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Technology and Demographics – What they Mean for our
Industry
Mike Kercheval President & CEO
ICSC
QuesDon #1
“Thinking about the past 6 months, what percentage of your retail purchases were made online?” Text a Code to 22333 Or Tweet a code @poll
QuesDon #2 Which of the following statements best describes how you shop for retail items? Text Code to 22333 Tweet Code @poll
Is Brick & Mortar Dead?
Uh, Hardly
Time Magazine August 3, 1998
U.S. New Development
CreaDng the “Third Place”
State of Flux
AcDon
Desire
Interest
Awareness
Old Behavior
New Behavior
DominaDng Factors
Demographic Shi\s Technology
The Boomers -‐ The Class of 1973
The Class of 2010
Male vs. Female 197
8
2014
The New Future
ICSC Consumer Survey
In-‐Store 87%
Internet 13%
Total Retail Purchases -‐ Past 6 months
ICSC Consumer Survey
In-‐Store Preferred
41%
Internet = Research
37%
Internet Preferred
22%
How Consumers Use the Internet
Showrooming
Home Depot First Phones
Wal-‐Mart Scan-‐it-‐Yourself
T-‐Mobile
Tired of Online Shopping?
Williams-‐Sonoma In Store Cooking Class
Athleta
Bonobos Guideshops
Same-‐Day Delivery
eBay Digital Storefront
React, Adapt, Integrate
THANK YOU!