Television Viewing Behaviour Among Kids

7/31/2019 Television Viewing Behaviour Among Kids

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TELEVISION VIEWING BEHAVIOUR

AMONG KIDS

Presented By:-Amitpal singh narang

Presented To:-

Ashima kalia


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Title

Introduction

Review Of Literature

Need, Scope & Objectives Of The Study

Research Methodology

Data Analysis & Interpretation

Findings Of The Study

Conclusion & Recommendation


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Television has become a very important part of ourlives, not only for adults but also kids.

In India especially kids have diverse television viewingbehaviour. This has both positive and negative impacton kid's development


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TELEVISION???????????


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Programmes Viewed By Kids


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IMPACT OF TELEVISION

Effects On The Brain

Effects On Health

Effects On Learning

Habits

Effects On Eating Habits


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REVIEW OF LITERATURE

Authors

NameYear Findings

Owens et al 1999 The most of the television-viewing practices

were associated with at least one type of sleep

disturbance.

Cardoza 2002 Examined the complex relationship between

parents and the control they ascribe to their kids

television viewing.

Kuriyan et

al

2007 The most of the television-viewing were

significantly associated with overweight.


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CONT..

Authors

Name

Year Findings

Speroni 2007 The after-school programs can be implemented

by school nurses to facilitate healthy lifestyle

choices in the kids.

Liang 2009 Eating while watching television poses a risk forpoor nutrition and excess body weight.


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NEED AND SCOPE


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NEED

The need of the study was to fill the gap between

what has already been researched by the previous

works and what the objectives of this study was to

find the impact of television on the behaviour ofkids. This in turn enables us to know about the

television viewing behaviour among kids.


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SCOPE


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OBJECTIVES


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OBJECTIVES

To find out the time duration which Indian kids spend in watching TV daily.

To find out the preference of Indian kids regarding watching TV alone or with

family members.

To find out the preferences of Indian kids regarding various TV channels.

To find out the reasons that why Indian kids prefer a particular TV channel.

To find out the influence of media violence on Indian kids.

To evaluate the effect of watching television on the health and studies of Indian kids

To find out the impact of unethical things displayed on television on behaviour of

Indian kids.

To find out the strategies for managing television viewing behaviour among Indian

kids.


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Research methodology

Research Methodology is a way to systematicallysolve the research problem. It may be understood asa science of studying how research is donesystematically. Research may be defined as the

manipulation of things, concepts or symbols for thepurpose of generalizing to extend, correct or verifyknowledge, whether that Knowledge aids in theconstruction of theory or in the practice of an art.

Thus it is an original contribution to the existing stockof knowledge of making for its advancement


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Various Statistical Tools like

Tables, Pie Charts were used.

RESEARCH DESIGN

The research design for the

current research was

Exploratory, Descriptive,Qualitative.

DATA SOURCES

Secondary sources

Websites

Primary sources

Surveys through questionnaire.

TOOLS OF ANALYSIS

SAMPLING DESIGN

Theoretical universe

Accessible universe

Target Population

Sample Size: 50

Sampling Techniques :

Convenience sampling

DATA ANALYSIS AND


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DATA ANALYSIS ANDFINDINGS

The data has been processed and analyzed by tabulation

Interpretation so that findings can be communicated andcan be easily understood. The findings are presented inthe best possible way. Tables and graphs has been usedfor illustration of principle findings of the research.


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Awareness About Television

Programmes To KIDS

Awareness

100%

0%

Yes

No


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Time Duration Indian KidsSpend In Watching TV Daily

16%

46%

22%

16%

Time Duration

Less than 2 hours

2-3 hours

3-4 hours

More than 4 hours


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Mode Of Watching TV Of IndianKids

Modes

76%

24%

With family members

Alone


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Rank Of TV Programmes

TV

Programmes

Rank

1

Rank

2

Rank

3

Weighted

average score

Rank

Cartoon

program

33 8 9 76 1

Talent Hunt

shows

10 17 23 113 3

Quiz contest 7 25 18 111 2


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Rank Of TV Channels

TVChannels

Rank1

Rank2

Rank3

Rank4

Rank5

Weightedaverage

score

Rank

Pogo 9 21 16 2 2 117 2

Cartoon

Network

31 7 6 4 2 89 1

Disney 3 12 8 17 10 167 3

Hungama 6 5 11 13 15 176 4

Nick 1 5 9 14 21 204 5


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Rank Factors Responsible ForPreference By Indian Kids

Factors Rank

1

Rank

2

Rank

3

Rank

4

Weighted

average

score

Rank

Enjoyable 24 16 6 4 90 1

Interesting 11 7 22 10 131 3

Knowledgeable 10 23 10 7 114 2

Motivator 5 4 12 29 165 4


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Rank Factors On The Scale Of InfluenceOf Media Violence On Kids

Influence Of Media Rank

1

Rank

2

Rank

3

Rank

4

Weighted

average

score

Rank

Aggressive attitude &

behaviour

21 16 9 4 96 1

Violence as an accepted

way of life

10 4 31 5 131 3

Fear of being victimized

by violence

9 6 7 28 154 4

Becoming desensitized

to real world violence

10 24 3 13 119 2


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Effect On Health

100%

0%

Effect on Health

Yes

No


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Effect On The Studies

100%

0%

Effect on studies

Yes

No

R t th ff t f TV h lth


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Rate the effect of TV programmes on healthand study of Indian kids on the scale ofagreement

Factors Strongly

agreed(5)

Agreed (4) Neutral (3) Dis-agreed (2) Strongly dis-

agreed (1)

Submitted score

.Enhance brain

capacity

35 10 3 2 1 229

Reduce eye sight 32 15 1 1 1 74

Improve reading

skills

25 15 3 5 2 206

Enhance creativity

and innovative

thinking

22 15 5 6 2 199

Improve learning

habits

28 13 1 3 5 206

.Lowers academic

performance

18 25 1 5 1 96


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Impact Of Unethical ThingsDisplayed On Television

42%

10%

30%

18%

Impact of unethical things

Loss of concentration towardsstudies.

Vulgarness

Change in their values andethics

Change in their personality


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Rank Strategies On The Scale Of Preference ForManaging TV At Home

Strategies Rank

1

Rank

2

Rank

3

Weighted

average

score

Rank

Limit the amount of time

that kids spend watching

TV

33 12 5 72 1

Developing good TV

viewing habits

10 31 9 99 2

Record special shows for

later viewing

7 7 36 129 3


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Findings

All the respondents were aware of the Indian kids televisionprogrammes.

Most of the kids spend 2-3 hours daily to watch television.

Most of the kids preferred to watch television with their familymembers.

Study found that most of the kids preferred to watch cartoons andtheir most favorite channel was cartoon network.

Study found that the enjoyable was the most important factor thancould be responsible for watched television by Indian kids.

It has been noticed that the media influenced the behaviour andattitude of the Indian kids.

All the respondents believed that watching television effects thehealth and study of Indian kids.

Study found that the unethical things displayed on the televisionbecomes the cause of the loss of concentrations of Indian kidstowards their study.

Most of the respondents believed that the time limit should be

there for the Indian kids to watch television.


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RECOMMENDATIONS

Educating parents and kids about the effects of television.

Reduce the time to watching TV.

Emphasis on other activities such as sports, hobbies and playing outside.

Kids model their behaviour on that of their parentsso parents should take a

hard look at their own viewing habits.

Restrict the kids from watching violent shows.

Encourage kids to watch a variety of programs

Use the mute button.

Work on developing good TV viewing habits among the kids


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Documents

Television Viewing Behaviour Among Kids