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TELINDIA TOWERS - A PERFECT COMPANY FOR DIGITAL INDIA PROGRAM MODERN SELF SUSTAINING FUTURISTIC COMMON INFRASTRUCTURE FOR BRIDING URBAN-RURAL DIGITAL GAP A case study of TELINDIA(IP-1) Co. under the brand name of Panchayat Tower™ For many years the ways of building a site have not changed much. Universally one can easily find the same old traditional type of telecommunications steel site. Its ugly look, open DG set,Shelter, huge open bundle of feeder cables, anti environment equipments(time to time paints and tightening of nut and bolts), unattractive steel structure and much more. In order to future commitment to continuously deliver better possibilities to communicate, Governments, societies, Researchers and private operators hunted to create a site that was easier to place and build much better than traditional sites. A site that was easy to run and maintain that was cost effective in every aspect and that had low environmental impact.. My this study case will emphasize how and where and when a next generation site is coming-up and how a newly IP1 Company named Telindia has created this site not only to provide passage to Indian Telecom sector in Rural India, but with their various eco-system Telindia will generate employment and revenue to the local villages and youths without any brain-drain. Telindia named this site as a Panchayat Tower which is the result of that challenge. It is site building brought into the future with an extremely innovative approach and out-of-the-box thinking. The unique design of the Panchayat Tower will not only help you save on investments and maintenance, it will help you contribute to a better environment as well. WHAT MAKES THE PANCHAYAT TOWER STAND TALL The Superior Design: The design qualities of the Panchayat Tower will make it easy to find site locations, With the possibility to customize the design with colors, and lighting you can create unique land makrs that

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TELINDIA TOWERS - A PERFECT COMPANY FOR DIGITAL INDIA PROGRAM

MODERN SELF SUSTAINING FUTURISTIC COMMON INFRASTRUCTURE FOR BRIDING URBAN-RURAL DIGITAL GAP

A case study of TELINDIA(IP-1) Co. under the brand name of Panchayat Tower™

For many years the ways of building a site have not changed much. Universally one can easily find the same old traditional type of telecommunications steel site. Its ugly look, open DG set,Shelter, huge open bundle of feeder cables, anti environment equipments(time to time paints and tightening of nut and bolts), unattractive steel structure and much more. In order to future commitment to continuously deliver better possibilities to communicate, Governments, societies, Researchers and private operators hunted to create a site that was easier to place and build much better than traditional sites. A site that was easy to run and maintain that was cost effective in every aspect and that had low environmental impact.. My this study case will emphasize how and where and when a next generation site is coming-up and how a newly IP1 Company named Telindia has created this site not only to provide passage to Indian Telecom sector in Rural India, but with their various eco-system Telindia will generate employment and revenue to the local villages and youths without any brain-drain. Telindia named this site as a Panchayat Tower which is the result of that challenge. It is site building brought into the future with an extremely innovative approach and out-of-the-box thinking. The unique design of the Panchayat Tower will not only help you save on investments and maintenance, it will help you contribute to a better environment as well.

WHAT MAKES THE PANCHAYAT TOWER STAND TALLThe Superior Design:The design qualities of the Panchayat Tower will make it easy to find site locations, With the possibility to customize the design with colors, and lighting you can create unique land makrs that will find acceptance in public environments. There is also a huge opportunity for branding.Low Deployment cost:The Panchayat Tower leaves s 60 to 75 percent smaller footprint than a traditional site. This makes the job of finding a suitable site location a lot easier. With the RBS’s in the top there is greatly reduced feeder loss which enables increase of coverage and capacity for the cellular network. What’s more, you don’t have to worry about fences,shelter, grounding, cooling and feeders. It’s a self contained site with everything included. And with indoor climate, only indoor equipment is used.Low cost to Operate:When it comes to operational costs, the Pancayat Tower s a real winner Since there is no need for feeders and cooling, power consumption could be reduced by approximately 40 percent compared to traditional sites. And without the need for security and gardening you will also save costs on maintenance.Low Environmental Impact:With the Panchayat Tower there is greatly reduced feeder loss and no need for cooling. Dependent on configuration this can result in a 40 percent reduction in CO2 emissions. Also, the construction uses 1/10th of steel compared to traditional sites, and CO, emissions related to

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materials, such as production and transportation, are atleast 30 percent lower. All this makes the Panchayat Tower a better choice for the environment.The equipment is well protected at all times. With the elevator its easy to get the equipment to the top. The modular design makes it easy to build fast. There’s room for everything inside.

INNOVATION BY PANCHAYAT TOWER

We are talking about the world latest next generation tower technology going to enter into India soil to revolutionize telecom infrastructure sector in such a unique way where every shareholders would have the win-win state of affairs. It is known as Modern Self Sustaining Futuristic Common Infrastructure and revolutionizes the telecom sector with its uniqueness of technology and management. With the joint efforts of Telindia (a telecom tower infrastructure company) ,Ericsson, Luminous and Panchayats of Haryana, they have developed a new methods in tower technology. It will not only cover, the telecom towers infrastructure services within itself but also planned to host multiple departments of state and central governments including world latest . Within their Panchayat tower solution, ATM, STD/PCO, Video Conferencing, E-Health, E-Education, E-Advertisement, Rural BPO, Close User Groups, Police Wireless Communications, Home Guard, IT department, Traffic vehicle control system, surveillance system, Met deptt, Disaster Management deptt, E-hoarding(Mandi market rates) etc. The beauty of the plan is that only unlocked dead land of panchayats which were never useful for the state or the people would be hired to erect the Panchayat Tower in their particular Panchayats and Panchayats would get monthly rent which would be additional income for the development of villages .

Introduction of Panchayat Tower- a revolutionary site building concept:-

Telindia(IP-1)company under its brand name Panchayat Tower is working for bridging the gap of urban and rural India through new tower technology and with its various eco system and management. Such first of its kind Panchayat tower is coming up at village Ramnagar, Sonepat Haryana where this tower will not only fulfill the requisite demand of telecom sector but with its eco system also generate employment and revenue to the villagers and local youths. Basically, Ericsson (a worldwide leading provider of communications networks, related services and multi media solution) has redefined the telecommunications landscape with its cutting-edge Tower Tube. The breakthrough design employs innovative architecture and construction techniques that improve energy efficiency and reduce operator costs, while offering an aesthetically pleasing design. In India, Ericsson has signed MOU with Telindia to launch new tower technology in India. Further the R&D team of Telindia has developed such a unique program with this tower that will revolutionize the lives of the rural Indians and would bridge urban and rural gap. It would be a first of its kind tower worldwide where every one wanted to visit instead of traditional tower where no one visit except security guard.

TELINDIA- PANCHAYAT TOWER FOCUS ON:

The digital divide has only widened without rural infrastructure and no broadband deployment but now Panchayat Tower will bridge all these gap. Past efforts by stakeholders have seen limited success due to questionable viability of rural deployment. Panchayat Tower is unique

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concept that creates a viable “Rural Broadband Ecosystem” by fusing latest technology with innovative business model. Before we go into the detail studies, we should have a look how Telindia strengthening Rural India with their efforts.

Panchayat Tower is a unique rural ecosystem that delivers broadband enabled services to Rural customers improving their day to day life. It also generates local employment and promotes entrepreneurship at village level 

The services are designed and developed in close consultation with local Panchayats. This not only ensures relevance of services, but also creates sense of ownership and participation from local people

For long term sustainability of delivery system, it is critical that service providers have a viable business case. To make it a reality, the ecosystem deploys latest technologies like Panchayat Tower to reduce operating cost, through partnership model that shares risks and rewards and creating value added revenue stream (e.g. advertising, e- services)

Benefits to Villagers

• Doctor at your doorstep: Get super specialist advice through e-Doctor service without traveling to nearest city saving time and    cost 

• Home School: Do an English learning course in your village no need to travel 30 Kms to district Headquarters. Telindia Home School    service has a number of courses suited to different people. A boon to Students, specially from poor families

• Employment Opportunity: Telindia will use services of local people for operations and maintenance of our infrastructure generating    employment for them 

• Promoting Local Entrepreneurship: Telindia would encourage local entrepreneur to partner with us in establishing and running various    e-services. They will provide management and business guidance to such people and help them create independent and profitable    business of their own 

Benefits to Service Providers

• Panchayat Tower design does not require air-conditioners even for indoor BTS reducing site power expense    significantly

• Due to uniqueness of Panchayat Tower design, RF losses are reduced helping operator increase coverage and addressable market

• The power solution is based on latest advancement in the field and does not require generators at site. This eliminates wastage and    expenses related to diesel and reduces site running cost

• Panchayat towers can support 4-5 tenants (2G/3G/CDMA/Wimax/WiFi) reducing cost per

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tenant considerably

• Premium location: Telindia sites are carefully selected to cover large rural population and high usage areas 

• Ready made Sales and Distribution Point: Telindia offer services for sales, recharge and sales promotion (including advertising) to    operators helping them zero time to Market

• The e-medicine and e-education partners are like captive customers that will buy bandwidth from operators. Thus operators can    quickly recover their investment from their backhaul investment 

Vision and Mission of the Telindia is to  Bridge digital divide by creating a viable and inclusive rural broadband and Power ecosystem .and their Mission to have Establish 10,000 Panchayat Towers by 2015.including Introduce Green energy solution to reduce carbon footprint and . Create employment (direct / indirect) for 20,000 people by 2015

A STUDY OF ECO SYSTEM OF PANCHAYAT TOWER FOR THE SUCCESS OF RURAL INDIA CONNECTIVITY1. The digital divide currently runs between rural vs. urban populations, rich vs. poor,

young vs. old, male vs. female people, and between neglected/rare vs. common diseases. Telindia making it possible with various eco- system and through its management skills.

GREEN TELECOM BACKGROUND AT PANCHAYAT TOWERAs the second largest and fastest growing market in the world, there is need for India to be conscious of the concerns in this regard. Besides, as a country heavily dependent on import of petroleum products while being abundant in renewable energy sources there is scope for innovative measures towards making telecommunications green.Operation of telecommunications networks requires electrical power. The expense on energy accounts for a significant share of the operational cost of these networks. This is particularly so in the rural areas where availability of power is uncertain. The use of diesel generators to ensure continuous power supply has the disadvantage of increasing the greenhouse gas emission and consequent enlargement of the carbon footprint which has a deleterious impact on the environment. While contribution of the telecommunications sector to the global carbon footprint is low compared to other sectors like transportation and construction, it nevertheless contributes a noteworthy share and Increasingly so with growing reach of the telecommunications network. Efforts are afoot, all over the world, to find measures to deal with this issue. Climate change is one of the most compelling global challenges of our time. There has been a considerable increase in the average temperature of the earth in the past century. This rise in temperature is attributed to the effects of global warming brought about by the accumulation of greenhouse gases (GHG) in the atmosphere. The reason for increased GHG, mainly Carbon

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Dioxide (CO2), is because of the increased energy consumption which results in emission of pollutants. Natural calamities like typhoons, floods and changes in the sea levels are attributed to the CO2 fuelled greenhouse effect. It is estimated that during the last 30 years the CO2 emissions have gone up by 73%. India is ranked 5th amongst the countries in the list of global GHG emission, with USA and China contributing about 4 times emission than that of India1. The Kyoto Protocol of 1997, which was signed by over 160 countries, including India, calls on all countries to reduce their emissions of greenhouse gasses by 5%, from the 1990 level, by the year 2012. Many governments around the world, including India has taken steps to reduce energy consumption and emissions. India is committed to reduce carbon intensity by 20-25% between 2005 and 2020.The information and communications technology (ICT) industry alone accounts for about 2% or 860 million tonnes of the world’s greenhouse gas emissions2. The main contributing sectors within the ICT industry include the energy requirements of PCs and monitors (40%), data centres about 23% and fixed and mobile telecommunications contribute about 24% of the total emissions. Compared to the other sectors such as travel and transport, construction and energy production, the ICT sector is relatively energy-lean with telecommunications contributing just 0.7 percent or about 230 million tones of green house gas emissions. The challenge for the telecom service providers, telecom equipment manufacturers and the government is to pursue growth in telecom networks, while ensuring that the 2 percent of global emissions does not significantly increase over the coming years. 3. Energy costs are among the largest operating expenses for telecom network operators, and energy consumption from telecom networks is an increasing contributor to global greenhouse gas (GHG) emissions. As an ever increasing number of people around the world become connected by fixed and mobile telecommunications networks, the challenges related to providing electricity to these expanding networks are becoming greater as well. While telecom is relatively energy-lean, the telecom networks are still driven largely by fossil fuel energy and the energy costs represent a significant opex item. With the double whammy of increasing energy consumption and rising cost of fossil fuel, it is important that the focus shifts to energy efficient technologies and alternate sources of energy. 4. Increasing public demand for corporate social responsibility and a genuine desire to effect positive change in the environment are leading telecommunications service providers and their suppliers to reduce their carbon footprint. Going Green has also become a business necessity for telecom operators with energy costs becoming as large as 25% of total network operations costs. A typical communications company spends nearly 1% of its revenues on energy3 which for large operators may amount to hundreds of crores of rupees.

5. Whether out of compulsion of reducing cost or fulfilling corporate social responsibility (CSR) and projecting a humane face to the society, telecom service providers and manufacturers, all over the world, have taken steps towards greening of telecom. Efficient power management, infrastructure sharing, use of eco-friendly renewable energy sources and cutting down carbon emission over the complete duration of the product lifecycle have been under intense consideration by telecom industry all over the world. Growing telecommunications infrastructure requires increasing amount of electricity to power it. Part of the electricity comes from the grid and remaining through burning of fossil fuel like diesel. Both of these sources contribute to emission of green house gases (GHG) with the attendant negative environmental

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effects. Reduction of the GHG produced or caused to be produced by the telecom sector is referred to as greening of telecom. Green telecom has many facets. It can be classified broadly in terms of greening of telecom networks, green telecom equipment manufacture, environment friendly design of telecom buildings and safe telecom waste disposal. These aspects are briefly described below:

(i) Green Telecom Networks: In telecom networks greening would refer to minimizing consumption of energy through use of energy efficient technology, using renewable energy sources and eco-friendly consumables.

(ii) Green Manufacturing: The greening process would involve us eco-friendly components, energy efficient manufacturing equipment, electronic and mechanical waste recycling and disposal, reduction in use of hazardous substances like chromium, lead and mercury and reduction of harmful radio emission.

(ii) Design of green central office buildings: optimization of energy power consumption and thermal emission, minimization of green house gas emission

(iv) Waste disposal: disposal of mobile phones, network equipment etc., in an environment-friendly manner so that any toxic material used during production does not get channelized into the atmosphere or underground water. Motivations for Green Telecom -- Lately, people have become more conscious and concerned about the ills of climate change &side affects of telecom towers . Newspapers and TV are regularly carrying features about rising temperature, melting glaciers, rising sea levels, natural disasters and general deterioration of the ecosystem; all presumably because of green house effect created by emissions produced by burning fossil fuel for energy. Among the various sectors the service industries have been less visible pollutants. A number of factors have led to heightened interest in greening of service sector industries. In the case of telecommunications the factors that are leading to enhanced action on greening are as follows: (i) Need to reduce the cost of operations of the telecom network by reducing energy cost. (ii) Need to expand network into rural areas where power availability is poor.(iii) Renewable energy technology becoming available at increasingly reducing cost. (iv) Confluence of socio-political trends towards environmental responsibility, pressure groups against global warming (v) Creating sustainable businesses has become important where the objective is not only to create products and services through ethical means but also minimize environmental impact and improve communities. (vi) International treaties like Kyoto Protocol

India has 12% power shortage. In the five years to 2007, the country added 20,950MW of capacity, against a target of 41,110MW. It had an installed capacity of 1,50,000 MW in 2009. While 80 percent of Indian villages have at least an electricity line, less than 52.5% of rural households have access to electricity. In urban areas, the access to electricity was 93.1% in 2008. In 2009 the overall electrification rate in India was 66.3% while 403.7 million people were without access to electricity.

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Due to the precarious power situation about 40% of the telecom towers have grid/Electricity Board power availability of less than 10 hours.

At this burning stage Panchayat Tower could be very- very useful not only to save the electricity but also to save the environment with its new tower technology and Management. To study about the Panchayat Tower, one has to go with its eco-friendly and multiple eco-system by which the Company is focusing on the success business plan in rural India. E-HEALTH SERVICES:E-Health at the front doorstep of Rural India is a most important service in the services of our rural Indian.

e-health is an emerging field in the intersection of medical informatics, public health and business, referring to health services and information delivered or enhanced through the Internet and related technologies. In a broader sense, the term characterizes not only a technical development, but also a state-of-mind, a way of thinking, an attitude, and a commitment for networked, global thinking, to improve health care locally, regionally, and worldwide by using information and communication technology. To fulfill this long awaited demand of rural India, Telindia has signed MOU with ALCHEMIST chain of hospitals, Gurgeon Haryana to provide E-Health to the rural Indian people. At an evening time in-between 4pm to 6pm is fixed and decided where local rural patients would reach the E-Health centre at Panchayat Tower and a team of Doctors would be readily available at another side at Gurgeon Hospital and through video conferencing,(basically Computer sets) patients would be made available to talk about his ailment and treated electronically. Medicines would immediately be prescribed. The life saving medicines would be readily available at the PanchayatTower and if any prescribed medicines are not available at Panchayat Tower these would immediately will be dispatched from the Hospital with special courier/speedpost services. One Ambulance 24x7 from Hospital would be available at this e-health centre to deal with any emergency. Telindia with the help of Hospital will train and employee local youth(girls/boys)as Attendants .This will generate employment and revenue to the local and there will be no brain-drain. The other benefits for rural Indian would be:-

Efficiency - one of the promises of e-health is to increase efficiency in health care, thereby decreasing costs. One possible way of decreasing costs would be by avoiding duplicative or unnecessary diagnostic or therapeutic interventions, through enhanced communication possibilities between health care establishments, and through patient involvement.

2. Enhancing quality of care - increasing efficiency involves not only reducing costs, but at the same time improving quality. E-health may enhance the quality of health care for example by allowing comparisons between different providers, involving consumers as additional power for quality assurance, and directing patient streams to the best quality providers.

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3. Evidence based - e-health interventions should be evidence-based in a sense that their effectiveness and efficiency should not be assumed but proven by rigorous scientific evaluation.

4. Empowerment of consumers and patients - by making the knowledge bases of medicine and personal electronic records accessible to consumers over the Internet, e-health opens new avenues for patient-centered medicine, and enables evidence-based patient choice.

5. Encouragement of a new relationship between the patient and health professional, towards a true partnership, where decisions are made in a shared manner.

6. Education of physicians through online sources (continuing medical education) and consumers (health education, tailored preventive information for consumers)

7. Enabling information exchange and communication in a standardized way between health care establishments.

8. Extending the scope of health care beyond its conventional boundaries. This is meant in both a geographical sense as well as in a conceptual sense. e-health enables consumers to easily obtain health services online from global providers. These services can range from simple advice to more complex interventions or products such a pharmaceuticals.

9. Ethics - e-health involves new forms of patient-physician interaction and poses new challenges and threats to ethical issues such as online professional practice, informed consent, privacy and equity issues.

Equity - to make health care more equitable is one of the promises of e-health, but at the same time there is a considerable threat that e-health may deepen the gap between the "haves" and "have-nots". People, who do not have the money, skills, and access to computers and networks, cannot use computers effectively. As a result, these patient populations (which would actually benefit the most from health information) are those who are the least likely to benefit from advances in information technology, unless political measures ensure equitable access for all. In addition to these 10 essential e's, e-health should also be easy-to-use, entertaining (no-one will use something that is boring!) and

exciting

e-learning to the rural people by Telindia

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Telindia has also signed MOU with WHEEBOX a US based company at Gurgeon to strengthen E learning through Panchayat Tower to educate the local school/college boys not only in their particular subjects but also make them confident in English speaking and writing so that after their studies they can compete with the world.. After their classes they can join at Panchayat Tower to learn more about internet courses. This will help them to maintain their gap between rural and urban India. Further for this purpose Telindia has signed with a team of local villagers who run these facilities in their villages. This will also generate revenue and self employment to the local youths. Telindia with the help and training programmes of WHEEBOX Company would training on the following points to the team of local youths:-

E-learning is a new education concept by using the Internet technology, it deliveries the digital content, provides a learner-orient environment for the teachers and students. The e-learning promotes the construction of life-long learning opinions and learning society. 

It means: 1. E-learning is a new education concept; it may different from the old educational

concept. We should provide a new explanation to this new concept. 2. Delivery of the digital content is the main characters of e-learning. We can tell what is

e-learning and what is not. 3. This definition extends the environment on the Internet. We mean that the Internet

provides a learning environment for the students and teachers. This environment is learner-oriented, so we can throw out the thoughts of traditionally teacher-center's instruction in classroom.

4. As a new concept of education, e-learning gives a condition for us to realize the life-long learning principle and help us to build a more real learning society.

As a new education system, it has been developed fast in china, But I think the development progress is different form the western countries.

The e-learning plays more in high education for the reason of fast need of high education. 

E MARKETING FACILITIES AT PANCHAYAT TOWER

Today every company or even Governments sought the help of local companies to tell about their programmes and policies, new products or even about themselves for their rural people. To fill-up this gap Telindia has planned to start E Marketing through Panchayat Tower. This suggestion has been highly appreciated by the Private sectors and Government agencies. Telindia, with the help of broadband services would start E marketing in these particulars surrounded village of Ramnagar Panchayat. The benefit of Panchayat Tower height which is 40 meter high is very useful for such e marketing with e-hoardings which can be seen from far away. This day and night e-marketing would be very effective marketing policy of Telindia to the Rural Indian and to boost the employment and revenue to the local people.Reason behind launching E-marketing by Telindia as mentioned below:-

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was

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there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.

The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.

E Marketing, outlining the benefits and pointing out how it differs from traditional marketing methods.

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business conducts via

the worldwide web with the aim of attracting new business, retaining current business

and developing its brand identity. When implemented correctly, the return on investment (ROI) from e- Marketing can far

exceed that of traditional marketing strategies. Whether you're a "bricks and mortar" business or a concern operating purely online, the

Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.

STD/PCO WITH PANCHAYAT TOWER

STC/PCO space has also been created by Panchayat Tower and It has also been planned to have one STD/PCO with each Panchayat Tower. The ownership for this STC/PCO would be given to the local youth with the consultation of the local Panchayat . The mechanism has develop by Panchayat Towr team to have share of this facilities would be on the percentage bases, so that a win-win situation could be arise. This also helping rural youth to generate self employemtn.

RURAL BPO AT PANCHAYAT TOWER

Business Process Outsourcing (BPO) companies are now going away from the main metro cities to the hinterlands in search of talent as well as to economise the cost of their

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operations.“Lower cost of operations and better retention of employees are driving growth,” said a recent National Association of Software and Services Companies (Nasscom) survey titled “Strategic Review 2011”. If one were to go by the survey, IT-BPO firms are set to increase the total rural BPO employee base by more than 10 times over the next three years. Rural BPOs are now compelling business ventures for outsourcing companies due to factors such as availability of talent, low attrition rates, affordable real estate, cheap labour and minimal operational costs.

According to K. Purushothaman, Regional Director of Nasscom, business process outsourcing jobs are moving away to low-cost countries such as the Philippines and Egypt. If India needs to retain its brand image of world's outsourcing destination, it will have to explore newer avenues and areas. “Tier-III and rural areas are the next best options for these outsourcing companies. Talent is available in these rural areas, but it will have to be re-oriented to meet the requirements of the industry standards,” he adds.

“Rural India holds a lot of potential and talent waiting to be tapped,” feels Shalabh Jain, Executive Vice-President, Asia Business Unit, Firstsource Solutions.The company has partnered RuralShores to set up a 135-seat delivery centre at Chand, a village in Chhindwara district of Madhya Pradesh. Firstsource and RuralShores have joined hands to set up this rural office to empower the Indian youth and create employment opportunities.

Similarly, Thinksoft, too, has decided to set up a rural BPO. “Cost arbitrage is driving us towards setting up rural centres,” argues Vanaja Arvind, Executive Director of Thinksoft.

The challenge, however, is not just finding skilled workforce. It lies in getting the right infrastructure, adequate quality power and bandwidth connectivity. These are certainly worrying factors for BPOs who seek to set up shops in rural areas.

Major BPO companies such as First source Solutions, Wipro, HDFC, Tata Group, and Priamal Foundation are making a beeline for rural areas. These companies are either partnering local NGOs (non-government organisations) or existing small outfits to set up rural BPOs.

In order to increase the BPO presence in rural areas, Nasscom, in collaboration with the ICT (information, communication and technology) Academy and the State governments, has been inviting BPOs to set up their centres in rural areas. It has asked these companies to use the infrastructure and talent available at the government college campus. This will pare the real estate cost for companies and also reduce the attrition levels.

To persue this further, Telindia team has planned to start with rural BPO at village Ramnagar,Sonepat Haryana. The idea is somehow better as in first phase Telindia team will train the local women,(those who are educated upto 10 th class and married in these particular villages and can spare 4-5 hours per day) These group of women would be selected and their services would be made available with Rural BPO. This will empower the women at their doorstep and they can earn extra income while staying in their villages.

E GOVERNANCE THROUGH PANCHAYAT TOWER“The Government would implement a comprehensive program to accelerate e-governance at all levels of the Government to improve efficiency, transparency and accountability at the Government-Citizen interface.” – Hon’ble Prime Minister’s Declaration on Independence Day – 15 th August 2002.

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India has been harnessing the benefits provided by the Information & Communication

Technologies (ICT) to provide integrated governance, reach to the citizens faster,

provide efficient services and citizen empowerment through access to information. Theaim is to redefine governance in the ICT age to provide SMART GOVERNANCE. Severalsignificant initiatives have been taken at the Centre and the State level in this direction.The Central level, the government has extensively promoted the use of IT in managing its internal processes and has drawn up a ‘Minimum Agenda of e-Governance’.

Perusing the idea of Govt of India and State Governments,where still Govt has not yet approached or reached, Telindia has further strengthening this facility at his own at local Panchayats office and providing E-Governance facilities to the local people. Through with this facility not only the Government sector would immediately reach to the grass level but the feedback from the far-flung and remote areas could also be gathered immediately. Telindia has tie-up with various Govt as well as Private sectors to provide this facilities at the Panchayat level.

Video Conferencing facilities

Sometimes you need to meet face-to-face with employees, customers or prospects, but due to time and budget constraints, an on-site visit isn’t possible. Video conferencing makes it easy to connect with people anywhere in the world so your interview or company-wide announcement feels more personal. You can put a face to a name and voice and really get your message across the way you intend it. Now this facilities is much more need by the villagers too as their children are studying or serving outside their villages. The old parents looking after the house affairs without meeting their children. Video Conferencing is one of the best channel to see the parents and children through this modern facilities. Even the local MLA or MP would address their villagers and also get feedback instant of any programme and policies without visiting the vast areas of their constituencies. Hence Telinida has also planned to have Video Conferencing with Panchayat Tower so that parents and children both can see face to face as and when they require. For this facilities, Telinida has signed MOU with Ericsson India to provide this facility at Panchayat Tower at Ramnagar, Haryana.

Video Conferencing

Inter Call Video Conferencing lets you have a face-to-face meeting without leaving your office. You can conduct live training sessions, interviews or product launches. Bringing people together for virtual meetings saves time and travel costs and gives your conferences more impact. - Use Video conferencing as a collaborative communication tool to communicate with several individuals or groups in real time across different locations..

CLOSE USER GROUPS

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 :Closed User Groups are groups is a mobile telephone subscribers who can only make calls and receive calls from members within the group..Telindia has created this within the areas of Ramnagar Panchayat including 10 surrounding villages. In this facility, all the surrounding villages would be linked and they can make calls within their areas with a minimum affordable charges. These villagers can talk to their relations, friends staying within the areas of these villages from their own mobiles and they do not have any need of .new set of cell phone,if they have. The beauty of this program is that if the villagers wanted to talk to outside these village they will be charged as they are being charges by any operator. Netshel, they can talk 24x7 within their villages. Now the question of receiving the payments from these villages are also solved nicely by the Telindia team, The local Panchayat and Telindia has been signed MOU authorizing the Panchayat to collect the money from the villagers and in return Panchayat would also get 10% of the total monthly collection. This money would be utilized for the betterment of the Panchayat and their people.

Innovative design of Panchayat Tower

The Panchayat Tower innovative design and construction ensures energy efficiency, helping protect the environment while reducing operator costs. The pioneering design is aesthetically pleasing and employs colored finishes adaptable to any landscape, improving public acceptance of site locations.

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Space efficient

The Panchayat Tower provides operators with significant cost benefits. For example, the modular concrete construction allows rapid and cost-effective deployment. Feeders are no longer required. All equipment is safely encapsulated at the top of the tower so very low feeder loss is experienced, increasing the network’s coverage and capacity. It also reduces the need for cooling, thereby boosting energy efficiency and simultaneously reducing operator running costs.

Equipment is fully secure inside the tower and sheltered against the elements. This means indoor equipment can be used and antennas are protected by a weatherproof enclosure. The concrete shell also protects equipment from vandalism and lightning strikes.

More cost efficient than a traditional site

The reduced energy expenditure over the lifetime of the site means that the environmental impact of a Panchayat Tower is significantly less than a traditional site.

The concrete used in the construction employs post-tension reinforcement technology. This allows for thin but robust walls to be constructed, substantially lowering the amount of carbon dioxide in the manufacturing process and further minimizing overall environmental impacts.

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Radio base stations (RBS) are enclosed within the tower. They are initially installed at Radio base stations (RBS) are enclosed within the tower. They are initially installed at the bottom of the tower and then raised to the top by an elevator. By positioning a RBS at height, there is very low feeder loss, which allows improved network coverage and capacity.

 

Radio base stations are initially installed at the bottom of the tower and then raised to the top by an elevator.

What else more about the Panchayat Tower

The Panchayat Tower is an innovative construction that houses base stations and antennas, fully encapsulating them in an aesthetic, energy-efficient and low environmental impact tower. It employs cutting-edge design and building materials, and can be built in a variety of sizes and colors that make it a natural fit for any landscape.

The Panchayat Tower from inside

The Panchayat Tower replaces conventional telecommunication sites with a sleek, architecturally designed, aesthetically pleasing tower. It can be regarded as a feature of any landscape.

It employs modular concrete construction that allows the structure to be deployed quickly and easily. The tower can be erected in a variety of heights. The exterior’s color can also be adapted to help it fit into rural or urban settings, and win public acceptance for a new site.

The Panchayat tower is a self-contained site. It safely houses all equipment within its slim design (about 5m in diameter), reducing the need for more land.

The-RadomeThe Panchayat tower’s concrete exterior protects equipment effectively from the elements and provides a stable internal environment. Indoor equipment can be used and antennas are protected by a radome, or weatherproof enclosure. The robust concrete membrane provides additional protection from vandalism and lightning.

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Radio base stations (RBS) are enclosed within the Panchayat tower. They are initially installed at the bottom of the tower and then raised to the top by an elevator. By positioning a RBS at height, there is very low feeder loss, which allows improved network coverage and capacity.

Furthermore, as the new design occupies less land, 60-75 percent less than conventional sites, site acquisition is easier. Being a self-contained structure, operators can also avoid the need for security fences and the cost of maintaining and patrolling them.

, Ericsson experts, says: "The appearance of radio base station sites has not really been considered before. They have essentially been a steel tower and a container surrounded by a chain-link fence.

"With this new approach, we not only create a more attractive look for this essential piece of community architecture, but we have also developed a design that is better for the environment and more cost-efficient to run."

CONCLUSION

The expansion of the telecommunication infrastructure is one of the most important and one of the major planning activities for government and private sectors especially in developing nations like India. Telindia working on today Digital India Program since 2009. This study presents an logical tool for policy makers to evaluate various alternatives that expand telephone and Internet services to underserved and unserved remote areas of India. Based on Geographic Information System (GIS) datasets of existing infrastructures, a computer model is developed to generate Telecom-and-Internet access maps of a defined region. The study presents the least-cost and business plan to provide telephony and Internet services with eco-systems to a given percentage of population in a specified area. In this study case, a new IP-I Operator named TELINDIA under their brand name of Panchayat Tower™ , working on the modern futuristric sustainable green econ friendly telecom infra through new tower technology and its uniqueness of management specially for rural India for bridging the gap of urban and rural India. Several scenarios are simulated in order to explore the possibility of extending the reach of telecommunication services to the last-mile customers, and to evaluate pilot project as building blocks of nationwide sustainable futuristic infrastructure.. Telecommunications, along with electricity, healthcare and education, are perceived as the most important infrastructures that can significantly enhance the quality of life for rural citizens. In fact, Information and Communication Technologies(ICT) in general, and telephone and the Internet in particular, have proven to be vital for access to the variety of information, creating new opportunities for the delivery of distance learning, healthcare, agricultural extension services and trade. Several studies (Rao, 2004; Rajora, 2002; Dana, 2004; Gogoi,2004; Garg, 2004) have demonstrated that ICT is a significant factor for social and economic development in developing nations. Despite various benefits of telecommunication systems and the Internet, only one fifth of the world’s population has access to ICT. Since only a few people in remote areas can afford telephone services, service providers do not find it profitable to develop the necessary infrastructures. At the same time, national government have other higher priority projects dealing with water supply, agriculture, education and healthcare. This tends to increase the ‘‘digital

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divide’’ between the rural and urban populations. But with this new technology in infrastructure and with its eco system, this urban and rural gap can be bridged.In order to bridge the digital gap, well built and cost-effective telecommunication infrastructures with both voice and data transmission capability are required which I think Telindia with its Panchayat Tower would be the solution in future. Telindia propose to develop an optimization tool for planners and policy makers to help them examine costs and benefits of various policy options for expanding telecom services to underserved areas. Our case study would be a milestone to provide telecom services to the rural India where there would be a complete business plan to run the infrastructure .

( Vijay Thakur)Chief Operating OfficerTelindia Tower Infrastructure Co35/3 Connaught Place, New Delhiwww.telindia.net