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Technology Trends15th November 2018
Christopher Blackman, Empire State Bulding
Rick Bojahra, WhiteWater West
Peter Wolf, Glory Global
Michael McSparran, San Diego Zoo
Randy Josselyn, Gateway Ticketing
Top 4 Tech Trends
• Extended Reality• Automation / Self-Service• Personalization
• Data Analytics
Extended Reality
Extended Reality
Automation/Self Service
Automation
Automation/Self Service
Automation/Self Service
In Practise
Empire State Building new visitor entrance
Challenge or problem to solve
1. Relocate the entrance from 5th Ave and 34th St to
west 34th St
2. Design for a more guest friendly experience
3. Utilize the latest in technology, however still keep to
the art deco and design that is the Empire State
Building
The old ticketing process was……Yes…
Not friendly for self service
Geared towards guest and employee
interaction
When you are on the floor, you cant fall down!
We partnered with industry experts to design a more attractive and easy to
use self service kiosk with the latest in technology.
The business goal was to ensure the guest could transaction almost every
type of transaction at the self service kiosk, where previously they would
have needed to see an employee to transact.
The end result.
Over a year of hardware and software design, guest demo’s, bench kits, and
prototyping we had our vision complete.
• The new self service ticketing kiosks allow for our
guests to transact in 9 different languages
• Purchase tickets and strategically offer upgrades or
addon’s based on predefined business rules
• Pickup previously purchased tickets while still
offering those addon’s or upgrades during the
pickup process
• Allow customers with any ticket types purchased
from any median (Tour guide, CityPass, OTA,
Viator, Leisure Pass, etc.) to upgrade their ticket(s)
on the fly
The end result cont.
New Entrance End Result
New Process for Employee
Guest Pass Distribution
CHALLENGES WITH THE CURRENT SYSTEM
TOO MANUAL
• All employee guest passes are printed manually
• All employee guest passes are distributed manually
• Employee had to bear burden of tracking ticket use in
case of fraud
Employees must arrange to physically get guest passes to
guests
Employee guest passes are frequently lost, stolen or
damaged
Some guests passes
are unfortunately sold
fraudulently
Guests receive
tickets manually
Ticketing Department must
Print Tickets
Human Resource must
distribute Tickets
Ticketing Department
Tracking Tickets
Human Resource Hours
Tracking hand out
THE CURRENT PROCESS
Employee makes
arrangements with guest
Employee contacts
Ticketing/HR with issues
Gateway
Administration must
create 2500 orders
Call Center must
manage customer
service for lost and
damaged tickets
Guest Relations must
maintain possession of
hard tickets
THE SOLUTION
Online Ticket Fulfillment Center (TFC)
tfc.sandiegozoo.org
Guests receive
tickets manually
Ticketing Department must
Print Tickets
Human Resource must
distribute Tickets
Ticketing Department
Tracking Tickets Human Resource Hours
Tracking hand out
Gateway
Administration must
create 2500 orders
Call Center must
manage customer
service for lost and
damaged tickets
Guests receive
tickets electronically
THE NEW PROCESS
Guest picks up ticket at Zoo
or Park from Kiosk
Employee orders tickets
through TFC
Guest Relations must
maintain possession of
hard tickets
TICKET FULFILLMENT CENTER
Tickets will be
available
electronically
anytime/anywhere
Employees no
longer need to go
to HR to pick up
tickets
Employees can immediately
deliver tickets to intended
guests electronically
Employees guests pick up tickets on site
• Employee Guests will go to Self-Service Kiosks to obtain their
tickets
• Touch Ticket Pick-up on kiosk screen
• Swipe their drivers license or credit card
• Kiosk will locate order and print tickets
Employees will no
longer need to
track how many
tickets they have
left
Allows
employees to
order discounted
tickets through
TFC versus Call
Center
SUMMARY
TFC helps us meet our executive efficiency goals of :
• Lessening the administrative burden
• Creating opportunity for employee self
service
• Embracing technology
Elevate customer experience & drive efficiencies through cash automation
Peter WolfVice President, Retail Marketing & Business Development
WHY CASH WILL ENDURE
35
DESPITE A RISE IN DIGITAL PAYMENTS, A CASHLESS FUTURE
IS UNLIKELY DUE TO CASH’S ENDURING BOND WITH
CUSTOMERS.
Neither cards nor digital payments are able to provide the same
comprehensive benefits package that consumers have come to appreciate
and rely on from cash.
COST OF CASH TO BUSINESS
36© Glory 2018
Interest Cost on Store Funds
“We reduced cash in-store by
15-20% which we are putting to
better use elsewhere in our
business“ (BJ’s Wholesale Club)
Employee Handling Time
“The need for transfer of cash
between tellers and the vault
has reduced by 80%, resulting
in less disruption to customers
and a 40% decrease in
employee overtime”
(Sicoob Mas, Brazil)
Reconciliation Time
“Since we have implemented
Glory… we are saving up to 7-
10 hours per day in manual
cash processes” (Eataly)
Internal Theft
“[Cash theft] now represents
the second biggest area of
store loss at 24% of shrink” (Retail Knowledge)
Transportation & BankingSource: Celent
THE PATH TO PERFORMANCE
37© Glory 2017
To optimize for your
customers, you need
to look across the entire
organization
Enable your people
to focus on your
customers
Implement
technology to
automate low-value
tasks
Evolve your
processes to
increase efficiency
38
OPTIMIZING
THE RETAIL
CASH CHAIN
The power of cash in perpetual motion
OPTIMIZING THE RETAIL CASH CHAIN
39© Glory 2018
Rationalize CIT costs and
accelerate “Cash to Credit” time
Back Office Bulk Deposit and
Recycling
Reduce administration
overhead – time and cost
Cash Office Note and Coin
Recycling
Eliminate cash errors and
shrinkage in store through zero-
handling of cash by associates
Closed Front and Back Office Cash
Loop
Redeploy staff time and attention to
higher value customer service and
revenue generation.
Front Office Point of Service Recyclers
Improve security and optimize cash /
change inventory throughout the park
Front Office Point of Sale Recyclers
40© Glory 2018 40© Glory 2018
MAKE CASH AN ELECTRONIC PAYMENT:
CASH IS STILL KING WITH YOUR CUSTOMERS
Enhance the
Customer Journey
Customer Engagement
Accuracy, Versatility,
Reliability
Staff Focus on
Customer
Shrinkage Due To
Physical Cash Handling
Front Office / Kiosk
Eliminate Counting
and Re-counting
Start / End Of Shift
Process Times
Fraudulent Cash,
Counting Errors &
Theft
Idle Cash
Cash Security
Back Office
KNOTT’S BERRY
FARM
41
KNOTT’S BERRY FARM
42© Glory 2018
The team at Cedar Fair Entertainment
noticed immediate results such as:
▪ Reduced time spent on cash
discrepancies and counting cash
▪ Improved oversight of the volume of
cash in float
▪ Fewer associates needed in the cash
office and more time in customer facing
activities
▪ Quicker and more accurate deposits to
the bank
▪ Ability to manage thousands of cashier
tills with technology from anywhere
within the parkGlory CI-300 Cash Automation Solution
43© Glory 2018
CASH AUTOMATION SUCCESS
“We eliminated 40 to 70 hours per day spent on
counting cash. Errors and reconciliations were
reduced, the cash recyclers managed thousands of tills
and were placed throughout the park to limit walk time
from the cash room to their destination.”
“In a year with record attendance and revenue, we
saw a 15% reduction in our cash control labor hours
because of Glory’s cash recyclers.”
Claudette Vogelsang, Vice President Finance,Knott’s Berry Farm, a Cedar Fair property
PB BOULANGERIE
ENHANCED
CUSTOMER
EXPERIENCE
CAPE COD, MA
44
PB BOULANGERIE BISTRO VIDEO
45© Glory 2018
ENHANCED CUSTOMER EXPERIENCE
46
© Glory 2018
High Turnover
Rate Of Cashiers:High stress doubling
up as both cashier &
preparing food
Constant Cash Discrepancies:End of day manual cash counting, long processing time
Hygiene
Concerns:Handling cash and
food at the same time
Staff and Customer Experience:Interaction with customer decreased, affecting customer experience
THE CHALLENGES
47
THE SOLUTION: POINT OF SALE AUTOMATED CASH HANDLING
48© Glory 2018
▪ GLORY’s CASHINFINITY™ CI-10 Cash
Recycler improved customer service and
increased staff productivity.
▪ Thousands of dollars saved on latex gloves.
▪ Faster check-out lines increased customer
satisfaction.
▪ Reduced stress on staff members - no need
to count cash.
49
ABOUT GLORY
Glory Worldwide
GLOBAL PRESENCE
50© Glory 2018
Business in over
100countries
R&D investment:
7%of Revenue
9,000+ employees
Direct Operations
Business / Sales Partners
© Glory 2018
REWARDED BY CUSTOMERS, RECOGNIZED BY INDUSTRIES
51
42% Glory Leads the
Global Retail
Market Share
Source: RBR TABT 18
4000+retailers rely on
Glory solutions
1 million+ devices installed
worldwide
Source: Glory internal estimate
Top 25
Solution
Provider in
Retail
Technology
Source: CIO Applications 17
52
THANK
YOU
Personalization
Data Analytics
Questions