cove AZA Award* First Bear Affair

Zoomazium Historic Carousel opens

More Wonder More Wild campaign begins

$6 million anonymous gift

King Co. Parks levy LEED Gold for Zoomazium

Animal Health Care Alliance

12th successful gorilla birth

Chilean flamingos exhibit

Cultural Interpreter program AZA Award*

National Elephant Center co-founded

milestones — Evolving and Innovating to Serve the Community

TEN YEARS OF RAISING THE BAR

It’s pure joy to watch endangered Humboldt penguins Mojito, Anchoveta and 30 other members of their waddle dive and flap through the waters at Woodland Park Zoo. The exhibit, which depicts the penguins’ wild habitat on Peru’s rocky coast, exemplifies the zoo’s mission to save animals and their habitats through conservation leadership and engaging experiences, inspiring people to learn, care and act.

The exhibit is a naturalistic representation of Punta San Juan, the largest Humboldt penguin reserve in the world, offering lessons about the birds’ natural history and plight in the wild. Underneath it is a lesson in conservation, extending 300 feet below ground to access geothermal energy to heat and cool the penguin pool in a clean, renewable way. A constructed wetland filters storm and rainwater to replace water the pool loses to evaporation. But the exhibit’s impact goes far beyond the zoo’s acreage on Phinney Ridge. The zoo supports efforts in Peru to stop over-fishing of anchovies, the penguins’ main food source, and to save their wild habitat from those who harvest the guano the birds need to nest and breed.

“New exhibits reflect how we’ve evolved as a conservation zoo to touch the hearts and minds of 1 million annual guests. Our mission is to inspire them to care about wildlife, learn more about wildlife, and join us in taking action to save wildlife,” says Zoo President and CEO Dr. Deborah Jensen.

This year marks the 10th anniversary of the 20-year management agreement between the City of Seattle and Woodland Park Zoo as a charitable organization. The partnership enables the zoo to earn revenue more creatively and attract more private funding to fulfill the Long-Range Plan approved by the city council.

After many years of negotiations with city leaders and public participation, the partnership officially began in 2002, the same year the zoo board hired Jensen. Ten years into it, this urban oasis is making its mark as a top zoo, recognized internationally for its leadership in naturalistic exhibit design and earning more exhibit awards from the Association of Zoos & Aquariums than any other zoo, except the Bronx Zoo. Diversified funding has benefitted local residents, too.

Education programs evolve more quickly and deliver innovative ways to learn about science and the environment. Many exhibits now tie directly to conservation priorities here and around the globe, and the zoo’s standards for animal care are considered among the highest in the industry.

During this time, the zoo’s annual operating revenue has increased from $22 million to $33 million. The growth reflects strong support from voters who, in 2000 and 2007, approved Seattle Pro Parks and King County Levies to enhance the zoo’s educational reach on grounds and in schools. Last year the zoo earned 53 percent of its revenue through admission, membership and special events, 31 percent from public funding, and 16 percent from private contributions. While city funding remains a stable foundation of support, earned and philanthropic revenues have increased dramatically.

Because of continued pressure on public dollars, this partnership has allowed the zoo to innovate and fulfill its mission at a greater level than it could have otherwise. “By joining together we have accomplished a great deal more than if the zoo had remained part of the city parks system with a peripheral nonprofit,” says Maggie Walker, who co-chaired the zoo board in 2002 and helped negotiate the partnership. “Citizens of Seattle should feel a strong sense of ownership in the zoo’s progress, and be proud that their tax dollars have achieved so much by leveraging greater private support.”

Such funding has allowed the zoo to modernize outdated exhibits and integrate new design techniques in exhibits for jaguars, flamingos, penguins and meerkats, in addition to the new LEED-certified Zoomazium building and solar-powered Historic Carousel. The next big exhibit makeover — for Malayan tigers and sloth bears — will weave together everything the zoo has learned about landscape immersion to better serve its mission. Innovation is pursued only if it produces greater welfare for the zoo’s animal ambassadors and greater wonders to inspire guests to learn more and do more to save wildlife.

By Cynthia Flash

Woodland Park Zoo Ten Years of Raising the Bar 2002-2011 | 7

ZOO INdEX — A dECAdE OF ImPACT

$700,000,000 impact of zoo operations

on local economy and surrounding areas

573,031,580 gallons of water saved

through green operations, equivalent to 900

Olympic-sized swimming pools

$72,000,000 contributions from private

individuals, foundations and organizations

50,200,000, 370,000 and 35,000

mealworms, apples and hay bales provided

by zoo commissary

$38,000,000 invested by the zoo in

exhibits and infrastructure improvements

$32,349,043 investment in the zoo by Pro

Parks and King County Levies

$26,600,000 contributed by 155,000

member families

20,000,000 unique views of WPZ animal

videos on YouTube, a first for any zoo in

the world

$15,000,000 in-kind value of hours

contributed by zoo volunteers

11,000,000 visitors to the zoo

9,000,000+ pounds of waste not sent to

landfills thanks to Zoo Doo composting

1,250,000 acres our Partners for Wildlife

in the field (elephant, snow leopard, gorilla,

tree kangaroo) helped to protect

810,000 students involved in zoo’s formal

school and outreach programs, 22% from

underserved areas or schools

500,000+ ZooTunes concert attendees

400,000 free Community Access passes to

youth and human service centers

180,000 rain forest acres saved in Papua

New Guinea

180,000 early learner and caregiver

participants in formal Zoomazium programs

75,000 students impacted directly by

teachers participating in our teacher

professional development programs

50,000 wellness checkups and medical

procedures performed by veterinary staff

1,234 animals born at the zoo (excluding

invertebrates), 1/3 endangered species

8th place among 10 best nonprofits to

work for, Seattle Business Magazine poll

1st Gold lEEd Certification of any

U.S. zoo project for Zoomazium (2nd for

West Entrance)

2008 2009 2010 2011 Future

Chilean flamingos exhibit

Cultural Interpreter program AZA Award*

National Elephant Center co-founded

Humboldt penguin exhibit

180,000-acre Conservation Area First ocelots born

since 1993

meerkat exhibit New West Entrance

Penguin exhibit AZA Award*

MA program in Advanced Inquiry

Steller’s sea eagles arrive

Quarters for Conservation

Western pond turtle program turns 20

Ready, Set, Discover and Sustainability AZA Awards*

malayan tiger, sloth bear and otter exhibits

(see preview p. 11) Winter WildLights

and more

*AZA = Association of Zoos & Aquariums

“ Woodland Park Zoo has 92 incredibly full acres in which you can enjoy

myriad experiences. But the zoo is so much more than that. It has programs around the world that foster biological diversity, doing groundbreaking research and giving back to the affected communities what it learns.”

– Denis Hayes, President/CEO, Bullitt Foundation and International Chair, Earth Day

The zoo, as a 92-acre living classroom, has grown its offerings for K-12 students and the general public, but especially for teachers and students in underserved schools, where the zoo couples nature experiences with animals to teach science. Field conservation programs are sophisticated and results-driven. Tree kangaroos and 180,000 acres of biodiverse rain forest they inhabit have been saved in Papua New Guinea; the western pond turtle, Oregon spotted frog and Silverspot butterfly — native species all but decimated in the Northwest — are making a comeback thanks to dedicated species recovery partnerships. With financial support for 35 Partners for Wildlife programs, the zoo trains emerging conservation professionals and fosters sustainable livelihoods to benefit people and habitats around the globe.

“I don’t think there’s any way that our zoo would be as healthy and making such a big difference in the local community, and the conservation community, but for this public-private model,” says Bill Lewis, the former board co-chair who, with Maggie Walker, helped negotiate the management agreement. “As a result we have been more successful in securing broad support and measurable results for our mission. It’s a bar we continually push higher.”

Photos L to R by Ryan Hawk, H. Letinich, and Dennis Dow, WPZ

8 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

Helping Communities Create a Sustainable Future With human populations soaring, and critical habitats shrinking, everyone must participate in conservation to create a sustainable future for wildlife and people. Zoos are powerful partners for slowing the spiral of global animal extinction. That’s why we strive to be our community’s most awe-inspiring conservation connection, helping more people get involved at the zoo and leading the way beyond the zoo.

GETTING INVOlVEd AT THE ZOO Pacific Northwesterners are ahead of the curve when it comes to conservation. For 1 million visitors a year, the zoo is a fun and meaningful place to get the latest knowledge and tools.

Zoo guests have always learned about the wonder, natural history, and habitats of animals through our exhibits and extensive public programs. Now, summer experiences such as Every Living Thing Needs Water and new Zoo in the World signage share stories about our conservation partners’ work to save those species in the wild. A young visitor marveling at a hornbill’s massive beak learns that, in Thailand, hornbill poachers are becoming hornbill protectors. At the African Village, children listen intently to Maasai herdsmen’s stories about human-wildlife conflict and how the waterholes they have built benefit both livestock and nearby wild elephants. Guests tell us that such intimate keeper and cultural interpreter stories inspire them to learn more, and get involved.

After adopting our new mission statement in 2004, we created the popular Backyard Habitat program, teaching families about wildlife-friendly practices at home, from sustainable gardening to building bat or bird boxes to saving water and composting. Our newest endeavor, Quarters for Conservation, gets everyone in on the act. Guests and members vote for their favorite Partners for Wildlife project, thus telling us where to invest a portion of their entry fee. The estimated $200,000 they direct to these efforts annually will make a big difference.

lEAdING THE WAY BEYONd THE ZOO In 2003, we initiated the Partners for Wildlife program, supporting more than a dozen wildlife conservation efforts. Since then, we’ve built a highly effective conservation model, grounded in the hallmarks of sound science and practical solutions that address animals’ and peoples’ needs. Being a nonprofit accelerated our ability to establish partnerships with other zoos and scientists, globally recognized conservancies, state wildlife agencies, and national governments, and to increase private funding. From the Pacific Rim, including the Pacific Northwest, to Central Asia and Africa, our expertise and support build capacity for field scientists, train emerging wildlife professionals, and help local communities create wildlife-friendly livelihoods. Each ingredient is essential to the results we seek beyond the zoo’s 92 acres.

In 2011, we celebrated 20 years of success recovering a native population of western pond turtles, nearly extinct 20 years ago, with Washington Department of

Fish and Wildlife and Oregon Zoo. Building on that model, we put Oregon silverspot butterflies and Oregon spotted frogs on a road to recovery. Zoo captive breeding facilities provide an essential resource, rearing the animals in optimal conditions, until they can survive in wild habitats that our partners restore and protect.

Together with our Partners for Wildlife, we are helping to protect more than 1,250,000 acres of essential habitat — wetlands for migrating cranes in Muraviovka Park in Russia; essential forestland in the Nouabal-Ndoki National Park for western lowland gorillas; migration corridors in Tanzania for African elephants; mountain terrain for elusive snow leopards in Central Asia; and wetlands and grasslands along the Columbia River in Washington and Cascade Head in Oregon.

Our Tree Kangaroo Conservation Program and Conservation International collaborated with indigenous landowners and the national government of Papua New Guinea to officially decree a 180,000-acre Conservation Area in 2009. It preserves essential rain forest for tree kangaroos and thousands of native species. Local landowners experiment with conservation commerce, growing shade-grown coffee, while sharing the forest sustainably with wildlife. Consumers in the Northwest support the growers’ livelihoods, thanks to our new Caffé Vita partnership.

Combined with other field conservation projects, the zoo invests $1.3 million a year in community-driven efforts to save endangered animals and wild habitats. Now, many animals in our naturalistic exhibits have a direct connection to those we help save in the wild.

“ Woodland Park Zoo is saving

species with Conservation International and local communities around the world. By sharing our stories with a million zoo guests a year, we inspire the next generation of conservation scientists and environmentally aware citizens to help care for our planet.”

– Dr. Russell A. Mittermeier, President, Conservation International

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Woodland Park Zoo Ten Years of Raising the Bar 2002-2011 | 9

Fostering Science and Conservation leadersmORE THAN 95 PERCENT of Americans’ science learning happens beyond formal school classrooms. This statistic reinforces why the zoo is such an essential resource for schools. Although Washington is a leader in Science, Technology, Engineering and Math (STEM) industries, more than 50 percent of our state’s 10th graders struggle to meet science and math standards. That’s a big gap. We’re harnessing the power of our 92-acre living classroom to close it. Guided by 10 years of audience research, we’ve made our living collection, curricula, and expert educators more accessible to diverse publics. From pre-school to graduate school, we’re helping generations of future leaders develop scientific and ecological literacy.

Knowing that 75 percent of our guests have children under 8 years old, we created Zoomazium in 2006. Each year, more than 350,000 guests enjoy this all-weather, nature-learning and play space. Free-choice and educator-guided exploration develops youngsters’ emotional connection to nature and school readiness. Now, new exhibits also feature nature-play spaces — the Humboldt penguin boat, meerkat tunnel, and soon the new tiger and sloth bear exhibit will, too.

One of our greatest gains has been in school-to-Zoo programs. Thanks to the 2000 Seattle Pro Parks and 2007 King County Levies, tens of thousands of K-12 students in reduced-fee lunch programs have experienced zoo curricula that meet state guidelines and complement classroom science lessons.

In 2008, we piloted Ready, set, Discover, educating more than 4,000 4th and 5th graders in King County schools with an award-winning, two-phased curriculum. The key is taking kids from classrooms into real ecosystems — schoolyards, parks and zoo settings — to spark their curiosity and teach them to question and think like natural scientists.

Effective K-12 learning begins with great teaching, a goal long supported by our teacher workshops and institutes. In 2011, we launched the Advanced Inquiry Program Master’s degree with Miami University’s Project Dragonfly, providing teachers new ways to advance their skills in inquiry-based instruction.

Research shows that deepening students’ experiences in nature and science before they reach middle school is essential. Students get an early start in Zoomazium. In 2011, Ready, Set, Discover earned AZA’s Significant Achievement Award for inspiring 4th-5th graders and their teachers to take science learning outside.

“ A child grows more — in every way — during the

first five years of life. Our zoo helps families make the most of this time by giving them a place where they can explore and learn together.”

– Jackie Bezos, Co-founder, Bezos Family Foundation and Co-chair, Thrive by Five Washington

Zoo Corps, created in 2003, connects youth ages 14 to18 to science and conservation work as they begin to think about college majors or careers. More than 600 Zoo Corps teens have developed a service and action ethic by restoring wildlife habitat, teaching children in Zoomazium, and acting as citizen scientists.

lESSONS FOR THE FUTURE Microsoft employees and Woodland Park Zoo share a commitment to helping kids acquire knowledge for the future. “At Microsoft, we’re passionate about making a difference in communities in which we operate,” said Akhtar Badshah, senior director, Microsoft Citizenship & Public Affairs. “Our employees see the zoo as a major community asset and that’s why they are loyal supporters.” Since 1985, the company’s generosity has spanned event sponsorships, gifts, grants, in-kind donations — even software for zoo operations. Microsoft helped bring Zoomazium to life and other innovative exhibits, and hundreds of generous employees, making cash donations matched by the company, have touched just about every zoo program, helping to stimulate the next generation’s skills in science and math. They know that the zoo’s award-winning education programs help create a future workforce that is curious, innovative, and civic-minded. Thank you, Microsoft!

ClUB ‘ROOThe Blumenthal-Edsforth children, Pascal and Sabine, wanted to help save the Matschie’s tree kangaroo in Papua New Guinea. So they formed a club, the Order of Wallatreeroos, asked friends to help, and ultimately raised more than their combined yearly allowances! Their gift helped Dr. Lisa Dabek, the zoo’s Tree Kangaroo Conservation Program director, meet a $1 million Conservation International challenge grant to help protect 180,000 acres of forest for the tree kangaroo. By pooling our resources, we can make a difference.

810,000 students reached by formal zoo education programs

22% from low-income schools

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10 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

INVESTING IN VITAl INSTITUTIONSThe Joshua Green Foundation’s support of major capital campaigns for nonprofit institutions has an indelible imprint on the Puget Sound community and, since 1984, on each of our million annual visitors. From the elephant exhibit, to the Tropical Rain Forest exhibit, home to our jaguars, to the Historic Carousel’s party room, to the award-winning Humboldt penguin exhibit, the Foundation’s leadership gifts have helped young children and families experience the wonders of nature and animals. Now, their generosity is helping us to break ground on Phase I of the Asian Tropical Forest exhibit, a new home to Malayan tigers, sloth bears, and small-clawed otters. Thank you, Joshua Green Foundation, for investing in our community’s quality of life!

lOOKING AHEAdBy Cynthia Flash

THE NEXT BIG EXHIBIT at the zoo will immerse families, teachers and students in a lush Asian Tropical Forest. They’ll not only see tigers, sloth bears and Asian small-clawed otters, they’ll experience the wonders of wildlife through nose-to-nose encounters, science lessons, and conversations with conservation partners working to save these creatures’ forest halfway around the globe.

“You’ll feel like you’re deep in the heart of an Asian forest,” says zoo President and CEO, Dr. Deborah Jensen. “You’ll actually see how keepers work with the animals. And the interpretation will captivate with eye-opening stories about the relationship between animals, cultures and the conservation issues.”

The zoo’s newest conservation partner is Panthera, an international organization dedicated to saving the world’s big cats. Over the next 10 years, the partners aim to increase healthy forest land for endangered Malayan tigers in the wild and double the dire population of 500 to a more viable 1,000.

The $21 million Asian Tropical Forest, the last of eight major initiatives in the zoo’s More Wonder More Wild campaign, is a significant catalyst for greater public engagement and advocacy. The largest capital project since 1996, it marks a pivotal point in the zoo’s ongoing quest to replace old concrete and metal cages with modern naturalistic exhibits befitting a 21st century conservation zoo.

It’s also the zoo’s first major milestone as it enters the second half of its 20-year public-private partnership with the city, begun in 2002. As a nonprofit, the zoo has accomplished much in its first 10 years, moving forward as an institution nationally known as a trendsetter. It will be hard to best its own record. Aside from many firsts in innovate exhibit design, the zoo has rigorously integrated animal care, education, and conservation programs into a more synergistic relationship. Everything is geared to improve the lives of animals, deepen the experiences of those who come to appreciate them, and save more animals in the wild.

WHAT WIll THE NEXT 10 YEARS BRING?

• A partnership with six major Seattle institutions in the Informal Science Education Consortium to close the science achievement gap and provide greater support for K-12 education.

• More hands-on collaborations and exchange of expertise between zoo professionals and wildlife conservation partners in the Northwest, Pacific Rim countries, Africa and Asia.

• More rewarding, customer-focused zoo experiences and services.

• More all-season events and programs, such as the zoo’s first WildLights this December.

• Better tracking of guests’ participation in conservation efforts as inspired by their zoo experiences.

• A continual greening of the zoo, and reduced carbon footprint with sustainable innovations in exhibits and operations.

ZOO HEROES: OUR mEmBERSSo much of our success is due to the support of our members. Over the past decade, 154,917 member families have contributed $26,630,108 to keep thousands of animals well-cared for, and kids and families connected to nature. At least 1,250 families have been members throughout the entire decade. Every zoo member is a valued and vital part of the zoo family and helps us maintain our leadership as one of the world’s foremost zoos. Thank you members! We couldn’t do it without YOU!

At the log jam, lively sloth bears will show their cubs how to slurp up grubs inside logs using their long tongues and vacuum-like snouts.

Get closer. At the new exhibit’s training wall, guests will experience fascinating, live demonstrations of how keepers safely care for these big cats using specialized behavioral training techniques.

Get wildly engaged. In the new tiger exhibit, acoustical innovations in the glass will let guests safely hear Malayan tigers’ ch-ch-ch-chuffing and ruuuumbling sounds.

A priority continues to be evolving the public’s perception of the zoo as more than a great place for a Sunday family stroll. At the new penguin exhibit, one easily grasps the place as a complex, pro-active conservation leader using a 92-acre living classroom to educate its members and guests and, beyond it, partnering with experts around the world to create sustainable landscapes for wildlife and people. If the beaming look of wonder on children’s faces is any indication, this much-loved community gathering place, which also educates the next generation of scientists and conservation stewards, will continue to earn strong support from community leaders.

“This zoo is a unique and powerful resource to get more kids engaged in science-oriented activities,” says board chair Stuart Williams. “I can’t think of anything more important right now than connecting kids to nature and the planet they will inherit — to the world they will lead someday.”

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As a business or community leader, you value Woodland Park Zoo’s leadership in award-winning, naturalistic exhibitry. Now, the largest and final project in our More Wonder More Wild Campaign is creating a new 2-acre exhibit complex for endangered tigers, sloth bears and small-clawed otters. Three times the size of the outdated, 60-year-old exhibits, it’s our most ambitious extreme makeover yet — the centerpiece of the $21 million Asian Tropical Forest initiative. Green design and biomimicry will save 200,000 pounds of carbon emissions annually — the equivalent of planting 30 acres of forest! Goal: carbon neutrality over the life of the exhibit complex.

Immerse yourself in the sights, sounds, and smells of an Asian tropical forest teeming with life — colorful songbirds, squealing otters, sloth bears foraging for grubs and, of course, majestic Malayan tigers lounging languorously in a huge tree hollow. Modeled after a real tiger conservation preserve,

you’ll experience daily animal care up close and learn about ways to help save wild tigers. It’s a wildlife journey unlike any other — right here in Seattle. Roar for the cause!

Phase 1 Opening May 20, 2013: A new lush, meandering path will graciously lead you to the exhibit’s grand entry arch, where you will encounter the delightful Asian small-clawed otters and a children’s whole body nature-play area. (Funded!)

Phase 11 2014: Debut of new tiger and sloth bear exhibits, modern interpretive and education programs, a Conservation Action Center featuring our new tiger conservation program with Panthera, and outstanding visitor amenities. (Join our fundraising campaign! See p. 12.)

www.morewonder.org

ZOOKEEPERS SOCIETYThe visionary and generous lifetime support of ZooKeepers society members sustains our zoo’s leadership role today and tomorrow, while helping millions of families and children build a more sustainable future for wildlife and people. We are proud to recognize and honor these individuals, families, and public and private organizations whose long-term financial commitment creates a strong culture of philanthropy at the zoo and in the Northwest.

Total cumulative support is based on support pledged or received through the fiscal year ending December 31, 2011, and includes employer-matching gifts.

$10 mIllION +AnonymousThe People of the City of SeattleThe People of King County

$5 mIllION +Microsoft Corporation

$1 mIllION +Anonymous (3)Estate of Millie AlbeeThe Paul G. Allen Family FoundationLinda and Tom Allen FamilyRick and Nancy Alvord FamilyBank of AmericaBezos Family FoundationThe Boeing CompanyBrown Bear Car Wash and The Victor Odermat FamilyChaseCole & WeberConservation InternationalHugh and Jane Ferguson FoundationBill & Melinda Gates FoundationKreielsheimer FoundationM.J. Murdock Charitable TrustCharles and Lisa Simonyi Fund for Arts and SciencesThe True Family

$500,000 +Alaska AirlinesApex FoundationEstate of Richard G. BuckleyJoshua Green FoundationThe Jacobsen FamilyEstate of Lucille J. JohnstonKresge FoundationHelen MullInger and Allan OsbergPACCARSafeco InsuranceThe Seattle FoundationSeattle Rotary Service FoundationU.S. BankMaggie, Doug and Kina Walker

$100,000 +Anonymous (9)Adventures of Riley™Alaska Distributors, Inc.

Chap and Eve AlvordElias and Karyl AlvordNancy and Buster AlvordARAMARK CorporationStuart and Susan AshmunAttachmate CorporationAlta and Stan BarerBarrientos and Wright FamilyBartell DrugsDan and Jill BeckerBECUBen Bridge JewelerZ. William and Hilde M. Birnbaum Endowment FundBNY Mellon Wealth ManagementEstate of Kathryn A. Bomer PopeBob and Bobbi BridgeT. Bradford and Lesley CanfieldLisa and Mark CaputoCarter Motors IncJan and Jack CreightonEstate of Lorene E. CurrierEstate of Patricia CutchlowEstate of Victor DennyEstate of Ruth EllerbeckEstate of Helen I. ElstadEstate of Erma Irene EtueEstate of Anne P. FrameGeorgia Gerber and Randy HudsonLeona M. Geyer TrustWayne and Anne GittingerJoan Gray and Harris HoffmanEstate of Elaine Green EldridgeJerry and Lyn GrinsteinGroup Health Cooperative of Puget SoundGrousemont FoundationGull Industries, Inc. Mike Halperin and Jodi GreenRosemarie Havranek and Nathan MyhrvoldWilliam Randolph Hearst FoundationJan HendricksonMary Hogue and FamilyHolland America LineHomeStreet BankRobert and Debora Horvath FamilyHoward Hughes Medical InstituteJohn C. and Karyl Kay Hughes FoundationMarvin and Patricia HurtgenInstitute of Museum and Library Services

Estate of Virginia W. IversonGerry Johnson and Linda LarsonK&L Gates LLPSharon and Duff KennedyJames M. KunzJim and Jean KunzPatty and Jonathan Lazarus and FamilyThe Leslie FundJeff and Cammi Libby FamilySteve Liffick, Rasa Raisys, and FamilyByron W. and Alice L. Lockwood FoundationMacy’sEstate of Joseph and Vivian McCannD.V. & Ida J. McEachern Charitable TrustMetropolitan MarketAlexandra and Charles MorseEstate of Bernard J. Nist and Claudine S. NistNorthern TrustSandra and Phil NudelmanBrad and Kathy NysetherMark and Vickie NysetherShirley and Eldon NysetherThe Nysether Family FoundationJohn and Deanna Oppenheimer FamilyRobert and Lynn Ormsby FamilyKeith and Janet PatrickPCC Natural MarketsNancy and Mark PellegrinoPepsi Beverages CompanyJim and Gaye PigottRobert Plotnick and Gay Lee JensenCam and Tori Ragen FamilyRay’s Boathouse, Café and CateringRoger Williams Park ZooBarbara SandoHelen E. and Florence B. Schenk Endowed FundThe Schofield FamilySeattle City LightSeattle SeahawksThe Seattle TimesRob Short and Emer DooleyRobert and Diane Shrewsbury II and FamilyKenneth R. Sinibaldi, DVMSnoqualmie TribeSound Community BankEstate of Joy SpurrTrudy and Harold StackLaurie Stewart

Althea and Sam StroumThe Tagney-Jones Family Fund at The Seattle FoundationDave and Chris TowneUnico Investment CompanyJill and Scott WalkerEstate of Levant Fredrick WellingtonWells FargoMargie Wetherald and Len BarsonCoralyn Whitney and Dwight GaddEstate of Mertice C. WilcoxDavid and Sally WrightSusie and Paul WyckoffWYCO Fund

AddITIONAl GENEROUS SUPPORTERSAncient Order of United Workmen Evergreen Lodge No. 2Donna BenaroyaMylo and Marion CharlstonKathie Claypool and Tom McManusThe Coca-Cola Bottling Company of WashingtonWilliam and Sandy DunnKatharyn GerlichDr. Nick and DeEtte JohnsonJuniper FoundationBill LewisLarry and Rhonda NelsenThe Norcliffe FoundationGinny and Michael Pigott FamilyMark Pigott FamilyPuget Sound EnergyJames W. RaySeattle Public UtilitiesDale and Carol Sperling FamilyEstate of John S. TilnerRogers and Julie WeedWilburforceKathryn WilliamsStuart, Lucy, Charlie, Peter and Boo WilliamsBen and Julie WolffWong, Doody, Crandall, WienerWWW Foundation

Every effort is made to ensure the accuracy of names and lists. For errors, please call 206.548.2419 so that we can correct them. Thank you!

lEAVE A lEGACY — GIFTS WE All CAN GIVEIndividuals leave legacy gifts to the zoo through wills, trusts, and beneficiary designations. We receive them through will distributions, charitable remainder trusts, IRA’s or insurance beneficiaries, sales of real estate and even gifts of savings bonds. Regardless of source, they have helped build our endowment and many naturalistic exhibits. We break ground soon on new exhibits for Malayan tigers, sloth bears and otters thanks to generous gifts from the Dorlesca Hazel Ryan and Joy Spurr estates. Joseph and Vivian McCann’s estate helped bring the penguin and flamingo exhibits to life, and a former board member, Rick Buckley, included an insurance distribution in his estate for Jaguar Cove. Generous supporters exemplify how any of us can include the zoo as an estate beneficiary to ensure that countless generations of Puget Sound families are inspired by nature’s wonders.

In the new exhibit, guests will enjoy the energetic romping and splashing of Asian small-clawed otters and their fascinating 12 different vocalizations.

Coming Soon!New malayan tiger, sloth bear and otter exhibits

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12 | Ten Years of Raising the Bar 2002-2011 Woodland Park Zoo

CREATURE HEROAt just 3 years old Lucas Engles Klann persuaded his parents to help him raise money to help his favorite zookeeper, Hugh Bailey, care for the Western lowland gorillas he so adores. Lucas, now 6, has donated thousands of dollars while honing his social entrepreneur skills. His most recent gift was to the new Malayan tigers and sloth bears exhibit. Lucas says, “I want to help endangered tigers, Asian bears, walruses, polar bears, orangutans, chimps, bonobos and all animals. Anyone can help!”Make a gift of $1,000 or more to the Asian Tropical Forest initiative

through our paws promotion. You’ll get your name on a paw print featured in the new Malayan tiger, sloth bear and otters exhibit complex. That’s just $84 a month for a year. You’ll get “pawsitively” wonderful benefits and your support helps bring this amazing new zoo experience to live for the entire community. It’s a wonderful way to support YOUR zoo, and it’s our way of saying thank you. Get your paw today by clicking on How You Can Help:

www.morewonder.org

Get closer! The identity of our new logo communicates the zoo’s new model of helping a million guests each year get closer than ever to the wonders of wildlife. The bold green conveys our spirit and energy as a leading conservation and education organization, making a difference globally and inspiring wonder locally. This is the role of Woodland Park Zoo in the 21st century.

www.zoo.org

Your Family’s Name Here!

GET YOUR PAWS ON OUR NEW EXHIBIT!

THANK YOU for Connecting Our Community to a Wilder Future

The staff and board of directors of Woodland Park Zoo thank all of our extraordinary members, volunteers, docents, guests, donors, business partners and sponsors for a great 10 years! It takes all of us to make our region a vital place to live, work, play… and experience wildlife! We couldn’t do it without you.

WOODLAND PARK ZOO | 601 North 59th Street, Seattle, Washington 98103-5858 | Office of External Relations, 206.548.2419

From top, photo by Jack Thompson, Dickerson Park Zoo; Ryan Hawk, WPZ; Ryan Hawk, WPZ

Photos by Ryan Hawk, WPZ