Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Television 2.0.Television 2.0.you are more interesting that your television
http://www.flickr.com/photos/nogood/2050184463/
ConvergenceConvergence"The convergence of PC media with the home entertainment system is something that has been promised for several years now. Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content. On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging."
Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231
file:///home/pptfactory/temp/20090626113630/current%20setup%202784746609_fb2ed67c60_b.jpg
Big Changes Big Changes
Audiences have changed
TV Generations
Rise of the amateur
Digital flats everything
The people formally known,The people formally known,as the audienceas the audience
http://www.flickr.com/photos/libraryman/646403383/
Have better tools that usHave better tools that us
http://www.flickr.com/photos/ericrice/1695411823/
Have more important things to doHave more important things to do
http://www.flickr.com/photos/noneck/352489401/
Want to tell their own storyWant to tell their own story
http://www.flickr.com/photos/13543974@N08/1447120293/
file:///home/pptfactory/temp/20090626113630/participtory%20dinner%20party.jpg
Want to connect sociallyWant to connect socially
Expect participationExpect participation
http://www.flickr.com/photos/iconolith/145162224/
Prefer a human tonePrefer a human tone
http://www.flickr.com/photos/jazzylemon/1447957159/
Expect to time-shift everythingExpect to time-shift everything
http://www.flickr.com/photos/manu_le_manu/235186276/
Expect sharing to be implicitExpect sharing to be implicit
http://www.flickr.com/photos/mimax/319342240/
file:///home/projects/dataportability/sinistergiraffee_ar_307957057_26c10f104d_b.jpg
Take note of what we doTake note of what we do
Will tell us, if we are wrongWill tell us, if we are wrong
http://www.flickr.com/photos/problog/70829300/
Are not scared to explore beyondAre not scared to explore beyond
http://www.flickr.com/photos/mamat/204542767/
Have great distribution methodsHave great distribution methods
http://www.flickr.com/photos/technopops/117494977
file:///home/pptfactory/temp/20090626113630/demand%202473047860_07b7be6cc9_b.jpg
Demanding open platformsDemanding open platforms
http://www.flickr.com/photos/jeremybrooks/2473047860/
file:///home/pptfactory/temp/20090626113630/barcamplondon3-google.jpg
Enjoy playful experiencesEnjoy playful experiences
See content as never finishedSee content as never finished
http://www.flickr.com/photos/peweck/423497311/
Have alternatives to our contentHave alternatives to our content
file:///home/projects/backstage/participationc.jpg
Audience behaviourAudience behaviour
TV generationsTV generations
http://www.flickr.com/photos/pedrojoper/3638836356/
11stst gen: Mainstream gen: Mainstream
Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live
22ndnd gen: Tape it for later gen: Tape it for later
They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores.
http://www.flickr.com/photos/enigmatic/122192739/
33rdrd gen: On Demand gen: On Demand
Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line.
http://www.flickr.com/photos/enigmatic/122192739/
4th gen: There is no spoon4th gen: There is no spoon
Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content.
http://www.flickr.com/photos/sicco/2742829754/
Digital flattens everythingDigital flattens everything
One to OneOne to One
One to Many (aka broadcasting)One to Many (aka broadcasting)
Many to ManyMany to Many
Would you rather? Be left outWould you rather? Be left out
Would you rather? Or in the loopWould you rather? Or in the loop
Lowers the barrier to amateursLowers the barrier to amateurs
http://www.flickr.com/photos/financialaidpodcast/2600619312/
Lowers the cost to the consumerLowers the cost to the consumer
http://www.flickr.com/photos/kenmoo2005/3558876385
No end to what can be created/watched
http://www.flickr.com/photos/orarewedancer/3638968621/
Facilitates niches to thriveFacilitates niches to thrive
http://www.flickr.com/photos/thecodefarm/2940042014/
MediaplayersMediaplayers
The Desktop Player
Networked Devices
The PC
Consoles
BBC iplayerBBC iplayer
http://www.flickr.com/photos/dantaylor/2374748634/
Download iplayer editionDownload iplayer edition
http://www.flickr.com/photos/andrae/3149088980/
HuluHulu
http://www.flickr.com/photos/andrae/3149088980/
Online TV mediaOnline TV media
http://www.flickr.com/photos/andrae/3149088980/
Internet TVInternet TV
http://www.flickr.com/photos/paszczak000
Many more choicesMany more choices
http://www.flickr.com/photos/bj9/1466337370/
TV meets the WebTV meets the Web
http://www.flickr.com/photos/paszczak000
Widgets on your TVWidgets on your TV
http://www.flickr.com/photos/paszczak000
file:///home/pptfactory/temp/20090626113630/kiss%20dvd%20player.jpg
Connecting the TV to Internet mediaConnecting the TV to Internet media
file:///home/pptfactory/temp/20090626113630/a-100_front.jpg
Networked devicesNetworked devices
Networked devicesNetworked devices
http://www.flickr.com/photos/hapa_boy/441787795
The PCThe PC
Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility
http://www.flickr.com/photos/elekesmagdi/1438319295/
file:///home/pptfactory/temp/20090626113630/windows%20media%20centre.jpg
Windows Media CentreWindows Media Centre
file:///home/pptfactory/temp/20090626113630/appletv.jpg
Apple TV/Front RowApple TV/Front Row
file:///home/pptfactory/temp/20090626113630/mythtv.jpg
Myth TVMyth TV
file:
///ho
me/
pptfa
ctor
y/te
mp/
2009
0626
1136
30/C
onso
le%
20la
yout
.jpg
Current ConsolesCurrent Consoles
Somewhat PC like but sold and supported as Consumer Electronic Devices
All network and internet awareAll network and internet aware
All play some kind of mediaAll play some kind of media
http://www.flickr.com/photos/jimmycanuck/79330165/
file:///home/pptfactory/temp/20090626113630/playstation%203.jpg
Playstation 3Playstation 3
file:///home/pptfactory/temp/20090626113630/wii%20in%20glass.jpg
WiiWii
http://www.flickr.com/photos/sameli/298195013/
file:///home/pptfactory/temp/20090626113630/x360%20behind%20glass.jpg
Xbox 360Xbox 360
file:///home/pptfactory/temp/20090626113630/Psx.jpg
Remember the PSXRemember the PSX
http://en.wikipedia.org/wiki/PSX_%28DVR%29
Xbox live storeXbox live store
http://www.flickr.com/photos/gamerscore/2674711112/
Netflix on Xbox liveNetflix on Xbox live
http://www.flickr.com/photos/gamerscore/2674711112/
Playstation HomePlaystation Home
http://www.flickr.com/photos/gamerscore/2674711112/
Playstation QorePlaystation Qore
http://www.flickr.com/photos/mightykenny/3087436063
Next generation platformsNext generation platforms
“What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them”
- Tim O'Reilly
http://www.flickr.com/photos/laughingsquid/462140060/
The undergroundThe underground
http://www.flickr.com/photos/st3f4n/3522802951/
Welcome to the darknetsWelcome to the darknets
http://www.flickr.com/photos/ekai/3645542864/
Private trackers host everythingPrivate trackers host everything
file:///home/pptfactory/temp/20090626113630/2297533963_4fb835a177.jpg
The web is the platformThe web is the platform
The key is RSSThe key is RSS
HTML5HTML5
http://www.flickr.com/photos/zbraniecki/3183001193/
Niche content for the long tail audienceNiche content for the long tail audience
Niche content for the long tail audienceNiche content for the long tail audience
A taste of tomorrow today
XBMC Media Centre
Plex
Boxee
file:///home/pptfactory/temp/20090626113630/xbmc_title_2876723351_1661633b32_o.png
file:///home/pptfactory/temp/20090626113630/plex_movies_2859466482_564695db3e_o.jpg
file:///home/pptfactory/temp/20090626113630/xbmc_lib_2877555574_ef9a12cfec_o.png
file:///home/pptfactory/temp/20090626113630/plex_2849051165_99c45a169a_o.png
file:///home/pptfactory/temp/20090626113630/boxee_intro_2791389985_07026b7552_b.jpg
Mobile opportunity
The ultimate universal remote
Project canvas
Television + Internet + Open standards
http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html
file:///home/pptfactory/temp/20090626113630/2747766502_96540b4d98_o.png
Thanks, any questions?
Ian Forrester : @cubicgardenSenior 'Backstage' Producer
http://www.slideshare.net/cubicgarden