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S o l u t i o n B r i e f Rev July 2005

Telestream Enhances Avid Workflows

Telestream’s digital media transcoding and delivery products – FlipFactory and

ClipMail Pro – allow you to re-purpose and deliver inbound media directly to Avid

systems, and to accept outbound media from Avid systems for transcoding and

delivery to production servers and other media systems.

Telestream products are designed to integrate and interact with Avid to improve

the efficiency and extend the reach of Avid systems, saving time and preserving

Avid resources. Telestream adds significant value in a wide variety of workflow

environments and applications in the news, entertainment, television, corporate

and education markets. For workflow descriptions specific to news, please see

the separate FlipFactory and Avid News solution brief. For remote news

gathering, please see the separate Telestream Launch and Avid Editing Systems

solution brief.

Contents Telestream Enhances Avid Workflows 1 Real Applications with Real Efficiencies 2 FlipFactory is a Powerful and Flexible Avid Companion 3 FlipFactory with ProEncode 4 FlipFactory as a Client on Unity 4 Sharing Media on Non-Unity Servers 5 Ingest via TransferManager 5 ClipMail at Work with Avid 6 Export & Import Specifications 7

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Real Applications with Real Efficiencies FlipFactory and ClipMail are specifically designed for you to transcode and deliver your content whenever and

wherever you want – automatically and reliably.

Automate Broadcast Server Delivery For promo and spot production, you can set

up FlipFactory to pick up completed jobs

ready for automatic distribution from Avid.

As each completed job hits the monitored

folder, the factory encodes it for broadcast

and delivers it directly to the on-air server,

and notifies operations personnel.

FlipFactory frees the workstation from

rendering the media, recording to tape, and

eliminates the task of moving the tape to the

on-air server and reloading it for broadcast. Approvals Editors can drop completed media into an

Approvals folder, where a pre-configured

factory transcodes and delivers it to each

destination you’ve set up in the appropriate

format – QuickTime, Windows Media, or

high-res MPEG – for example. Reviews and approvals around the world are

also more efficient with ClipMail appliances.

You can connect an Avid workstation via

RS-422 and encode media on a ClipMail

appliance via the VTR interface. You can

also configure FlipFactory to automatically

deliver MPEG files directly to ClipMail

appliances for review and approval.

Off-Station Rendering Instead of using your Avid workstation to

render to tape, you can save a reference

movie in a FlipFactory-monitored folder. When

the reference movie is exported, the factory

processes the file, rendering or flattening the

media and encoding it as specified – without

consuming Avid Workstation resources. MAM Systems via FlipFactory FlipFactory can be configured to deliver

media directly from Avid editors into Media

Asset Management systems. In addition to

transcoding and delivering high resolution

clips for archive and low-resolution proxies,

FlipFactory’s optional Indexing Module can

automatically extract metadata, thumbnails

and audio levels. The metadata is delivered

to a downstream database or content

management system to facilitate search and

retrieval.

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FlipFactory is a Powerful and Flexible Avid Companion

FlipFactory’s powerful monitoring, transcoding and delivery features are an asset in any Avid

environment. You can set FlipFactory to monitor media servers and transcode incoming media for

direct import into Avid or storage on an Avid Unity SAN. FlipFactory can also encode completed

projects for automatic delivery directly to media servers. FlipFactory works with Avid workstations

via Fibre Channel or Ethernet, and can be configured as an Avid Unity client. No other product

has the flexibility and power to integrate with Avid NLE systems as FlipFactory. FlipFactory Automates Avid Delivery to Production Systems Use FlipFactory’s Avid Monitor or Avid’s

ProEncode front end to automatically flip

media to other systems or servers.

FlipFactory accepts exported media in

popular Avid-compatible formats including

QuickTime, OMF/MJPEG and AVI.

FlipFactory works with flattened

(rendered) files and QuickTime reference

movies. Using predefined Automation

Templates called factories, each file is

transcoded and delivered based on the

factory to which it was submitted. Use

FlipFactory to deliver your final product to

on-air broadcast servers, streaming

servers, ClipMail appliances, FTP servers

and other digital media devices—over the

same network.

FlipFactory Reduces Avid Workload You can reduce Avid workload by exporting

media to FlipFactory in reference movie

format, saving valuable CPU time and resources

while transcoding.

You can also import media from other systems

via FlipFactory without tape or manual

encoding – FlipFactory encodes files

independently into DV or Motion JPEG format

for direct ingest to an Avid NLE or storage on

Unity via TransferManager. FlipFactory

accepts media via a Telestream ClipMail,

archive servers, HTTP/FTP servers, broadcast

servers, edge servers and other sources.

FlipFactory Delivers to Avid Systems FlipFactory delivers content to your Avid and

Unity systems for editing over local and wide

area networks, without special media

cabling. Connect FlipFactory via Fiber

Channel or Ethernet to match your network

configuration.

Factories – Set ‘em and Forget ‘em Designed specifically to reduce manual

production steps, you can configure

factories in FlipFactory to monitor directories

in Unity MediaNetwork or LANshare

environments for hands-free submission. If

you create a factory that monitors a Unity or

other device, every time content is moved to

the folder, the assigned factory in

FlipFactory transcodes and delivers it to one

or more destinations – without manual

intervention or management.

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Using FlipFactory with ProEncode

Avid’s ProEncode provides a valuable interface

tool, allowing Avid Unity MediaNet customers to

easily send media to FlipFactory for

transcoding and delivery to broadcast servers,

streaming servers and other systems. Avid’s

ProEncode is a broker application, providing

Avid users with an interface that integrates

media submission seamlessly with their Avid

environment. In addition, ProEncode comes

with a Unity client license, which provides fast

access to all the media on the Unity network.

With ProEncode, Avid also provides their DV

codec that enables FlipFactory to transcode

Avid DV files into other formats.

Using FlipFactory as a Client on Unity

In an Avid Unity MediaNetwork SAN, LANshare or LANshare EX system for fast-paced or

mission-critical media workflow, FlipFactory operates efficiently as a Unity client. The FlipFactory

server can be configured as a Unity client with a Unity Connection License for Windows, including

Fibre Channel HBA and GBIC.

Because Avid workstations and

FlipFactory access the same

workspace in the Unity environment,

the media is local to both the Avid

workstations and FlipFactory, and

FlipFactory shares the same

privileges and rights as the Avid

stations, simplifying media selection

and access.

Sharing Media on Non-Unity Servers FlipFactory can access media stored on standard servers, including Windows, Unix, Macintosh and

others. In these environments, FlipFactory’s Avid Monitor automatically scans QuickTime reference

movies to correct media pointer references before localizing the file – assuring trouble-free workflow.

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QuickTime reference movies speed

processing by localizing only the

reference movie; not the media files.

FlipFactory only accesses small

packets of video and audio frames

from the media files, so productivity on

the Avid is unaffected. FlipFactory can

simultaneously process files on an

Avid workstation while your editors

continue working – as FlipFactory

automatically does the work.

Ingest via TransferManager

The FlipFactory Avid TransferManager Notification Plug-in enables automated ingest of a

newly transcoded FlipFactory media file into an Avid Unity media network or Avid DV

editing system via Avid Unity TransferManager.

The Avid Unity TransferManager product provides a mechanism through which media,

not already in a native Avid format, can be easily moved into Avid workspaces.

TransferManager is available as a Standalone application for an Avid editing system or

as a Workgroup version using a dedicated server.

The FlipFactory TransferManager Plug-in couples the flip process with TransferManager

ingest, so that when the job is complete, the DV media with timecode are ready for

editing. No import steps are required. Supported Avid editing platforms include

NewsCutter and MediaComposer DV.

Other networked media devices

FlipFactory withTransferManager

client software

Avid TransferManager

Avid MediaComposer DV NewsCutter or Unity

Can run on the same server

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ClipMail at Work with Avid Systems

Review and approval around the world is more efficient with ClipMail appliances. You can

connect an Avid station via RS-422 and digitize media to a ClipMail appliance via the

VTR interface. The ClipMail family of MPEG encoding and delivery products can be

frame-accurately controlled from any Avid editing system, allowing you to send video and

audio directly from your Avid edit suite to your clients – effortlessly, without tape.

Print to ClipMail ClipMail systems can be frame-accurately

controlled by your Avid edit workstation

using Avid’s Digital Cut feature. The

ClipMail system is treated like any other RS-

422 controllable device. Instead of printing

to tape, you can now create a digital file

using the ClipMail slave mode encoding

feature. ClipMail can then automatically

send the files to anyone, anywhere in the world, over any IP network.

Telestream’s seamless integration between Avid and ClipMail is a great time saver for people

editing on Avid systems. No longer do you need to print to tape for approvals or final

delivery.

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Export and Import Specifications Avid File Types for Direct Submission to FlipFactory:

Flat (embedded) files: o DV Stream o QuickTime Movie (Note: for DS, the BlackMagic codec must be installed.) o OMFI Version 2 o AVI

Reference (linked) files: o QuickTime Reference

FlipFactory Output Formats for Import into Avid systems:

DV Native QuickTime DV QuickTime with an Avid codec (Meridien, NuVista, AVBV) OMF (Meridien, NuVista, AVBV) Option OMF (DV) via TransferManager option

Media Submission Methods from Avid to FlipFactory For automatic submission to FlipFactory, export the file to one of the following monitored folders:

Avid/QT monitor (compatible with embedded or reference files) Local folder monitor (compatible with embedded files) Network monitor (compatible with embedded files) FTP folder monitor (compatible with embedded files)

For manual submission to FlipFactory, utilize ProEncode or export the file to:

Local folder Network monitor FTP folder monitor

When submitting an Avid exported file to FlipFactory manually, use the appropriate source types when selecting the media file from the FlipFactory Submit applet:

Flat (embedded) files can be sourced from: Local folder selection (or copy from local folder selection) HTTP or FTP folders Network folder selection (or copy from network folder selection)

Reference (linked) files can be sourced from (depending on their format): QuickTime reference selection Open Media Format (OMF) selection

Connecting ClipMail Systems to Avid Systems: Patch Video and Audio output from Avid system to ClipMail Connect RS-422 master port from Avid to remote control port of ClipMail ClipExpress has a single RS-422 port which should be switched to slave mode using

the Client application. An RS-422 cross-over adapter must be used as well.

Copyright © 2005, Telestream, Inc. Telestream, FlipFactory and ClipExpressare registered trademarks and ClipMail Pro and Launch are trademarks of Telestream, Inc. Avid, Avid Unity, Media Browse, Media Composer, NewsCutter, OMF and ProEncode are either registered trademarks or trademarks of Avid Technology, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. July 2005 www.telestream.net/partners/avid.htm

848 Gold Flat Road 1 530 470 1300 tel Nevada City, CA 95959 1 530 470 1301 fax USA info@telestream.net www.telestream.net