TECNOLOGÍAS DE LA TECNOLOGÍAS DE LA

INFORMACIÓN Y LA INFORMACIÓN Y LA

COMUNICACIÓNCOMUNICACIÓN EN EL MEDIO EN EL MEDIO

RURAL.RURAL.

ASTURIAS facts:

- 2700 dairy farmers

- 12.3,ADSL lines per 100 inhabitants

- over 36% of people in Asturias access the Internet from a public place (eg library, association, school)

- out of all Asturias internet users, only 47% use chats or messenger

- There are 120.000 cows, and the milk production is a 5 % of the total in Europe

- In LILA Asturias only 3,5% of the dairy farmers used email in 2006

Which side of the digital divide do you think he is?

Video

http://www.youtube.com/watch?v=D_QD2mLxVP4

Now which side of the digital divide do you think he is?

vetslab

training

government

friends

comunication

A future in Europe for LILA CVA future in Europe for LILA CVReplicability is very simple

a common model elsewhere in Europe: farmers associations and a lab that controls the quality of milk

eg a single lab in Denmark, Steins, that makes more than 50 million analyes a year, or federal state level associations in Germany

Europe is the main milk producer worldwide, with 25% of the total production and around 20 million animals

What would be needed to replicate the success in Asturias

Adapting the application

Test drive / pilot project to ease the farmers over the digital divide

Which means € € € € €

… but only to kick-start it and buy time to define a sustainability plan suitable for each region

Today LILA CV in Asturias is self-sustainable!