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Teeny Tiny Video Great Big ImpactCan super-short video save the day?#teenytiny
Welcome
● Well hello there!○ Aaron Bramley - @AaronMSB○ Michael Hoffman - @Michael_Hoffman○ Bill Simmon - @BillSimmon
● And who might you be?
● Thank you for coming. #teenytiny
What Are We Doing Today?● Evaluating a new communications tool.
● Answering a very important question.
● Making some content.
● Using #teenytiny.
What Are the Apps?
● Vine
● Mixbit
Vine
14 months oldA Twitter Production6 Seconds of VideoTouch the screen to recordGreat for stop motionWorks well in collections
● Photo-sharing App (Added Video Last June)
● Up to 15 Seconds● Editable● Owned by Facebook● 150M Active Users (1.2B “Likes” per Day)● User Accounts Can Be Private
Mixbit
● Launched publicly in August, 2013● From the creators of YouTube● Videos up to an hour● Clips max of 16 seconds● Virtually no cause content● Lots of functionality
Mixbit
How are Nonprofits Using Super-Short Video?
● Thank You Videos
● Fundraising Videos
● Mission Execution
Thank You Videos
Super easy to use short video to thank donors and advocates
● The Thank You Stamp● Diabetes UK - Fundraising Thank You● Another UK Charity
Fundraising Videos
● BCEFA (instagram) ● Wide Angle Youth Media (Vine)
● Testicular Cancer Society (Vine)
● Practical Action (Vine)
Mission Execution● ASH - What Happens Every 6 Seconds
● Dave Thomas Foundation - #NationalAdoptionMonth
● UNOS - This Breath Made Possible
● BFAS - A Friend Like Tuna
What Types of Videos Work Best?
● Stop Motion
● Before & After
● Linear Storytelling
Stop Motion
#teenytiny
@meagancignoli 1 2 3@pinot 1 2 3etc. 1 2 3 4NTC Video from See3
Before and After
Zach King is pretty much all you need to see with Before and After.It’s Magic!
How can we use this in a social cause context?
The Super-Short Story
● Consider the 6-word story
The Super-Short Story
For sale: baby shoes, never worn.- Ernest Hemingway...maybe
The Super-Short Story
The Super-Short Story
● Consider the 6-word story● Missing - 5 Second Films● Charity Water● Reporting on Events● Down with Nets● Greenpeace
How Do We Do It?
What Works in Production?
Stop Motion
● Plan Your Shoot (do the math)● Do a Few Test-Shots● Lock Down Your Camera (phone)● Shoot Stills & Convert (instagram-only)● Consistent Lighting?
Before and After
● It’s all in the cut● Tripod helps - need to continue the exact
shot● Similar to stop motion ● Best to do with a partner● Distract with sound ● Practice!
The Super-Short Story
● What’s your goal?● Define your “plot.”● Who is your character?● Craft your accompanying message.● K.I.S.S.
How Do People See It?
● YouTube Compilations
● Hashtags
● Building a Network of Followers
YouTube Compilations
● Works great for Vine Videos on theme● Works great to collect #hashtag videos and
share● Allows you to curate and moderate #hashtag ● Better for embedding● Eg. Six Second Science
Hashtags
● Let your community make videos for you● Connect to specific communities● Track conversations across social media● App-specific● Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
Building a Network of Followers
● Like all other social media○ Quid pro quo○ Be a human being○ Ask for shares○ Consistent, quality content
● Use your other channels● Experimentation is rewarded
Meet IEEE
Introducing…● Robert Ivan - @metaprinter● Jeff Pane - @jeffspane
Let’s Make Some Teeny Tiny Videos
1. Meet Your Group2. Decide on a Cause3. Choose Your Goal and Define Your
Audience4. Decide on a Concept5. Plan Your Shoot (gather materials, build your “set,” etc.)
6. Shoot Your Video and Post with #teenytiny7. Rinse and Repeat