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Telegraph Mediapack 2016
Innovation AS A COMPANY WE STRIVE TO FIND NEW AND INNOVATIVE
WAYS TO DELIVER THE NEWS TO OUR AUDIENCE
1855 20121994 20102009 2015 2016
Our Audience
8.8m 20.5m
Source: NRS PADD 2016
Reaching 27.1 million every monthThe number 1 Quality Daily UK newsbrand
4.5m
Our Audience
Source: NRS Oct 2015, TGI Clickstream Q4 2015, webtrends
AFFLUENT LOYAL INFLUENTIAL ELUSIVE
The Telegraph has a reliable reach with 79% of The Daily Telegraph’s readers look at no other quality daily. Our users don’t just visit for one story- they spend an average of 11 minutes looking at our content.
We influence the influencers; our readers know people across an array of social, cultural, professional, and economic circles. They thrive on making introductions and pass on their accumulated knowledge to those who surround them.
Hard to reach elsewhere; 1 in 3 visits to Telegraph.co.uk are direct, i.e. from a homepage, a bookmark or the user typing Telegraph.co.uk into the address bar – not via search or any other traceable link.
1 in 3 Telegraph consumers earn £50k or more. With an average of £119,640 in savings and investments, reaching a more affluent audience than other newspaper brands
Our Audience
RetailTravel
FinanceMotors
ELUSIVE The Telegraph audience spends £783 million in the last week on groceries — more than TNL group, Independent group
Our audience spent more than £12.9 billion on travel last year — more than TNL group, Independent group
The Telegraph audience has a total of £302 billion in savings and investments — more than any of our quality competitors
Last year, the Telegraph audience spent a total of more than £115 billion on cars — more than TNL group, Independent group
Source: TGI Premier 2015, TGI Clickstream Q14 2015
Our Audience
ELUSIVE
Gadgets Last year, the Telegraph audience spent £15.2 billion on Gadgets, more than The Times and Independent consumers
Home Our audience spent more than £9.2 billion on home furniture last year, more than The Times and Independent consumers
Fashion Our audience spent £1.5 billion on womenswear, £1.4 billion on menswear and £35 million on skincare and cosmetics in the last month
Business The Telegraph reaches more Managers, Directors, and Senior Officials than other quality daily news brands., 560,000 consumers are Manager and above
Source: TGI Premier 2015, TGI Clickstream Q14 2015
Platforms
ELUSIVE
ISSN 0307-269X
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No 2,809 | APRIL 12 2015£2.00
No 2,809
Republic of Ireland €2.30
No 2,809£2.00
ANDREW MILLIGAN/PA
TIM ROSSSenior Political Correspondent
DAVID CAMERON today announces a radical plan to cut inheritance tax, with an election promise to protect millions of family homes from the “death duty”.
The Prime Minister will set out reforms that will mean parents and grandparents can leave their homes and other assets worth up to £1million entirely tax free to younger generations.
At present, an estate worth £1million is liable for an inheritance tax bill of £140,000.
The plan, which would take effect in 2017, honours a long-standing Conservative prom-ise to cut inheritance tax, which Tories say has been blocked by the Liberal Demo-crats in the Coalition.
Mr Cameron and George Osborne, the Chancellor, hope that the eye-catching pledge to keep the family home out of the taxman’s grasp will cap-ture the public imagination over the next three-and-a-half weeks to polling day.
The plan will be paid for by imposing higher taxes on pension savings of people earning more than £150,000 a year.
In a speech he will make today, the Prime Minister will say that the desire to “pass something on” to younger generations “is about the most basic, human and natural instinct there is”.
“We will take the family home out of inheritance tax,” he will
say. “That home that you have worked and saved for belongs to you and your family – you should be able to pass it on to your children, and with the Conservatives, the taxman will not get his hands on it.”
The policy will be announced as all the major parties prepare to publish their manifestos this week.
In other campaign develop-ments with 25 days left before the polls open on May 7:ÞA Sunday Telegraph/ICM Wisdom Index poll predicted that Labour and the Conserva-tives would win almost exactly the same share of the vote in the election, putting the Tories on 31.8 per cent and Labour on 31.7 per cent;ÞThe Tories have overtaken Labour as the party seen as most likely to help families with everyday living costs, as well as more trusted to run Britain’s economy responsibly, the ICM survey found;ÞIn an interview with The Sunday Telegraph, Nigel Farage, leader of the UK Inde-pendence Party, announced he would be fielding candi-dates in 625 out of 650 parlia-mentary constituencies, with more than 5,000 council can-didates standing for election next month;ÞElizabeth Truss, the Envi-ronment Secretary, promised that a Tory government would “turbo charge” the rural econ-omy by creating a new govern-ment unit to encourage more people to buy British, and a plan to triple the number of British-made foods given pro-tected status by the European
Union. The Conservative announcement on inheritance tax will please the party’s grassroots and traditionalists who have been calling for such a reform since Mr Osborne announced that he wanted to cut inheritance tax before the last election.
Britain has some of the highest death duties of any country, and it has been esti-
mated that more than a third of home owners face the threat of inheritance tax bills because of rising house prices.
The average house price across the UK now stands at £193,000, while in areas of London and the South East, family homes regularly sell for £1 million or more.
Inheritance tax is levied at a
rate of 40 per cent on the value of an estate above the tax-free threshold, which has been fro-zen at £325,000 per person since 2009.
Economists, tax experts and Tory MPs have called for radi-cal reform, warning that grow-ing numbers of middle-class families are being trapped in the “death duty” which was originally intended to be paid
by the rich. The situation is seen as especially unfair because it taxes assets such as family homes which have been bought with income that was taxed when it was earned.
Estates become liable for inheritance tax when the value rises above the £325,000 threshold. Married couples are entitled to double the
allowance, passing on assets to their children or other rela-tions worth up to £650,000.
However, this arrangement is less generous than any other country in western Europe apart from Ireland. The threshold for death duties in the United States is about £3.2 million.
Before the last election, Mr Cameron promised to cut inheritance tax by raising the threshold to £1 million, but the reform was blocked by the Liberal Democrats.
In his speech on the cam-paign trail today, Mr Cameron will acknowledge frustration among Tories that it has not been possible to cut the tax sooner.
“For a long, long time I have wanted to act on inheritance,” he will say.
“We’ve already done some important things. With the Conservatives, people can pass on their ISAs – and they’ll be able to pass on their pen-sion pot tax free.
“And I can tell you today that the next Conservative government would go much further.
“You’ll be able to pass on up to £1million per couple com-pletely tax-free.”
The Tories will help people “providing for your children and grandchildren, giving families across Britain more security”, he will say.
“If you have worked hard and done the right thing all your life – we in the Conserva-tive Party back you.”
Under plans to be includedContinued on Page 2
Thousands of well-wishers braved the inclement weather in Dunblane to celebrate the wedding of tennis champion Andy Murray to his long-term girlfriend Kim Sears yesterday Report: Page 5
BEN RILEY-SMITHPolitical Correspondent
GREY “STEALTH” speed cameras could be banned within months of the election whichever party wins, it has emerged.
It follows an increase of
IT IS the £33,000-a-year boarding school whose alumni include some of the Britain’s most celebrated authors, from George Orwell to Sebas-tian Faulks.
But Wellington College’s reputation for literary prowess suffered a blow when it emerged that the Berkshire school had been teaching the wrong English AS-level text to pupils for almost the entire academic year.
Teachers realised their mis-take only two months before pupils were due to sit the pub-lic exam. The school has apol-ogised and announced there will be an investigation.
Robert MendickChief Reporter
POLICE RELEASED images yesterday showing members of the gang wanted for the “highly audacious” heist of £60million of gems from a safe deposit company.
Detectives disclosed the gang had twice entered the premises of the Hatton Gar-den Safe Deposit company in London’s jewellery quarter over the Easter Bank Holiday.
CCTV images collected from two cameras showed the men entering the premises at 8.20pm on Thursday, April 2 before leaving on Good Friday
at 8.12am. Incredibly, the gang returned 38 hours later to complete the job of drilling through seven feet of rein-forced concrete that gained them entry to the vault.
They fled the scene on Easter Sunday at 6.44am, having loaded up a white van with wheelie bins, crammed full of valuables.
The gang gained entry through a side alley that led to a rear fire exit door. They would have needed inside help to gain entry to a com-munal office building, which included the premises of the safe deposit company.
Police also said yesterday
that the gang opened 72 safe deposit boxes, but that seven were already empty, meaning the thieves got away with 65 boxes worth of jewels, cash and other items.
By last night, officers had informed 42 owners of boxes they had been robbed.
Det Chief Insp Paul Johnson said: “They were highly auda-cious entering on two occa-sions over that weekend.”
The gang had set off the intruder alarm early on Good Friday after being inside for around four hours. Police were informed but decided not to respond to the alarm. Reports: Page 8
about 27 per cent in the number of drivers who were given penalty notices or went to court for motorway offences last year.
The Tories are planning to scrap the use of grey cameras on major roads if a review criticises their use while Labour has pledged to start repainting them yellow.
The commitments mean drivers are likely to be spared the frustration of being caught by devices that they cannot spot.
Freedom of Information requests answered by half the country’s police forces found that most drivers were caught
by “stealth” cameras on parts of the M1, M4, M5 and M25.
Much of the increase has been attributed to the rise of so-called “smart motorways”, which use digital cameras to vary the speed limit
depending on circumstance. The result is that thousands of motorists are being fined every year despite driving under the usual national
speed limit on motorways. The number is likely to soar as the length of “smart motorways” quadruples to 800 miles over the next decade. Much of the anger has been directed at the special cameras, called Hadecs, which are painted grey rather than yellow and have led to criticism that they are used to catch out drivers.
However, Britain’s leading political parties are planning to act over the rising anger at so-called “stealth cameras”.
Labour will issue new guidelines demanding that cameras on motorways are Continued on Page 4
motorway speeding fines in 24 police force areas last year
IS AWAY
INSIDE Four pages of the best politics coverage in News Review: Pages 14 to 17 Iain Martin: Page 20 Bob’s cartoon: Page 20 Editorial comment: Page 21
SAVE UP TO 70% ON PLANTS EXCLUSIVE 4-PAGE SPRING GARDEN SUPPLEMENT SEE INSIDE LIVING
The Sunday Telegraph
Did you know that when you extend a Telegraph print campaign to our
website, it increases your brand searches and
website visits by an average of 13%
Newspaper
Daily Telegraph (Monday - Friday) • 1,165,000 readers per day • 498,474 daily circulation • 85% of readers are ABC1 adults • Average age of readers is 63 • 50:50 Male:Female split
To discuss advertising, contact Matthew Wilkinson on 020 7931 3325
Source: ABC April 2016
Daily Telegraph (Saturday) • 1,501,000 readers per day • 597,087 weekly circulation • 85% of readers are ABC1 adults • Average age of readers is 63 • 50:50 Male:Female split
To discuss advertising, contact Matthew Wilkinson on 020 7931 3325
Newspaper
Source: ABC April 2016
Newspaper
Sunday Telegraph • 1,122,000 readers per day • 370,790 daily circulation • 84% of readers are ABC1 adults • Average age of readers is 59 • 51:49 Male:Female split
To discuss advertising, contact Matthew Wilkinson on 020 7931 3325
Source: ABC April 2016
Our Sections Monday — Friday • Business, Sport and Arts: everyday
Monday: • Health and Total Football
Tuesday: • Living, Personal Finance and Business Club
Wednesday: • Fashion and Travel
Thursday: • Family and Jobs
Friday: • Style and Film
Sunday Sport, Discover, Money, Jobs, Business and Life which includes Property and Shopping
Saturday Sport, Travel, Property, Gardening, Cars, Your Money, Weekend: includes Food and Drink, Outdoors, Health, Family, Education and Pets, plus Review which includes Arts, Books, Entertainments,Film, TV and radio
Print Formats
CROSS STEP BOOKEND
U - SHAPE Y - SHAPE H - SHAPE
Magazines
Telegraph magazine is our award — winning weekend magazine. It is written to provide a stimulating mirror on life and relied on by readers to show them what they should be shouting about. Its intelligent and balanced reporting is praised for providing a proper insight on all things from world affairs to the world of arts. Its fashion has a global following. Its recipes are simply followed.
To discuss advertising, contact Claire Juon on 020 7931 3084
• 1,207000 readers per week • 597,087 weekly circulation • 85% of readers are ABC1 adults • Average age of readers is 63 • 50:50 Male:Female split
Source: ABC Jan 2016
Magazines
Stella magazine prides itself on its contradictions; it’s a fashion magazine that believes there’s more to life than clothes; a woman’s magazine that is read by men; a visual feast that has excellent features in it, too. Stylish, intelligent, warm, witty, Stella is a one-of-a-kind title which boasts an incredibly loyal cross — generational readership with money to spend on their wardrobes, their homes, their holidays and their free time.
To discuss advertising, contact Claire Juon on 020 7931 3084
• 657,000 readers per week • 370,579 weekly circulation • 84% of readers are ABC1 adults • Average age of readers is 59 • 51:49 Male:Female split
Source: ABC April 2016
2016 Magazine Specials
Telegraph Luxury Women’s Style Saturday, February 20
Saturday, September 17
Telegraph Luxury Men’s Style Saturday, March 12
Saturday, September 03
Telegraph Luxury Core Saturday, April 09 Saturday. June 04
Saturday, October 15 Saturday, December 03
Telegraph Magazine Fashion Special
Saturday, March 05 Saturday, September 10
ST Fashion — Women Sunday, March 13
Sunday, September 11
ST Men Sunday, April 10
Sunday, September 25
ST Kids Sunday, March 27
Sunday, September 04
ST Watches and Fine Jewellery Sunday, November 13
Ultratravel Saturday, January 16 Saturday, March 19 Saturday, May 28
Saturday, September 10 Saturday, November 12
Telegraph Magazine Travel Special Saturday, February 06
Telegraph Food and Drink Saturday, November 19
Telegraph Gift Guide Saturday, November 26
Goodwood Saturday, May 21
Stella Magazine Fashion Special Sunday, March 06
Sunday, September 18
Stella Magazine Beauty Special Sunday, May 1
Sunday, September 25
Stella Magazine Gift Guide Special Sunday, November 20
Stella Magazine Entertaining Special
Sunday, December04
Source Thursday, August 18
Telegraph Magazine / Stella themed issues Stand-alone Specials
Digital Platforms
Telegraph.co.uk
DESKTOP BROWSER The Telegraph is a true digital pioneer. Our website launched four years before Google, ten years before Facebook and was the first newspaper website in Europe. Today, the site is enjoyed by 62,000,000 users every month across the globe.
• 8.8m monthly unique users
• 134m page views per month
• 73% ABC1
• 34% earn over £50K
• News • Sport • Lifestyle • Culture • Business • Money • Travel • Luxury • Technology • Women
• Politics • Health • Men • Education • Motoring • Food and Drink • Gardening • Film • Fashion
CHANNELS
Telegraph Mobile
Source: Comscore MMX
MOBILE BROWSER Mobile is The Telegraph’s number one and fastest growing platform with 16 million readers every month
• Delivers the highest reach within The Telegraph portfolio (55%)
• Youngest demographic: average age is 39 • Retain high ABC1 audience (80% ABC1)
Top platforms: 67% IOS | 26% Android
Advertising options: • Full site takeover • Channel takeover • Channel targeting • Keyword advertising
Telegraph.co.uk
Sources: NRS PADD Oct 14 - Sept 15, UKOM MMX MP Dec 15
Advertising options: • Full page interstitials £6k per week / 77k ad impressions • 100% Takeover opportunity £25k per day / approx 1m+ ad impressions • Leaderboard on every article page from £4CPM
DAILY EDITION APP (TABLET & MOBILE)
The Telegraph Live news app is the perfect way to target our on the go audience when they are out and about, accessing all the latest news, business, sport and comments through their smartphones.
• Daily UU’s 23k • Monthly UU’s 95k • Average Daily Dwell Time 18m
Advertising options: • MPU • Static/interactive interstitial • Banner
LIVE NEWS APP (MOBILE ONLY)
• Average age 50 • Average income £77k • Daily UU’s 50k / Monthly UU’s 103k • Average Daily Dwell Time 46m
Refreshed in 2015 following research with 20,000 customers. This four-star App is available on Tablet and Smartphone. It offers customers a full digital version of our print offering including all magazines and sections and is currently commanding average dwell times of 46 minutes a day. New Feature : Section targeting & Inclusion of all lifestyle content including Stella and Ultratravel
Third party apps
FLIPBOARD• 4.7m monthly readers globally • 74m Flips/ Page Views per month • 354,000 UK unique users per month • 1.7m UK page views • Static Full Page creative • Tenancy/CPM opportunities
FACEBOOK INSTANT ARTICLES
In February, The Telegraph also become one of the first media owners to embrace the power of Facebook Instant Articles. The improved page loading speed results in more people viewing, commenting and sharing content.
• Tenancy and CPM advertising opportunity • MPU • 2.3 million+ ad impressions (In first two weeks) • 1.8 million uniques (In first two weeks)
The Telegraph was a launch partner for Apple News in January 2016.
Within month one we were within the top three most watched brands and our content is the most shared on the app.
• 4 available ad sizes • Tenancy from £5k and CPM advertising opportunity • 1 million+ ad impressions per month
APPLE NEWS
GOOGLE CURRENTS
ADVERTISING OPTIONS:
• Interactive full page creative • Static full page creative • 1 million Ad impressions monthly • Tenancy from £5k
Direct response through to branded content
TABLET PLATFORMS EMAIL INREAD
PROGRAMMATIC
1ST AVAILABLE IMPRESSION TARGETING
HOMEPAGE TAKEOVERS
VIDEO
MOBILE PLATFORMS
CROSS PLATFORM RUN OF SITE
Telegraph video
• Pre-roll will run across telegraph desktop and mobile browser as well as The Telegraph’s you tube channel.
• 3 million+ across desktop and mobile each month • Targeting opportunities available • CPM packages (Between £25/£30 CPM)
Premium Telegraph-produced video content spanning breaking news, live video feeds and distinct lifestyle categories.
PRE-ROLL ACROSS TELEGRAPH & TELEGRAPH YOUTUBE CHANNEL
The InRead format is ideal for brands to bring content to life and drive video plays; it sits within the content feed, driving engagement and a seamless brand experience.
• Runs across desktop and mobile • Format only plays when more than 50% in view • Format is capped at 1 per user per day • CPV (£0.25 - £0.30) chargable on 75% views • CPM model (£25 - £30) • Channel targeted or ROS
INREAD
Launched March 7th 2016
• 8 videos per series • Pre roll on ALL video • 100% SOV on all display ads on video pages • Advertise logo on all pages • ECPM £100 • 100k guaranteed page impressions
SERIES SPONSORSHIP PACKAGE
£10,000 per series
Spark
Spark is The Telegraph’s new creative commercial department. Where Mad Men meet Math Men. It represents a company-wide commitment to helping brands grow — by supercharging creative ideas with industry-leading data insight. Send us your next brief and we’ll show you how this exciting new way of working can transform your campaign. Not only will our ideas be brilliant. We will prove they’re brilliant, too.
Spark
Telegraph Events
Events
We’ve been creating some of the most engaging content and advertising solutions in the business for more than 160 years, and our multimedia offering just got even better. Telegraph Events gives you access to world-class sporting and lifestyle consumer shows on huge scale, with bespoke experiential marketing tailored to your needs.
27 shows across the country, across the year
11 consumer shows
27 shows across the country, across the year
5+ business
shows
Telegraph Bespoke: new for 2014-15
7 Bespoke events and counting
Fantasy Football
