· technology transfer processes. Its promotional tools include organising of fairs and exhibitions in India and abroad, buyer seller meets, contact promotion programmes, product

DAY 3 | 22 August 2018 NEW DELHI, INDIA

Agriculture | Biotech | Health | Organic

The India Trade Promotion Organisation (ITPO) is pleased to associate with

Exhibitions India Group which is organising Wellness India 2018 expo and the co-located Krishi India 2018 expo at Pragati Maidan, New Delhi from 20-22August 2018.

ITPO’s relationship with Exhibitions India Group for these events will help promote trade and economic progress that are at the heart of the nodal trade promotion agency of the Government of India. ITPO plays a proactive role in catalysing trade, investment and technology transfer processes. Its promotional tools include organising of fairs and exhibitions in India and abroad, buyer seller meets, contact promotion programmes, product promotion programmes, promotion through overseas department stores, market surveys and information dissemination. The Government’s plan to revamp Pragati Maidan into a world class state-of-the art, multi-purpose, environment friendly and energy efficient Integrated Exhibition and Convention Centre (IECC) will serve as an economic catalyst for India, and promote the country globally.

The Government accords high priority to the welfare of small and marginal farmers, and is implementing several schemes to revitalise the agriculture sector and to improve the economic condition of farmers. The Government’s consistent efforts

Krishi India 2018 Expo | 1www.krishiindiaexpo.com

OrganiserCo-Organiser

w w w . w e l l n e s s i n d i a e x p o . c o mw w w . k r i s h i i n d i a e x p o . c o m

include strengthening the resilience of small and marginal farmers against adverse climate events.

Smallholder agriculture has the potential to alleviate poverty and spur general economic growth. Therefore, as a nation, we need to ensure that farming continues to remain a financially viable activity for small farmers. Krishi India 2018 expo will promote agricultural technologies and farming practices that are aimed at improving soil health, water-use efficiency, crop productivity, etc.

The health and wellness industry continues to see strong growth, with Indian consumers increasingly looking for ways to improve their health through what they eat, drink and exercise to stay fit.

The benefits derived from the expansion of yoga and Ayurveda are multi-faceted – from the creation of a healthy population to growing an industry that provides supply chain, employment generation, investment, etc. The market for AYUSH products is estimated to be Rs 500 crore, while exports amount to Rs 200 crore. The sector will provide jobs to 1 million people directly and 25 million people indirectly by 2020. This is a huge contribution in terms of employment provision. The Indian wellness industry is expected to be Rs 1.4 trillion by 2020, and the sector has potential to generate over 3 million jobs.

With Government measures to strengthen and popularise alternative systems of medicine, India is set to become a global wellness hub in the coming years.

Gathering the best and brightest minds, Krishi India expo 2018 expand Wellness India 2018 expo are committed to giving businesses an edge by bringing together valuable networking opportunities, leading technology solutions and compelling insights.

I am delighted to welcome you to these important expos, and extend my warm greetings and best wishes to all participants.

LC GOYALChairman and Managing Director

India Trade Promotion Organisation(A Government of India Enterprise)

Icongratulate the India Trade Promotion Organisation (ITPO) and Exhibitions India Group for

organising Wellness India 2018 Expo and Krishi India 2018 Expo at Pragati Maidan in New Delhi from 20-22 August 2018.

The Micro, Small and Medium Enterprises (MSME) sector has emerged as a vibrant and dynamic sector of the Indian economy over a period of time. MSMEs not only play a vital role in providing huge employment opportunities at comparatively lower cost of capital, but also help in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth.

The Ministry of MSME has taken several initiatives to ensure overall growth of MSMEs across various sectors including AYUSH enterprises and agri-business. I am sure that the proposed Wellness India Expo & Krishi India Expo will provide wide range of business opportunities to MSMEs in AYUSH and Agri-sectors.

I wish the Expo great success.

Dr. Arun Kumar PandaSecretary

Ministry of Micro, Small & Medium EnterprisesGovernment of India

I am glad to know that the Wellness India 2018 expo and the co-located Krishi India 2018

expo will be held at Pragati Maidan in New Delhi from 20-22 August 2018.

The Ayushman Bharat scheme is a path-breaking initiative to provide quality and affordable healthcare. The new health protection scheme will cover 10 crore poor and vulnerable families, and will cost the government around 5,500-6,000 crores. The scheme for health insurance has been really thought through. It is a 60:40 scheme – Centre bears 60 per cent expenditure while state government bear the remaining 40 per cent. 10 crore – about 50 crore people – would be covered up to Rs 5 lakh per family per year for secondary and tertiary care hospitalisation.

Simulation of human intelligence processes has demonstrated that it can help farmers, artisans and fisherman to substantially eliminate the gap between the price they get for their produce and the market price. AI can help double their income with the same efforts and tools they are using today.

I convey my best wishes to the organisers, India Trade Promotion Organisation (ITPO) and Exhibitions India Group, and all participants for a successful event that celebrates India’s achievements in the health and agri sectors.

Shri Amitabh KantChief Executive Officer

NITI Ayog Government of India

SupportsGovernment of IndiaMinistry of Agriculture & Farmers WelfareMinistry of AYUSHMinistry of Development of North Eastern RegionMinistry of Micro, Small & Medium EnterprisesMinistry of Skill Development & EntrepreneurshipMinistry of Tourism

Co-Organiser Organiser

Thank You Partners

Supporting Associations

NutritionDelegate KitPartner State

Department of Animal Husbandry,Dairy Development and Fisheries

Government of Telangana

YogaWellness Technology Agriculture Extension NetworkFitness Knowledge

Media

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Exhibitions India Group

2 | Wellness India 2018 Expo www.wellnessindiaexpo.com

DAILY news 2018

Vaidya Rajesh KotechaSecrectary

Ministry of AYUSHGovernment of India

Iam happy to extend my warmest greetings to all participants of the Wellness India 2018 expo

and the co-located Krishi India 2018 expo at Pragati Maidan in New Delhi during 20-22 August 2018.

AYUSH amalgamates various medical streams such as Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy.

As Hon’ble Prime Minister of India stated, that the time for a health revolution under the aegis of Ayurveda is ripe. Ayurveda can play an important role in treating diseases related to drastic changes in lifestyle, dietetic habits, increased industrialisation, and pollution. The country’s first All India Institute of Ayurveda (AIIA) is

a landmark move, and will promote the traditional medicine system, which is affordable and accessible.

Recently, IIT Delhi and the AIIA have signed an agreement under which projects would be launched that would aim to give scientific validation to the ancient medical science and integrate it with technology. Under the MoU, the faculties of IIT Delhi and AIIA will work together in the projects to look at ways to integrate technology with Ayurveda. The projects would be funded by the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy) Ministry.

The Ministry of AYUSH aspires to design a lifestyle that inspires change

through the time-tested practices of Yoga, Ayurveda, and so on.

The benefits of Yoga are manifold and touch each aspect of life and living. International Yoga Day has facilitated a lot of mindfulness among people globally. Now it is time to facilitate the worldwide promotion, development and recognition of Ayurveda. The Government is taking measures also to boost exports of AYUSH products.

Set against the above backdrop, Wellness India 2018 expo is of considerable significance. I extend my best wishes to the organisers, the India Trade Promotion Organisation (ITPO) and Exhibitions India Group, for hosting this important event.


DAILY news 2018Exhibitions India Group

‘India has the problem of plenty’

A fter an impressive start, India Trade Promotion Organisation (ITPO) and Exhibitions India

Group were happy to kick off the second day of Krishi India 2018 expo/Wellness India 2018 expo with equally interesting seminars, stimulating panel discussions, exciting workshops and a buzzing exhibition floor. The highlights of the second day of the expo were the panel discussions.

With the focus now being on the ‘profitability aspect’ rather than the ‘productivity aspect’ of farming to achieve the 2022 target of doubling farmers’ incomes, the session on ‘Processing and Value Addition of Farm Produce’ explored and analysed how farmers could be integrated into modern value chains that can raise their incomes and also minimise the risks. Dr. J.P. Mishra, Adviser (Agri), NitiAayog, explained that there exist two kinds of risks - production risk and price risk, adding that Pradhan Mantri Fasal Bima Yojana covers the production risk. Pointing out that India has the problem of plenty with the amount of food being produced, Dr. Mishra admitted, “Post production activity in India has issues for which a larger ecosystem needs to be created.” He added that post harvest value

of producers especially small and marginal farmers to forming an effective alliance to collectively address the many challenges of agriculture such as improved access to investment, technology, inputs and markets.”

The session on ‘Marketing Innovations and Infusion of Technologies in Agriculture’ saw panelists discuss the various technologies and their role in schemes like Soil Health Card, eNAM, Neem Coated Urea, etc. Prof. M. Moni, Chief Advisor (IT), Ministry of Agriculture and Farmers’ Welfare, underscored digitalized agriculture; digitalized agro-met advisories; digitalized agricultural resources information system and micro level planning for creating smart villages and achieving smart farming; and digitalized agricultural value chain from Farms to Profits for nearly 400 commodities, as key for doubling farmers’ income by 2022.

Ms. Nora Galway, Agriculture Counselor, Australian High Commission, highlighted how digital technology was fundamentally changing agriculture in Australia, where decisions are based on objective data, adding, “It would be nice to see technology transfer in agriculture from Australia to India.

addition has been debated at the level of the Prime Minister.

Shri Pradipta Kumar Sahoo, Business Head, SAFAL Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “Value chain intervention is key to an efficient farm risk mitigation mechanism.”

Stating that farmer produce needs to be demand driven, Shri Gokul Patnaik, Chairman, Global Agri Systems Pvt. Ltd., said, “Farmers lack critical management skills and technology which are necessary for them to make profits.”

A shift from agriculture to agribusiness is being viewed as an essential pathway to revitalise Indian agriculture and improve farmers’ livelihoods. Dr Shruti Sethi, senior scientist, PHT, Indian Agricultural Research Institute (IARI), opined that

value can be added by the manufacturer through branding and marketing.

The Modi Government is making considerable efforts to strengthen the current cooperative structure. There is a huge network of cooperatives in the country, the largest in the world. With around 8,33,560 cooperatives in existence, 98% villages are covered by these cooperatives, and farmers have easy access to them. Cooperatives are a formidable force for farmers, with all types of cooperatives eligible for National Cooperative Development Corporation (NCDC) assistance. Defining the concept of farmer producer organizations Farmer Producer Organisations (FPOs), Ms Deepa Srivastava, Chief Director, NCDC, said, “The concept of FPOs consists of collectivization

The path is very clear. Agriculture has to move to the forefront from its present position, agree panelists at Krishi India 2018 expo/Wellness India 2018 expo.

Exhibitions India GroupDAILY news 2018

T he Agricultural and Processed Food Products Export Development Authority (APEDA) was

established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985. The Act (2 of 1986) came into effect from 13th February, 1986 by a notification issued in the Gazette of India: Extraordinary: Part-II [Sec. 3(ii): 13.2.1986). The Authority replaced the Processed Food Export Promotion Council (PFEPC).

Assigned FunctionsIn accordance with the Agricultural and Processed Food Products Export Development Authority Act, 1985, (2 of 1986) the following functions have been assigned to the Authority -

• Developmentofindustriesrelating to the scheduled products for export by way of providing financial assistance or otherwise for undertaking surveys and feasibility studies, participation in enquiry capital through joint ventures and other reliefs and subsidy schemes;

• Registrationofpersonsasexporters of the scheduled products on payment of such fees as may be prescribed;

• Fixingofstandardsandspecifications for the scheduled products for the purpose of exports;

• Carryingoutinspectionofmeatand meat products in slaughter houses, processing plants, storage premises, conveyances or other places where such products are kept or handled for the purpose of ensuring the quality of such products;

• Improvingofpackagingofthescheduled products;

• Improvingofmarketingofthescheduled products outside India;

• Promotionofexportorientedproduction and development of the Scheduled products;

• Collectionofstatisticsfrom

I nner Being believes in the power of pure plant extracts, ancient wisdom and their synergy with

modern research methodology and their products span across the categories of beauty, wellness and nutrition. Headquartered at Hyderabad, Telangana with a pan-India presence, our mission is to affect the lives of people and the society as a whole, positively.

Quinoa: Inner Being’s quinoa is gluten-free and healthy. Packed with protein and fiber that helps in boosting metabolism.

Foxtail Millet: Super grain foxtail millet is naturally packed with iron & fiber. Gluten - free grain foxtail Millet is loaded with essential nutrients. Being a rich source of fiber and protein it releases glucose steadily without affecting the metabolism of the body.

Ragi: Gluten-free grain ragi is packed with calcium, protein and fiber. Richest source of non-dairy calcium amongst grains.

Jowar pops: Baked and Light, Jowar pops are packed with fiber & protein

Inner Being’s baked & light vegetarian Jowar Namkeen: is a healthy and guilt- free snacking alternative.

Jowar Namkeen: Baked and Light Jowar Namkeen packed with fiber & protein. Inner Being’s baked & light vegetarian Jowar Namkeen is a healthy and guilt- free snacking alternative.

Jowar Upma: Jowar Upma packed with protein and fiber. Inner Being’s vegetarian and gluten -free Jowar Upma rava is packed with protein & fiber to boost your digestive health. Ideal breakfast option for an energetic day.

Jowar Idli: Jowar idly packed with protein and fiber. Inner Being’s vegetarian and gluten-free Jowar idly rava is packed with protein & fiber to boost your digestive health. Start your day healthy with low GI Idli.

Millet Flakes: Rag Jowar Ready to cook Low GI Packed with micronutrients

Millet Cookies: Jowar Bajra Ragi Foxtail Gluten - free Cholesterol – free Good Source of Protein & Fiber Low GI

the owners of factories or establishments engaged in the production, processing, packaging, marketing or export of the scheduled products or from such other persons as may be prescribed on any matter relating to the scheduled products and publication of the statistics so collected or of any portions thereof or extracts therefrom;

• Traininginvariousaspectsoftheindustries connected with the scheduled products;

• Suchothermattersasmaybeprescribed.

Products APEDA is mandated with the responsibility of export promotion and development of the following scheduled products:• Fruits,Vegetablesandtheir

Products.• MeatandMeatProducts.• PoultryandPoultryProducts.• DairyProducts.

• Confectionery,BiscuitsandBakery Products.

• Honey,JaggeryandSugarProducts.

• Cocoaanditsproductsandchocolates of all kinds.

• AlcoholicandNon-AlcoholicBeverages.

• CerealandCerealProducts.• Groundnuts,Peanutsand

Walnuts.• Pickles,PapadsandChutneys.• GuarGum.• FloricultureandFloriculture

Products.• HerbalandMedicinalPlants.

In addition to this, APEDA has been entrusted with the responsibility to monitor import of sugar.

APEDA’s PresenceAPEDA has marked its presence in almost all agro potential states of India and has been providing services to agri-export community through its head office, five Regional offices and 13 Virtual offices.

Head Office, New DelhiThe Virtual offices have been established in association with respective State Governments / agencies. Basic information about APEDA, its functions, registration and financial assistance schemes etc. is being made available to entrepreneurs / prospective exporters by these virtual offices.

The Agricultural and Processed Food Products Export Development Authority (APEDA)

Nourishing Your Innate Vibrancy




DEEP AYURVEDA is a leading Ayurvedic company founded by the

renowned and well-experienced Ayurvedacharya, Dr. Baldeep Kour in 2006 based in Mohali. With her hard work, dedication and devotion towards her vision of spreading the miraculous healing power of Ayurveda for the well-being of society, she successfully established a full-fledged Ayurveda Clinic in Mohali & other parts of India. Today, DEEP AYURVEDA has become a well-known name for genuine & authentic Ayurvedic treatment for chronic diseases and general wellness through its chain of Ayurveda Wellness clinics in different parts of India and abroad. DEEP AYURVEDA is also

K limom started with the quest of a mother, Divya Allola Reddy, looking

for pure, healthy, unadulterated milk for her children. Surprisingly enough, she could not find any providers. Her quest took her to Gujarat and she brought in pure-breed Gir Cows. What started as a journey of finding fresh, pure milk for her own kids has now taken the form of Klimom, which is serving thousands of kids by

DEEP AYURVEDA: The Miraculous Healing Power of Ayurveda

Klimom: Let’s Get Back Indian Cow Milk and More…

a leading manufacturer & exporter of Ayurvedic products. Their production unit is GMP certified and it is also in compliance with FDA regulations and guidelines to meet the international quality standards. Every product they manufacture undergoes a long process of clinical trials and research. Their manufacturing unit is sponsored by KVIC - Government of India. Today, they manufacture more than 250 herbal and OTC products for wellness and for the treatment of chronic diseases.

Being one of the best Ayurvedic Companies, Deep Ayurveda deal in genuine & result oriented Ayurvedic products such as Liveclear Herbal Syrup, Respocare Cough Syrup, Nervocare Herbal Capsule, Diacure, Obesity Capsule, Arthro Capsule, Herbal Green Tea, Herbal Care Tea, Vigora-M Capsule, Ayurvit Herbal Syrup and many more. Apart from curing the disease on time, their products give a permanent relief from various health problems. The unique selling point of the products provided by Deep Ayurveda is that they not just cure the disease but they also act as a natural tonic which help in rejuvenating the cells and tissues of the human body. Moreover, the products are completely herbal and cause no harm or side-effects.

The Area of work: 1. Ayurveda Wellness Clinic

Operation (Ayurvedic &

giving them the advantage of pure and healthy A2 milk.

For Divya, Klimom is not a mere business. It is a mission to bring back the lost charm and glory of the Indian Desi Cow. She is very attached to her cows and says, “You don’t choose the cow, the cow chooses you”. The words have a profound meaning because, out of the blue, one day Divya, a housewife got this idea to travel to Gujarat and when she saw the gentle Gir cows, she instantly fell in love with them. When she heard that the population of the Indian Cows are steadily coming down, she was determined to make Gir Cows popular. Three years down the line, Klimom has inspired many farmers and entrepreneurs to start their own Gir Cow Farms.

Panchkarma Treatment)2. Clinical Training, Research

Program3. Ayurvedic Medicine

Manufacturing4. Third Party Manufacturing

Quality Control and Quality AssuranceDeep Ayurveda believe in total quality management and total quality compliance. All the products they manufacture are validated by renowned labs and they follow a phytochemical analysis procedure to ensure quality and efficacy of the raw herbs and materials.

The Product’s USP• Bestqualityherbsusedineach

formation.

Klimom started out of a passion and has turned into a large enterprise as more and more clients have pushed them to make their products available to a larger population. Today, they supply not just milk but several other A2 milk based products like ghee, butter, paneer (cottage cheese) and premium sweets to the masses.

Milk companies ordinarily supply the milk produced by cows that have been fed genetically modified foods and fodder that help them produce more milk, but take a toll on the animal’s health and reproductive system. The harmful effects get passed on to the calves as well as the humans who consume this milk. In most cases, in order to have more milk for sale, the calf

• Exactquantityofeachingredientsas mentioned on label.

• Usinghigherconcentratedextracts in each formulation.

• Manufacturingunderhygienicconditions as per GMP norms.

• Everyproductislaunchedonlyafter a clinical trial and research work.

Product Range:• HerbalExtractBasedCapsule• HerbalPowder• HerbalOils• HerbalSyrups• ClassicalMedicine

You can get your hands on the Deep Ayurveda products from www.deepayurveda.com to fight the illness and to purify your body, mind and soul.

is separated from the cow much earlier. Klimom reversed all these to bring in the freshest A2 Milk. At Klimom, the desi Gir cows are fed on the grass being grown at the farm, especially for them. There are corn plantations for the same purpose. They roam around the farm, graze, and soak in the sunlight, while they feast on organic and healthy fodder, rather than being tied to a corner.

As a result, the medicinal and healthy properties of the native breed cows’ milk are being preserved. The milk of the Indian cow has over 25 types of minerals and vitamins that are essential for a person’s overall physical and mental development.

Dr. BAlDEEP KOUr FounderDeep Ayurveda


Tell us about your company and its vision?INDIGRAM is a social impact group comprising of four not-for-profit companies and two for-profit companies. Group companies of Indigram have their primary focus on Agriculture, Renewable Energy and Health & Wellness. We have been active in agriculture space for around two decades.

One of our not-for-profit entities i.e. Indian Society of Agribusiness Professionals (ISAP) is directly working with more than 400,000 farming families across India. ISAP primarily works towards livelihood improvement of rural poor through institution building and skill development. ISAP works on Livelihood Enhancement Programs (200 Farmer Producer Organizations (FPOs), 2000 Women (SHGs); has Incubated 2458 Agribusiness Enterprises; trained more than 10,000 BPL youth on vocational skills; 31 Community Water Treatment Plants across 5000 Villages in 250 Blocks of 100 Districts in 18 States with its 25 Field Offices and 300 full time team members.

ISAP has promoted nearly 200 Farmer Producer Companies (FPCs) in the States of Haryana, Punjab, Karnataka, Maharashtra, Telangana, UP, MP and Maharashtra. Each FPC is comprised of nearly 1000 farmers. These FPCs are federated at National Level as Federation of Indian FPOs and Aggregators (FIFA). Cumulative turnover of member FPCs of FIFA in last two years stands close to INR 200 Crore (Approx USD 30.77 million). (For more information, please visit www.isapindia.org)

ISAP has also promoted a govt.

are being mapped with need of the industry and they are connected with right stakeholders in the value chain system. Agriwatch is addressing the problem of information asymmetry in agribusiness. All health related development initiatives are being derived by Indian Society of Healthcare Professionals (ISHP). So, there are all the ingredients available through various arms of Indigram Ecosystem, which are needed to ensure the success of development programs in agriculture and health space.

How do you differentiate your company from the other players operating in the same segment? As mentioned above, Indigram Ecosystem is offering comprehensive solution for the development in agriculture and health space through its various entities. This probably differentiates us vis-a-vis other players having their focus on limited components in this space.

Future Expansion Plans for India?Indigram Ecosystem has PAN India presence with physical establishments in 18 States. In years to come, we would like to scale our development efforts geographically as well as try to foray into new verticals in development sector to mitigate aberrations in social sector.

How do you see the industry developing in the future? We strongly feel that ICT (Information & Communication Technology) and IoT (Internet of Things) based solution will positively impact the development pace in agriculture and health sectors. We are witnessing lot of ERPs, block chain development, AI (Artificial Intelligence) based solutions and robotic interventions etc coming up to help reducing challenges in development sectors. Indigram Ecosystem would like to get engaged and meaningfully contribute in this tech based journey for sustainable development.

What are your views on our association?You guys are doing great work by connecting industry professionals and practitioners for knowledge sharing and networking. We value our association and happy to be part of this wonderful platform.

approved incubation agency; namely; Indigram Labs Foundation (ILF). Indigram Labs Foundation (ILF) is a Technology and Business Incubator (TBI) affiliated and set-up in assistance with National Science and Technology Entrepreneurship Development Board (NSTEDB) Department of Science and Technology (DST), Government of India. ILF mainly focuses on three areas namely Agri Tech & Food Processing, Clean Energy and Automation and Rural Focused Health and Wellness. ILF is currently working with a pool of 22 incubatees in the set out area(s) of incubation efforts in the last 2 years of presence. ILF has Research and Development agreements for IARI i.e., Indian Agricultural Research Institute, New Delhi and Central Food Technology and Research Institute (CFTRI), Mysuru. (For more information, please visit www.indigramlabs.org)

Agriwatch is one of the best known organisations in the agri-commodities information and consulting services space in India. It seeks to address the problems of poor quality of information on demand, supply, prices and market trends against a backdrop of multi-layered channels in the agricultural- input and output markets.

Agriwatch deploys the latest developments in information technology in order to reach and enable a wide range of actors such as the farmers, traders, processors and suppliers with timely, accurate information and analysis for optimal decision-making. It advises various Government agencies as well as private sector organisations through its research and analytics work. With the belief that making information transparent and accessible for all actors in the agriculture sector is crucial for sustainable growth of the rural economy, Agriwatch has over the last 15 years developed one of India’s largest price-arrival data sets in India apart from the

Indian government; with daily data collection in 50+ commodities from 250+ markets in India; and validation through its large network of farmers, traders and agribusiness companies.

ISHP is working to strengthen the health systems in the country by establishing and leveraging a network of healthcare professionals for volunteering opportunities and thereby making a significant contribution to the achievement of health-related Millennium Development Goals. ISHP has facilitated creation of 2 hospitals in the rural area, designed, operationalized and managed more than 20 mobile medical all over India, especially in remote areas where access to health services is poor. ISHP has successfully organized more than 30 medical camps across NCR, Uttar Pradesh and West Bengal to provide basic medical care to the local poor population in the remote rural and flood affected areas.

What were the key factors that have contributed to the success of the company?Indigram Ecosystem has different NPOs and for Profit entities with interlinked and complimentary support system in order to strengthen our development efforts in agriculture and health sectors. ISAP is a core agriculture extension agency. ISAP directly works with nearly half a million farmers with the aim of doubling their income through various livelihood enhancement programs with major emphasis on Integrated Farming System (IFS) and Market Integration through Institution Building. Federation of Indian FPOs & Aggregators (FIFA) helps in strengthening efforts of ISAP on Market Integration through FPC model. New technologies in the Agriculture and Health space are being incubated by Indigram Labs Foundation (ILF). In addition to above, solutions of these starts-ups

Agriculture, Renewable Energy, Health & Wellness

SUDArSHAN SUrYAwANSHI CEOINDIGrAM



Glimpsesof the expo




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Department of Agriculture, Tamil Nadu is a century old department,

addressing the cropping and cropping related needs of the farming community.

The extension wing of the department is a well-established network and the system has undergone a major transformation since the 1960s. Community Development approach was in practice during the 60s and 70s. The extension wing was with the Panchayat Raj system where community based developments were given much thrust. High Yielding Varieties Programme (HYVP) was launched during late 60s with a view to increase the productivity of the crops by developing new varieties to cater to the growing population. This led to the First Green Revolution in agriculture. Subsequently, Intensive Agricultural Area Programme (IAAP) was the focus to increase the cropping intensity by cultivating more crops in a unit area. The single cropping area was brought into double crop area, thereby increasing the gross cropped area.

VisionIncreasing the productivity of the crops and thereby increasing the income of farmers through farm level intervention.

MissionProviding a comprehensive ICT platform for the farmers to access and disseminate information, as a mechanism to keep them informed on whatever they need, whenever they need and from wherever they need. Shifting focus from the crop based to the farm based. Further, the mission is to identify the reason for gap in yield of individual farms and address them.

Organizational Goal• Facilitatingtheextensionsystem

to deliver the services to farming community effectively and efficiently

• Timelydecisionmakingatlevels through a systematic decision support system making

Department of Agriculture, Govt. of Tamil Nadu: Sustainable Agriculture for the Future We Want

the farmers feel the functioning of the extension system of the department through service delivery at the appropriate time

• Keepingthefarmersinformedandlaying focus on individual farm rather than individual crops

• Bridgingtheyieldgap,increasingtheyield and income of individual farms.

Training and Visit System (T&V)During 1980s, a radical shift was given to the extension system, consequent to the introduction of the World Bank aided Training and Visit System. The extension system was considered very vital in the transfer of technology from the lab to the land. In order to make the extension system function as a Primary Innovator, scheduled visit to a fixed village on a particular day in the fortnight was designed. The Agricultural Extension worker, visiting a particular village one day, visited the contact farmers, identified as elite farmers. They were given the information required during that fortnight and to other farmers in that village. The Agricultural Extension Worker was visiting the fields during the forenoon and advised the farmers accordingly. In the afternoon, group meetings were organized to identify the input requirements and the field problems. The problems faced by

the farmers were solved to the extent possible. Feedback mechanism was the built in feature of the system.

At the end of the fortnight a coordination meeting was organized to share the feedback of the night and the technology to be disseminated during the next fortnight.

This system continued till early 90s. During that period the Broad Based Extension system under Tamil Nadu Agricultural Development Project (TNADP) integrating the agriculture and allied sectors like Horticulture, Animal Husbandry, Fisheries, Poultry and Forestry was taken up to ensure round the year income from the farm. This was taking care of the economy of the farming community to some extent while one sector poses threat due to sudden calamities.

During the six decades, the focus was on developing technologies and varieties, dissemination of information to farmers and ensuring adoption of technology by the farming community. This has created a stable situation in the food production front as well as on the income front of the farming community.

IT initiativesThe Comprehensive Input

Supply Management System is an

online module for supply chain management as well as Benefit tracking system. The benefits accrued to the farmers are assessed and documented online. This system provides dynamic information on the availability of quality inputs to the farmers at a subsidized cost so that the farmers can take timely purchase decisions.

AccoladesGovernment has set a definite path to usher in Second Green Revolution in Tamil Nadu as it has surpassed 100 LMT of food grain production during 2011-2012, 2013-2014, 2014-2015, 2015-2016 and bagged “Krishi Karman Award” four times from Government of India. Government of Tamil Nadu was also conferred with the “Best Big Agriculture State Award” by “India Today”.

Department of Administrative Reforms and Public Grievances, Government of India, awarded the AGRISNET project GOLD award under the Focus Sector Agriculture – for the Best eGovernance Initiatives taken during 2011.

Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India has proposed to replicate the Farm Crop Management System (FCMS) to the rest of the states in the country.

The AGARISNET - Farm Crop Management System (FCMS) has bagged National Level GOLD award of National eGovernance Awards for the year 2014-15. This project is an incremental innovation over the previous awarded AGRISNET project.

Government of Tamil Nadu also received the “National Gold Award for e-Governance” from Government of India for the year 2014-2015.

Department of Agriculture received the “Skoch Platinum Award” during 2015-16 for designing the software for “Comprehensive Input Supply Management System.”

Sustaining the use of publicly available information from Agriculture Portal (SUPPORT) has been selected for SKOCH SILVER AWARD 2018.

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Global SEZ Expo & Convention

Unshackle Barriers in Global Business

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Jade Stone MattressThis mattress is a unique combination of technology and nature in the form of “Jadeite Stone” and Magnetic layers generating “Far Infrared Rays”. Being known as “Stone of Cure” in Feng Shui, Jade stone is considered highly beneficial for spiritual, physical and emotional healing. While working in amazing synch with FIR rays, it sends negative ions into the human body and helps remove free radicals and toxins from the body. This mechanism solves the problems related to respiratory disorders, spine deformities, diabetes, blood pressure, etc. The controlled heat relaxes the body and provides variety of benefits such as relief from body pain, cramps, cold feet, tread footprints, extra belly fat, muscle pain and many more of such problems.

Diabetes Control SlipperThis is a wonderful product working on the long proven principle of Acupressure Treatment. Our body has natural capabilities to cure many of the lifestyle diseases such as diabetes, blood pressure, knee

pain, gastric pain, weak digestion, low blood circulation, etc. Our body has certain points which, if activated properly, can cure these and many more diseases without any medicines. This capability of human body is greatly utilized through this slipper. The slipper has more than fifty press heads, each head in turn, has thirty five pressure points, which totals to two thousand acupressure points.

The pressure heads go up-down and move clockwise-anticlockwise. This multidirectional motion of pressure heads enhances the human body energy by activating the acupressure points. This in turn increases the body immunity and helps cure multiple diseases.

Neck and Shoulder MassagerNeck and shoulder pain is a common problem, affecting people of all ages. In this fast-paced life, it is not possible for all to work out every day or afford a massage therapist. A neck and shoulder massager can provide quick relief from the pain in the privacy of your home. Below are some benefits of neck and shoulder massager:- Reduce pain and aches naturally- Provides relief for hard-to-reach areas- Reduces stress- Easy portability- Loosen stiff muscles- Saves money and time- Suitable for everyone

It is equipped with two massage rollers each with three massage heads of different sizes and orientations, two directional kneading massage motions, and multiple frequency infrared rays to suit the human body. This snug-fit massager is light in weight. You can get this massager and say goodbye to your neck and shoulder pain!

Agarwal Enterprises: Acupressure Products & Natural Medicines

Samunnati is a specialized Agri Value Chain enabler that provides innovative and customized

financial and non-financial solutions.Samunnati leverages on the social

capital and trade capital in buyer seller relationships via Samunnati Aggregators (SA), through non-traditional sourcing, risk assessment and mitigation, aided by cutting edge technology, thereby building quality business that is sustainable and results in inclusive growth.

The entire organisation works around the genetic code that is non-negotiable, the crux of which is demonstrated in all the processes adopted by the Company.

Around 60% of Indians derive their livelihood from agriculture, though its contribution to the Gross Domestic Product (GDP) of the country is less than 15%. Agricultural growth has long been recognised as an important instrument for poverty reduction.

Small holder farmers of the agriculture value chain face several issues such as lack of institutional support for production, post production handling, along with fragmentation of the sector leading to poor economies of scale. Lack of access to timely and affordable credit sources, quality inputs and instruments limits producers to pursue traditional agriculture with very less value addition. Also, the lack of effective feedback mechanisms from many value chain players leads to low level of innovation. Low market access, weak marketing links and under governance of the value chain by the producers has led to poor realisation for the produce. Samunnati on identifying these issues , taps this as an opportunity to help the value chain players work at a higher equilibrium.

Enabling Farmers with Innovative, Customized Financial and Non-financial Solutions




Hundred years ago, in May 1916, Sri Krishna Raja Wodiyar IV (the

then Maharaja of Mysore) and Sri Mokshagundam Visvesvaraya (the then Diwan of Mysore), set up a Government Sandalwood Oil factory at Mysore for sandalwood oil extraction.

The primary goal of the project was to utilize the excess stocks of the fragrant wood that had piled up after the World War I halted the export of sandalwood from the kingdom of Mysore (the largest producer of sandalwood in the world at the time).

Two years later, the Maharaja was gifted a rare set of sandalwood oil soaps. This gave him the idea of producing similar soaps for the masses, which he immediately shared with his bright Diwan. In total agreement about the need for industrial development in the state, the enterprising duo (who would go on to plan many projects whose benefits are still being reaped) immediately got to work.

A stickler for perfection, Visveswaraya wanted to produce a good quality soap that would also be affordable for the public. He invited technical experts from Bombay (now Mumbai) and made arrangements for soap making experiments on the premises of the Indian Institute of Science (IISc). Interestingly, the IISc had been set up in 1911 due to the efforts of another legendary Diwan of Mysore, Shri. K. Sheshadri Iyer.

From the talent involved in the research happening at IISc, he identified a bright, young industrial chemist called Sosale Garalapuri Shastry and sent him to England to fine tune his knowledge about making soap. Affectionately remembered by many as Soap Shastry, the hardworking scientist would go on to play a key role in making Visveswaraya’s dream a reality.

The Legacy of Mysore Sandal Soap

After acquiring the required knowledge, Shastry quickly returned to Mysore where the Maharaja and his Diwan were waiting anxiously. He standardized the procedure of incorporating pure sandalwood oil in soaps after which the government soap factory was established near K R Circle in Bengaluru.

The same year, another oil extraction factory was set up at Mysore to ensure a steady supply of sandalwood oil to the soap making unit. In 1944, another unit was established in Shivamoga. Once the soap hit the market, it quickly became popular with the public, not just within the princely state but across the country.

However, Shastry was not done yet. He also created a perfume from distilled sandalwood oil. Next, he decided to give Mysore Sandal Soap a unique shape and innovative packaging. In those days, soaps would normally be rectangular in shape and packed in thin, glossy and brightly coloured paper. To help it stand out from the rest, he gave the soap an oval shape before working on a culturally significant packaging.

Cognizant of the Indian love for jewels, Shastry designed a rectangular box resembling a jewellery case- with floral prints and carefully chosen colours. At the centre of the design was the unusual logo he chose for

the company, Sharaba (a mythical creature from local folklore with the head of an elephant and the body of a lion. A symbol of courage as well as wisdom, the scientist wanted it to symbolise the state’s rich heritage.

The message ‘Srigandhada Tavarininda’ (that translates to ‘from the maternal home of sandalwood’) was printed on every Mysore Sandal Soapbox. The aromatic soap itself was wrapped in delicate white paper, similar to the ones used by jewellery shops to pack jewels.

This was followed by a systematic and well-planned advertising campaign with cities across the country carrying vibrant signboards in neon colours. Pictures of the soapbox were noticeable everywhere,

from tram tickets to matchboxes. Even a camel procession was held to advertise the soap in Karachi!

The out-of-the-box campaign led to rich results. The soap’s demand in India and abroad touched new heights, with even royal families of foreign nations ordering it for themselves. Another important turning point for the company was when, in 1980, it was merged with the oil extraction units (in Mysuru and Shivamoga) and incorporated into one company called Karnataka Soaps and Detergent Limited (KSDL).

Nonetheless, the Mysore Sandal Soap remains the company’s flagship product, the only soap in the world made from 100% pure sandalwood oil (along with other natural essential oils such as patchouli, vetiver, orange, geranium and palm rose). Due to tremendous brand recall and loyalty associated with the soap, it also bags a prized position on the shopping lists of visiting NRIs.

In 2006, the iconic soap was awarded a Geographical Indicator (GI) tag - that means anyone can make and market a sandalwood soap but only KSDL can rightfully claim it to be ‘Mysore Sandalwood’ soap.

Today, there are a multitude of branded soaps in the market but Mysore Sandal Soap continues to hold a distinctive place among all of them. Its production figures continue to rise.

The story of Mysore Sandal Soap and its enduring appeal is an inspiration not just for Indian PSUs but for the entire FMCG sector. Here’s hoping that its future is aromatic as its history.

There is something beautifully Indian about the fragrance of sandalwood. Sweet, warm, rich and woody; it is a scent that is deeply interwoven with the nation’s history and heritage. This is, perhaps, one of the many reasons why the Mysore Sandal Soap has held a special place in the hearts of Indians for more than a century.



DAY 3: 22 August 2018 (Wednesday)

Conference Room A

1000-1130 hrs Nutrition for a Healthy Living

Discussion Points:• The fit and food connection• Trends of nutrition to provide a better health• Role of nutrition in diseases prevention• Diets: How to choose and Impact on human brain• Opportunities in Nutraceuticals and Fortified Products

Moderator: Ms. Ishi Khosla, Founder, Whole Foods, India

Speakers: • DrDeepaliBhardwaj, Founder Director, Centre for Skin

and Hair Clinics Pvt. Ltd., India• Dr.SaarthakBakshi,CEO, International Fertility Centre,

India• Mr.HarishChand, Regional Technical Specialist-Child

Health & Nutrition, World Vision India, India• Dr.SriramanDamodaran, Chief Scientific Officer,

Astroglia Pharma Pvt. Ltd., India• Dr.ShyamaNagarajan,Managing Director, WholeLeaves

Pvt. Ltd., India• Ms.PreetiRao,Founder and CEO, Weljii, India

1130-1145 hrs Networking Tea break

1145-1315 hrs Vegan is the Future:

Moderator & Theme Address:Mr.NikunjSharma,Associate Director of Policy, PETA, India

Keynote Address:Ms.PoonamSharma, Nutritionist, Sharan, India

Speakers:• Ms.ErikaAbrams, Co-founder, Animal Aid Unlimited,

India• Mr.TarunJain,Co-Founder, Sain Almond Milk, India• Ms.LakshmiVenkataraman, Campaign Manager,

Federation of Indian Animal Protection Organisations (FIAPO), India

1315-1400 hrs Lunch Break

Conference Room B

1000-1130hrs GrowthofOrganicFarming and Food in India

Discussion Points:• Shift from organic farming to sustainable agriculture• Legal and regulatory issues• Food laws• Third party certification system• Pgs certification system• Does small farmers go big with organic farming• Safety and quality of food• Training and market access for organic farmers

Chair:Dr.AnoopBose,Sr. Advocate, Supreme Court of India, India

Keynote Address:Dr.VandanaShiva, Environmental Activist, Author and Founder, Navdanya, India

Speakers:• Dr.A.K.Yadav, Advisor, APEDA, India• Dr.HanishKumarSinha, Head – Research &

Development, National Bulk Handling Corporation Private Ltd., India

Farmer Experience: • Mr.BharatBhushanTyagi, Organic Farming, India• Mr.O.P.Dabas, PGS Farmer, India

1130-1145hrs NetworkingTeabreak

1145-1315hrs OrganicFood:

Discussion Points:• Organic vs non-organic• The benefits of organic food• Organic food vs locally-grown food• Affordability and availability

Chair: Dr. A.K. Yadav, Advisor, APEDA, India

Speakers: • Mr.PankajAggarwal, Managing Director, Just Organik,

India• Mr.N.Balasubramanian, CEO, Sresta Natural Bio

Products, India• Mr.C.S.Jadhav, Co-Founder, Inner Being, India• Mr.KrishanGuptaa, Managing Director, Organic

Wellness, India• Mr.MukeshGupta, Director Operations, Morarka Organic

Foods Ltd., India• Ms.A.DivyaReddy, Founder, Klimom Wellness &

Farms, India

1315-1400 hrs Lunch Break

Netafim India is a wholly owned subsidiary of Netafim, the global leader

in micro-irrigation solutions for sustainable productivity. Established in 1997, Netafim India offers a wide range of micro-irrigation, greenhouse and field automation solutions. With three manufacturing plants, over 1000 employees, and more than 1800 dealers, Netafim India’s operations span throughout the subcontinent. At present Netafim Irrigation Systems are running successfully on more than 10 lakh acres of land across diverse agro-climate in the country, suitable for a wide range of crops. Netafim India offers extensive agronomic, design, after-sales support, and agri-extension services to ensure sustainable prosperity to over 5 lakh farming families and this journey is still on.

As the population of India continues to rise and natural resources come under pressure, more efficiency makes more sense than ever. At Netafim India, they help the customers produce more yields and better crops with less resources.

Netafim India has the lineage of a global leader in smart drip and micro-irrigation solutions for a sustainable agriculture. Since

introducing the world’s first drip irrigation solutions in 1965, it has led the way by developing products that help their customers optimize results.

By empowering their customers to use land, water and energy in more efficient and responsible ways, they help protect country’s natural resources. Dedicated to developing, implementing and supporting targeted solutions for their customer base, Netafim India focuses on the following business lines.

IrrigationAs the leader in smart drip and micro-irrigation solutions for agriculture and landscape, they aim to promote change regarding the way water is used for irrigation. By delivering technologically advanced products, they help the customers address today’s modern irrigation challenges as well as meet their business goals.

GreenhousesLeveraging Netafim’s experience in all

climates and crops, Netafim India provides tailor-made greenhouses that boost profitability by maximizing agronomical factors and technological innovation. Leveraging Netafim’s global expertise means their local teams at Netafim India are available to provide advice and support whenever required across agro-climatic zones

Crop Management TechnologyNetafim India has expertise in Customised Automation Systems, dedicated specifically to the agricultural industry in the country. While automation is becoming the talk of the day, adding appropriate technology to automation is what makes Netafim India, a highly recognised industry player. The Crop Management Technology system allows growers to maximise the utilization of inputs (water, energy, fertilizer, etc.) for increased crop yield, crop quality, cost reduction and other crop management activities.

Netafim India: Micro-irrigation Solutions for Sustainable Productivity

20-22 August 2019Pragati Maidan, New Delhi

Agriculture | Biotech | Health | Organic

w w w . w e l l n e s s i n d i a e x p o . c o mw w w . k r i s h i i n d i a e x p o . c o m

Co-Organiser Organiser

Wellness & Krishi 2018 Cover, IFC, IBC & BC.indd 4 17-08-2018 13:41:10

Documents

· technology transfer processes. Its promotional tools include organising of fairs and exhibitions in India and abroad, buyer seller meets, contact promotion programmes, product