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TELL POWERFUL WEATHER STORIES — EVERY DAY, ON EVERY PLATFORM. To win weather, you need to deliver unique, compelling content every day—on-air, online and on mobile. Make every weather story powerful by supplying the most accurate information in a visually stunning way. Baron provides Critical Weather Intelligence that captivates audiences and keeps them informed during all weather scenarios, when it’s vital and lifesaving, and when it’s routine. Differentiate Your Coverage Being unique makes all the difference, and Baron offers a variety of products and tools to make every story distinct and impressive. A combination of market-differentiating graphics and best-in-class storm tracking, Baron Lynx is one dynamic platform that empowers your station to own local weather. It delivers the visual power to differentiate your brand and take advantage of every defining moment. But more than striking daily graphics, Lynx offers robust tools like touchscreen integration, instant social media posting, forecast editing, and more, all to make your station the go-to source for accurate, engaging weather.

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Grow Ratings and Revenue Be number one in your market with a full-service broadcast solution you can depend on. Exclusive and sponsorable weather content keeps your audience coming back for more, and your ratings and revenue growing. Exclusive weather data, compelling graphics, radars, mobile solutions and continuous support are all tools in your arsenal to be the leader in your market.

Trusted Provider of Broadcast Solutions

Our focus on the needs of broadcasters stretches back to the inception of the company, propelling innovation that delivers increased revenue, differentiation and accuracy to stations around the globe. In fact, you already use Baron technology from the most recognized weather organization in the world—the National Weather Service. Our reputation has led to a breadth of industries trusting Baron for unsurpassed service including local news, online weather outlets and major 24-hour news and weather networks, both domestically and abroad.

DISTINGUISH YOURSELF WITH DYNAMIC DISPLAYS. Make every weather story unique and visually powerful. Unmatched, hyper-local visuals along with custom-built graphics help you tell your story in a way that is one of a kind, localized and consistent with your brand. Using the suite of Baron Lynx tools, you will have better content to sell, better ratings and new revenue opportunities that will grow your station’s bottom line. System versatility means you can effortlessly project the identity of your sponsors. The team at Baron will also work with you to create highly customized graphic sets based on your unique market needs. Add local significant landmarks to your presentation and introduce a community feel to distinguish yourself from the competition. And because the system can display data and video from anywhere in your viewing area with the use of IP cameras and video, your story will always be eye-catching, relevant and accurate.

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Make Daily Stories MemorableWhether simple or complex, each day has a weather story of its own. Take your daily weather presentation to the next level by giving your audience detailed, attention-grabbing, reliable information. Your viewers will have the confidence they need to plan their daily lives with clear and concise information. Unique solutions for daily weather include updated currents, satellite imagery, plus exclusive data for drought, wildfires and smoke.

Benefit from Pre-Prepared Weather Graphics Baron has developed a time-saving solution for meteorologists that allow them to juggle their many tasks successfully, all while sharing stunning weather graphics every day. Prepared by Baron meteorologists, these daily “Weather of the Day” sequences show the weather of most interest for that day. You can be sure to engage with your audience on a daily basis without the extra work. Seamless Integration into Station Workflow Baron Lynx is flexible and customizable, making it more efficient to deliver a presentation your audience will remember. Its scalable architecture makes it compatible for all sizes of weather centers, ensuring your tasks are completed quickly and seamlessly.

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UNLEASH YOUR CONTENT ON EVERY PLATFORM. Baron mobile and tablet apps make it possible to communicate with your online audience even when they aren’t tuning in. Extend your reach and expand digital revenue by giving your viewers access to station-branded forecasts, currents, radar data, blogs and more. Baron Lynx solves the issue of creating more content, because we help you do it faster and more efficiently than any other weather provider.

Automatically Populate Your Website

Baron Lynx is an easy, efficient solution for exporting graphics and weather information onto your website. The system does the work for meteorologists so they don’t have to. Your website is constantly updated with the latest radar maps, current conditions, forecast graphics and more, helping increase website traffic and improving your online visibility.

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Take Advantage of User-Generated ContentYou need a growing audience. Make viewers a valuable part of your forecasts by letting them share images and video with your station from their social accounts. User-generated content shows viewers how the weather is affecting different areas, straight from the scene. Instantly Connect on Social Media Now, more than ever, it’s important to connect with your fastest growing audience—social media. Use your Baron Lynx system to instantly pull in real-time, highly relevant content from Twitter and Facebook. The system makes it easy to build a consistent social media presence that will drive your audience to tune in to your weathercasts. • Save time with tools that automatically search and deliver significant content to your system.

• The WeatherShare tool makes it easy to export eye-catching images and text from your show directly to your station’s social media channels.

• Grow your social following by creating and sharing videos with the Weather Video Producer tool.

ALERT VIEWERS ON THEIR MOBILE DEVICES. For some, the only way they stay informed about the weather is with their smartphone. It’s crucial that your station reach its audience—even when they aren’t watching your on-air coverage. Baron has created a multitude of unique solutions that make sure you connect with your viewers through text, email and even voice calls.

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Connect to the Audience Who Needs You Deliver station-branded personalized weather alerts and NWS warnings to your audience through your Baron mobile app, text message, email or voice, all with our automated weather alert solutions. People in the path of severe weather will be immediately alerted of an approaching weather event, giving them more time to prepare. Build Your Station’s Community Presence For station-branded push notifications, our Custom Push Notifications tool allows you to directly inform users in harm’s way with tailored alert messages, building your station’s community presence and providing life-saving information to your audience, making you the voice they trust in any notable situation. The system allows you to manually define affected areas, ensuring you reach only those affected by the storm.

DOMINATE DEFINING MOMENTS WITH EXCLUSIVE WEATHER CONTENT. Be the first to warn viewers during severe weather outbreaks by providing them with split-second, trust-earning information they can’t see from other sources. Your meteorologists will be able to identify, analyze and explain life-saving information faster—giving your audience more time to respond. Increase your viewership during notable weather and gain loyalty from your viewers. • Show viewers where they are likely to see dangerous flooding, hail damage and more.

• Patented storm tracks instantly identify severe storms and tornadoes up to 5 minutes faster than the competition.

• The Baron Tornado Index (BTI) rates potential tornadic activity on a scale of 1-10, while Baron Shear Tracker allows meteorologists to identify potential tornadoes and explain developing situations to your viewers.

• Baron’s exclusive Tornado Debris Tracker Indicator quickly identifies the presence of a debris signature, making it much easier to identify potential tornadoes on the ground. • The Baron model lets meteorologists accurately forecast temperature, precipitation type/rate, atmospheric pressure, relative humidity, cloud cover and more, over the next four days.

• The Baron air quality forecast model provides information needed to monitor air quality and improve health alerts when susceptibility to air pollution is high.

• Real-time and forecast products help identify and predict the local effects of high-impact tropical weather events on your viewing area.

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RADAR TECHNOLOGY BUILT FOR YOUR NEEDS. Baron is widely known as the leader in dual-polarization radar development. The company designs, develops and processes radars, in ways no one else does, to create solutions for your unique challenges. The National Weather Service trusted Baron to upgrade 171 NEXRAD systems to dual-pol, because they know the company delivers a unique radar experience with better analysis tools and technology. You will be the first to air during breaking weather, and let your audience know where they can expect hail, snow accumulation, tornadoes debris and more, leading to viewer loyalty and trust.

Next-Generation Radar — More Accurate, More Reliable Baron Gen3 radars are easier to maintain and more precise than ever before. Exclusive capabilities make weather analysis more accurate, helping you tell a compelling story that the competition simply can’t match, in any kind of weather. Usability is key. Not only do meteorologists have a time advantage when covering weather events, more operational control allows them to observe specific areas of interest—a hail core or tornadic rotation—as storms approach.

Ease of Maintenance and Reduced Costs Reliable systems ensure continuous operation and maximum uptime, while easy-to-access components allow prompt on-site maintenance. Most importantly, Baron is constantly working on improvements and innovations to redefine what you show viewers. You will always be ahead of the storm.

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CONTINUOUS ACCESS TO EXPERIENCED SUPPORT.

Baron is always building new tools that move you forward in your market—we are constantly bringing new improvements and technology to the table, backed by a team of degreed meteorologists, scientists and mathematicians. We make it of the utmost importance that our systems are robust, scalable and redundant, managed by a highly sophisticated infrastructure. You will always have reliable, uninterrupted service of quality-assured data. Additionally, a 24/7 Ops Center is available as a dependable source for any questions or assistance. We make sure you have the tools and support you need to win weather.

Baron: Your Partner in Winning Weather. Captivate viewers and be a source they can trust by delivering Baron’s proven Critical Weather Intelligence—the difference when it comes to winning weather. Our mission is to give you the supplies needed to provide the most comprehensive, effective presentation possible, helping you increase ratings, establish loyal viewers and increase your bottom line. Make every weather story stand out. Win weather, and win it with style.

www.baronweather.com sales-dept@baronweather.com P (256) 881-8811