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The Inaugural Edition of Telepresence Options Magazine. In this issue:What is Telepresence?Understanding the Telepresence MarketplaceTelepresence Robotics: A Primer & Tale of the TapeThe ROI of Telepresence in a World of Economic and Geopolitical UncertaintyCreating Telepresence Environments - A Design GuideComing in the Fall of 2011 Issue:Understanding Video Network Infrastructure and ManagementThe Great Debate:The Case for Managed ServicesVs.The Case for Building Your Own VNOCInter-Networking Telepresence: MPLS, Satellite, and ExchangeSecuring Video

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Page 2: Telepresence Options Magazine

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Page 3: Telepresence Options Magazine

, TABLE OF CONTENTS 3-1

4_1 LETTER FROM THE PUBLISHER

WHAT IS TELEPRESENCE?L 6

1 ENDPOINTS & ENVIRONMENTS 10- UNDERSTANDING THE VISUAL COLLABORATION MARKETPLACE

ROBOTIC TELEPRESENCE l TALE OFTHETAPE - 26

1 ROBOTIC TELEPRESENCE 28- APRIMER

THE ROI OF TELEPRESENCE IN A L 3o DOWN ECONOMY WITH

GEOPOLITICAL STRIFE 36_1 CREATING TELEPRESENCE ENVIRONMENTS

IN THE NEXT ISSUE OF TELEPRESENCE OPTIONS MAGAZINE

INFRASTRUCTURE, MANAGED SERVICES, INTER-NETWORKING, SECURITY, AND EXCHANGE- FALL 2011

UNDERSTANDING VIDEO NETWORK INFRASTRUCTURE & MANAGEMENT

THE GREAT DEBATE: THE CASE FOR MANAGED SERVICES

VS THE CASE FOR BUILDING YOUR OWN VNOC

UNDERSTANDING VIDEO NETWORK INFRASTRUCTURE & MANAGEMENT

THE VIDEO CALL CENTER CONNECTING TO CONSUMERS

SECURING VIDEO

Page 4: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 20114

EDITORIAL EDITOR IN CHIEF Howard S. Lichtman

[email protected]

EDITOR Steve Wilson

ADVERTISING THE AMERICAS Kirk Dennis

[email protected] + 1 (303) 659-2825

EMEA Thomas Kayser

[email protected]+49 (0) 6171 2798097

ART & PRODUCTION ART DIRECTOR Sean Misa

AGENCY The Message Studios Inc.

[email protected]

SUBSCRIPTIONS Telepresence Options, 43861 Laurel Ridge Drive, Ashburn, VA 20147

Website: www.TelepresenceOptions.com/Magazine

Tel: +1-512-828-7317 (8:30am- 5 p.m. Esn

Fax: + 1 (480) 393-5435

Email : [email protected]

REPRINTS AND PERMISSIONS [email protected]

Telepresence Options is published twice a year at a rate of $14 by the Human

Productivity Lab.

Copyright© 2011 Human Productivity Lab. All rights reserved .

STRATEGIC ALLIANCE WITH

LETTER FROM THE PUBLISHER W11come to the inaugural issue of Telepresence Options. In the past six years,

since we began covering the telepresence revolution, visual collaboration has

taken global business by storm. The number of multi-screen, multi-codec group

systems has soared from less than 50 to over 9,000 today. Video codecs have

shrunk down to run on smart phones while flat-screen displays have grown past

100 inches. Video is now connecting retail stores, bank branches and even den­

tist offices.

On the home front, both Cisco and Logitech have rolled out HD videoconferenc­

ing offerings aimed at the living room. I've spoken with a number of executives

who tell me that in the coming years virtually every new television set will ship

with an embedded HD camera. Skype reports that 41 percent of its calls involve

video, a number that soars to over 50 percent on the holidays.

Video is going more mobile than ever. Software video codecs for smartphones

are proliferating, including a number compatible with traditional videoconfer­

encing endpoints. And Blackberry, Cisco, Motorola, HP, Samsung and others

have produced or are producing tablets and smartphones with front and rear­

facing cameras like the iPhone 4 and iPad 2.

Meanwhile, telepresence robotics is starting to roll, with five telepresence

robots now shipping and another two in the pipeline. I've even logged in from

the Internet and driven an AnyBots QB around company founder Trevor

Blackwell's house.

Telepresence and video are finding their way into entertainment as well. Re­

cently a German pop group did a seven-country "tour" from their home, a

MUSION telepresence stage broadcasting their image around the world. Not

long ago I attended a Doobie Brothers' concert broadcast live to publicly avail­

able Cisco TelePresence systems in hotels around the world. Next week I'm

going to watch Jewel globally broadcast a similar show from Las Vegas.

In major league sports, the NFL, NBA, NHL, and MLB are using telepresence to

connect leagues with their teams and players with their fans. The NFL has also

used telepresence for coverage of the NFL draft, replacing high-cost satellite

broadcast trucks with shippable end-points.

In short, telepresence and high quality video is everywhere! Endpoints are be­

coming ubiquitous while the quality and utility skyrockets.

You can follow the development of the technology on

www.TelepresenceOptions.com by signing up for our free newsletter, The Tele­

presence Options Telegraph, or follow us on Face book or Twitter. You can also

find the most comprehensive overview of telepresence solutions and solution

providers at www.TelepresenceCatalog.com.

I'd also like to invite you to the Telepresence and Visual Collaboration Summit

in New York this October. The event will focus on using telepresence to cut

costs and improve productivity by connecting with partners, vendors and cus­

tomers globally. For more details, visit www.TelepresenceOptions.com/summit

We hope you like our first foray into magazine publishing. Please subscribe on

the website to reserve your copy of our fall issue, which will focus on Infrastruc­

ture, Managed Services, Inter-Networking, Security, and Exchange.

Warmly,

HowardS. Lichtman, Publisher, Telepresence Options

Page 6: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 20116

TELEPRESENCE OPTIONS | What is Telepresence? What is Telepresence? | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

Probably the biggest debate in the telepresence industry is what telepresence itself means. Part of the problem is that the term could apply to so many types of telepresences: virtual reality telepresence, robotic telepresence, even the elec-tro-biological telepresence in James Cameron’s Avatar movie.

Though we’ll touch on robotic telepresence later, our main concern here is the telepresence conferencing that’s revolutionizing global busi-ness by dramatically accelerating knowledge transfer, learning and productive work while re-ducing physical travel and reengineering work.

If you need a one-sentence definition, try this on for size:

Visual collaboration solutions that address the human factors of participants and attempt to replicate, as closely as possible, an in-person experience.

Why Does Telepresence Cost So Much Money?

Answer: Because the human brain is so damn smart!

From the first seconds of life your brain has accustomed itself to visual collaboration. Your eyes are “cameras” delivering video to the “dis-play” that is your brain. The retina and optic nerve are actually outgrowths of the brain itself, an organ with hundreds of millions of neurons — a full 30 percent of the cortex — devoted to vision (versus eight percent for touch and three percent for hearing.)

Whereas each auditory nerve is limited to about 30,000 fibers optic nerves that carries signals from the retina to the brain consists of around a million. Over your lifetime, your brain has developed certain innate preferences for com-munication, with “video” being its hands down favorite.

WHAT IS TELEPRESENCE?

Studies have shown people comprehend and retain information better when they see it as well as hear it. Most importantly, some behav-ioral psychologists believe that 70 to 80 percent of communication is non-verbal: facial expres-sions, gestures, posture and eye contact. The brain processes non-verbal information quickly, naturally and often subconsciously for a richer understanding of what’s being communicated than through speech alone.

Telepresence providers address a range of hu-man factors that traditional videoconferencing didn’t. It costs more, but the immersive experi-ence of telepresence is worth is.

What Makes A Visual Collaboration Solu-tion… Telepresence?

The complicated process of immersing two sets of people and making them feel like they’re talking to each other in the same room involves dozens of factors. Chief among them are these:• A natural and realistic environment

— If seeing is believing, then lifesize im-ages, spatial acoustics, and visual perspec-tive are essential.

• Fluid high definition video – High defi-nition video with fluid motion, accurate flesh tones, and error-free transmission that eliminates screen remnants or anything else that would distract from the immersive experience.

• Collaboration — If you want to be pro-ductive between locations, you need intui-

tive collaborative tools that everyone can figure out.

For business users, especially large multi-nation-als with hundreds or thousands of potential par-ticipants, I would argue there are a number of additional requirements for creating the desired totality of experience.

• Ease-of-use – Simple to schedule, simple to operate.

• Utility and Inter-operability — Con-necting the headquarters with branch of-fices is valuable, but intercompany connec-tions with partners, vendors, and customers are the game changer.

The Pay-off There is definitely a cost involved in more faith-fully replicating in-person meeting experiences but for businesses trying to manage disparate operations or connect with partners, vendors, and clients globally the ROI is immense. The better the human experience the more that vi-sual collaboration will be adopted by the enter-prise, enjoyed by the participants, and accepted by partners. This additional usage and end-user satisfaction translates directly into improved productivity, reduced travel, and a higher qual-ity of communication and understanding from all participants. If every human brain is a su-percomputer then telepresence is opening up gigabit connections where more and better in-formation flows faster between participants, or-ganizations, and eco-systems and the results are extraordinary!

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Page 7: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 7

What is Telepresence? | TELEPRESENCE OPTIONS

Monkey Vision – Why Humans Like to Look at Certain Other Humans

Why is People magazine at every supermarket check-out? Why do so many websites traffic in celebrity pictures? What’s so fascinating about looking at the rich and famous? The answer may lie with a study called “Monkey Pay Per View.”

Dr. Michael Platt, a neurobiologist at Duke Uni-versity Medical Center, began offering thirsty male monkeys their favorite drink (Cherry Juicy Juice) as images scrolled in front of them. The monkeys could stop and look at a given image by not drinking. They could, in fact, “pay” to see certain images by delaying gratification. Which images did Dr. Platt discover the monkeys were willing to pay for?

1. Monkey Pornography — Pictures of female monkey hindquarters – Not surpris-ing.

2. Monkey Celebrities — More surpris-ing. Monkeys live in communities called “troops” where there exists a hierarchical pecking order of lower status and higher status members. The monkey’s were will-ing to “pay” to see pictures of higher status monkeys within their troop

The study provides an insight as to why visual communications is appealing to humans and monkeys alike. Better not let Madison Avenue find out or the next thing you know they will be using sex and celebrity to capture our attention long enough to show us commercials.

Immersion – What Does it Mean & How do You Measure It?

Anyone who has ever fallen in love on a first date can understand immersion. When immer-sion happens between two people, they connect so well they block out all other stimuli in their environments.

This isn’t to say that executives need to fall in love to improve business communications. But they’ll produce better work in more immersive environments. When the brain isn’t distracted by the Medium (the visible screen, the obvi-ous camera, low-quality audio, space, etc.) it’s freed up to focus on the Message (what’s being said, body language and social cues). Immer-sion produces superior end user acceptance and participants can stay in immersive environments longer without getting fatigued.

In visual collaboration immersion is best thought of as a continuum where the graduations are not noticeably different from their adjacencies, although the ends or extremes are very differ-ent from each other. The more elements you can address the greater the immersion you will achieve. Here is a list of some of the more im-portant ones:

• large seamless displays to address human’s wide horizontal field of view

• high-definition, life-size images• absence of visible cameras, screen bezels,

and electronics• replicated environment including architec-

tural elements, colors, furniture, • excellent eye lines

The Polycom RPX 400 Series has an enour-mous 4 foot x 16 foot video wall that takes up almost the entire peripheral vision of the eye, the camera is hidden at eye-level behind the screen, the participants are perfectly posi-tioned, and the architectural elements of the room are mirrored to produce a superb sense of immersion.

TELEPRESENCE OPTIONS | What is Telepresence? What is Telepresence? | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

Probably the biggest debate in the telepresence industry is what telepresence itself means. Part of the problem is that the term could apply to so many types of telepresences: virtual reality telepresence, robotic telepresence, even the elec-tro-biological telepresence in James Cameron’s Avatar movie.

Though we’ll touch on robotic telepresence later, our main concern here is the telepresence conferencing that’s revolutionizing global busi-ness by dramatically accelerating knowledge transfer, learning and productive work while re-ducing physical travel and reengineering work.

If you need a one-sentence definition, try this on for size:

Visual collaboration solutions that address the human factors of participants and attempt to replicate, as closely as possible, an in-person experience.

Why Does Telepresence Cost So Much Money?

Answer: Because the human brain is so damn smart!

From the first seconds of life your brain has accustomed itself to visual collaboration. Your eyes are “cameras” delivering video to the “dis-play” that is your brain. The retina and optic nerve are actually outgrowths of the brain itself, an organ with hundreds of millions of neurons — a full 30 percent of the cortex — devoted to vision (versus eight percent for touch and three percent for hearing.)

Whereas each auditory nerve is limited to about 30,000 fibers optic nerves that carries signals from the retina to the brain consists of around a million. Over your lifetime, your brain has developed certain innate preferences for com-munication, with “video” being its hands down favorite.

WHAT IS TELEPRESENCE?

Studies have shown people comprehend and retain information better when they see it as well as hear it. Most importantly, some behav-ioral psychologists believe that 70 to 80 percent of communication is non-verbal: facial expres-sions, gestures, posture and eye contact. The brain processes non-verbal information quickly, naturally and often subconsciously for a richer understanding of what’s being communicated than through speech alone.

Telepresence providers address a range of hu-man factors that traditional videoconferencing didn’t. It costs more, but the immersive experi-ence of telepresence is worth is.

What Makes A Visual Collaboration Solu-tion… Telepresence?

The complicated process of immersing two sets of people and making them feel like they’re talking to each other in the same room involves dozens of factors. Chief among them are these:• A natural and realistic environment

— If seeing is believing, then lifesize im-ages, spatial acoustics, and visual perspec-tive are essential.

• Fluid high definition video – High defi-nition video with fluid motion, accurate flesh tones, and error-free transmission that eliminates screen remnants or anything else that would distract from the immersive experience.

• Collaboration — If you want to be pro-ductive between locations, you need intui-

tive collaborative tools that everyone can figure out.

For business users, especially large multi-nation-als with hundreds or thousands of potential par-ticipants, I would argue there are a number of additional requirements for creating the desired totality of experience.

• Ease-of-use – Simple to schedule, simple to operate.

• Utility and Inter-operability — Con-necting the headquarters with branch of-fices is valuable, but intercompany connec-tions with partners, vendors, and customers are the game changer.

The Pay-off There is definitely a cost involved in more faith-fully replicating in-person meeting experiences but for businesses trying to manage disparate operations or connect with partners, vendors, and clients globally the ROI is immense. The better the human experience the more that vi-sual collaboration will be adopted by the enter-prise, enjoyed by the participants, and accepted by partners. This additional usage and end-user satisfaction translates directly into improved productivity, reduced travel, and a higher qual-ity of communication and understanding from all participants. If every human brain is a su-percomputer then telepresence is opening up gigabit connections where more and better in-formation flows faster between participants, or-ganizations, and eco-systems and the results are extraordinary!

Page 8: Telepresence Options Magazine

progress in motionAt AT&T we offer products such as Telepresence that help our customers reduce their environmental footprints.

And we’re doing our part to be a smarter, more sustainable company. That’s why we’ve committed to one of the largest conversions of company vehicles to alternative energy.

That’s progress.

att.com

© 2010 AT&T Intellectual Property. All rights reserved.

Page 9: Telepresence Options Magazine

progress in motionAt AT&T we offer products such as Telepresence that help our customers reduce their environmental footprints.

And we’re doing our part to be a smarter, more sustainable company. That’s why we’ve committed to one of the largest conversions of company vehicles to alternative energy.

That’s progress.

att.com

© 2010 AT&T Intellectual Property. All rights reserved.

Mako

• Lowest latency available, under 70ms • Up to 10 sources I display per system • HD and full frame rate computer sources • Multi-Streaming™ for mesh communications • Perfect for always-on performance

Bringing Together Multi-Site Organizations

Mako~

Page 10: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201110

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

UNDERSTANDING THE TELEPRESENCE MARKETPLACEWhat’s just as mind-blowing as the technology behind telepresence? The width and breadth of the marketplace! Telepresence technologies extend beyond the familiar three-screen group systems. You can find them in retail kiosks, podiums, auditoriums and even on-stage experiences. Here’s a tour through the major segments of the market, with a couple of specialty applications thrown in for good measure.

Types of Telepresence and Visual Collaboration SolutionGroup Systems — With their ability to replicate traditional across-the-table business meetings for executive and project teams, group systems make up the overwhelming majority of the market. These multi-screen, multi-codec systems generally seat four to eight primary participants, though many providers can add a second tier of seating to the environment. Most group systems can make multiple sites visible simultaneously on separate screens, an ability we call telepresence multipoint. Telepresence group systems are broken out into two major categories:

Engineered Environments: These environments heighten the illusion of a shared physical space by precisely positioning participants. They may also match integrated lighting and acoustics as well as wall colors, furniture and architecture to ensure a unified look. The most realistic and immersive environments have large format seamless displays.

Providers / Solutions Include: DVE Immersion Room, HP Visual Collaboration Studio, Polycom RPX 200 & 400 Series, Teliris VirtuaLive

The DVE Immersion Room is a large-format seamless display environment with a 120-inch screen that hides the camera at eye-level and doubles as a visualization environment for content from CAD/CAM, PowerPoint and medical informatics, and/or video and can display up to nine foot volumetric images that appear to float in space.

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Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 11

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

UNDERSTANDING THE TELEPRESENCE MARKETPLACE

Teliris VirtuaLive uses SVC to traverse bumpy networks. It’s available as either an engineered environment that unifies the look and feel of each location or as a modular, stand-alone system installs with little make-ready

HP Halo Studio is an engineered environment that wraps up integrated collaborative tools like ceiling mounted visualizer and real-time video sharing, access to services including real time translation (150 languages) and a network optimized for video that connects to all the other Halo customers.

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

UNDERSTANDING THE TELEPRESENCE MARKETPLACEWhat’s just as mind-blowing as the technology behind telepresence? The width and breadth of the marketplace! Telepresence technologies extend beyond the familiar three-screen group systems. You can find them in retail kiosks, podiums, auditoriums and even on-stage experiences. Here’s a tour through the major segments of the market, with a couple of specialty applications thrown in for good measure.

Types of Telepresence and Visual Collaboration SolutionGroup Systems — With their ability to replicate traditional across-the-table business meetings for executive and project teams, group systems make up the overwhelming majority of the market. These multi-screen, multi-codec systems generally seat four to eight primary participants, though many providers can add a second tier of seating to the environment. Most group systems can make multiple sites visible simultaneously on separate screens, an ability we call telepresence multipoint. Telepresence group systems are broken out into two major categories:

Engineered Environments: These environments heighten the illusion of a shared physical space by precisely positioning participants. They may also match integrated lighting and acoustics as well as wall colors, furniture and architecture to ensure a unified look. The most realistic and immersive environments have large format seamless displays.

Providers / Solutions Include: DVE Immersion Room, HP Visual Collaboration Studio, Polycom RPX 200 & 400 Series, Teliris VirtuaLive

The DVE Immersion Room is a large-format seamless display environment with a 120-inch screen that hides the camera at eye-level and doubles as a visualization environment for content from CAD/CAM, PowerPoint and medical informatics, and/or video and can display up to nine foot volumetric images that appear to float in space.

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Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201112

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Modular Telepresence: These group systems are free-standing and designed to fit into existing conference rooms with minimal make-ready. They have many of the same features found in engineered environments, and can be upgraded with optional environmental packages.

Providers / Solutions Include: AVI-SPL Camèlèon, BrightCom Lumina, Cisco CTS 3010, Cisco T3, HP Meeting Room, Huawei TP 3106, Life-Size Conference, Magor HD Trio, Polycom OTX, Polymedia Telepresence Solution, TelePresence Tech TPT 4000, Teliris Express, Teliris VirtuaLive

The Polycom OTX is a modular group system that offers an optional wall-back-wall for the look and feel of an

engineered environment.

The AVI-SPL Camèlèon is a modular group telepresence system that can be deployed with Polycom, LifeSize, or Cisco C 40 codecs. The system can be installed in one day and the control system can be configured to control everything from room lighting to collaborative peripherals.

Page 13: Telepresence Options Magazine

Extend: Your Voice, Your Vision, Your Message, Your IdeaYour Next Level of Collaborative Communications

From multipoint video conferencing to extensive performance reporting, our exclusive ConferencePoint service offering delivers flexible options for both traditional video and Telepresence environments. Through our partnership with Telepresence industry leaders such as Cisco, Polycom and LifeSize, we can design, engineer, integrate, install and support the solution of your choice. Now you have the power to see and talk to virtually anyone, anywhere around the world – regardless of network, technology or device.

With AVI-SPL’s managed conferencing services program, you can provide an environment for users to quickly connect with Telepresence rooms, HD video endpoints, telecommuters or practically anyone in the world. The ConferencePoint suite of services address networking, system management and meeting services, allowing you to “Connect,” “Control” and “Communicate” with ease.

Why AVI-SPL?As the industry leader, AVI-SPL’s unmatched level of expertise includes a partnership with more than 700 of the industry’s top manufacturers, a wide depth of highly-skilled and certified technicians, and the reliability of 24/7 support. Through a global network of nearly 40 offices - including international locations in Mexico and Dubai - and more than 1,400 employees, AVI-SPL’s strong tradition of collaboration continues.

Engage your world.

ConferencePoint Connect• Quality of Service (QoS) connectivity

• Dialing plan architecture

• Easy-to-use phone-like features

• Support for standards based HD and SD videoconferencing calls over IP and ISDN

ConferencePoint Control• Comprehensive monitoring and room

management

• Call launching

• 24/7 HelpDesk

• Extensive performance reporting

ConferencePoint Communicate• Full complement of meeting services

• Video and audio bridging and streaming

• Inbound or Web based reservations and comprehensive support

Room Calendars Call Scheduling Performance Reporting

Contact Us Today!866-559-8197

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Modular Telepresence: These group systems are free-standing and designed to fit into existing conference rooms with minimal make-ready. They have many of the same features found in engineered environments, and can be upgraded with optional environmental packages.

Providers / Solutions Include: AVI-SPL Camèlèon, BrightCom Lumina, Cisco CTS 3010, Cisco T3, HP Meeting Room, Huawei TP 3106, Life-Size Conference, Magor HD Trio, Polycom OTX, Polymedia Telepresence Solution, TelePresence Tech TPT 4000, Teliris Express, Teliris VirtuaLive

The Polycom OTX is a modular group system that offers an optional wall-back-wall for the look and feel of an

engineered environment.

The AVI-SPL Camèlèon is a modular group telepresence system that can be deployed with Polycom, LifeSize, or Cisco C 40 codecs. The system can be installed in one day and the control system can be configured to control everything from room lighting to collaborative peripherals.

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Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Large Group Systems and Telepresence ClassroomsTelepresence classrooms and large group systems hold at least 18 primary participants. Many of the companies listed below can create custom solu-tions that seat more.

Providers/Solutions Include: Cisco TelePresence System 3200 Series (18 seats), Polycom RPX 200 Series (18 seats), Polycom RPX 400 Series (18 or 28 seats), Teliris VirtuaLive (Up to 24 seats)

The Polycom RPX 400 Series can seat up to 28 participants and make each of them visible on-screen. Its telep-resence multipoint ability can connect five sites and display seven participants on the screen from each of four locations —a total capacity of 140 participants.

The virtual lecture hall at the Fuqua School of Business at Duke University features a custom-built integration of Cisco TelePresence. Its features include three 103-inch plasma displays, six 1080p cameras, an instructor’s po-dium with two document cameras for content, three remote student displays for the instructor to view remote classrooms from the podium, and 66 custom push-to-talk microphones for interactive discussions. The system was built by systems integration partner IVCi.

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TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Providers/Solutions Include: Cisco TelePresence 1000 & 1100, Cisco TelePresence 1300, DVE Huddle 70, HP Visual Collaboration Room, Magor HD Duo, TelePresence Tech TPT46 Conference System,

Small Group Telepresence SolutionsSmall group systems are typically limited to a single screen and are often telepresence display solutions that can utilize traditional videoconferenc-ing cameras/codecs to improve the human factors and end user acceptance of existing videoconferencing deployments. Products such as the DVE Huddle 70 and the Telepresence Tech Eye-to-Eye Systems use a beam splitter, a piece of silvered glass that hides the camera at eye-level to deliver a more natural eye-contact experience.

The Magor HD Duo offers sophisticated peer-to-peer collaboration capabilities, such as drag and drop sharing between computer desktops. The system also allows permitted users to see, control and edit shared files and documents in real time.

The DVE Huddle 70 is a small-group telepresence display that can accept any camera/codec to improve the users’ existing videoconferencing equipment. The system features a unique bezel-less display that hides the camera at eye-level.

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Large Group Systems and Telepresence ClassroomsTelepresence classrooms and large group systems hold at least 18 primary participants. Many of the companies listed below can create custom solu-tions that seat more.

Providers/Solutions Include: Cisco TelePresence System 3200 Series (18 seats), Polycom RPX 200 Series (18 seats), Polycom RPX 400 Series (18 or 28 seats), Teliris VirtuaLive (Up to 24 seats)

The Polycom RPX 400 Series can seat up to 28 participants and make each of them visible on-screen. Its telep-resence multipoint ability can connect five sites and display seven participants on the screen from each of four locations —a total capacity of 140 participants.

The virtual lecture hall at the Fuqua School of Business at Duke University features a custom-built integration of Cisco TelePresence. Its features include three 103-inch plasma displays, six 1080p cameras, an instructor’s po-dium with two document cameras for content, three remote student displays for the instructor to view remote classrooms from the podium, and 66 custom push-to-talk microphones for interactive discussions. The system was built by systems integration partner IVCi.

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How collaborationshould be.

This is collaboration without constraint. People working together the way they work best:

• meeting when they need to, rather than waiting for a dedicated room • instantly accessing and sharing information from their PCs, networks and white boards • bringing in subject matter experts as necessary — even via mobile devices • naturally interacting, without feeling like they are performing on stage

Magor TeleCollaboration leverages the clarity and power of 1080p HD video — without the cost and complexity of engineered networks — to dramatically improve the effectiveness of visual collaboration. To find out more, visit » www.magorcorp.com/tpo

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Magor TeleCollaboration

Liberate: Collaborate: Innovate I I MAGOR

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Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 17

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Providers / Solutions Include: Cisco Telepresence Profile Series, HaiVision MAKO- HD, LifeSize Express, LifeSize Team, LifeSize Room 220, Polycom HDX Series, Vidyo Room, Vu TelePresence Pro & Premier,

Video Conferencing Videoconferencing systems include everything a user needs for visual communication. When set up the right way, they can create an effective telepres-ence experience. See our recommendations on pages X-X

Vu TelePresence offers a complete turnkey system for a small deposit and low monthly payments to flip CAPEX to OPEX. The Vu Premier is capable of 720p high definition video and can record and archive up to 1,500 hours of video or stream to hundreds of internet-connected PCs.

The LifeSize Communications Room 220 System can display either high-definition 1080p 30fps or 720p 60fps video. It comes standard with an embedded eight-way Continuous Presence multipoint bridge showing four visible sites, complete with transcoding and all digital I/O.

How collaborationshould be.

This is collaboration without constraint. People working together the way they work best:

• meeting when they need to, rather than waiting for a dedicated room • instantly accessing and sharing information from their PCs, networks and white boards • bringing in subject matter experts as necessary — even via mobile devices • naturally interacting, without feeling like they are performing on stage

Magor TeleCollaboration leverages the clarity and power of 1080p HD video — without the cost and complexity of engineered networks — to dramatically improve the effectiveness of visual collaboration. To find out more, visit » www.magorcorp.com/tpo

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Magor-TPO-Ad-2011.pdf 3 10-12-21 5:08 PM

Page 18: Telepresence Options Magazine

• High Definition Telepresence on Low Bandwidth

• Life-like Audio

• Multi-party Conferencing

• PC Sharing and Collaboration

(

~ Earn High Margins by Selling an Attractive, New Product

~ Enterprise Quality at SMB Pricing

~ No Channel Conflict

~ Low Cost of Entry

~ Expand Within Your Customer Client Base

At just $79 per month, you can move away from impersonal conference calls and exhausting travel.

Vu TelePresence™ is a better way to do business with HD quality video between you and the person

you are talking to. And it even works on low-quality bandwidth. TV, Media Controller Unit, Camera,

Speaker included. What more? The world is now your office with Vu TelePoints. We are setting up

Vu TelePresence systems in meeting rooms across the world, so you can just pay-by-the-hour and

do life-like videoconferencing anywhere, anytime. TeLe PResence

Still wondering how we managed to create such a sweet deal? Get Vu'd- call at 1-888-99-VUMENOW or write us at [email protected]

Page 19: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 19

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Executive Systems Executive systems extend telepresence capabilities to an office or home office. Some offer features that hide the camera and align it for eye contact.

Providers / Solutions Include: Cisco Telepresence System 500, Cisco TelePresence System EX Series, Cisco TelePresence MXP Series, DVE Executive Telepresence System, DVE Eye-Contact Silhouette, HP Visual Collaboration Executive Desktop, LifeSize Communications LG Executive,

Magor HD Solo, Polycom HDX 4000, TelePresence Tech TPT 22 Desktop, Teliris Nano Telepresence, Teliris Nano EX, Teliris Personal Telepresence, Vidyo Desktop

The HP Visual Collaboration Executive Desktop includes an HP TouchSmart PC with preloaded HP Visual Collaboration software powered by Vidyo SVC for traversing bumpy networks, an HD camera and a USB headset.

The Teliris Nano EX is a 41.5-inch panoramic display that extends the Teliris group telepresence environment to the desktop, allowing a complete view of remote participants.

Page 21: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 21

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

On-Stage Telepresence On-stage telepresence replicates a life-size person on a stage that can interact with an audience in real time from afar.

Providers/Solutions Include: DVE Telepresence Stage, Musion Eyeliner On-Stage Telepresence

Providers/Solutions Include: DVE Immersive Podium, DVE Telepresence Podium, TelePresence Tech TPT 1900 Lectern, Teliris InterACT Lectern

Telepresence Podiums and LecternsTelepresence podiums and lecterns let remote presenters appear life-size as if they were standing at a podium in a room. Most systems work with a variety of cameras and codecs.

The Musion Eyeliner foil has been used to create on-stage telepresence experiences linking together cities around the world. The technology has been used for events ranging from keynote speeches with floating augmented reality data to the projection of life-like virtual performers that interacted with Madonna at the Grammy Awards.

The DVE Immersive Podium uses the camera and codec of your choice to display a remote participant life-size. The system also enables floating data and other visuals.

Page 22: Telepresence Options Magazine

“Global Telepresence Product of the Year Award”

Frost & Sullivan

Digital Video Enterprises www.DVEtelepresence.com19200 Von Karman Ave., Suite 400, Irvine, CA 92612 • (949) 347-9166 main • (949) 347-9167 Fax DVE © MMX

Innovators of Real Telepresence

real time in real space connectivityTM

Before you make your telepresence decision, consider the solutions of the world’s leading innovator. For over a decade DVE has designed and built the most amazing telepresence experiences in the world. Hollywood studios, Wall street financial firms, government agencies, corporations and educational institutions have all relied on the expertise of DVE.

Discover why most telepresence from other companies is just ol’ time videoconferencing, and why real telepresence from DVE makes all the difference. Call today for a free consultation.

I R 0 S I 0...._ S U l l I V A :-.J

BEST

PRACTICES

AWARD

GLOBAL TELEPRESENCE

PRODUCT OF THE YEAR AWARD

Digital Video Enterprises

ABiresearch

Telepresence Leader in Technology

Broadest Product Portfolio

Page 23: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 23

Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Providers/Solutions Include: DVE 3D Product Sales Kiosk, TelePresence Tech 3-D HD Kiosk

MedPresence designed a specialty telepresence environment at Barrow Neurological Institute for surgical education that connects the operating room with an 18 seat Polycom 400 Series RPX.

Telemedicine and Telehealth

The Cisco HealthPresence pod has been trialed in Scotland with the Scottish Centre for TeleHealth to deliver care from “Shopping mall to hotels to post offices”

“Global Telepresence Product of the Year Award”

Frost & Sullivan

Digital Video Enterprises www.DVEtelepresence.com19200 Von Karman Ave., Suite 400, Irvine, CA 92612 • (949) 347-9166 main • (949) 347-9167 Fax DVE © MMX

Innovators of Real Telepresence

real time in real space connectivityTM

Before you make your telepresence decision, consider the solutions of the world’s leading innovator. For over a decade DVE has designed and built the most amazing telepresence experiences in the world. Hollywood studios, Wall street financial firms, government agencies, corporations and educational institutions have all relied on the expertise of DVE.

Discover why most telepresence from other companies is just ol’ time videoconferencing, and why real telepresence from DVE makes all the difference. Call today for a free consultation.

Page 24: Telepresence Options Magazine

EyE-to-EyE tElEPrEsEncE

and truE dEPth disPlays

ExtEnsivE Product rangE TelePresence Tech has developed systems with displays ranging from 22” to 140”. These systems are in numerous configurations, including desktop, conference room, mobile, lectern, kiosk and total immersive environments. These products are manufactured to world class standards and are competitively priced.

custom dEsign solutionsThe TelePresence Tech organization with a 200,000 sq. ft. manufacturing facility and 200 employees is well equiped to undertake large scale production. Our design, engineering and manufacturing team can quickly deveiop custom designs for special projects.

TelePresence Tech delivers the ultimate telepresence experience with life-size participants appearing with aligned eye contact within a three dimensional setting.

TelePresence Tech866 899 3933

1200 E. Plano Parkway Plano, Tx 75074www.TelePresenceTech.com

tElEPrEsEncE with truE dEPthUnlike telepresence solutions based on flat screens with cameras positioned outside the image area, this patented technology integrates a beamsplitter to align the camera exactly with the eye level of the participants. The transmitted participants are not contained on flat screens since the TelePresence Tech system superimposes them into the room physically in front of the backdrop to achieve a greater sense of presence.

TECHTELE PRESENCE

Page 25: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 25

TELEPRESENCE OPTIONS | Understanding The Telepresence Marketplace Understanding The Telepresence Marketplace | TELEPRESENCE OPTIONS

Telepresence Kiosks and Retail SolutionsTelepresence kiosks and retail solutions make sales representatives and customer service agents available around the world, proving personal and cost-effective support.

Specialty Telepresence Environments

The TelePresence Tech 3-D HD Kiosk provides an eye-contact experience with a subject matter expert anywhere in the world. It can also display eye-catching graphics and branding that ap-pear to float in mid-air. The system can be deployed in stand-up or sit-down environments and customized to your specifications.

DreamWorks Animation designed a specialty stand up telepresence environment for sto-ryboarding and pitch meetings.

EyE-to-EyE tElEPrEsEncE

and truE dEPth disPlays

ExtEnsivE Product rangE TelePresence Tech has developed systems with displays ranging from 22” to 140”. These systems are in numerous configurations, including desktop, conference room, mobile, lectern, kiosk and total immersive environments. These products are manufactured to world class standards and are competitively priced.

custom dEsign solutionsThe TelePresence Tech organization with a 200,000 sq. ft. manufacturing facility and 200 employees is well equiped to undertake large scale production. Our design, engineering and manufacturing team can quickly deveiop custom designs for special projects.

TelePresence Tech delivers the ultimate telepresence experience with life-size participants appearing with aligned eye contact within a three dimensional setting.

TelePresence Tech866 899 3933

1200 E. Plano Parkway Plano, Tx 75074www.TelePresenceTech.com

tElEPrEsEncE with truE dEPthUnlike telepresence solutions based on flat screens with cameras positioned outside the image area, this patented technology integrates a beamsplitter to align the camera exactly with the eye level of the participants. The transmitted participants are not contained on flat screens since the TelePresence Tech system superimposes them into the room physically in front of the backdrop to achieve a greater sense of presence.

TECHTELE PRESENCE

Page 26: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201126

TELEPRESENCE OPTIONS | Telepresence Robotics: Tale of the Tape Telepresence Robotics: Tale of the Tape | TELEPRESENCE OPTIONS

Bot: QB TiLR Jazz Connect Mantaro Bot VGoManufacturer: AnyBots RoboDynamics Gostai Mantaro VGoAvailability Date:

March 2011 Summer 2008 January 2011 March 2011 November 2010

Price Tag & Per Month Charges if any:

$15,000 / $0 $10,000 /$0-$100/mo/user

$11,000 / $0 $3,500 / $0 $5,995 / $100

Height & Weight:

Height Adjusts:30-74” 35 lbs

42” and 48”60lbs

40” / 18lbs 63’’ / 40 lbs15.5” x 15.5” footprint

48” tall, 13”x15” footprint / 18 lbs

Top Speed: 5.13 feet/sec 3.5 feet/sec 3.65 feet/sec 2.05 feet/sec 2.5 feet/secVideo Resolu-tion:

640 x 480, 30fps full-duplex

Up to 640x480p at 25fps

Up to 720p 640 x 480

Bandwidth Re-quired:

600 kbps (SD) to 3 Mbps (HD)

85kbps (min)500kbps (rec)

480Kbps up & down recom-mended

1Mbps 768K up and down (connec-tions are typical-ly about 400K, still functions as low as 100K)

Robotic Telepresence: Tale of the Tape

From Left: AnyBots QB, RoboDynamics TiLR, Gostai Jazz Connect, Mantaro’s Mantaro Bot, and VGo

70"

60"

Page 27: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 27

Telepresence Robotics: Tale of the Tape | TELEPRESENCE OPTIONS

Bot: QB TiLR Jazz Connect Mantaro Bot VGoManufacturer: AnyBots RoboDynamics Gostai Mantaro VGoRuntime: 6-8 hours 6-8 hours 5 hours 4 hours 6 hours or 12

hoursUnique Features: - High definition

zoom- Seamless roam-ing on wireless- Two way streaming video- Touch screen enabled WiFi configuration- High quality audio- clear visual- Collision avoidance tech-nology-Professional and friendly ap-pearance

- Ability to run your own video/audio solution (eg Skype, MSN Messenger, etc)- Independent Pan/Tilt/Zoom camera- 26x Optical Zoom- Platform in-dependent (run any OS)

-Articulated head -Detects & avoids obstacles-5’’ LCD touch screen -Automatic Wifi roaming-Gostai 3D pointer technol-ogy-Speech synthe-sis-Optional laser navigation and mapping

Security options: -automatic pa-trolling-movement de-tection -infrared LED for night vision

- Capable of ex-pansion and cus-tomization via 4 USB ports, 16 digital I/O, and 4 A/D inputs-Custom design services available for modifica-tions and feature requests.-Infrared ob-stacle detection to aid in naviga-tion.

-Hi Res Snap-shot w Flash, -WiFi Roaming,-802.1X enter-prise security, -802.11e WMM packet prioriti-zation, -Obstacle and cliff avoidance, -USB ports-H.264 codec -8khz audio -2 speakers, 4 Mics -Speech processor-Auto-camera down when not in use-Local view PIP-Auxiliary lights -Connectivity diagnostics-Camera Zoom (Q2-2011)

Docking Station: Yes Yes Yes w/ Auto-Dock

Yes Yes w/ Auto-Dock

Network Con-nectivity

802.11n Wi-Fi Wi-fi, 4G Wi-fi, 3G op-tional

Wi-fi Wi-fi, 4G

TELEPRESENCE OPTIONS | Telepresence Robotics: Tale of the Tape Telepresence Robotics: Tale of the Tape | TELEPRESENCE OPTIONS

Bot: QB TiLR Jazz Connect Mantaro Bot VGoManufacturer: AnyBots RoboDynamics Gostai Mantaro VGoAvailability Date:

March 2011 Summer 2008 January 2011 March 2011 November 2010

Price Tag & Per Month Charges if any:

$15,000 / $0 $10,000 /$0-$100/mo/user

$11,000 / $0 $3,500 / $0 $5,995 / $100

Height & Weight:

Height Adjusts:30-74” 35 lbs

42” and 48”60lbs

40” / 18lbs 63’’ / 40 lbs15.5” x 15.5” footprint

48” tall, 13”x15” footprint / 18 lbs

Top Speed: 5.13 feet/sec 3.5 feet/sec 3.65 feet/sec 2.05 feet/sec 2.5 feet/secVideo Resolu-tion:

640 x 480, 30fps full-duplex

Up to 640x480p at 25fps

Up to 720p 640 x 480

Bandwidth Re-quired:

600 kbps (SD) to 3 Mbps (HD)

85kbps (min)500kbps (rec)

480Kbps up & down recom-mended

1Mbps 768K up and down (connec-tions are typical-ly about 400K, still functions as low as 100K)

Robotic Telepresence: Tale of the Tape

From Left: AnyBots QB, RoboDynamics TiLR, Gostai Jazz Connect, Mantaro’s Mantaro Bot, and VGo

Page 28: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201128

TELEPRESENCE OPTIONS | Telepresence Robotics — A Primer Telepresence Robotics — A Primer | TELEPRESENCE OPTIONS

ROBOTIC TELEPRESENCE – A PRIMER

Telepresence robotics technology uses mobile ro-bots equipped with two-way visual collaboration tools. Most robots have a screen that displays the operator’s face. They can be driven around re-mote facilities by an operator who interacts with colleagues from afar. The first batch of commer-cial robots to hit the street range in price from $3,500 to $15,000. On the do-it-yourself side, Wiimote hacker Johnny Chung Lee has open-sourced his plans for a $500 version using a $250 netbook and a $250 iRobot Create kit on You-Tube. The video has over 55,000 views. In ad-dition to players featured in the line-up, robotics powerhouses iRobot and Willow Garage have both demonstrated telepresence robots and are expected to enter the market.

The technology combines the collaborative and humanizing nature of video with the mobility of robotics. Some applications include:

• Remote employees interacting with col-leagues at traditional company campuses and locations

• Subject matter experts working remotely in a variety of locations

• Owners and managers monitoring their businesses from afar

• Mobile pill dispensers roving hospitals• Remote students studying at a variety of

universities• Roving security systems (when not in use by

a remote operator)

Early adopters have reported a number of unique social dynamics arising from the tech-nology. Fred Nikgohar, the CEO and founder of RoboDynamics, has said that two thirds of the time colleagues will seek out the robot to talk with a remote employee instead of simply call-ing him or her. After five days, co-workers begin referring to the robot by the employee’s name. So, how many robots can we expect to see roam-ing the halls in the coming years? Trevor Black-well, the founder and CEO of AnyBots, believes that one robot for every 100 employees in a company is the right ratio to use the machines effectively.

Like any new technology, a number of legal and security issues need to be worked out. These in-clude the following.

• Liability: Whose insurance pays when a remote employee’s robot runs into some-one while picking up a scone at the coffee shop?

• Security: What if a hacker or competi-tor hijacked a robot and used the camera’s high-resolution zoom to capture pass-

words, white board material, or an image of the boss in the can.

The Future of Robotic Telepresence

More Autonomy: Telepresence robots must be driven somewhat laboriously around an office or campus. This requires attention and wastes time. Expect future robots to automatically pilot themselves to a specific location while detecting obstacles and avoiding collisions along the way.

Better Human Factors: What’s the biggest disappointment with the initial crop of telepres-ence robots? The small displays aren’t placed at the right height for talking to a standing human. Screens will get bigger — the bare minimum should be a life-size human head — for more humanistic interaction.

Life-like representations of the owner/operators: Companies at the forefront of this technology have made great improvements to the small servo-mechanical motors that can

mimic human gesture and emotion. Soon, ro-botics will be able to faithfully replicate a human face. In the long term, the industry will likely move toward a future like the one depicted in the film Surrogates, in which operators are jacked into life-like, fully-mobile versions of themselves from afar.

Professor Henrik Sharfe of Aalborg University in Denmark examines a non-mobile Geminoid – DK robot that has been designed to look exactly like him.

The view from the driver’s seat – The dashboard of the VGo telepresence robot

QB from AnyBots likes to Party

Page 29: Telepresence Options Magazine

The fusion of video and audio seamlessly distributed between boardroom suites, desktops and personal devices to enable collaborative communications experiences. This is the art of integration.

Experience Telepresence at the NAB Show.® Here you will get perspectives from worldwide thought leaders on the future of this next generation visual communications platform and the business case and costs for deploying telepresence solutions.

IT professionals and broadcast engineers will fi nd the know-how needed to incorporate telepresence into production and operations facilities. C-level, network and studio

executives, the media and enterprise sectors will discover how integrating telepresence will increase effi ciency and foster communications to remote locations — fi nding new ways to use

innovation to stay competitive and drive business forward. Learn more at www.nabshow.com.

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TELEPRESENCE OPTIONS | Telepresence Robotics — A Primer Telepresence Robotics — A Primer | TELEPRESENCE OPTIONS

ROBOTIC TELEPRESENCE – A PRIMER

Telepresence robotics technology uses mobile ro-bots equipped with two-way visual collaboration tools. Most robots have a screen that displays the operator’s face. They can be driven around re-mote facilities by an operator who interacts with colleagues from afar. The first batch of commer-cial robots to hit the street range in price from $3,500 to $15,000. On the do-it-yourself side, Wiimote hacker Johnny Chung Lee has open-sourced his plans for a $500 version using a $250 netbook and a $250 iRobot Create kit on You-Tube. The video has over 55,000 views. In ad-dition to players featured in the line-up, robotics powerhouses iRobot and Willow Garage have both demonstrated telepresence robots and are expected to enter the market.

The technology combines the collaborative and humanizing nature of video with the mobility of robotics. Some applications include:

• Remote employees interacting with col-leagues at traditional company campuses and locations

• Subject matter experts working remotely in a variety of locations

• Owners and managers monitoring their businesses from afar

• Mobile pill dispensers roving hospitals• Remote students studying at a variety of

universities• Roving security systems (when not in use by

a remote operator)

Early adopters have reported a number of unique social dynamics arising from the tech-nology. Fred Nikgohar, the CEO and founder of RoboDynamics, has said that two thirds of the time colleagues will seek out the robot to talk with a remote employee instead of simply call-ing him or her. After five days, co-workers begin referring to the robot by the employee’s name. So, how many robots can we expect to see roam-ing the halls in the coming years? Trevor Black-well, the founder and CEO of AnyBots, believes that one robot for every 100 employees in a company is the right ratio to use the machines effectively.

Like any new technology, a number of legal and security issues need to be worked out. These in-clude the following.

• Liability: Whose insurance pays when a remote employee’s robot runs into some-one while picking up a scone at the coffee shop?

• Security: What if a hacker or competi-tor hijacked a robot and used the camera’s high-resolution zoom to capture pass-

words, white board material, or an image of the boss in the can.

The Future of Robotic Telepresence

More Autonomy: Telepresence robots must be driven somewhat laboriously around an office or campus. This requires attention and wastes time. Expect future robots to automatically pilot themselves to a specific location while detecting obstacles and avoiding collisions along the way.

Better Human Factors: What’s the biggest disappointment with the initial crop of telepres-ence robots? The small displays aren’t placed at the right height for talking to a standing human. Screens will get bigger — the bare minimum should be a life-size human head — for more humanistic interaction.

Life-like representations of the owner/operators: Companies at the forefront of this technology have made great improvements to the small servo-mechanical motors that can

mimic human gesture and emotion. Soon, ro-botics will be able to faithfully replicate a human face. In the long term, the industry will likely move toward a future like the one depicted in the film Surrogates, in which operators are jacked into life-like, fully-mobile versions of themselves from afar.

Professor Henrik Sharfe of Aalborg University in Denmark examines a non-mobile Geminoid – DK robot that has been designed to look exactly like him.

The view from the driver’s seat – The dashboard of the VGo telepresence robot

QB from AnyBots likes to Party

Page 30: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201130

TELEPRESENCE OPTIONS | The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

In 2011, the world sits at the crossroads of eco-nomic and geopolitical uncertainty. On the eco-nomic side the United States faces growing dif-ficulty financing its astounding deficit spending.

According to Mary Meeker, the former Mor-gan Stanley analyst who now runs analysis for KPCB, the country’s cash flow (the difference between government’s cash intake and outflow) was negative $1.3 trillion last year, equivalent to $11,000 per household. Cash flow has been negative for nine consecutive years, totaling $4.8 trillion. She puts the United States’ net worth at negative $44 trillion, including unfunded So-cial Security and Medicaid commitments over the next 75 years. Boston University economist Laurence Kotlikoff calculates U.S. government debt, including Social Security, Medicaid and similar programs, at $200 trillion. That’s 840 percent of the current GDP.

Wholesale prices jumped 0.8 percent in January, according to the Bureau of Labor Statistics. The

THE ROI OF TELEPRESENCE IN A WORLD OF ECONOMIC AND GEOPOLITICAL UNCERTAINTY

Producer Price Index has now jumped three percent over the last four months. And no, that’s not an annualized figure. The PPI number is for ‘finished goods’ that are ready to be sold direct to consumers. In the cate-gory of ‘crude goods,’ the figures are far worse – up 3.3% in January, and up a staggering 15.8% over the last four months. I predicted in our 2006/2007 publication, Tele-presence, Effective Visual Collaboration and the Future of Global Business at the Speed of Light, that dollar devaluation and rising fuel prices will threaten air travel and promote telepresence and visual collaboration. Specifically I wrote:

The commercial aviation industry relies on cheap seats and full planes. Reduc-ing either side of this equation creates a vicious cycle for the carriers. Rising fuel prices equals higher ticket prices, which reduces demand for seats. Less passen-gers leads to even higher ticket prices as carriers cover flying costs at reduced ca-pacities. Higher ticket prices leads to . . . reduced demand for seats. Dramatically more expensive oil could deal another sig-nificant blow to the international aviation industry, which saw five bankruptcies in 2005 and is still reeling from six straight years of net losses, with 2006 set to be number seven. The International Air Transport Association recently raised its 2006 net loss forecast to $3 billion from $2.2 billion, and a major increase in the price of jet fuel would substantially in-crease these losses even further and most likely see marginally profitable routes and flights eliminated making air travel even less convenient. Additional airline bank-ruptcies will inevitably lead to reduced competition, which equals higher costs and less convenience.

In 2008, oil went over $100 per barrel hitting $145 in July. In the process the world ended up losing over two dozen airlines to bankruptcies, service cessations, and mergers and acquisitions, which increased the cost and decreased the con-venience of physical travel.

Now this dynamic is repeating itself. As of early April 2011, WTI crude has just hit a 2½-year high over $108 a barrel. Brent crude is trading at $119. To compound the problem we have massive destabilization in the Middle East and North Africa threatening oil supplies. NATO has launched a military campaign to support the foreign and domestic military forces op-posing the Gaddafi regime which has publicly threatened a scorched earth policy against oil infrastructure. The Egyptian government has recently changed hands in what appears to be a military coup with a thin patina of engineered demonstrations while military and security forc-es in both Yemen and Bahrain have both openly massacred protestors. Saudi Arabia, Syria, and Jordan are also seeing protests and the entire re-gion remains a tinderbox.

What does this have to do with Telepres-ence and Visual Collaboration?

Quite simply in an inflationary environment where physical travel is getting more expensive and less convenient, improving your organi-zation’s ability to effectively do business both domestically and globally, is one of your best strategies for business continuity. In addition, telepresence and visual collaboration provide a

The Fed’s policy of creating endless money out of thin air comes with a price: Inflation.The value of money is almost directly proportional to the amount in circulation. Create unlimited amounts of money not backed by anything but government promises and you can expect the value of that money to drop. Sometimes precipitously.

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A sample of some of the 2 dozen+ airlines that went out of business in 2008 from rising fuel costs and recession-related

demand

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Aloha Airlines

AT A Airlines

Sky Bus Airlines

Sky Way Airlines

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Frontier Airlines

Champion Airlines

wn Crude Oil

EOSAirlines

Air MidWest Airlines

Silver l et Airlines

Gemini Air Cargo

Vintage Props and Jets

Zoom Airlines

Alitalia

Futura Airlines

Futura Gael Airlines

XL Leisure Group

Brent Crude Oil

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Page 31: Telepresence Options Magazine

Spring 2011 www.TelepresenceCatalog.com www.TelepresenceOptions.com Telepresence Options 31

TELEPRESENCE OPTIONS | The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

• Reduced Intra-company Business Travel and Use of Executive Aircraft — Both are quantifi-able hard dollar ROIs.

• Productivity —You can shorten decision times, accelerate the speed of business, and reduce time in transit and out of the office.

• Flexibility — Break free of the limitations of physical travel and even the space-time continuum: you can be in multiple locations simultaneously.

• Cost Efficiency — More of the team can come to a meeting than would have otherwise traveled there.

• Knowledge Transfer and Management — Some telepresence environments can be used to capture, stream and archive content (including both video and data) created in the environment.

• Time-to-Market Advantage — Reduce the cycle time to launch new product offerings and integrate them into production.

• True Lease Tax Advantages — Many telep-resence systems can be leased with an equipment write-off tied to the lease term, which can be short-er than IRS depreciation schedules, meaning larger tax deductions each year.

• Merger and Acquisition — The M&A process gets a lot easier with the telepresence advantage:

• Key executives from each team to are “right down the hall” from each other.

• The M&A costs in hard-dollar travel, lost productivity and technical integration shoot way down.

• More contact means more knowledge and cultural transfer between organizations.

• Quality-of-Life — Business travel can be hard on personnel, families and the lower back.

• Relationship Management — Board mem-bers, clients, vendors, shareholders, the media and everybody else gets more face-to-face time to nurture important business relationships.

• Employee Health and Safety — You can keep on doing business in regions made danger-ous by terrorism, war or public health emergen-cies.

• Disaster Preparation and Business Conti-nuity — The ability to effectively manage after a disaster or during restrictions of air travel due to war or terrorism.

• Improved ROI from Existing VTC Invest-ment — Many telepresence solutions end up increasing the usage of legacy videoconferenc-ing systems, not just replacing them.

Summarized Hard and Soft Dollar ROI and Intangible Benefits

TELEPRESENCE OPTIONS | The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

In 2011, the world sits at the crossroads of eco-nomic and geopolitical uncertainty. On the eco-nomic side the United States faces growing dif-ficulty financing its astounding deficit spending.

According to Mary Meeker, the former Mor-gan Stanley analyst who now runs analysis for KPCB, the country’s cash flow (the difference between government’s cash intake and outflow) was negative $1.3 trillion last year, equivalent to $11,000 per household. Cash flow has been negative for nine consecutive years, totaling $4.8 trillion. She puts the United States’ net worth at negative $44 trillion, including unfunded So-cial Security and Medicaid commitments over the next 75 years. Boston University economist Laurence Kotlikoff calculates U.S. government debt, including Social Security, Medicaid and similar programs, at $200 trillion. That’s 840 percent of the current GDP.

Wholesale prices jumped 0.8 percent in January, according to the Bureau of Labor Statistics. The

THE ROI OF TELEPRESENCE IN A WORLD OF ECONOMIC AND GEOPOLITICAL UNCERTAINTY

Producer Price Index has now jumped three percent over the last four months. And no, that’s not an annualized figure. The PPI number is for ‘finished goods’ that are ready to be sold direct to consumers. In the cate-gory of ‘crude goods,’ the figures are far worse – up 3.3% in January, and up a staggering 15.8% over the last four months. I predicted in our 2006/2007 publication, Tele-presence, Effective Visual Collaboration and the Future of Global Business at the Speed of Light, that dollar devaluation and rising fuel prices will threaten air travel and promote telepresence and visual collaboration. Specifically I wrote:

The commercial aviation industry relies on cheap seats and full planes. Reduc-ing either side of this equation creates a vicious cycle for the carriers. Rising fuel prices equals higher ticket prices, which reduces demand for seats. Less passen-gers leads to even higher ticket prices as carriers cover flying costs at reduced ca-pacities. Higher ticket prices leads to . . . reduced demand for seats. Dramatically more expensive oil could deal another sig-nificant blow to the international aviation industry, which saw five bankruptcies in 2005 and is still reeling from six straight years of net losses, with 2006 set to be number seven. The International Air Transport Association recently raised its 2006 net loss forecast to $3 billion from $2.2 billion, and a major increase in the price of jet fuel would substantially in-crease these losses even further and most likely see marginally profitable routes and flights eliminated making air travel even less convenient. Additional airline bank-ruptcies will inevitably lead to reduced competition, which equals higher costs and less convenience.

In 2008, oil went over $100 per barrel hitting $145 in July. In the process the world ended up losing over two dozen airlines to bankruptcies, service cessations, and mergers and acquisitions, which increased the cost and decreased the con-venience of physical travel.

Now this dynamic is repeating itself. As of early April 2011, WTI crude has just hit a 2½-year high over $108 a barrel. Brent crude is trading at $119. To compound the problem we have massive destabilization in the Middle East and North Africa threatening oil supplies. NATO has launched a military campaign to support the foreign and domestic military forces op-posing the Gaddafi regime which has publicly threatened a scorched earth policy against oil infrastructure. The Egyptian government has recently changed hands in what appears to be a military coup with a thin patina of engineered demonstrations while military and security forc-es in both Yemen and Bahrain have both openly massacred protestors. Saudi Arabia, Syria, and Jordan are also seeing protests and the entire re-gion remains a tinderbox.

What does this have to do with Telepres-ence and Visual Collaboration?

Quite simply in an inflationary environment where physical travel is getting more expensive and less convenient, improving your organi-zation’s ability to effectively do business both domestically and globally, is one of your best strategies for business continuity. In addition, telepresence and visual collaboration provide a

The Fed’s policy of creating endless money out of thin air comes with a price: Inflation.The value of money is almost directly proportional to the amount in circulation. Create unlimited amounts of money not backed by anything but government promises and you can expect the value of that money to drop. Sometimes precipitously.

Page 32: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201132

The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

disaster recovery capability that allows for conti-nuity of operations should the economy worsen or physical travel become impossible for reasons including but not limited to: Currency collapse, war, terrorism, or Icelandic volcanoes.

Let’s look at the business case for telepresence and visual collaboration as economic and geo-political business continuity:

1. Intra-company business travel is often the largest controllable expense in most corporations.

Telepresence and effective visual collaboration (videoconferencing, unified communications, and webconferencing) are the best solutions for reducing travel expenses while maintaining and improving a company’s ability to effectively manage operations.

2. Commercial aviation will continue to become more costly and less convenient.

The rising price of oil and recession-related de-mand destruction in commercial aviation will ultimately lead to more airline bankruptcies, service cessations, and mergers and acquisitions.

While most businesses are well aware of ris-ing hard costs of travel, many haven’t done the calculations on the rising soft costs of reduced convenience, less flight options, and lost capacity in the system to re-route business travelers when delays or cancellations occur. With less airlines to choose from and fuller planes on fewer routes, executives are getting delayed, stranded or re-routed on a multi-hop flights. In January 2011 the airline cancellation rate hit 4% of flights due to inclement weather. This figure didn’t include delays, mechanical difficulties, missed connec-tion or other travel disruptions. Multiply the hard and soft costs of a 2-4% flight failure ratio vs. hundreds, thousands, or tens of thousands of business trips annually and it becomes clear why

many organizations are seeking alternatives to physical travel.

3. Companies facing job cuts will require doing more with less.

Organizations forced to cut jobs often face the same amount of work with less employees. Tele-presence lets you do more with less — it im-proves the individual productivity of executives, managers and subject matter experts who are, quite literally, leveraged around the world at the speed of light.

4. Bankrupt suppliers, partners and cus-tomers require lightning fast responses.

How much would it cost your company per day to idle a production line because you lose a ma-jor sub-component manufacturer to bankrupt-cy? Telepresence lets organizations rapidly con-nect with new partners to continue operations.

Strategies for Success in Crafting a Telep-resence Strategy for Organizational Pro-ductivity, Travel Avoidance, and Business Continuity

• When building the business case for de-ploying a robust telepresence and visual collaboration capability, don’t just focus on avoided travel and improved produc-tivity. Evaluate the investment as part of your overall disaster recovery and business continuity plan. Understand the hard, soft, and opportunity costs involved if physical travel became prohibitively expensive or impossible for both short and extended pe-riods of time.

• Evaluate a telepresence and visual collabo-ration strategy that will connect you with the greatest number of your partners, ven-dors and customers at the greatest possible quality.

• Get your partners, vendors, and customers on-board — Negotiate network connec-tions, IP and dialing plans, call directories, and firewall traversal before there is a crisis. Develop internal and external programs to promote visual collaboration up and down your supply and demand chain.

• Have an interconnection strategy that al-lows you to rapidly provision connectivity with other firms.

• Make sure your telepresence investment is interoperable with standards-based vid-eoconferencing systems, including systems that run over ISDN to ensure you can reach the maximum number of global endpoints.

• Leverage publicly available telepresence and videoconferencing facilities to reach vendors, partners, customers and branch offices that don’t warrant a dedicated sys-tem.

In summary, the ROI for telepresence and vi-sual collaboration has always been superb and

is growing. The utility of who you can reach and what can be accomplished in a telepresence environment has never been better and rising energy costs along with economic and geopoliti-cal uncertainty is pushing the ROI even higher. Smart organizations should view their visual collaboration investments as part of an overall economic disaster recovery and business conti-nuity plan to weather any storm.

ABOUT THE AUTHOR

Howard S. Lichtman is the president of the consultancy Human Productivity Lab which advises clients how to deploy and optimize telepresence and visual col-laboration investments to improve organi-zational productivity. He is the author of the Inter-Company Telepresence and Vid-eoconferencing Handbook which details how to create an inter-company visual col-laboration program to connect fluidly with partners, vendors, and customers.

A Sampling of Major Travel Disruptions in the Past Decade -----US,Car~adaand airplane traffic in the United

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Alolla.ATA. Skybus,Frontier, Eos,Sun Country, Primaris

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AirCanada, Delta, Cathay Pacific - tempo· rarysuspem1on of flights on .,,

Page 33: Telepresence Options Magazine

Now with 50%more Holodeck!

The ROI of Telepresence in a World of Economic and Geopolitical Uncertainty | TELEPRESENCE OPTIONS

disaster recovery capability that allows for conti-nuity of operations should the economy worsen or physical travel become impossible for reasons including but not limited to: Currency collapse, war, terrorism, or Icelandic volcanoes.

Let’s look at the business case for telepresence and visual collaboration as economic and geo-political business continuity:

1. Intra-company business travel is often the largest controllable expense in most corporations.

Telepresence and effective visual collaboration (videoconferencing, unified communications, and webconferencing) are the best solutions for reducing travel expenses while maintaining and improving a company’s ability to effectively manage operations.

2. Commercial aviation will continue to become more costly and less convenient.

The rising price of oil and recession-related de-mand destruction in commercial aviation will ultimately lead to more airline bankruptcies, service cessations, and mergers and acquisitions.

While most businesses are well aware of ris-ing hard costs of travel, many haven’t done the calculations on the rising soft costs of reduced convenience, less flight options, and lost capacity in the system to re-route business travelers when delays or cancellations occur. With less airlines to choose from and fuller planes on fewer routes, executives are getting delayed, stranded or re-routed on a multi-hop flights. In January 2011 the airline cancellation rate hit 4% of flights due to inclement weather. This figure didn’t include delays, mechanical difficulties, missed connec-tion or other travel disruptions. Multiply the hard and soft costs of a 2-4% flight failure ratio vs. hundreds, thousands, or tens of thousands of business trips annually and it becomes clear why

many organizations are seeking alternatives to physical travel.

3. Companies facing job cuts will require doing more with less.

Organizations forced to cut jobs often face the same amount of work with less employees. Tele-presence lets you do more with less — it im-proves the individual productivity of executives, managers and subject matter experts who are, quite literally, leveraged around the world at the speed of light.

4. Bankrupt suppliers, partners and cus-tomers require lightning fast responses.

How much would it cost your company per day to idle a production line because you lose a ma-jor sub-component manufacturer to bankrupt-cy? Telepresence lets organizations rapidly con-nect with new partners to continue operations.

Strategies for Success in Crafting a Telep-resence Strategy for Organizational Pro-ductivity, Travel Avoidance, and Business Continuity

• When building the business case for de-ploying a robust telepresence and visual collaboration capability, don’t just focus on avoided travel and improved produc-tivity. Evaluate the investment as part of your overall disaster recovery and business continuity plan. Understand the hard, soft, and opportunity costs involved if physical travel became prohibitively expensive or impossible for both short and extended pe-riods of time.

• Evaluate a telepresence and visual collabo-ration strategy that will connect you with the greatest number of your partners, ven-dors and customers at the greatest possible quality.

• Get your partners, vendors, and customers on-board — Negotiate network connec-tions, IP and dialing plans, call directories, and firewall traversal before there is a crisis. Develop internal and external programs to promote visual collaboration up and down your supply and demand chain.

• Have an interconnection strategy that al-lows you to rapidly provision connectivity with other firms.

• Make sure your telepresence investment is interoperable with standards-based vid-eoconferencing systems, including systems that run over ISDN to ensure you can reach the maximum number of global endpoints.

• Leverage publicly available telepresence and videoconferencing facilities to reach vendors, partners, customers and branch offices that don’t warrant a dedicated sys-tem.

In summary, the ROI for telepresence and vi-sual collaboration has always been superb and

is growing. The utility of who you can reach and what can be accomplished in a telepresence environment has never been better and rising energy costs along with economic and geopoliti-cal uncertainty is pushing the ROI even higher. Smart organizations should view their visual collaboration investments as part of an overall economic disaster recovery and business conti-nuity plan to weather any storm.

ABOUT THE AUTHOR

Howard S. Lichtman is the president of the consultancy Human Productivity Lab which advises clients how to deploy and optimize telepresence and visual col-laboration investments to improve organi-zational productivity. He is the author of the Inter-Company Telepresence and Vid-eoconferencing Handbook which details how to create an inter-company visual col-laboration program to connect fluidly with partners, vendors, and customers.

www. PowwowVirtual.com

>owwuw V rtuc1 1~ d JJruJN' of ttw Hu nc1n •>.od r• v1ty L c1JJ

Powwow Virtual is the Human Productivity Lab's business

model and technology roadmap for a global network of publicly

available telepresence conferencing centers that double as

showrooms/sales centers for corporate telepresence, video

conferencing, and prosumer/consumer visual collaboration

solutions. The Powwow model has evolved from over five years

of research into telepresence, effective visual collaboration and

publicly available conferencing.

Powwow has a CXO level team, the designs, the initial locations,

the advisory board, the relationships, the right business model,

and the drive to get 1 0 to 50+ publicly available telepresence

facilities up and profitably operating Globally before the

competition figures out how to spell telepresence.

A Business Opportunity If you are a telepresence provider looking to establish "the

standard" in inter-company collaboration, dramatically reduce

your cost of sales, improve the utility of your offering, and

establish a global network of demonstration facilities that pay for

themselves ...

OR

If you are a private investor looking for a business with the true

potential for exponential growth ...

Then we would like to invite you to the Silicon Plantation of

Northern Virginia to Powwow with our team.

Page 34: Telepresence Options Magazine

What should you expect from a cutting-edge Telepresence solution?

Introducing Caméléon Telepresence by AVI-SPL -- a first-of-its-kind solution that transcends the standard, single-functionality Telepresence room. With Caméléon, you’ll seamlessly deliver innovative conferencing and presentation communications, without sacrificing quality or your budget.

With Caméléon, you’ll gain:

A fully-immersive Telepresence experience

A quality, HD videoconferencing solution

Crisp, cutting edge audio conferencing

Local, multimedia presentation and display capabilities

Maximized use of your meeting room space

A fully functional system, regardless of the type of meeting

A competitive edge through the latest technology

Advanced, effective business communication tools

Caméléon Telepresence Solution

The Evolution of Modern, Multimedia Communications

Contact us today!

866.559.8197 www.avispl.com/cameleon-tpres

Why Partner with AVI-SPL? Gain the advantage of 24/7

support, highly-certified

technicians, more than 700

manufacturer partnerships

and 40 offices worldwide.

In addition, our LEED-

accredited professionals

can implement solutions

that save energy, decrease

travel costs and generate

carbon credits.

Simplicity.

Caméléon Telepresence is truly a plug-and-play, turnkey system. It requires no room construction and can be easily fitted into most existing environments. It’s also equipped with a simplified graphical user interface (GUI) touch panel control system, allowing even first-time users to effortlessly adapt to Caméléon’s seamless technology.

Versatility.

Caméléon maintains the same look and consistent user interface regardless of which manufacturers video platform you select. AVI-SPL offers models designed with technology from any of the top video manufacturers, including Polycom, LifeSize, Radvision and Cisco. It’s also completely customizable. This means you’ll be able to easily add a second participant row for increased meeting capacity; automated room control for lighting, shades and climate; and even different color finishes.

Affordability.

Many organizations have delayed their Telepresence purchases because of the significant investment associated with it, along with complicated and costly construction requirements needed to implement the systems. Caméléon eliminates the high construction costs and offers a price-competitive solution.

Quality.

Caméléon’s full expanse of capabilities allows users to see facial expressions, make eye contact and read body language with HD video supporting up to 1080p resolutions. It comes with three 60” LCD displays, purpose-built furniture, and an intuitive user interface.

Page 35: Telepresence Options Magazine

What should you expect from a cutting-edge Telepresence solution?

Introducing Caméléon Telepresence by AVI-SPL -- a first-of-its-kind solution that transcends the standard, single-functionality Telepresence room. With Caméléon, you’ll seamlessly deliver innovative conferencing and presentation communications, without sacrificing quality or your budget.

With Caméléon, you’ll gain:

A fully-immersive Telepresence experience

A quality, HD videoconferencing solution

Crisp, cutting edge audio conferencing

Local, multimedia presentation and display capabilities

Maximized use of your meeting room space

A fully functional system, regardless of the type of meeting

A competitive edge through the latest technology

Advanced, effective business communication tools

Caméléon Telepresence Solution

The Evolution of Modern, Multimedia Communications

Contact us today!

866.559.8197 www.avispl.com/cameleon-tpres

Why Partner with AVI-SPL? Gain the advantage of 24/7

support, highly-certified

technicians, more than 700

manufacturer partnerships

and 40 offices worldwide.

In addition, our LEED-

accredited professionals

can implement solutions

that save energy, decrease

travel costs and generate

carbon credits.

Simplicity.

Caméléon Telepresence is truly a plug-and-play, turnkey system. It requires no room construction and can be easily fitted into most existing environments. It’s also equipped with a simplified graphical user interface (GUI) touch panel control system, allowing even first-time users to effortlessly adapt to Caméléon’s seamless technology.

Versatility.

Caméléon maintains the same look and consistent user interface regardless of which manufacturers video platform you select. AVI-SPL offers models designed with technology from any of the top video manufacturers, including Polycom, LifeSize, Radvision and Cisco. It’s also completely customizable. This means you’ll be able to easily add a second participant row for increased meeting capacity; automated room control for lighting, shades and climate; and even different color finishes.

Affordability.

Many organizations have delayed their Telepresence purchases because of the significant investment associated with it, along with complicated and costly construction requirements needed to implement the systems. Caméléon eliminates the high construction costs and offers a price-competitive solution.

Quality.

Caméléon’s full expanse of capabilities allows users to see facial expressions, make eye contact and read body language with HD video supporting up to 1080p resolutions. It comes with three 60” LCD displays, purpose-built furniture, and an intuitive user interface.

What should you expect from a cutting-edge Telepresence solution?

Introducing Caméléon Telepresence by AVI-SPL -- a first-of-its-kind solution that transcends the standard, single-functionality Telepresence room. With Caméléon, you’ll seamlessly deliver innovative conferencing and presentation communications, without sacrificing quality or your budget.

With Caméléon, you’ll gain:

A fully-immersive Telepresence experience

A quality, HD videoconferencing solution

Crisp, cutting edge audio conferencing

Local, multimedia presentation and display capabilities

Maximized use of your meeting room space

A fully functional system, regardless of the type of meeting

A competitive edge through the latest technology

Advanced, effective business communication tools

Caméléon Telepresence Solution

The Evolution of Modern, Multimedia Communications

Contact us today!

866.559.8197 www.avispl.com/cameleon-tpres

Why Partner with AVI-SPL? Gain the advantage of 24/7

support, highly-certified

technicians, more than 700

manufacturer partnerships

and 40 offices worldwide.

In addition, our LEED-

accredited professionals

can implement solutions

that save energy, decrease

travel costs and generate

carbon credits.

Simplicity.

Caméléon Telepresence is truly a plug-and-play, turnkey system. It requires no room construction and can be easily fitted into most existing environments. It’s also equipped with a simplified graphical user interface (GUI) touch panel control system, allowing even first-time users to effortlessly adapt to Caméléon’s seamless technology.

Versatility.

Caméléon maintains the same look and consistent user interface regardless of which manufacturers video platform you select. AVI-SPL offers models designed with technology from any of the top video manufacturers, including Polycom, LifeSize, Radvision and Cisco. It’s also completely customizable. This means you’ll be able to easily add a second participant row for increased meeting capacity; automated room control for lighting, shades and climate; and even different color finishes.

Affordability.

Many organizations have delayed their Telepresence purchases because of the significant investment associated with it, along with complicated and costly construction requirements needed to implement the systems. Caméléon eliminates the high construction costs and offers a price-competitive solution.

Quality.

Caméléon’s full expanse of capabilities allows users to see facial expressions, make eye contact and read body language with HD video supporting up to 1080p resolutions. It comes with three 60” LCD displays, purpose-built furniture, and an intuitive user interface.

Page 36: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201136

TELEPRESENCE OPTIONS | Creating Telepresence Environments Creating Telepresence Environments | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

Illustrated by Bryan Hellard President – Hellard Design

A $250,000 telepresence group system just isn’t in your budget? Here are some tips for get-ting the best possible experience out of tradi-tional videoconferencing endpoints, appliances, and even web cams including some options for “pro-modifying” existing telepresence solutions and what you need for an “on-stage” telepres-ence experience.

OFFICES & HOME OFFICES

Executives are integrating visual collaboration in their offices and home offices as prices drop on HD video endpoints, software clients and high-quality cameras. Here’s how to create an effective studio environment.

BASICS

1. Design Your Set: Your office says a lot about you. Your “studio” tells the same story to people who visit through a cam-era. Give some thought to the background. When you need to make a good impression on a video call, a wider shot with a visible background beats a talking face captured from a laptop any day. Also, the farther away you are from the camera, the less annoying eye-line parallax issue will seem. And don’t forget wardrobe! Even if you

work from home, at the very least wear a collared shirt but make sure it isn’t red because that doesn’t look good on camera. Make sure you don’t have a window behind

CREATING TELEPRESENCE ENVIRONMENTS

YOUR OFFICE SAYS A LOT ABOUT YOU. YOUR “STUDIO” TELLS THE SAME STORY TO PEOPLE WHO VISIT THROUGH A CAMERA. GIVE SOME THOUGHT TO THE BACKGROUND.you as well.

2. Light Yourself: The easiest and most ef-fective way to improve how you look on a videoconference is to light yourself proper-ly. Ideally, the light would come directly in front of you or above at a 45-degree angle so your eyebrow doesn’t cast a shadow over your eye socket. If you’re on a budget, a simple Anglepoise lamp with a halogen or natural spectrum bulb will do the trick. Deluxe: color balance the light with your camera.

3. Double Up: Consider buying a second monitor. You can talk with your collabora-tor on one monitor and work with the data on the other. Dualview comes standard on Windows 7, Windows Vista and Windows XP, a simple matter of plugging the second monitor into the spare VGA / DVI port. Mac users and other/older operating sys-tems may require a mini-DVI to analog cable or dual monitor software like Ultra-

Mon to correct for monitor sizes or simplify set up.

4. Upgrade: Just because your laptop or monitor came with an embedded camera and microphone doesn’t mean you’re stuck with them. Consider upgrading to an HD camera and a USB speakerphone, both ideal for your desk and your mobile office. They’ll make a big difference with Skype calls as well.

5. Off-load: Use a second computer as your video platform. Videoconferencing is so processor-intensive, unloading the job on another computer frees up your primary laptop or PC to work without bumps as you conference with colleagues. You’ll maxi-mize your video and data collaboration.

6. Roll with It: Mounting your videocon-ferencing setup to a computer desk with wheels makes it easy to capture you at your desk, at a conference table with other peo-ple, or more anywhere you want to be.

Mid-Grade: Dual-Screens let you see your re-mote partner and the data you are collaborat-ing on simultaneously.

Premium: Eye-Contact solutions from DVE (pic-tured) and TelePresence Tech can use any vid-eo codec and hide the camera behind a beam splitter for perfect eye-contact for one-on-one conferences.

The ClearOne Chat 50 is a USB speakerphone that improves audio on video calls and dou-bles as a speakerphone for Skype.

I

Page 37: Telepresence Options Magazine

TELEPRESENCE OPTIONS | Creating Telepresence Environments Creating Telepresence Environments | TELEPRESENCE OPTIONS

By Howard S. LichtmanPresident – Human Productivity Lab

Illustrated by Bryan Hellard President – Hellard Design

A $250,000 telepresence group system just isn’t in your budget? Here are some tips for get-ting the best possible experience out of tradi-tional videoconferencing endpoints, appliances, and even web cams including some options for “pro-modifying” existing telepresence solutions and what you need for an “on-stage” telepres-ence experience.

OFFICES & HOME OFFICES

Executives are integrating visual collaboration in their offices and home offices as prices drop on HD video endpoints, software clients and high-quality cameras. Here’s how to create an effective studio environment.

BASICS

1. Design Your Set: Your office says a lot about you. Your “studio” tells the same story to people who visit through a cam-era. Give some thought to the background. When you need to make a good impression on a video call, a wider shot with a visible background beats a talking face captured from a laptop any day. Also, the farther away you are from the camera, the less annoying eye-line parallax issue will seem. And don’t forget wardrobe! Even if you

work from home, at the very least wear a collared shirt but make sure it isn’t red because that doesn’t look good on camera. Make sure you don’t have a window behind

CREATING TELEPRESENCE ENVIRONMENTS

YOUR OFFICE SAYS A LOT ABOUT YOU. YOUR “STUDIO” TELLS THE SAME STORY TO PEOPLE WHO VISIT THROUGH A CAMERA. GIVE SOME THOUGHT TO THE BACKGROUND.you as well.

2. Light Yourself: The easiest and most ef-fective way to improve how you look on a videoconference is to light yourself proper-ly. Ideally, the light would come directly in front of you or above at a 45-degree angle so your eyebrow doesn’t cast a shadow over your eye socket. If you’re on a budget, a simple Anglepoise lamp with a halogen or natural spectrum bulb will do the trick. Deluxe: color balance the light with your camera.

3. Double Up: Consider buying a second monitor. You can talk with your collabora-tor on one monitor and work with the data on the other. Dualview comes standard on Windows 7, Windows Vista and Windows XP, a simple matter of plugging the second monitor into the spare VGA / DVI port. Mac users and other/older operating sys-tems may require a mini-DVI to analog cable or dual monitor software like Ultra-

Mon to correct for monitor sizes or simplify set up.

4. Upgrade: Just because your laptop or monitor came with an embedded camera and microphone doesn’t mean you’re stuck with them. Consider upgrading to an HD camera and a USB speakerphone, both ideal for your desk and your mobile office. They’ll make a big difference with Skype calls as well.

5. Off-load: Use a second computer as your video platform. Videoconferencing is so processor-intensive, unloading the job on another computer frees up your primary laptop or PC to work without bumps as you conference with colleagues. You’ll maxi-mize your video and data collaboration.

6. Roll with It: Mounting your videocon-ferencing setup to a computer desk with wheels makes it easy to capture you at your desk, at a conference table with other peo-ple, or more anywhere you want to be.

Mid-Grade: Dual-Screens let you see your re-mote partner and the data you are collaborat-ing on simultaneously.

Premium: Eye-Contact solutions from DVE (pic-tured) and TelePresence Tech can use any vid-eo codec and hide the camera behind a beam splitter for perfect eye-contact for one-on-one conferences.

The ClearOne Chat 50 is a USB speakerphone that improves audio on video calls and dou-bles as a speakerphone for Skype.

The right video network can take you anywhere.

Page 38: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201138

Creating Telepresence Environments | TELEPRESENCE OPTIONS

ROOM SYSTEM AND CLASSROOM BASICS

Screen Size and Placement: The bigger the better! LCD screens are generally superior to plasma — they weigh less and use less energy. We recommend at least a 50-inch screen mount-ed across from the primary seats on the long side of a conference table. Don’t mount it at the head of the table unless you usually have more than four participants in a conference. Screens measuring 60 to 65 inches work best for effec-tively displaying all those extra participants. If you’re working with a small group and want to keep things intimate, a beam-splitter display that hides the camera at eye-level can go a long way toward making the exchange feel natural. For larger groups, you can always use a LCD/DLP projector to project the primary image across a wall. Sound and Acoustics: The quality of the sound is just as important as the quality of the video. You want the exchange to sound like ev-eryone is in the same space, a trick that involves quality microphones placed in the right spots. Microphones can be hung from the ceiling or embedded in the table where they will occasion-ally, unfortunately, pick up the sound of papers shuffling. Microphones will pick up sound reverberating off hard and flat surfaces in a room. You can dampen reverberations by installing sound-absorbing material to the ceiling and walls and angle up with spacers any large flat surfaces such as whiteboards and pictures. Some telepresence solutions allow for multi-channel spatial audio. That means the sound comes from different directions depending on which site or screen is talking.

Camera Placement: To place a fixed camera, PTZ camera or a videoconferencing appliance, mount it underneath the primary display at approximate eye-level. Then point the camera in-between the two seats that would serve as the primary seats during a meeting. You want to capture and display the two primary par-ticipants at life-size proportions. Use camera pre-sets for capturing two participants, four par-ticipants, six participants, the entire room and a pre-set for capturing a whiteboard. For three or more screens, mount a camera under each screen at eye-level.

Furniture: A good conference table for tele-presence should not be reflective, should keep participants properly positioned before the cam-era and include power and Ethernet jacks for collaborative work. A number of specialty fur-niture providers produce telepresence furniture, including AVTEQ and 2Allmedia.

Wall Finishes, Treatments and Acoustic Treatment: You want a color scheme for your

walls that doesn’t detract from the visual experi-ence on the screen. Try muted, neutral colors such beige, tan, light gray, or light blue. Avoid busy patterns or stripes and any reflective sur-face that will be visible to the camera. Cover large windows if possible and apply acoustical treatments to the walls and ceilings to dampen reverberation.

Collaborative Tools: “The usual and customary tools in their usual and customary format.” That’s what creates the most effective collaboration. Most telepresence solutions come with basic data collaboration that “screen scrape” what’s on a local laptop (connected by VGA) and transmit the informa-tion to a dedicated data collaboration monitor(s) at the remote site. If your organization works extensively with hand-generated graphics on a whiteboard, then working with someone on the other end with an interactive whiteboard will optimize your virtual workflow. A number of additional tools can be incorporated into a telepresence environment for organizations that need more sophisticated collaboration capabili-ties. Document Cameras and Ceiling Mounted Visualizers — These technologies let you col-laborate on documents and physical objects. Ceiling-mounted visualizers made by WolfVi-sion eliminate the clutter that a document cam-

era sitting on the table.

Whiteboards, Interactive Whiteboards, and Digital Flipcharts — Whiteboards should be placed behind the main participants so they can be easily accessed and captured by the primary camera. You can set up a camera preset with a tight shot of the whiteboard to quickly share its contents. Interactive whiteboards can immediately digitize work, annotate documents and graphics, and whiteboard interactively be-tween locations. Digital flipcharts capture hand-generated content through virtual “sheets” that can be virtually “taped to the wall,” replicating a traditional flip chart brainstorming session.

High Definition Encoders / Decoders — Dedicated encoder/decoder solutions such as Extron’s VN_Matrix are designed especially for organizations that need to work with high-resolution images, real-time video or real-time visualization information.

Room Control: If a telepresence and visual collaboration room isn’t easy to use it won’t get used. This is especially true in large organiza-tions with hundreds, thousands, or even tens of thousands of potential users. The gold standard for control are menu–driven, touch-sensitive displays that let you pre-program your most fre-quently called remote locations and make the collaborative tools, camera presets, and other key features intuitively obvious.

LIGHTING:

To optimize your lighting, start by throwing out your standard fluorescent bulbs! If you are limited on budget or stuck with fluorescent fix-tures, get full spectrum bulbs designed for video. The ideal color temperature should be between 3,000 and 3,500 degrees Kelvin, and about 70 foot candles of intensity at the subject.

Lighting for video can involve as many as four lighting positions, the Key Light being the most important. For most multi-purpose conference rooms, a strong color-balanced Key Light sup-ported by additional full spectrum lighting in the room will work well enough. Just remember: you don’t want regular meeting participants feeling like they’re in a television studio.

Here are some additional options for an opti-mized broadcasting environment:

MOST MEETINGS ONLY HAVE ONE TO SIX PARTICI-PANTS, SO DON’T GET HUNG UP ABOUT THE MAXI-MUM NUMBER OF PEOPLE THE ROOM WILL HOLD. INSTEAD, FOCUS ON CREATING AN ENVIRONMENT THAT WILL MAXIMIZE THE QUALITY FOR THESE PARTICIPANTS.

A ceiling mounted visualizer allows you to share hand-generated graphics, documents, or physical objects with circuit board level detail.

Page 39: Telepresence Options Magazine

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W_TelePresAd_FinalMade.pdf 1 3/22/11 11:51 AM

Creating Telepresence Environments | TELEPRESENCE OPTIONS

ROOM SYSTEM AND CLASSROOM BASICS

Screen Size and Placement: The bigger the better! LCD screens are generally superior to plasma — they weigh less and use less energy. We recommend at least a 50-inch screen mount-ed across from the primary seats on the long side of a conference table. Don’t mount it at the head of the table unless you usually have more than four participants in a conference. Screens measuring 60 to 65 inches work best for effec-tively displaying all those extra participants. If you’re working with a small group and want to keep things intimate, a beam-splitter display that hides the camera at eye-level can go a long way toward making the exchange feel natural. For larger groups, you can always use a LCD/DLP projector to project the primary image across a wall. Sound and Acoustics: The quality of the sound is just as important as the quality of the video. You want the exchange to sound like ev-eryone is in the same space, a trick that involves quality microphones placed in the right spots. Microphones can be hung from the ceiling or embedded in the table where they will occasion-ally, unfortunately, pick up the sound of papers shuffling. Microphones will pick up sound reverberating off hard and flat surfaces in a room. You can dampen reverberations by installing sound-absorbing material to the ceiling and walls and angle up with spacers any large flat surfaces such as whiteboards and pictures. Some telepresence solutions allow for multi-channel spatial audio. That means the sound comes from different directions depending on which site or screen is talking.

Camera Placement: To place a fixed camera, PTZ camera or a videoconferencing appliance, mount it underneath the primary display at approximate eye-level. Then point the camera in-between the two seats that would serve as the primary seats during a meeting. You want to capture and display the two primary par-ticipants at life-size proportions. Use camera pre-sets for capturing two participants, four par-ticipants, six participants, the entire room and a pre-set for capturing a whiteboard. For three or more screens, mount a camera under each screen at eye-level.

Furniture: A good conference table for tele-presence should not be reflective, should keep participants properly positioned before the cam-era and include power and Ethernet jacks for collaborative work. A number of specialty fur-niture providers produce telepresence furniture, including AVTEQ and 2Allmedia.

Wall Finishes, Treatments and Acoustic Treatment: You want a color scheme for your

walls that doesn’t detract from the visual experi-ence on the screen. Try muted, neutral colors such beige, tan, light gray, or light blue. Avoid busy patterns or stripes and any reflective sur-face that will be visible to the camera. Cover large windows if possible and apply acoustical treatments to the walls and ceilings to dampen reverberation.

Collaborative Tools: “The usual and customary tools in their usual and customary format.” That’s what creates the most effective collaboration. Most telepresence solutions come with basic data collaboration that “screen scrape” what’s on a local laptop (connected by VGA) and transmit the informa-tion to a dedicated data collaboration monitor(s) at the remote site. If your organization works extensively with hand-generated graphics on a whiteboard, then working with someone on the other end with an interactive whiteboard will optimize your virtual workflow. A number of additional tools can be incorporated into a telepresence environment for organizations that need more sophisticated collaboration capabili-ties. Document Cameras and Ceiling Mounted Visualizers — These technologies let you col-laborate on documents and physical objects. Ceiling-mounted visualizers made by WolfVi-sion eliminate the clutter that a document cam-

era sitting on the table.

Whiteboards, Interactive Whiteboards, and Digital Flipcharts — Whiteboards should be placed behind the main participants so they can be easily accessed and captured by the primary camera. You can set up a camera preset with a tight shot of the whiteboard to quickly share its contents. Interactive whiteboards can immediately digitize work, annotate documents and graphics, and whiteboard interactively be-tween locations. Digital flipcharts capture hand-generated content through virtual “sheets” that can be virtually “taped to the wall,” replicating a traditional flip chart brainstorming session.

High Definition Encoders / Decoders — Dedicated encoder/decoder solutions such as Extron’s VN_Matrix are designed especially for organizations that need to work with high-resolution images, real-time video or real-time visualization information.

Room Control: If a telepresence and visual collaboration room isn’t easy to use it won’t get used. This is especially true in large organiza-tions with hundreds, thousands, or even tens of thousands of potential users. The gold standard for control are menu–driven, touch-sensitive displays that let you pre-program your most fre-quently called remote locations and make the collaborative tools, camera presets, and other key features intuitively obvious.

LIGHTING:

To optimize your lighting, start by throwing out your standard fluorescent bulbs! If you are limited on budget or stuck with fluorescent fix-tures, get full spectrum bulbs designed for video. The ideal color temperature should be between 3,000 and 3,500 degrees Kelvin, and about 70 foot candles of intensity at the subject.

Lighting for video can involve as many as four lighting positions, the Key Light being the most important. For most multi-purpose conference rooms, a strong color-balanced Key Light sup-ported by additional full spectrum lighting in the room will work well enough. Just remember: you don’t want regular meeting participants feeling like they’re in a television studio.

Here are some additional options for an opti-mized broadcasting environment:

MOST MEETINGS ONLY HAVE ONE TO SIX PARTICI-PANTS, SO DON’T GET HUNG UP ABOUT THE MAXI-MUM NUMBER OF PEOPLE THE ROOM WILL HOLD. INSTEAD, FOCUS ON CREATING AN ENVIRONMENT THAT WILL MAXIMIZE THE QUALITY FOR THESE PARTICIPANTS.

A ceiling mounted visualizer allows you to share hand-generated graphics, documents, or physical objects with circuit board level detail.

Page 40: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201140

TELEPRESENCE OPTIONS | Creating Telepresence Environments Creating Telepresence Environments | TELEPRESENCE OPTIONS

Key Light: Light shining on the subject from the front. These lights are generally placed high and at the center, or to each side of the seating area if two are required. Aim them downward at a 45-degree angle to light the face without the eyebrow casting a shadow over the eye-sockets. Fill Light: Lights shining on the subject from the front, but placed at a low angle to soften shadows under the eyes and chin.

Hair Light: Lights at the rear of the room, above the subjects and aimed downward to help separate the subjects from the background.

Backdrop lighting: Lights above and (if space allows) between the subject(s) and the back-ground. Two lights are usually required, each aimed toward the opposite half of the back-ground to evenly light it.

SPECIFIC ROOM LAYOUTS: Small Group Conference Room – Tradi-tional Videoconferencing System with PTZ Camera

Small Group — Beam-Splitter SolutionsFor small group situations, companies such as Digital Video Enterprises and Telepresence Tech make solutions that hide the camera at eye-level behind a piece of silvered glass called a beam splitter. This gives remote participants true eye contact and hides the camera and its atten-dant psychological baggage. (In other words, no one is as likely to act like they’re “on-camera.”)

Small Group Beam SplitterEye-contact system

Beam SplitterDisplay

Table

SmartBoard orWhite board

Ceiling mountedvisualizer capture

Ceiling mounted lighting at 45° angleColor balanced with camera

controlsTouch panel

Camera hidden behindbeam splitter at

eye-level

Training RoomTelepresence Podium/Video

Camera forlocal capture

Interactivewhiteboard

OverheadDLP/LCDProjector

Camera

Lighting forInstructor

Instructor Podium

VTC/Data Projection Screen/Black Low Reflectance Backgroundin custom Da-Lite ProjectionElectrol ceiling mounted housing

TelepresencePodium/Lectern

TelepresencePodium/Lectern

Interactive Tablet Slavedto Interactive Whiteboard-Doubles as Room Control

SMART SympodiumDocument camera

Storage

Small Group system PTZ

Video Video/Data

Ceiling mountedvisualizer capture

Camera mountedbelow monitors

Wire run

Hockey puckmicrophone

Touch panelcontrols

Color balanced45° anglelighting at

w/ flat panel displays

Ideally 52-65 inch displays.The bigger the better.

with camera

Ceiling mounted

Standard conference tables will beapproximately 30 inches in height

The bottom border of the main video display should beapproximately 44-46 inches from the ground dependingon the height of the table with the top of the cameralens level with the bottom of the display to achievegood eye-line with the main seated participants.

Conference Room — Pan/Tilt/Zoom CameraThis conference room design features a trape-zoidal table by INTEK. The shape allows every-one to be seen in a group meeting but has two seats at the head of the table for an optimized tight camera shot for one to two people. Each seat has data and power available. All the envi-ronmental basics for lighting, acoustics, camera placement, and color palette apply.

PTZ Camera w/Conference Room

flat panel displays

Video or DataVideo or Data

Lighting

Camera

Touch panelcontrols

Ceiling mountedvisualizer capture

SmartBoard orWhite board

Training Room Telepresence Podi-um/Lectern & Tra-ditional VideoconferencingThis telepresence classroom design is for an organization with multiple geographical-ly dispersed training locations. The design allows for instruc-tors to use a telepres-

ence podium/lectern to teach to one or more remote classrooms simultaneously. The design includes a custom-built Da-Lite Professional Electrol ceiling-mounted projection screen that features both a standard screen for the front projection of a remote videoconferencing loca-tion or data/video along with a 2nd extreme low reflectance black velour background. The black background absorbs light allowing the in-structor to appear as a volumetric image on a telepresence podium at the remote site(s). All the environmental basics for lighting, acoustics, camera placement, and color palette apply.

“Pro-Modifying” Existing Telepresence Environments

Multi-Purpose Cisco CTS 3010 Group System – One of the more popular requests for “pro-modifying” existing telepresence group systems is to separate the table from the screen so that the room can be used as a traditional meeting room. Here is an illustrative floorplan of what a pro-modified Cisco CTS 3010 looks like with a custom table and five additional seats. Further pro-modifications can include improving the collaborative capabilities of the room with a ceiling-mounted visualizer to share documents and physical objects and a SMART Board to allow annotation of documents, cre-ation of hand-generated graphics, and interac-tive whiteboarding between locations.

TO OPTIMIZE YOUR LIGHTING, START BY THROWING OUT YOUR STANDARD FLUORESCENT BULBS! IF YOU ARE LIMITED ON BUD-GET OR STUCK WITH FLUORESCENT FIXTURES, GET FULL SPEC-TRUM BULBS DESIGNED FOR VIDEO. THE IDEAL COLOR TEMPERA-TURE SHOULD BE BETWEEN 3,000 AND 3,500 DEGREES KELVIN, AND ABOUT 70 FOOT CANDLES OF INTENSITY AT THE SUBJECT.

AVI-SPL empowers our customers with state-of-the-art presentation, communication and

collaboration technologies. Come witness these innovations firsthand at our Video Briefing

Centers (VBCs). As the leading AV systems integration provider, AVI-SPL has the expertise

to design, build and support endpoint-to-endpoint solutions that bring you and your

stakeholders together.

You’ll quickly discover why thousands of customers trust their video and

audio communications needs to AVI-SPL.

Our VBCs include:

n High-Definition (HD) video calls

n Telepresence solutions from Cisco and Polycom

n AVI-SPL’s Caméléon Telepresence solutions

n Interoperability between leading manufacturers

n Multi-site calls blending video, audio and data into one meeting

n Document sharing and data collaboration

n Flexible Managed Service options

n Global B2B exchange, with connections to Cisco

and Polycom demo rooms

AVI-SPL holds the highest level of certifications for

all of the major manufacturers. We ensure audiovisual

environments that meet your exact needs, with the

support you demand. Ready to learn more? Come join us

at one of our VBCs to get started.

Seeing is BelievingAVI-SPL’s Video Briefing Centers Will Open Your Eyes

Call AVI-SPL at 866-559-8197 to arrange for a VBC demonstration near you.

Page 41: Telepresence Options Magazine

AVI-SPL empowers our customers with state-of-the-art presentation, communication and

collaboration technologies. Come witness these innovations firsthand at our Video Briefing

Centers (VBCs). As the leading AV systems integration provider, AVI-SPL has the expertise

to design, build and support endpoint-to-endpoint solutions that bring you and your

stakeholders together.

You’ll quickly discover why thousands of customers trust their video and

audio communications needs to AVI-SPL.

Our VBCs include:

n High-Definition (HD) video calls

n Telepresence solutions from Cisco and Polycom

n AVI-SPL’s Caméléon Telepresence solutions

n Interoperability between leading manufacturers

n Multi-site calls blending video, audio and data into one meeting

n Document sharing and data collaboration

n Flexible Managed Service options

n Global B2B exchange, with connections to Cisco

and Polycom demo rooms

AVI-SPL holds the highest level of certifications for

all of the major manufacturers. We ensure audiovisual

environments that meet your exact needs, with the

support you demand. Ready to learn more? Come join us

at one of our VBCs to get started.

Seeing is BelievingAVI-SPL’s Video Briefing Centers Will Open Your Eyes

Call AVI-SPL at 866-559-8197 to arrange for a VBC demonstration near you.

TELEPRESENCE OPTIONS | Creating Telepresence Environments Creating Telepresence Environments | TELEPRESENCE OPTIONS

Key Light: Light shining on the subject from the front. These lights are generally placed high and at the center, or to each side of the seating area if two are required. Aim them downward at a 45-degree angle to light the face without the eyebrow casting a shadow over the eye-sockets. Fill Light: Lights shining on the subject from the front, but placed at a low angle to soften shadows under the eyes and chin.

Hair Light: Lights at the rear of the room, above the subjects and aimed downward to help separate the subjects from the background.

Backdrop lighting: Lights above and (if space allows) between the subject(s) and the back-ground. Two lights are usually required, each aimed toward the opposite half of the back-ground to evenly light it.

SPECIFIC ROOM LAYOUTS: Small Group Conference Room – Tradi-tional Videoconferencing System with PTZ Camera

Small Group — Beam-Splitter SolutionsFor small group situations, companies such as Digital Video Enterprises and Telepresence Tech make solutions that hide the camera at eye-level behind a piece of silvered glass called a beam splitter. This gives remote participants true eye contact and hides the camera and its atten-dant psychological baggage. (In other words, no one is as likely to act like they’re “on-camera.”)

Small Group Beam SplitterEye-contact system

Beam SplitterDisplay

Table

SmartBoard orWhite board

Ceiling mountedvisualizer capture

Ceiling mounted lighting at 45° angleColor balanced with camera

controlsTouch panel

Camera hidden behindbeam splitter at

eye-level

Training RoomTelepresence Podium/Video

Camera forlocal capture

Interactivewhiteboard

OverheadDLP/LCDProjector

Camera

Lighting forInstructor

Instructor Podium

VTC/Data Projection Screen/Black Low Reflectance Backgroundin custom Da-Lite ProjectionElectrol ceiling mounted housing

TelepresencePodium/Lectern

TelepresencePodium/Lectern

Interactive Tablet Slavedto Interactive Whiteboard-Doubles as Room Control

SMART SympodiumDocument camera

Storage

Small Group system PTZ

Video Video/Data

Ceiling mountedvisualizer capture

Camera mountedbelow monitors

Wire run

Hockey puckmicrophone

Touch panelcontrols

Color balanced45° anglelighting at

w/ flat panel displays

Ideally 52-65 inch displays.The bigger the better.

with camera

Ceiling mounted

Standard conference tables will beapproximately 30 inches in height

The bottom border of the main video display should beapproximately 44-46 inches from the ground dependingon the height of the table with the top of the cameralens level with the bottom of the display to achievegood eye-line with the main seated participants.

Conference Room — Pan/Tilt/Zoom CameraThis conference room design features a trape-zoidal table by INTEK. The shape allows every-one to be seen in a group meeting but has two seats at the head of the table for an optimized tight camera shot for one to two people. Each seat has data and power available. All the envi-ronmental basics for lighting, acoustics, camera placement, and color palette apply.

PTZ Camera w/Conference Room

flat panel displays

Video or DataVideo or Data

Lighting

Camera

Touch panelcontrols

Ceiling mountedvisualizer capture

SmartBoard orWhite board

Training Room Telepresence Podi-um/Lectern & Tra-ditional VideoconferencingThis telepresence classroom design is for an organization with multiple geographical-ly dispersed training locations. The design allows for instruc-tors to use a telepres-

ence podium/lectern to teach to one or more remote classrooms simultaneously. The design includes a custom-built Da-Lite Professional Electrol ceiling-mounted projection screen that features both a standard screen for the front projection of a remote videoconferencing loca-tion or data/video along with a 2nd extreme low reflectance black velour background. The black background absorbs light allowing the in-structor to appear as a volumetric image on a telepresence podium at the remote site(s). All the environmental basics for lighting, acoustics, camera placement, and color palette apply.

“Pro-Modifying” Existing Telepresence Environments

Multi-Purpose Cisco CTS 3010 Group System – One of the more popular requests for “pro-modifying” existing telepresence group systems is to separate the table from the screen so that the room can be used as a traditional meeting room. Here is an illustrative floorplan of what a pro-modified Cisco CTS 3010 looks like with a custom table and five additional seats. Further pro-modifications can include improving the collaborative capabilities of the room with a ceiling-mounted visualizer to share documents and physical objects and a SMART Board to allow annotation of documents, cre-ation of hand-generated graphics, and interac-tive whiteboarding between locations.

TO OPTIMIZE YOUR LIGHTING, START BY THROWING OUT YOUR STANDARD FLUORESCENT BULBS! IF YOU ARE LIMITED ON BUD-GET OR STUCK WITH FLUORESCENT FIXTURES, GET FULL SPEC-TRUM BULBS DESIGNED FOR VIDEO. THE IDEAL COLOR TEMPERA-TURE SHOULD BE BETWEEN 3,000 AND 3,500 DEGREES KELVIN, AND ABOUT 70 FOOT CANDLES OF INTENSITY AT THE SUBJECT.

AVI-SPL empowers our customers with state-of-the-art presentation, communication and

collaboration technologies. Come witness these innovations firsthand at our Video Briefing

Centers (VBCs). As the leading AV systems integration provider, AVI-SPL has the expertise

to design, build and support endpoint-to-endpoint solutions that bring you and your

stakeholders together.

You’ll quickly discover why thousands of customers trust their video and

audio communications needs to AVI-SPL.

Our VBCs include:

n High-Definition (HD) video calls

n Telepresence solutions from Cisco and Polycom

n AVI-SPL’s Caméléon Telepresence solutions

n Interoperability between leading manufacturers

n Multi-site calls blending video, audio and data into one meeting

n Document sharing and data collaboration

n Flexible Managed Service options

n Global B2B exchange, with connections to Cisco

and Polycom demo rooms

AVI-SPL holds the highest level of certifications for

all of the major manufacturers. We ensure audiovisual

environments that meet your exact needs, with the

support you demand. Ready to learn more? Come join us

at one of our VBCs to get started.

Seeing is BelievingAVI-SPL’s Video Briefing Centers Will Open Your Eyes

Call AVI-SPL at 866-559-8197 to arrange for a VBC demonstration near you.

Page 42: Telepresence Options Magazine

Telepresence Options www.TelepresenceOptions.com www.TelepresenceCatalog.com Spring 201142

Creating Telepresence Environments | TELEPRESENCE OPTIONS

C:\Documents and Settings\Bryan\My Documents\Hellard Design\hsl\rpx_428m_floor_plan copy2.jpg

Ceiling Mounted Camera

DocumentReplicator

Classroom Functionality

Stand up presentation environment wherethe instructor can be captured standingat a podium using the primary RPX cameraand/or presenting at the SmartBoard bya 5th camera codec in the environment.

AMX/Crestron functionality delivered tothe SmartBoard and Sympodium

"Productized" learning and enhancedcollaboration bundle can be deployed toother client sites for sitance learning orwhere improved collaboration capabilitiesare required.

Content can be captured and archived toclient's knowledge management platform.

Removable podium withSMART Sympodium

Ceiling mountedDocument Camera/

visualizer capture area

"Productized" Learning and EnhancedCollaboration Bundle

Rear Projection SMART BoardAllows for inter-active whiteboarding/annotation between sites

Doubles as large fomat display &UI for AMX/Crestron programming

Collaboration PCShared PC with client's productivity, ERPand distance learning applicationsPowers the SMART Board andSMART Sympodium

Document Camera & Physical Object Visualizer

VN-Matrix - High resolution image/video codecVGA cable for sharing laptop content

Telepresence Group System

Ceiling mountedvisualizer capture

Custom Telepresence Table

Screen #1Screen #2 Screen #3

SmartBoard orWhite board

Integrated lighting system

Kits and Pro-modification

CameraCisco TelePresence System

Cisco Phone

Polycom RPX Distance Learning Class-room with Stand-Up Presentation AreaHere is a design that the Human Productiv-ity Lab created for a “Pro-Modified” Polycom RPX with a stand-up presentation environ-ment where an instructor can be captured more naturally standing at a lectern “teaching in the round.” This design has an additional camera to capture and instructor or student at an inter-active whiteboard, which would be displayed on one of the four panels of the remote class-room’s video wall.

ON-STAGE TELEPRESENCE

On-Stage Telepresence can take the form of a live interactive presentation. A remote presenter can appear life-size and interact with local par-ticipants and free-floating digital content in mul-tiple locations. Pre-recorded content can also be used to recreate anything from a one-person presentation to a complete theatrical production on the scale of the Grammy Awards.

Vendors include MUSION and Digital Video Enterprises. MUSION’s Eye-liner is shown in both examples. Eyeliner installations can be to up to 330 feet /100m wide, but standard appa-ratus tend to be approximately 13 ft – 23 ft / 4m - 7m wide and 13 ft – 23 ft / 4m – 7m deep. Typical image size from a single projector is ap-proximately 16 ft / 5m wide by 9.5 ft / 3m high.

The Eye-liner system incorporates a “perform-er’s stage” equipped with state-of-the-art LED

ABOUT THE AUTHORS

Howard S. Lichtman is the President of the telepresence consultancy Human Pro-ductivity Lab which advises organizations on telepresence and visual collaboration strategies with a focus on organizational productivity and inter-company business. Bryan Hellard is President of Hellard Design, a telepresence and visual col-laboration design firm and was one of the original architects of the TeleSuite, which became the Polycom RPX.

RESOURCES:

Guidelines for Video Conference Room Acoustics – Cisco Systemshttp://www.cisco.com/en/US/docs/telepres-ence/endpoint/misc/user_guide/video_con-ferencing_room_acoustics_guidelines_ver01.pdfVideoconferencing Room Primer – Cisco Systemshttp://www.cisco.com/en/US/docs/telepres-ence/endpoint/misc/user_guide/video_con-ferencing_room_primer_ver02.pdfIntegrators Reference manual for Poly-com HDX Systems - Polycomhttp://supportdocs.polycom.com/Polycom-Service/support/global/documents/support/setup_maintenance/products/video/hdx_irm.pdfGuidelines for Room Lighting: http://belle.netera.ca/docs/lighting.pdf

A Virtual Presenter (Left) is able to interact with a live presenter (right) in one or more re-mote locations around the world.

lighting. It’s usually boxed with hard panelling or dark draping along the sides and back of the system. The Eyeliner polymer screen sits on a 45° angle between the stage and the audience. At least one high-powered, high-definition vid-eo projector is mounted in front of the foil, pro-jecting onto either the floor or ceiling depending on foil orientation.

On-Stage Telepresence applications are de-signed to work in public performance areas such as concert venues, theatres, exhibition centres, nightclubs, marquees, large office environments, retail stores and TV studios. The cost to rent a MUSION on-stage experience starts at $40,000 / £25,000 per day excluding the videoconfer-

encing platform.

Note: The size of the images in this design guide were limited by the available space in the magazine. To download a version of the design guide with full size illustrations please visit: http://www.HumanProductivityLab.com/TelepresenceDesign

Page 43: Telepresence Options Magazine

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High definition video,

standard definition video and audio broadcasts with

multiple data broadcasts in a multi-screen layout that the

meeting moderator can configure.

- Connect to BrightCom

endpoints, standards compliant conferencing systems

and remote desktop and laptops. Endpoints display up to

16 video screens that can be seen by an unlimited

number of participants.

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One of a kind telepresence infrastructure...

BrightCom

Tel: 877-483-9737

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BrightCom’s Visual Collaboration System: Screen shot of

web-based environment. Video and data broadcasts are

displayed and managed side by side.

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A wide range of conferencing solutions...

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Lumina Telepresence and ClearView

Video Conferencing Solutions

Lumina Telepresence: L37 without the

optional private enclosure. Suited for 2 to 6

people for instant teamwork. Each solution

requires the VCS.

Creating Telepresence Environments | TELEPRESENCE OPTIONS

C:\Documents and Settings\Bryan\My Documents\Hellard Design\hsl\rpx_428m_floor_plan copy2.jpg

Ceiling Mounted Camera

DocumentReplicator

Classroom Functionality

Stand up presentation environment wherethe instructor can be captured standingat a podium using the primary RPX cameraand/or presenting at the SmartBoard bya 5th camera codec in the environment.

AMX/Crestron functionality delivered tothe SmartBoard and Sympodium

"Productized" learning and enhancedcollaboration bundle can be deployed toother client sites for sitance learning orwhere improved collaboration capabilitiesare required.

Content can be captured and archived toclient's knowledge management platform.

Removable podium withSMART Sympodium

Ceiling mountedDocument Camera/

visualizer capture area

"Productized" Learning and EnhancedCollaboration Bundle

Rear Projection SMART BoardAllows for inter-active whiteboarding/annotation between sites

Doubles as large fomat display &UI for AMX/Crestron programming

Collaboration PCShared PC with client's productivity, ERPand distance learning applicationsPowers the SMART Board andSMART Sympodium

Document Camera & Physical Object Visualizer

VN-Matrix - High resolution image/video codecVGA cable for sharing laptop content

Telepresence Group System

Ceiling mountedvisualizer capture

Custom Telepresence Table

Screen #1Screen #2 Screen #3

SmartBoard orWhite board

Integrated lighting system

Kits and Pro-modification

CameraCisco TelePresence System

Cisco Phone

Polycom RPX Distance Learning Class-room with Stand-Up Presentation AreaHere is a design that the Human Productiv-ity Lab created for a “Pro-Modified” Polycom RPX with a stand-up presentation environ-ment where an instructor can be captured more naturally standing at a lectern “teaching in the round.” This design has an additional camera to capture and instructor or student at an inter-active whiteboard, which would be displayed on one of the four panels of the remote class-room’s video wall.

ON-STAGE TELEPRESENCE

On-Stage Telepresence can take the form of a live interactive presentation. A remote presenter can appear life-size and interact with local par-ticipants and free-floating digital content in mul-tiple locations. Pre-recorded content can also be used to recreate anything from a one-person presentation to a complete theatrical production on the scale of the Grammy Awards.

Vendors include MUSION and Digital Video Enterprises. MUSION’s Eye-liner is shown in both examples. Eyeliner installations can be to up to 330 feet /100m wide, but standard appa-ratus tend to be approximately 13 ft – 23 ft / 4m - 7m wide and 13 ft – 23 ft / 4m – 7m deep. Typical image size from a single projector is ap-proximately 16 ft / 5m wide by 9.5 ft / 3m high.

The Eye-liner system incorporates a “perform-er’s stage” equipped with state-of-the-art LED

ABOUT THE AUTHORS

Howard S. Lichtman is the President of the telepresence consultancy Human Pro-ductivity Lab which advises organizations on telepresence and visual collaboration strategies with a focus on organizational productivity and inter-company business. Bryan Hellard is President of Hellard Design, a telepresence and visual col-laboration design firm and was one of the original architects of the TeleSuite, which became the Polycom RPX.

RESOURCES:

Guidelines for Video Conference Room Acoustics – Cisco Systemshttp://www.cisco.com/en/US/docs/telepres-ence/endpoint/misc/user_guide/video_con-ferencing_room_acoustics_guidelines_ver01.pdfVideoconferencing Room Primer – Cisco Systemshttp://www.cisco.com/en/US/docs/telepres-ence/endpoint/misc/user_guide/video_con-ferencing_room_primer_ver02.pdfIntegrators Reference manual for Poly-com HDX Systems - Polycomhttp://supportdocs.polycom.com/Polycom-Service/support/global/documents/support/setup_maintenance/products/video/hdx_irm.pdfGuidelines for Room Lighting: http://belle.netera.ca/docs/lighting.pdf

A Virtual Presenter (Left) is able to interact with a live presenter (right) in one or more re-mote locations around the world.

lighting. It’s usually boxed with hard panelling or dark draping along the sides and back of the system. The Eyeliner polymer screen sits on a 45° angle between the stage and the audience. At least one high-powered, high-definition vid-eo projector is mounted in front of the foil, pro-jecting onto either the floor or ceiling depending on foil orientation.

On-Stage Telepresence applications are de-signed to work in public performance areas such as concert venues, theatres, exhibition centres, nightclubs, marquees, large office environments, retail stores and TV studios. The cost to rent a MUSION on-stage experience starts at $40,000 / £25,000 per day excluding the videoconfer-

encing platform.

Note: The size of the images in this design guide were limited by the available space in the magazine. To download a version of the design guide with full size illustrations please visit: http://www.HumanProductivityLab.com/TelepresenceDesign

Page 44: Telepresence Options Magazine

CORPORATE VIDEO LOGISTICS SIMPLIFIED

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Page 45: Telepresence Options Magazine

Iformata brings service providers as well as enterprises an automated state-of-the art, powerful video management solution in a single hardware and software system – VNOC Symphony® Enterprise SP.

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iformata COMMUNICATIONS

• ~ I

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. v N c

Page 46: Telepresence Options Magazine

WHAT CAN VNOC SYMPHONY® DO FOR YOU? VNOC Symphony Enterprise SP packages all the capabilities of our world-class Video Network Operation Center into a single system. We call it our VNOC in a Box ® - a VNOC Symphony Solution

Simplify the Management of Your Video Network

Cost Effective & ScalableVNOC Symphony Enterprise SP enables organizations to expand the number of video/telepresence end-points, video infrastructure, and vastly increase the number of simultaneous conferences occurring with little or no increase in headcount. VNOC Symphony Enterprise SP provides you with a multi-tenant, proven and robust solution radically reducing costs and time expended at all levels of operations, thus saving you millions in time and energy.

Best-in-class SystemThe intelligence in VNOC Symphony Enterprise SP encapsulates the systems and methods used in world-class VNOCs and leverages over 450 patent claims and trademarks. The end result is reliability and confi-dence in a platform that is beyond traditional mouse/click services.

Build Operate TransferTaking your managed services in-house? Iformata provides build, operate and transfer solutions. To learn more contact, [email protected].

Page 47: Telepresence Options Magazine

CORPORATE VIDEO LOGISTICS SIMPLIFIED

AN AUTOMATED, FLEXIBLE AND SCALABLE SYSTEM TO MANAGE EVERY

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SYMPHONY AUTOMATES THE SCHEDULING, MONITORING AND

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Seamless. Scalable. Cost EffectiveIformata Communications is the world’s leading innovator of ubiquitous VNOC tools and end-to-end automation through its VNOC

Symphony platform. Iformata is also the provider of choice for global enterprise firms, equipment manufacturers, and top-tier

carriers for cloud based managed service offerings. With a customer base touching every continent, Iformata’s wide range of

managed service options give customers an unparalleled range of service models to support their ever changing video

management needs. With U.S. based offices in Ohio and Virginia and international offices in Mumbai and Bangalore, India along

with Stavanger, Norway, Iformata is the industry’s longest-serving provider of managed services and video network operations.

Through international peering relationships with major providers and other VNOC suppliers, Iformata’s Telepresence Exchange®

is a leading video communications network connecting global Fortune 500 firms within a highly managed architecture.

For more information, please visit www.iformata.com or email: [email protected].

®

WHAT CAN VNOC SYMPHONY® DO FOR YOU? VNOC Symphony Enterprise SP packages all the capabilities of our world-class Video Network Operation Center into a single system. We call it our VNOC in a Box ® - a VNOC Symphony Solution

Simplify the Management of Your Video Network

Cost Effective & ScalableVNOC Symphony Enterprise SP enables organizations to expand the number of video/telepresence end-points, video infrastructure, and vastly increase the number of simultaneous conferences occurring with little or no increase in headcount. VNOC Symphony Enterprise SP provides you with a multi-tenant, proven and robust solution radically reducing costs and time expended at all levels of operations, thus saving you millions in time and energy.

Best-in-class SystemThe intelligence in VNOC Symphony Enterprise SP encapsulates the systems and methods used in world-class VNOCs and leverages over 450 patent claims and trademarks. The end result is reliability and confi-dence in a platform that is beyond traditional mouse/click services.

Build Operate TransferTaking your managed services in-house? Iformata provides build, operate and transfer solutions. To learn more contact, [email protected].