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University of New Hampshire Cooperative Extension

Marketing Plan Video ConferencingSystems / ServicesPrepared by: David T. Foote, Director, Information Technology andDistance Education, UNH Cooperative Extension, Taylor Hall, Durham, NH

This marketing plan provides a framework for marketing UNH CooperativeExtensions video conferencing systems and the Granite State Distance LearningNetwork (GSDLN) to a variety of groups including K -12 educators andadministrators, college/university faculty and staff, non-profit organizations, localand state government agencies and departments, andmore, to maximize use of the system and extend thebenefits of these resources to a wide range of NewHampshire citizens . UNH Cooperative Extension videoconferencing sites will be the primary provider of videoconferencing services in the state.

Benefits of video conferencing and learning at adistance include:

Saves travel time and costs to attend face-to-face meetings, workshops,

training sessions, conferences, etc.

Provides access to resources available through satellite broadcasts andhigh-speed Internet connectivity.

Provides simultaneous interaction between participants located at multiplelocations throughout the state, region, nation and world.

Allows teachers to teach at a distance using PowerPoint slides and to

share documents with students at remote locations.

Easy to use with cameras that automatically focus, allowing presenterscontrol of the system with a remote control.

Provides NH citizens and students with timely information that improveslives, the economy and environment.


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The Equipment and GSDLN

Making resources and timely information available, and the technologyaccessible and easy to use, will drive the marketing of the video conferencingequipment/services and Granite State Distance Learning Network (GSDLN).

The equipment consists of state-of-the-art video conferencing hardware andsoftware. PictureTel/Polycom products at each site incorporate cameras thatautomatically track to the person speaking in the room, table microphones andhigh resolution monitors provide the user with an outstanding audio and videoconferencing experience.

The network uses the existing commercial telecommunications infrastructureavailable from Verizon to connect sites to a central hub called a bridge. Thebridge, located at the University of New Hampshire in Durham, provides bothpoint-to-point and multi-point, full-motion interactive video conferencing.

In addition, the network provides access tobroadband at the rate of 1.5 mbps that allows forsimultaneous video conferencing and high-speed(384 kbps or 512 kbps) Internet access. It alsoprovides access to resources outside New Hampshirethrough a gateway that supports both dial-in ISDNand IP access, as well as access to Internet2.

Network partners formed the Granite State DistanceLearning Network (GSDLN), a public/privatepartnership dedicated to developing andimplementing affordable, high-speedtelecommunications capacity. The GSDLN visionseeks to bring interactive video networking andInternet access to every New Hampshire community.The primary goal is to deliver distance learningprofessional development, community-based video conferencing and high-speedaccess to the Internet across the state. GSDLN partners include K-12 schools,post secondary institutions, non-profits, medical centers, and other local, regional

and state agencies. GSDLN is literally a window to the world, making available awide range of educational opportunities to citizens of all ages in communitiesthroughout New Hampshire.

Positioning Statement

UNH Cooperative Extension video conferencing systems and offices equippedwith high speed Internet connections will change the way people communicate,

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conduct business and how they get and remain informed. The positioningstatement reflects these issues and the fact that our offices will now beconnected to the world community in a whole new way. Possible statementsinclude:

o UNH Cooperative Extension Video Conferencing: Connecting SullivanCounty to UNH, the State, Region and World.

o UNH Cooperative Extension Video Conferencing: Putting the TechnologyRevolution at Your Command.

o UNH Cooperative Extension Video Conferencing: The Gateway to the21st Century Without the Hassle of Travel.

o UNH Cooperative Extension Video Conferencing: Making meetingshappen when you're miles away.

o UNH Cooperative Extension Video Conferencing: Technology Working forYou.

Market Segmentation

The UNH Cooperative Extension video conferencing systems will be introducedto some clientele face-to-face while other clientele will learn about the technologyand services through the mail, print, email, or web. Pairing the right marketingapproach with correct target market will be important. The larger the targetmarket, the more impersonal the marketing approach (direct mail, printadvertisement, electronic media, etc.). The smaller the target market, the morepersonal the marketing approach (face-to-face meetings, personal phone calls,etc.).

Product/Service Philosophy

The product/service philosophy must reflect the general positioning of being"hassle free." Cutting-edge technology is useless if users perceive that its toodifficult to use. All the product and service lines rely heavily on the technology. Asa result, it will be important to maintain a hassle-free environment. This will beaccomplished by having technicalsupport available during businesshours, training staff and clientelein the use of the equipment andhaving step-by-step how toinformation sheets available forusers.

One reason many businessesand professionals stick withtraditional forms ofcommunication is that they don'tfeel they have the time to learn how to use new tools. It is common to see ahighly trained professional using an old word processor or spread sheet, becausethey don't feel they have time to learn a new piece of software, even though theyacknowledge that it is more efficient. This has aptly been described as "too busy

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fighting the fires to turn around and turn the gas off..." By having a servicephilosophy that focuses on "hassle-free" all decisions on how to deliver theproduct must meet this litmus test. This allows new users the choice of selectingvideo conferencing with the confidence there will be a very small learning curve.The perception must be that using the video conferencing service is as easy touse as making a conference call. The user makes an appointment for a videoconference, shows up, conducts their meeting and never once has to worryabout the technology.

Marketing and Promotion

The primary method of marketing the video conferencing service will be face-to-face approaches between UNH Cooperative Extension staff and potential users.The initial meeting should not focus on the services available through videoconferencing but instead attempt to draw out the communication obstaclesprospects are experiencing. Some of these meetings may be impromptu or aspart of another meeting whencommunications issues arise.

Once obstacles are identified, staffwill attempt to identify how videoconferencing might address theseneeds and if appropriate, invite thepotential user(s) to a videoconference demonstration.Because we are recommendingthis type of approach, videoconference demonstrations will bemore important than traditional pPotential new users may also elect to participate, as an observer, by attending analready scheduled video conference.

rinted and electronic marketing materials.

A secondary marketing approach will include direct mail to area educationalinstitutions, non-profit groups, government departments, etc., to reach a broaderaudience than can be reached in personal meetings. An introductory brochurehas been developed which outlines the benefits of using this type of technology,site locations and contact information.

A third approach will include advertising local programs delivered by videoconference technology through newspapers, newsletters, local cable television,radio, web and other traditional Cooperative Extension methods of advertisingprograms. Participants, having attended a successful distance-deliveredprogram, will help spread the word of their positive experiences to colleaguesand friends.

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Pricing Model

1. NO GSDLN Site Fee for Consortium Members (8:00am 5:00pmweekdays) Currently members of the GSDLN Consortium are working under theunderstanding that we will not charge each other for use of our sitesduring normal working hours. Example: If Extension wants to use theNCEF site in Gorham, so staff can attend a meeting without having todrive 2 hours to Durham, NCEF will let us use its site between 8am 5pm at no cost. Current Policy: No costs for consortium membersduring normal working hours.

2. GSDLN Site Fee for Consortium Members (weekends and afterhours) To facilitate GSDLN Consortium meetings, conferences, and workshopsduring weekends and after hours, members realize it will be necessary tocharge a fee to reimburse the staff necessary for opening/closing thebuilding and turning on/off the equipment. Example: NCEF wants to useour Brentwood site to hold a meeting on Tuesday evening from 6:00pm 8:00pm. Hence, we would need a staff person to open the building at6:00pm, turn on the PictureTel (Ptel) system, show users how to use themute button, turn off the system at 8:00pm and lock the building. Current Policy: Charge Consortium members $25 per hour to unlock/lock thebuilding and turn on/off the Ptel system. Staff member is paid $25per hour for time and effort.

3. GSDLN Site Fee for Non-Consortium Members Currently, all GSDLN consortium members use the network only for non-profit educational programs, workshops, meetings and events. TheGovernance and Finance Committee is looking into establishing uniformfees for use of the network by non-member organizations. Example: TheRed Cross wants to use our Boscawen site, NCEFs site in Gorham, andNHPTVs site to hold a CPR training class on Saturday morning from 9:00to 11:00am. Current Policy: Each organization charge $50 per hourto cover network operating costs (@$25 per hour) and for a person(@$25 per hour) to unlock/lock the building and turn on/off the Ptelsystem.

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Customer Service Values

Repeat users and word of mouth advertising are important to the success of thevideo conferencing component of UNH Cooperative Extension sites. Each newuser of the video conferencing service must be viewed as a repeat customer thatcan be lost if they have a poor experience. Staff trained in the use of the videoconferencing equipment will provide a comfortable level of support for the newuser. In addition, the new user will be encouraged to arrive at their site at least hour before the meeting begins to receive a brief hands-on orientation on howthe system works.

Market Research/Evaluation

Market research will be collected in three forms. Data will come from UNHCEstaff, County Office Administrators, and the Assistant Director, CountyOperations, regarding what aspects of the video conferencing service aremeeting or exceeding customers' expectations and what gaps need to be filled inthe service. The second form of market research will take the form of phone andmail surveys of past customers. The third form of market research will be acompilation of customer comment cards and program evaluations distributedfollowing meetings and workshops to assess participants reactions to thetechnology.

Recommendations

While the goal of most traditional marketing is simply to generate interest in aproduct or service, the marketing of this video conferencing service is different.Rather than focusing solely on the generation of interest in the videoconferencing service, staff will center conversations and/or consultations onassessing the communication needs of existing and potential clientele. In linewith most all Extension initiatives to helpclientele help themselves, this approachwill assist new users in seeing the benefitsof the technology and encourage them togive it a try.

In addition, staff will use video conferencingtechnology to deliver and market existingExtension programs to clientele. Using thismodel, new video conference participantswould become video conference system usetechnology to help them in their own work, professional development and/ortraining.

rs and seek ways for this new

This marketing plan needs to be implemented in conjunction with CooperativeExtensions Master Strategic Plan, Communications/Technology Strategic Plan,Extension Marketing Plan and other appropriate UNH Marketing Plans. Inaddition, this plan needs to be modified as needed to ensure it remains up-to-date and relevant.

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Distribution of the video conferencing introductory brochure to new users duringface-to-face meetings will generate one pool of prospects. Other prospects willbe generated through other techniques outlined in this marketing plan (directmail, print and electronic media).

Given the nature of marketing this service, attention should focus on: 1)interpersonal approaches; 2) collateral materials; and 3) media.

UNH Cooperative Extension video conferencing sites will be the primaryprovider of video conferencing services in the state for a variety of groupsincluding K-12 educators and administrators, college/university faculty andstaff, non-profit organizations, local and state government agencies,departments, and more.

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Marketing Plan Appendix A

Introduction

The Granite State Distance Learning Network is a public/privatepartnership dedicated to developing and implementing affordable, high-speed telecommunications capacity. The vision seeks to bringinteractive video networking and Internet access to every NewHampshire community. The primary goal is to deliver distance learningprofessional development, community-based video conferencing andhigh-speed access to the Internet across the state. GSDLN partnersinclude K-12 schools, post secondary institutions, non-profits, medicalcenters, and other local, regional and state agencies. The GSDLN isliterally a window to the world, making available a wide range ofeducational opportunities to citizens of all ages in communitiesthroughout New Hampshire.

Characteristics of GSDLN

Open Architecture Multi-point Network

Uses existing commercial telecommunications infrastructureavailable from Verizon to connect New Hampshire sites to a centralhub.

Provides both point-to-point and multi-point, full-motion interactivevideo conferencing through a state-of-the-art video-bridge locatedat the University of New Hampshire in Durham.

Provides the ability to have simultaneous multi-point conferences. All technology adheres to recognized industry standards.

Global High-speed Access

Provides access to broadband at the rate of 1.5 mbps that allowsfor simultaneous video conferencing and high-speed (384 kbps or512 kbps) Internet access.

Provides access to resources outside GSDLN, within New

Hampshire and beyond, through a gateway that supports both dial-in ISDN and IP access, as well as access to Internet2.

Technical Support

Provides network and end-user technical support through acontract-for-service with the University of New Hampshire.

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Governance

A membership organization that respects local control so that eachmember has control over their site, including technology andcontent.

Each member has a voice since all decisions that affect theorganization, such as rates, infrastructure and governance, are byvote of the members.

GSDLN Coordinating committee

Chairperson: David T. FooteDirector, Information Technology and Distance EducationUniversity of New HampshireCooperative ExtensionPhone: 603.862.1498Email: [email protected]

Vice Chairperson: Philip GirardSupportNet Project CoordinatorCrotched Mountain FoundationPhone: 603.547.3311 x251Email: [email protected]

Secretary: Matt TreamerDistance Learning CoordinatorNorth Country Education Foundation

Phone: 603.466.5437Email: [email protected]

Governance and Fin ance Sub-Committee Chair: Chris CollmanProgram CoordinatorThe Gregg Public Safety AcademyPhone: 603.444.9889Email: [email protected]

Prog rams and Services Sub-Committee Chair: Regan PrideDistance Learning CoordinatorWhite Mountains SAU 35Phone: 603.444.3925Email: [email protected]

Technology Sub-Committee Chair: Roy BaileyTechnology Coordinator

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Bow School DistrictPhone: 603.228.2210 x320Email: [email protected]

GSDLN Infrastructure

Network Architecture

GSDLN is part of the University System of New Hampshires WideArea Network (WAN), including the video-bridge, a gateway andhigh-speed access to the Internet.

Network Connectivity

GSDLN sites are connected to the network using Verizon ATMcircuits that are available in every part of the state at a fixed rateregardless of location.

Access to dial-in ISDN and IP connectivity is through the UNHgateway.

Access to satellite uplink and downlink capabilities is availablethrough New Hampshire Public Television to import and exportprogramming.

Network Management

The University of New Hampshires Computing and InformationServices provides management of the network and its components.

Cost Structure

Through an agreed upon formula for cost sharing, the burden of paying forthe operation of the network is divided among all of the members. Thereare two primary components that impact on the costs for the GSDLN: one-time end-user capital costs, and network operations and managementservices provided by the University of New Hampshire.

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Sites and Locations

The GSDLN consortium is comprised of 33 members located throughoutthe state of New Hampshire. Members include:

K-12 Public SchoolsColebrook Colebrook AcademyWoodsville Woodsville High SchoolWhitefield White Mountain Regional High SchoolLittleton Littleton High SchoolLisbon Lisbon Regional High SchoolBethlehem Profile Senior High SchoolLincoln Lin-Wood High SchoolNew London Kearsarge Regional High School Londonderry Londonderry High School Penacook Merrimack Valley High SchoolBow Bow High SchoolNashua Elm Street Junior High School

Postsecondary InstitutionsDurham University of New HampshireManchester UNH ManchesterConcord College of Life Long LearningKeene Keene State CollegePlymouth Plymouth State CollegeHanover Dartmouth CollegeLittleton New Hampshire Community Technical College

University of New Hampshire Cooperative Extension Offices

North Haverhill Grafton CountyNewport Sullivan CountyLaconia Belknap CountyBoscawen Merrimack CountyBrentwood Rockingham CountyDurham Strafford County

State Agencies

Concord New Hampshire Department of TransportationConcord New Hampshire Fire AcademyConcord New Hampshire Police Standards/Training Council

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Others

Gorham North Country Education FoundationLittleton Northern NH Area Health Education CenterLittleton Gregg Public Safety AcademyLisbon New England Electric WireBedford Southeastern Regional Education Service CenterGreenfield Crotched Mountain FoundationDurham New Hampshire Public Television

Sites Pending (Winter 03 - 04)

Berlin New Hampshire Community Technical CollegeClaremont New Hampshire Community Technical CollegeConcord New Hampshire Community Technical CollegeLaconia New Hampshire Community Technical CollegeManchester New Hampshire Community Technical CollegeNashua New Hampshire Community Technical CollegePortsmouth New Hampshire Community Technical CollegeStratham New Hampshire Community Technical College

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Marketing Plan - Appendix B

Infrastructure

Governance

A membership organization that respects local control so that eachmember has control over their site, including technology andcontent.

Each member has a voice since all decisions that affect theorganization, such as rates, infrastructure and governance, are byvote of the members.

Open Architecture Multi-point Network

Uses existing commercial telecommunications infrastructureavailable from Verizon to connect New Hampshire sites to a centralhub.

Provides both point-to-point and multi-point, full-motion interactivevideo conferencing through a state-of-the-art video-bridge locatedat the University of New Hampshire in Durham.

Provides the ability to have simultaneous multi-point conferences. All technology adheres to recognized industry standards.

Global High-speed Access

Provides to access to broadband at the rate of 1.5 mbps that allowsfor simultaneous video conferencing and high-speed (384 kbps or512 kbps) Internet access.

Provides access to resources outside GSDLN, within NewHampshire and beyond, through a gateway that supports both dial-in ISDN and IP access, as well as access to Internet2.

Technical Support

Provides network and end-user technical support through a

contract-for-service with the University of New Hampshire.

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GSDLN Infrastructure (cont.)

Network Architecture

GSDLN is part of the University System of New Hampshires WideArea Network (WAN), including the video-bridge, a gateway andhigh-speed access to the Internet.

Network Connectivity

GSDLN sites are connected to the network using Verizon ATMcircuits that are available in every part of the state at a fixed rateregardless of location.

Access to dial-in ISDN and IP connectivity is through the UNHgateway.

Access to satellite uplink and downlink capabilities is availablethrough New Hampshire Public Television to import and exportprogramming.

Network Management

The University of New Hampshires Computing and InformationServices provides management of the network and its components.

Cost Structure

Through an agreed upon formula for cost sharing, the burden of paying forthe operation of the network is divided among all of the members. Thereare two primary components that impact on the costs for the GSDLN: one-time end-user capital costs, and network operations and managementservices provided by the University of New Hampshire.

One-time End-user Capitalo Basic Video conferencing System $10,000 - 18,000o Telecommunications Equipment $ 6,000 - 12,000o Optional Equipment $ 5,000 - 35,000o GSDLN membership fee $ 5,000

Network Operations and Management Fees

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University of New Hampshire GSDLN Network Operationsand Management Fees

AnnualCosts

Per SiteMonthlyCharge

Management & Operations Fees

Business Operations & Administration: $15,754 $30 Basic E-rate assistance Annual contract management (includes vendor negotiations) Work order process request for services Billing inquiries Annual pricing analysis Participation on GSDLN Consortium (operational/billing issues)

Network Management: $85,333 $162 Onsite management of USNH WAN Onsite network and video bridge troubleshooting - (does not include

members videoconferencing units) Domain name hosting ATM circuit management Network management equipment maintenance Participation on GSDLN Consortium (technical issues)

Conference Scheduling: $17,788 $34 Serves as contact for scheduling video bridge GSDLN Website Management: $17,788 $34

Maintains GSDLN website After Hours Network Management: Monday - Friday 5 PM9 PM $37,929 $72

Onsite management of USNH WAN Onsite network and video bridge troubleshooting (does not include

members videoconferencing units) ATM circuit management Conference scheduling issues

Total Network Management Fee $331

Video Bridge Fee Video Bridge (Capital recovery; purchased 7/2001 w/ UNH Loan) $116,000 $220 Video Bridge Annual Maintenance $23,000 $44

Total Video Bridge Fee $264

ATM Circuit Fee Per Site Pass through of Verizon charges N/A $656

ATM Circuit Fee Per Site N/A $656

Data Fee Per Site Internet Access Charge 384K bandwidth $200 512K bandwidth $267

Total Annual/Monthly Charge w/ 384K Data: Per Site $17,412 $1,451

Total Annual/Monthly Charge w/ 512K Data: Per Site $18,206 $1,518

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GSDLN Site Map

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Marketing Plan - Appendix C

Programs

Sample Content Available Over GSDLN Credit courses for high school and post-secondary students Continuing education certificate & non-certificate programs Professional development programs for K-12 educators Training for health care providers, police, fire and EMTs Educational programs for business and industry Multi-site administrative meetings

K 12 Professional Development and Student Programs Thefollowing chart is a sampling of programs offered during the 2002

2003 school year:

Event Purpose # InSeries

# OfSites

# OfParticipants

ParaprofessionalSeries

ProfessionalTraining forPara-professionals

6 4 72

Autism Series ProfessionalTraining forTeachers

6 4 44

Teach NorthMath Class

Masters MathCourse

14 1 11

NH Wild Series ProfessionalStaffDevelopment forTeachers

8 4 Varies

NHSTE SuperThursdays

TechnologyTraining forTeachers

5 3 Varies

NH Associationof SpecialEducationAdministrators

Meetings forNHASEA arevideo cast toNCEF somembers mayattend meetings

2 1 Varies

SPED Meeting SPED meetingwith specialists

1 1 Varies

Diplomats in theClassroom

Encouragestudent interest

5 4 Varies

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in World AffairsSenator Sununu Talk to students

about war inAfghanistan

1 3 88

Read AcrossAmerica

Encouragingstudents to read

3 10 575Students

20 Teachers The North Country Education Foundation has developed a consortium ofschools that will be offering high school courses over GSDLN in the 2003 2004school year.

Class Semester Originating SchoolIntroduction toAviation

Fall &Spring

Lin-Wood

AP Calculus Fall &Spring

Lin-Wood

AP Statistics Fall &Spring

Colebrook

Fundamentalsof Music

Fall &Spring

Lisbon

Spanish IIISpanish IV

Fall &Spring

Woodsville

University of New Hampshire Cooperative Extension Distance EducationPrograms

National Programs, Conferences and Meetings

o "The Impact of Entertainment Media on Children and Families" four-part satellite series

o National Satellite Broadcast Bio-Terrorism conferenceo National HIPAA Challenge - Satellite conferenceo National Institute of Corrections Jail Inmates with Mental

Illness national broadcasto Gentle Logging national satellite conferenceo USDA grant proposal developmento Plant Sciences Research Meeting - University of Marylando Distance Education Policy Conference UNHCE, NHDOE,

Oregon State Universityo Blue Cross for Federal Employees conferenceo International Agriculture Exchange Project meeting with UNH

and Univ. of Minnesotao Achieving Outcomes National Community Anti-Drug

Program workshopo Building Partnerships between Gateway Communities

National Conservation Service trainingo National LEAP program meeting / grantsmanship training

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University of New Hampshire Cooperative Extension Distance EducationPrograms (cont.)

State Outreach Programs, Conferences and Workshops

o Food Safety statewide workshopo Building Partnerships between Gateway Communities White

Mtn. National Forest staff trainingo Kids Count statewide training sessiono Marketing on a shoestring training for Entrepreneurs

MicroCredit New Hampshireo NHDOE - Apple Computer Satellite Conferenceo New Hampshire Audubon Information Technology and Distance

Education development meetingo Granite State Distance Learning Network monthly meetingso New Hampshire ArcView Users Group monthly meetingso Ray Burton (Executive Councilor) Connecticut River Basin

Commissioner meetingso UNH Soils Analysis program planning/ development meetingso UNH Distance Education Tools Workshopo How to Best Display Health Data UNH Health Policy Institute

workshopo UNHCE Logic Model trainingo UNHCE Plant Diagnosis workshopo UNHCE statewide training session for Landscaperso UNHCE Geographic Information Systems (GIS) Training

UNHCE Programs, Conferences and Meetings - (UNHCE has usedthe GSDLN network to facilitate over 150 programs, conferences andmeetings in the past few months)

o Extension STST Project Strategy Meetingso Reorganization Structure Committee (CRAS) Meetingso Statewide Conference Planning Team meetingso 4-H Program Planning meetingso UNH Deans Council meetingso Extension Management Team meetingso Program Planning/Evaluation Team meetingso County to County educator planning meetingso Family and Youth Advisory Committee conferenceo Water Quality Program planning meetingo 4-H Foundation meeting Investments and Retiremento In-service Training - Social Marketing Your Route to Resultso Extension Evaluation Team meetingso State Strengthening Project site management team retreato Marketing Extension Educator Council meetingso Extension Logic Model Planning conferenceo Blue Ribbon 4-H Software trainingo Extension Program Development and Evaluation team meetings

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o Volunteer Development conferenceo Extension Educator Training - Nutrition Connectionso Agriculture Research Project planning meetingo UNH Soils Testing Lab software development team meetingso Associate Director Search Committee interviews with candidates

located across the country

Gregg Public Safety Academy Littleton

Funded by a series of grants from the U.S. Department of Justice, theAcademy has focused on providing repeatable, successful trainingexperiences in response to identified community needs. Using theresources of GSDLN has allowed the Academy to deliver economicaltraining at the regional training center.

Police Officer Training - Since August 2002, the Gregg Public SafetyAcademy has been used as a regional training and meeting facility anaverage of 58 hours a month. The principle project was the Part TimeOfficer's school involving 80 hours of interactive video trainingoriginating from the New Hampshire Police Training and StandardsCouncil in Concord.

Community-based Activities The facility has been used by state,municipal and federal agencies, including: local police departments,Small Business Development Centers, schools, the New HampshireFire Academy, the New Hampshire Department of Transportation, theNew Hampshire Department of Resources and EconomicDevelopment, New Hampshire Administrative Services, the AttorneyGenerals Office, the Liquor Commission, U.S. Department of Justice,New Hampshire Department of Safety Emergency ManagementServices, New Hampshire Community Technical College System. Inaddition, it has served regional businesses and non-profits such asNew England Wire, North Country Health Consortium members,Dartmouth College and the North Country Council.

New Hampshire Historical Society

Striking a Balance between Growth and Preservation in New Hampshire -The New Hampshire Historical Society and the Society for the Protectionof New Hampshire Forests discuss the history and the future of the state's

efforts to preserve its natural and cultural heritage while accommodatinggrowth. Through a partnership with New Hampshire Public TelevisionsDistance Learning Network, presenters and participants will take part in alive, linked discussion. This discussion will use Claiming the Land: OurPast, Our Future, Our Choice, a joint exhibition of NHHS and SPNHF, asa point of departure to explore the fascinating history and complexcontemporary issues surrounding how the states land and waterresources are used.

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New Hampshire Public Television NHPTV has been active in offeringprofessional development programs using the resources of GSDLN. Theyinclude:

Education Connection Hands-on workshops designed to helpteachers to effectively integrate the use of technology into theirinstructional programs. They are content specific designed to alignwith the New Hampshire curriculum frameworks and are not platformdependent. The following is a sample of the workshop offerings:

o Internet Search Strategies Learn to quickly find what you arelooking for on the Internet, including an overview of the majorsearch engines and directories.

o Educator's Guide to the Internet - Discover effective ways tointegrate the Internet into your teaching, including browser tips,searching and great web sites for both you and your students.

o PowerPoint Made Easy - Learn to create PowerPointpresentations, including creating, editing, and formatting slides;adding clipart and pictures; and creating charts and graphs.

o Earth Science on the Web - Learn to teach Earth Science in theclassroom using technology, including an overview of websites aswell as strategies for using the sites in the classroom.

o Life Science on the Web - Learn to teach Life Science in theclassroom using technology, including an overview of websites aswell as strategies for using them in the classroom.

o Children's and Young Adult Literature on the Internet - Learnhow to use the Internet in your language arts class by exploringgreat literature sites and discover web-based activities that will helpyour students explore literature.

TeacherLine - Using the latest Internet and video technology,TeacherLine provides online learning opportunities, state and localcertificate programs, and access to exemplary resources.

JASON XIV: From Shore to Sea - Explore the terrestrial and marineecosystems that extend from California's coast to the Channel IslandsMarine Sanctuary to learn how such systems affect life on our planet.

Wild New Hampshire - A monthly series of workshops presented bythe New Hampshire Fish and Game Department that explores thenatural environment in New Hampshire. The workshops are designedfor the K-12 educator.

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Read Across America

The Read Across America even went very well this year. Lin-Woodparticipated during the reading sessions. The Opening event was onMarch 3 rd, Flyer attached. The participating schools read to each other onTuesday and Wednesday, March 4 th and 5 th. Lin-Woods 9 th graders readto Londonderry 9 th graders on Wednesday, March 5 th for 1 hour and a half.Londonderry created an article with pictures for the local papers and issending us a copy to post.

2003/2004 Distance Learning Courses

The GSDLN and NCEF have been meeting almost weekly and have beenworking very hard to advertise needed courses as well as courseofferings. This is a continuing effort and all the Guidance Counselors,principals; DL coordinators are working to fill these courses as well ascreating bell schedules to satisfy all schools.

NH Wildlife

We have been running a New Hampshire Wildlife series. It is held once amonth on Thursday afternoon from 4:00 to 5:30, and we have twoparticipants. I have attached the flyer to explain exactly what has beencovered.

War Games

Roy Bailey, Bow, has been offering a series called Diplomats in theClassroom. We have been participating in this. The next Diplomats inthe Classroom Program has been set for March 19th from 9:50 to 11:00.

The speaker will be Bob Gile from Concord and the topic will be WarGames. This is the second in the series and will be held in ConnieWards room. Both Connie and Georgian Boyd have taken part in thisseries.

Course Offerings to Teachers This Summer

Steve Dutilly sent out a message offering a Microsoft Office 2000 overviewto all the teachers at Lin-Wood. This is to try to build interest for aSummer School course for the teachers that Connie and I will teach. Thefirst overview is this Wednesday afternoon after school 2:30 to 4:00, to the

Elementary school teachers. The next one is for the Middle and Highschool teachers and will be held in April. Connie Ward and I arepresenting an overview of Word, Excel, PowerPoint and Access. We aredesigning these overviews for the Need to Know for the teachers and wehope that they will want to educate themselves to help their students inprojects next year that will require the knowledge of Microsoft Office.

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Student-to-Student Topics

After some brief correspondence with participating schools, the DistanceLearning Bridge would be open noon to 1pm to all interested schoolsevery day for at least two weeks. If this experiment works out, other timeslots or longer periods of time will be offered. I could monitor this periodeach day to ensure that appropriate topics are discussed, and that theDistance Learning equipment is set up and used properly.

Topics that could be discussed on a scheduled basis:

Projects or presentations (English, Social Studies, Science) Book Reports Math problems Sports Community Service Social Events (Exchanging ideas on themes, etc.) Student Council activities

Once the ball gets rolling, students could plan ahead of time with otherschools to discuss certain topics that are common to the schools and thestudents.

We feel that if we allow students to become more involved with theDistance Learning equipment and its capabilities, they will take the balland come up with fresh ideas. The equipment will then become morefunctional.

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Appendix D Sample of GSDLN Programming Schedule

Monday, March 3, 2003

Mar 3 10:30 a.m. - 11:30a.m.

Read Across America W eek Opening Event Calendar: Granite State Distance Learning NetworkPosted by: Kathleen MalsbendenDetails: Rebecca Rule will kick off Read Across America by addressing studentsthroughout the state via teleconferencing. She will speak live from

Merrimack Valley High School to all participating GSDLN sites. SCHEDULE:Opening Celebration 10:30: Welcome Kathy Malsbenden~Program Chair,Granite State Distance Learning Network Karen McDonough~President,NEA-New Hampshire 10:35-10:55 Featured Reader Joseph W.McQuaid~President and Publisher, The Union Leader 10:55-11:15 ReadAcross America Celebrity Reader Rebecca Rule~New Hampshire author andhumorist 11:15: Closing

Audience: K-12

GSDLN sites: Merrimack Valley (host) Woodsville High School,Woodsville, NH Moharimet Elementary School, Madbury, NH (atNHPTV) Penacook Elementary School, Penacook, NH

Tuesday, March 4, 2003

Mar 4 9 a.m. - 1 p.m. Read Across America R eading Exchanges Calendar: Granite State Distance Learning NetworkPosted by: Kathleen MalsbendenDetails: Students from across the state will partner with classes from each other viaGSDLN to read and exchange literary ideas during one-hour segments. NEAsponsors this event. GSDLN and NEA-NH are hosting this national event inNew Hampshire in order to give all students in the state the opportunity toexperience meeting each other through teleconferencing.

Audience: K-12

GSDLN sites: Merrimack Valley (host

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Wedn esday, March 12, 2003

Mar 12 9 a.m. - 4 p.m. Assistive Technology Aw areness Day Calendar: Granite State Distance Learning NetworkPosted by: David FooteDetails: Assistive Technology Awareness Day

Provided by Crotched Mountains Assistive Technology

Department-9:00 to 10:00 Controlling My World with Voice, LargeButton, and Switches

Description: A demonstration of a variety of simple andcomplex environmental controls from SICARE to largebutton television remotes.

-10:15 to 10:45 Workin at the Carwash

Description: A quick simple method for cleaning andchecking manual wheelchairs put to the music of RossRoyces classic 70s song.

-11:00 to 12:00 IntelliTools Bowling

Description: Come and bowl a game with in theIntelliKeys and Switch. Great All-American fun for oneand all.

-1:00 to 2:00 How many ways can you drive a

wheelchair?Description: Demonstrations of a variety of wheelchairsdrive systems.

- 2:15 to 2:45 AlphaSmart Classroom

Description: Demonstration of the AlphaSmart 3000 andtwo custom applet software programs.

- 3:00 to 4:00 Thematically Speaking

Description: A demonstration of IntelliTools SecondGeneration Classroom Suite and using it to teach via athematic unit. The unit is entitled Careers.

Audience: All interested

GSDLN Sites: Crotched Mountain

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Wedn esday, March 19, 2003

Mar 19 9:45 a.m. - 11:15a.m.

Diplomats in t he Classroom: War Games Calendar: Granite State Distance Learning NetworkPosted by: Roy BaileyDetails: Bob Gile from Concord will present and answer question on "War Games:How they are used to provide choices concerning U.S. national security."


GSDLN Sites: Bow High School, others interested contact Roy Bailey

Thursday, March 20, 2003

Mar 20 4 p.m. - 7 p.m. Part 1: Buildin g a Student-Designed Mu ltimedia P rojectUsing Pow erPoint (2nd Session-April 3, 2003) Calendar: Granite State Distance Learning NetworkPosted by: Kathleen Malsbenden

Details: During this workshop participants will build an example of a student-designed multimedia project by learning first to ask the right questions andframe the ideas, and then build their PowerPoint skills. Finally there willlearn to assess student knowledge. These two sessions will build PowerPointskills from beginning to more advanced.

Audience: Teachers / Educators

GSDLN sites: SERESC (host) , Merrimack Vall ey, Woodsvill e, Gorham

Mar 20 4 p.m. - 5:30 p.m. Wildlife-borne Human DiseasesCalendar: Granite State Distance Learning Network

Posted by: David FooteURL: http://www.gsdln.org/nhwildseries.pdf Details: Wildlife-borne Human Diseases, Dr. Jose Montero, N.H. Dept. of Health andHuman Services; 4:00pm - 5:30pm Tired of driving all over the state forprofessional development? Join educators to learn about the habitats andwildlife of New Hampshire. This program is the first in a series of 8programs, the NH Fish and Game's Wild New Hampshire series, to beconducted over the GSDLN network.


GSDLN Sites: NH Pu blic TV, Durham; Bow High Schoo l, Bow; NorthCountry Education Foundation, Gorham; Crotched M ountain,Greenfield

Mar 20 6:30 p.m. - 8:30p.m.

Marketin g On A Shoestring Calendar: Granite State Distance Learning NetworkPosted by: David FooteDetails: Marketing On A Shoestring Workshop This workshop, presented by TraciBisson, co-owner of Bisson Barcelona, will cover inexpensive, fundamentaland successful methods of marketing your business. From Durham, NH, thispilot workshop will be broadcast to the following locations around the State.

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This is a joint program of MicroCredit-NH and Granite State DistanceLearning Network. To Register: Call Candace Whittemore at (603) 224-2069 or (800) 769-3482 Cost: $5.00 for members, $10.00 for non-members

Audience: Small Business Owners, Entrepreneurs

GSDLN Sites: New England Elect ric Wire , 130 North Main St., LisbonCrotched Mou ntain Fou ndation , One Verney Dr., Greenfield; SERESC,Professional Development Center, 29 Commerce Dr., Bedford; UNHCooperative Extens ion, Taylor Hall, 59 College Rd., Durham

Thursday, March 27, 2003

Mar 27 1:30 p.m. - 2:30p.m.

GSDLN M onthly Meeting Calendar: Granite State Distance Learning NetworkPosted by: David FooteDetails: GSDLN Monthly Meeting, Please contact David Foote if you would like to beadded to the list of sites participating.

Audience: GSDLN Steering Committee

GSDLN Sites: UNHCE-Taylor, NHP TV, Bow HS, Crotched Mountain ,NCEF

Mar 27 5:45 p.m. - 9:30p.m.

Housing , History, and Haystacks Calendar: Granite State Distance Learning NetworkPosted by: June KramarczykDetails: Striking a Balance between Growth and Preservation in New Hampshire -The New Hampshire Historical Society and the Society for the Protection of New Hampshire Forests will discuss the history and the future of the state'sefforts to preserve its natural and cultural heritage while accommodatinggrowth. Through a partnership with New Hampshire Public TelevisionsDistance Learning Network, presenters and participants will take part in alive, linked discussion. This discussion will use Claiming the Land: Our Past,Our Future, Our Choice, a joint exhibition of NHHS and SPNHF, as a point of departure to explore the fascinating history and complex contemporaryissues surrounding how the states land and water resources are used. ToR.S.V.P. or for more information, contact Mark Foynes at the NewHampshire Historical Society, 603/856-0611 or [email protected] credit available for New Hampshire foresters. Major funding forClaiming the Land: Our Past, Our Future, Our Choice was provided byJefferson Pilot Financial


GSDLN Sites: Bow High School, Nashua Junior High School

Thursday, April 3, 2003

Apr 3 4 p.m. - 7 p.m. Part 2: Buildin g a Student-Designed Mul timedia P rojectUsing PowerPoint. Calendar: Granite State Distance Learning NetworkPosted by: Kathleen MalsbendenDetails: During this workshop participants will build an example of a student-designed multimedia project by learning first to ask the right questionsand frame the ideas, then build their PowerPoint skills. Finally there willlearn to assess student knowledge. These two sessions will buildPowerPoint skills from beginning to more advanced.

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GDSLN sites: SERESC (host) , Merrimack Vall ey, Woodsvill e, NCEFGorham

Thursday, April 17, 2003

Apr 17 4 p.m. - 5:30 p.m. Amphibian Breeding StrategiesCalendar: Granite State Distance Learning NetworkPosted by: David FooteURL: http://www.gsdln.org/nhwildseries.pdf Details: Amphibian Breeding Strategies, Dr. Kim Babbitt, University of NewHampshire; 4:00pm - 5:30pm; Tired of driving all over the state forprofessional development? Join educators to learn about the habitats andwildlife of New Hampshire. This program is the first in a series of 8programs, the NH Fish and Game's Wild New Hampshire series, to beconducted over the GSDLN network.


GSDLN Sites: NH Pu blic TV, Durham; Bow High Schoo l, Bow; NorthCountry Education Foundation, Gorham; Crotched Mountain,Greenfield

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Documents

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