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This is a submission I made for the SCA Packaging design challenge. The objective was to redesign the tissue box for the Tempo brand considering all the phases from production to home use.
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SCA Design Challenge 03 Tetra-Tissue by Tempo
Efficient Packaging with User_Options
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“Effectiveness of addressing the barriers (too big, too bulky, too ugly).”
Consumer Experience
PartsParti
Alt_Parti
The struggle to simplify is one worthy of pursuit. In order to achieve the desired simplicity, a rudimentary use of parametric design was employed for the packaging. The design focuses on the stability of triangles in three dimensions (tetrahedrons). This offers a variety of tissue box shapes with 5” edges suitable for specific locations and occasions.
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@Home Relevance: Home Décor + Scale Reference
User_Options: Versatility Consumer Experience
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Consumer Experience
Overall design that considers where the purchase occurs
3-sided pyramids
contrast the boxy standards on store shelves
and attract consumer eyes.
The design also recognizes the importance of scale, variety, and mobility.
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From shelf to self
Consumer Experience
Retail Packaging: Shelf Personal Un-Packing: Self
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Level of Novelty A sculptural centrepiece with a small footprint and eye-catching geometry.
frontback
top
axon
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Corner-Pieces: Using fractals to express the power of size. Level of Novelty
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Product & Emotion
At the heart of every product is human emotion. Tissue just happens to be a strong component of emotional expression and comfort. Everyone expresses emotion differently. Lets get people, products and emotions to resonate into a cohesive positive experience.
Connecting Colours & Characters
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Changing the reference for the category… (whatever that means).
Product & People
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Sustainability Congruence, Similarity, and Para-metrics The use of triangular
geometry will reduce TIME, MATERIAL,
& COST.
It will also increase
EFFICIENCY & ADAPTABILITY, while offering a wide range of
design opportunities.