Teenage shopping behavior for clothing products

8/9/2019 Teenage shopping behavior for clothing products

1/29

Teenagers shopping behavior for clothing

products: a comparison of attitude towards local

v/s foreign brand

Submitted to

Mr. Suneel Gupta


2/29


3/29


4/29

Purchase intention


5/29


6/29

Brand loyalty


7/29


8/29

Brand equity


9/29


10/29

Amount spent


11/29


12/29

Question 2-Do the customers have high level of brand association

than loyalty towards foreign brand?

We assume a 95% confidence

interval.

Ho -the respondents havehigher level of brand loyalty

than brand association.

Ha -the respondents do nothave higher level of brand

loyalty than brand association.


13/29


14/29

ConclusionT

abulated value of t= 1.6849

Calculated value=4.611

Hence the null hypothesis is

rejected

So we can conclude that therespondents do not havehigher level of brand loyaltythan brand association to theforeign brand.


15/29

Question3-classify the respondents into low v/s high amount

spent on clothing products group on the basis of median split.

Ho- there is no significant

difference regarding emotional

value of low and high spending

respondents.

Ha- there is a significant difference

regarding emotional value of lowand high spending respondents.

Ho- there is no significant

difference regarding brand loyaltyof low and high spending

respondents.

Ha- there is a significant difference

regarding brand loyalty of low and

high spending respondents.


16/29

Contd..

Ho- there is no significant difference

regarding brand association of low

and high spending respondents.

Ha- there is a significant differenceregarding brand association of low

and high spending respondents.

Tabulated valueEV

- 1.685

Tabulated valueBL - 1.685

Tabulated valueBA - 1.685


17/29


18/29

As the median value is 5000, so the people spending more than

or equal to 5000 are high spenders else low spenders.

The number of respondents who spend below 5000 are 14 in

number and above 5000 are 26.


19/29

Emotional value


20/29

Brand association


21/29

Brand loyalty


22/29

Interpretation for emotional value

Because the significant value is

0.874 i.e. greater than 0.05 so we will

take the equal variances, so the

calculated t value is 0.896 for

emotional value.

The null hypothesis for emotional

value is accepted hence there is no

significant difference in the low andhigh income spenders and the

emotional value.


23/29

Interpretation for brand association

Because the significant value is 0.073 i.e. greater than

0.05 so we will take the equal variances, so the

calculated t value is 1.122 for emotional value.

The null hypothesis for brand association is accepted

hence there is no significant difference in the low and

high income spenders and brand loyalty.


24/29

Interpretation for brand loyalty

Because the significant value is 0.210 i.e. greater than

0.05 so we will take the equal variances, so the

calculated t value is 2.757 for emotional value

The null hypothesis for brand loyalty is rejected

hence there is a significant difference in the low and

high income spenders and brand loyalty.


25/29

Question 4-conduct a cross tabulation between amount spending

and gender. Interpret the results


26/29


27/29


28/29

Interpretation

Females are higher

spenders than males.


29/29

Thank you

Submitted by:-

Neeti Mehrotra

Prachi Bajpai

Pragya Tripathi

Piyush Chaturvedi

Pawan Dua

Pawan Dua

Priya Tripathi

Pranoti Sau

Prakrati Pandey

Pallav Shukla

Pooja Trivedi

Pooja Biswas

Documents

Teenage shopping behavior for clothing products