Embed Size (px)
Citation preview
ampereanalysis.com
+44 (0)20 3848 6400
Founded in January 2015, Ampere Analysis has rapidly established itself as a leading player in global media analysis. Our research focuses on pay TV, VoD, telecoms, advertising and sports as well as content production and distribution. Delivered via a cutting-edge data visualisation platform, we
have created six unique data sets to provide a granular view of the global media and telecoms market. Ampere provides strategic advice to a high-profile client base of leading Hollywood Studios, broadcasters, pay TV and telecoms operators, consulting firms and investment banks.
ConsumerInsights
Content Analytics
Company Analysis
SamplesHighly qualified global panel of Internet households/users built by quota
TV & video viewersProfiles, attitudes &
purchasing preferences
Integrated datasetsConsumer preferences mapped against title-by-title availability and exclusivity
Title by title dataSVoD platforms worldwide tracked monthly Integrated datasets
Understanding how content acquisition and origination
impacts service provider success
Integrated datasetsDelivering a richer forecast
model and understanding the preferences and demographics
driving KPI trends
Proprietary modelsQuarterly forecasts built by
leading industry analysts
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
AnalyticsCommissioning
AnalyticsChannels
AnalyticsSVoD
Consumer
MarketsContent
MarketsOperators
Detailed title-level content and licensing analysis of 200 SVoD and services across over 40 countries.
Data is monthly and metrics include: Catalogue composition, licensing, genre mix, exclusivity, development of ‘Original’ and‘Exclusive’ content + windowing and quality of catalogues.
We survey 45,000 consumers every six months across 22 markets, providing detailed quantitative consumer insights.
The six monthly waves track: TV and online video viewing trends,behaviours and consumption,service and device uptake, genre preferences, sports preferences and willingness to pay, NPS scores.
Channels covers channel brands and carriage in the same countries detailed in Markets. Channels data is updated quarterly.
Channels covers 3,500 operator packages and 12,000 unique channels with detailed metadata updated throughout the year.
Comprehensive market and company-level KPI historic & forecast data spanning the TV/video advertising and communications economy across 94 countries.
Key metrics: subscribers, revenues, ARPUs, penetration, net additions, unique subs, RGU’s/unique.
Commissioning is focused on newly commissioned, upcoming TV shows announced by both linear and non-linear commissioning companies.
These are collected by the Ampere team directly from the commissioners and producers themselves.
Ampere Content Markets tracks expenditure on content for over 100 major broadcast, pay TV and online video groups 30 countries.
The data in the service is updated quarterly and contains historic and forecast data on content spend, broken down into Originated, Sport and Acquired.
Analytics - Commissioning
Analytics - Channels
Analytics - SVoD
Three year span of monthly catalogue data across SVoD platforms in over
40 countries
Front-end data visualization enabling you to cross-cut the database to answer specific
questions
Compare the global upcoming production slate for linear broadcasters and VoD servic-es, and how these are broken down by genre
Compare catalogues of competing SVoD services and analyse catalogues are
changing over time in different countries
Granular data and insights into the linear TV channels business, covering channel brands
and carriage in 95 countries
Examine what country productions are taking place and which commissioners are
adding to their international portfolios
Detailed title-level content and licensing analysis of 200 SVoD and services across
over 40 markets
Channels covers 3,500 operator packages and 12,000 unique channels in with detailed
metadata updated throughout the year
Analyse within a genre, what broadcasters and OTT players are commissioning -
and what themes and sub-genres they’re focusing on
Consumer
Markets - Operators
Markets - Content
Analyse service usage over time, segmenting data by consumer type and
company breakdown
Business lines are reconciled with each other and forecasts are created holistically
and modelled with reference to the company strategy
Analyse who are the largest spenders on content worldwide, and what the total
amount is being spent on content worldwide
Track device usage including uptake across respondent base, all which can be broken
down by various respondent demographics
View market shares of multi-play groups across Pay TV, SVoD, Fixed Broadband, Mobile, Fixed Telephony and territories
Compare content spend in 100+ markets, and see which markets are spending
the most on content
Examine how certain demographic groups’ viewing trends compare with all
respondents. Content can be broken down by genres and sport
Quarterly KPIs across 950 operators in 95 countries in a single platform
Examine how much broadcasters, studios and platforms are spending on content;
broken down into original, acquired and sport
Sign up to The Amp, Ampere’s weekly newsletter at www.ampereanalysis.com/subscribe
Reports & Presentations
We provide clients with a regular flow of profiles, focus reports and presentations
The
To find out more and to request a demo and trial, please get in touch with our sales team
[email protected] / +44 (0)20 3848 6400
