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Telefonica’scorporatevolunteeringresponsetorefugeechallengeinSpainIAVEConference-Berlin,May19th2016
LucilaBallarinoGlobalHeadofTelefónica’sVolunteeringProgramme@lulaballarino
Telefonicahasacommitmenttohaveaposi1ve impact in the development ofthecommuni1eswhereweoperate.Telefonica Founda1on runs andcoordinate the Company CorporateVolunteering Programme, genera1ngand promo1ng social ini1a1ves forTelefónica’s employee to take part inthesolu1onofrealneedsofsocie1es.
Whydowegetinvolved?
Howdowegetinvolved?Collabora1ngwithrecognizedsocialorganiza1onswithawideexper1sein
theproblem.
Receivereliableinforma1onabouttherefugeeprobleminEurope
Know the situa1on that refugees are facingbothintheirhomecountryandinSpain.
Know their profiles and real needs (i.e.commandofSpanish)
Ournetworkwiththemallowsusto:
Whatarewedoing?
ImmediateimpactacQviQes
Long-termacQviQes(sustainable)
Withtheseini1a1veswecoverurgentneeds
Withtheseini1a1vesweencouragetheintegra1on of refugees into Spanishcultureandsociety
150volunteersinterestedin
collabora1ngspeciallywiththisissue(pool)
Morethan20acQviQescompleted
Oct15-May16
Morethan200volunteerposiQons
offeredOct15–May16
ImmediateimpactacQviQesWhatarewedoing?ChristmascollecQng:Christmas collec1ngbenefits refugeesbygiving them toys, scholar material andshoes.Wecollectedmorethan10tonsofdona1onsgivinganimmediateresponse.
Bicyclescampaign:Collec1on of bicycles in 3 ci1es:Barcelona,MadridandValenciaaspartof an integral campaign for theirintegra1on(40bikescollected)
Comingnext:
- Reparingworkshopswithrefugees
- Ridingfortheintegra1on
Whatarewedoing?
Urbangardens:Volunteers and refugees built together anurbangardeninoneofCEAR’sresidences,asaplace of leisure and recrea1on. In three daysthey developed new skills and learnt how totake care of the garden and grow crops andflowers
Long-termacQviQes
MentoringandteachingSpanishprogramme:Volunteers and refugees are maintaining regularmee1ngs where they learn Spanish language andculture
Whatarewedoing?
OnlineVolunteering
Thought our own online volunteeringplaYorm, Telefónica Volunteers arehelping social en11es with differenttasksthatneedtheirdigitalskillssuchasdatabases crea1on, transla1ons,communica1oncampaigns,web design,socialmediamanagement,etc.…
Long-termacQviQes
ChallengesLack of informa1on about the realproblem
Prejudice and fear because of themisinforma1onaboutthecrisis
Lowpar1cipa1onofrefugeewomeninac1vi1es
Issues regarding communica1onbetweenvolunteersandpar1cipantsduring ac1vi1es due to culturaldiversity
ChallengesLack of informa1on about the realproblem
Prejudice and fear because of themisinforma1onaboutthecrisis
Lowpar1cipa1onofrefugeewomeninac1vi1es
Issues regarding communica1onbetweenvolunteersandpar1cipantsduring ac1vi1es due to culturaldiversity
Howdoweovercomethechallenges?
Makingthevolunteersawareoftheproblem
Offering virtual and classroomtraining
Considering all the recommenda1onsofexpertorganiza1ons
Learning specific issues aboutrefugeessuchastheirlegalsitua1onandmainchallengesandneeds
TrainingVolunteersOneofthecross-objec1vesofourprogramismaking
ourvolunteersawareoftheproblemandtrainingthemtohelpbe^erandmore
We offer con1nuous training through our corporatevirtual training pla_orm and face to face in the NGOcentersWe develop reliable and specialized training and informative resources for all our employees We focus on specific issues such as legal status,challengesandrealneedsWe promote our volunteers interac1on andencourage them to tell their experiences (virtualcommuni1es)
Reduceprejudice
Makeaware
EncouragetotakeacQon
Increasethe
impactAIMS
Lessonslearnt
Immediateimpactini1a1vesmustbecomplementedwithlong-termacQviQestohavedeeperandmoresustainableimpact.
Incrisissitua1ons likethis it isnecessarytoworkwithexpertorganizaQonsthatprovidewithaccurateinforma1onandguideonthesubject
ItisnecessarytogenerateyourownreliableinformaQonandtrainingresourcestosharewithouremployeesandvolunteers
Itiscrucialtotakeintoaccountvolunteers’doubtsandexpectaQonabouttheproblematoadaptyourofferofac1vi1esandtraining.
12
Thank you very much! Lucila Ballarino
@lulaballarino