Typical Evolution paths

Marketing Automation - Customer Self-care Putting the information at customer hands. An always on, at hand, assistant

Customer care - Call ReductionPredictive call routing and work queue optimization

Customer care - SentimentAnalysisAnalyze voice and text to improve call center efficiency and customer loyalties

Next Best Action engineExtend marketing automation to internal CSP processes

Actionable Network - PCRF 2.0Optimize capacity and experience quality through real-time policy rules

Actionable network – NFVDynamic resource allocation through NFV orchestration

Marketing Automation - Personalized promotionPersonalized digital advertising

Marketing Automation - Content recommendationUse recommendation engine to detect patterns and promote personalized content

Marketing Optimization - Next Best OfferAutomatic 1-to-1 marketing, using context aware recommendation engine

Customer experience AssuranceAssociation of experience incidents for matching of corrective actions

Automatic problem diagnosticAutomatic root cause analysis, triggered by customer experience and troubles

Subscriber information brokeringPartners collaboration via controlled sharing of customer business values

Advertisement experiencepersonalizationPreference and context aware ad insertion

Intelligent FirewallsUse analytic to dynamically manage firewall rules by historical patterns and threat

Automatic Cyber - attack preventionIncreasing efficiency and efficacy is a mandatory direction

Low Complexity

Time to adopt

Adoption ComplexityHigh Complexity

Today

Next 3 years

Network/IT Optimiza-tion

Marketing personaliza-tion and automation

Revenue generation Security and Reve-nue protection Use case

Size of bubble represents magnitude of gain for CSP

Evolution path

Advanced Churn and Loyalty Management

Marketing Automation - Customer Self-care

Marketing Automation - Personalized promotion

Subscriber information brokering

Advertisement experience personalization

Customer care - Call Reduction

Automatic problem diagnostic

Customer care - Sentiment Analysis

Actionable Network - PCRF 2.0

Automatic Cyber-attack prevention

Subscription Management & Control

Archive Optimization

Customer experience Assurance

Subscriber Network Usage Analytics

Revenue Assurance & Protection

Marketing Automation - Content recommendation

Next Best Action engine

Intelligent Firewalls

M2M analytics as a Service

Wi-Fi Indoor analytics

Marketing Optimization - Next Best Offer

Store of the future

Marketing Optimization- Augmented Reality

Intelligent IP routingDigital identity theft prevention

User Data Consolidation

Actionable network - NFV

See more at hpe.com/csp/TelecomAnalytics

Telecom Analytics - Market evolution and economical impact CSP top use cases, by time, complexity and impact

Actionable network – NFVDynamic resource allocation through NFV orchestration

Actionable Network - PCRF 2.0 Optimize capacity and experience quality through real-time policy rules

Advanced Churn and Loyalty Management360 degree monitoring of all subscriber touch points, channels and services

Advertisement experience personalizationPreference and context aware ad insertion

Archive optimizationRetention of service data for compliance, and secured availability

Automatic Cyber-attack preventionEmploy big data analytics to recognize attack patterns

Automatic problem diagnosticAutomatic root cause analysis, triggered by customer experience and troubles

Customer care - Call ReductionPredictive call routing and work queue optimization

Customer care - Sentiment AnalysisAnalyze voice and text to improve call center efficiency and customer loyalties

Customer Experience AssuranceAssociation of experience incidents for matching of corrective actions

Digital identity theft preventionControl subscriber digital identity to avoid fraud and identity thief

Intelligent FirewallsUse analytic to dynamically manage firewall rules by historical patterns and threat

IP Intelligent routingApply analytic to select best routes to reduce transit and interconnection costs

M2M analytics as a ServiceDetect usage patterns in Internet of Things (IoT) traffic

Marketing Automation - Content recommendationUse recommendation engine to detect patterns and promote personalized content

Marketing Automation - Customer Self-care Putting the information at customer hands. An always on, at hand, assistant

Marketing Automation - Personalized promotionPersonalized digital advertising

Marketing Optimization - Next Best OfferAutomatic 1-to-1 marketing, using context aware recommendation engine.

Marketing Optimization- Augmented RealityContext aware analytics, turned into real life visualization

Next Best Action engineExtend marketing automation to internal CSP processes.

Revenue Assurance and ProtectionMonitor revenue streams for fraud prevention across business lines

Store of the futureLocation based services applied to retail industry

Subscriber information brokeringPartners collaboration via controlled sharing of customer business values

Subscriber Network Usage AnalyticsCorrelate real-time usage & QoE information with contextual subscriber insights

Subscription Management & ControlPersonalized service delivery control point

User Data ConsolidationConsolidating dispersed real-time subscriber profiles for real-time proactivity

Wi-Fi indoor analyticsLocation accuracy through real-time correlation

top use cases

See more at hpe.com/csp/TelecomAnalytics

Network/IT OptimizationMarketing personalization and automation

Revenue generationSecurity and Revenue protection

Telecom Analytics - Market evolution and economical impact CSP top use cases, by time, complexity and impact