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SCA Design Challenge 03 Tetra-Tissue by Tempo

Tempo Tissue

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This is a submission I made for the SCA Packaging design challenge. The objective was to redesign the tissue box for the Tempo brand considering all the phases from production to home use.

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SCA Design Challenge 03 Tetra-Tissue by Tempo

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Efficient Packaging with User_Options

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“Effectiveness of addressing the barriers (too big, too bulky, too ugly).”

Consumer Experience

PartsParti

Alt_Parti

The struggle to simplify is one worthy of pursuit. In order to achieve the desired simplicity, a rudimentary use of parametric design was employed for the packaging. The design focuses on the stability of triangles in three dimensions (tetrahedrons). This offers a variety of tissue box shapes with 5” edges suitable for specific locations and occasions.

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@Home Relevance: Home Décor + Scale Reference

User_Options: Versatility Consumer Experience

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Consumer Experience

Overall design that considers where the purchase occurs

3-sided pyramids

contrast the boxy standards on store shelves

and attract consumer eyes.

The design also recognizes the importance of scale, variety, and mobility.

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From shelf to self

Consumer Experience

Retail Packaging: Shelf Personal Un-Packing: Self

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Level of Novelty A sculptural centrepiece with a small footprint and eye-catching geometry.

frontback

top

axon

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Corner-Pieces: Using fractals to express the power of size. Level of Novelty

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Product & Emotion

At the heart of every product is human emotion. Tissue just happens to be a strong component of emotional expression and comfort. Everyone expresses emotion differently. Lets get people, products and emotions to resonate into a cohesive positive experience.

Connecting Colours & Characters

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Changing the reference for the category… (whatever that means).

Product & People

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Sustainability Congruence, Similarity, and Para-metrics The use of triangular

geometry will reduce TIME, MATERIAL,

& COST.

It will also increase

EFFICIENCY & ADAPTABILITY, while offering a wide range of

design opportunities.