Technology & Sales

“Getting an Interview in Today’s Competitive Global Marketplace”

Ch. 15, Slide 2

Job Search 2010Global

Marketplace Sales & Marketing

TargetedJob Search

#1 Marketing ToolResume

Cover Letter andReferences

Ch. 15, Slide 3

Global Labor MarketplaceCompetitive Capitalism Downsizing Outsourcing Globalizing Generalist Specialist Versatilist

Ch. 15, Slide 4

Average American keeps a job less than 2 years 40% of American jobs are contingent 51% of workforce are women 78% increase in 65+ in next 10 years 80% of employers Google applicants 200+ average applications/opening in Portland 70% of current jobs gone by 2026

Marketplace Facts

Oregon Employer Expectations . . .

99% Work Ethic 96% English Language 95% Reading & Writing 94% Interpersonal Skills

94% Problem Solving & Critical Thinking 90% Math 68% Computer Savvy 68% Leadership 58% Manual Labor 44% Tools & Machines 40% Spanish Speaking

Ch. 15, Slide 5

Current Job Trends . . . Replacing Low Performing Employees Emphasis on Social Media to Strengthen Brand Rehiring Laid Off Workers Flexible Work Arrangements Cutting Perks & Benefits including Travel Rehiring Retirees & Postponing Retirement Freelance or Contract Hiring Green Jobs Bi-lingual Recruitment

Ch. 15, Slide 6

It’s All About SALES . . .

“To convince & persuade another about the VALUE of something or

someone” in this case YOU! Webster’s Dictionary

Ch. 15, Slide 7

Sales & Marketing

Know the Product • Experience

• Interests • Skills

• Personality • Values

Ch. 15, Slide 8

Sales & Marketing

Believe in the Product!•Handle Your Emotions & Personality•Tell the Truth •Self-Promotion

Ch. 15, Slide 9

Sales & MarketingDecision Maker

“What do you want?”

Goal Setter “Are you committed?”

Action Planner“What actions & by when?

Ch. 15, Slide 10

Four Parts of SALES . . .

Who

Why

What

Ask

Ch. 15, Slide 11

Ch. 15, Slide 12

Search Job Boards, Search Engines, Databases

Search Employer Websites

Targeted Job Search

Search Classifieds & Craig’s List

Use Career Connections & List Service

Use Staffing Services Attend Career Fairs

NETWORKING . . . #1 Way to Get Job!

Ch. 15, Slide 13

Discover Hidden Job Market Join & Participate in Linked In Join & Participate in Professional Associations Create of List of all friends & family & work it Maintain good relations with former employers Volunteer

Ch. 15, Slide 14

Heading and Objective

List name, mailing address, phone & email

Career objective customized for a targeted job

The Targeted Résumé

Ch. 15, Slide 15

Summary of Qualifications

Provide 3 to 8 bulleted statements

List your most impressive qualifications: experience, skills, education, awards

Customize the statements to fit the requirements of the targeted job

The Targeted Résumé

Ch. 15, Slide 16

Capabilities and Skills Highlight your technical skills like MS

Office, type 60wpm, General Ledger Accounting, and Internet proficiency

- Organized holiday awards program for 1200 attendees and 140 awardees- Praised by top management for enthusiastic teamwork and achievement.

The Targeted Résumé

Emphasize your nontechnical skills and give evidence of communication, management, and interpersonal skills. Quantify when you can.

Ch. 15, Slide 17

Work Experience

List your jobs (paid or unpaid) in reverse chronological orderBold Job Title – unbold employer's name and city, dates of employment (month, year)Customer Service AssociateNordstrom Portland, Oregon 04/07 to 05/08

The Targeted Résumé

Ch. 15, Slide 18

Work Experience

Create Bullets with action verbs to describe your experience

- Prepared state and federal tax returns for individuals with incomes under $25,000

- Conducted interviews with over 50 individuals to elicit data regarding taxes

The Targeted Résumé

Summarize your achievements and skillsrelevant to the targeted job (quantify)

Ch. 15, Slide 19

Education

Bold your degree with major – unbold institution, city & state and graduation year

Bullet GPA and any relevant activities

The Targeted Résumé

Associate of Applied Science - AccountingPortland Community College Portland, Oregon 2010- 3.75 GPA – Dean’s List - Business Club

Ch. 15, Slide 20

Awards, Honors, and Activities Show that you are well-rounded

The Targeted Résumé

List awards and extracurricular activities, especially if they demonstrate leadership, teamwork, reliability, loyalty, initiative, efficiency, and self-sufficiency

Ch. 15, Slide 21

Final TipsThe Targeted Résumé

Look for ways to condense your data

Project professionalism and quality

Avoid personal pronouns, sentences, paragraphs

Use quality 20# off-white paper and printer

Have good editor critique your résumé

Proofread! Proofread! Proofread!

Ch. 15, Slide 22

Poor Résumé RÉSUMÉ OF

JENNIE JENKINS3320 Lafayette Street, #12San Leandro, CA 94561

(415) 781-5592OBJECTIVE: An entry-level position where my proven communication,

accounting, and administrative skills could be utilized in a path leading to advancement into management eventually.

DEGREE from San Francisco State University. Broadcast Communication Arts. Bachelor of arts. 3.2 in major.

EXPERIENCEApprentice KPFA - 94.1 in Berkeley, CA. Duties included scheduling studios. Also

recruited staff. Some paperwork. Often given responsibility to act as production manager. 10/06 to present.

Pacifica HousePosition for financial manager. Duties included payroll and benefits for employees of shelter. Was responsible for the books, also for cash trans-actions. Took care of some donations. Expected to help raise funds. I prepared all payroll reports. Also petty cash. Chaotic environment, underfunded.

Ch. 15, Slide 23

Spring, 2006 Worked for one spring with Renaissance Rainbow, which is a performing arts troupe operating out of San Francisco. My duties included scheduling interviews with print and broadcast journalists. Was responsible for volunteers and publicity.

Other temporary positionsManpower, Inc. San Francisco. Worked at many different places as a temp. 2004-06. Dohring Company. File clerk, receptionist, general duties. Other places. Good Earth Restaurant - server 2003-2005.

PersonalSelf-starter, can finish jobs without supervision.Marital status: single Birth: 6/15/83Health: Excellent Hobbies: Knitting, singing, like to readFirst Baptist Choir Awards: Spirit Award, Oakland High

SchoolDean's List, college, 2 semesters

Ch. 15, Slide 24

Improved Résumé Jennifer Marie Jenkins

3320 Lafayette Street, #12San Leandro, CA 94561

(415) 781-5592Objective: Administrative Manager proficient in

Payroll Accounting Employee Benefits Customer Service

SUMMARY OF QUALIFICATIONS2 years' experience in responsible administrative and accounting positionsDisciplined self-starter; able to work without supervisionProficient with PCs including Word, Excel, and InternetCan be counted on to follow through on every detail, until a task is successfully completedB.A. degree, San Francisco State University

RELEVANT EXPERIENCE

Apprentice, Radio Production

KPFA - 94.1 Berkeley, CA 10/06 to present• Schedule studios, recruit support staff• Process scripts, permissions, and logs involved in weekly productions

Ch. 15, Slide 25

Financial ManagerThe Pacifica House San Francisco, CA 04/04- 12/07

• Used computer to manage payroll and employee benefits for a staff of 26

• Completed all projects on time in chaotic environment of homeless shelter

• Managed agency's cash flow, involving funder reimbursements, in-kind donations, and fund-raising

• Processed all accounts payable and receivable, monthly, and quarterly statistical

reports for local, state, and federal funding agencies; oversaw petty cash

• Designed a flow chart to track success of a $25,000 fund-raising project

Publicity CoordinatorRenaissance Rainbow San Francisco, CA 01/04 – 01/04

• Scheduled all media interviews and supervised volunteers for performance troupe• Coordinated 5000 piece publicity mailings for African-American Performance Arts

Improved Résumé

Ch. 15, Slide 26

Office Clerical/AccountingManpower San Francisco, CA 09/02- 01/04

- Developed customer service skills as telephone interviewer on 53 line phone- Maintained files, routed incoming telephone calls, input employee progress journals

- Prepared interoffice memos, recorded accounts payable checks, keyboarded accounts payable correspondence

- Learned e-mail systems in various assignments

EDUCATIONBachelor of Arts in Broadcast Communication ArtsSan Francisco State University San Francisco, CA 2005- GPA in major: 3.2 - Dean's list, 2 semesters

Improved Résumé

Ch. 15, Slide 27

Company database Complete online form with your résumé

information.

Fax If you are faxing or sending a résumé

by e-mail, consider following up with hard copy.

Submitting Your Résumé

Ch. 15, Slide 28

Submitting Your Résumé Word Document

Send your résumé by surface mail or as e-mail attachment.

Plain-text, ASCII Document Embed within e-mail or send as attachment.

PDF Document Use Adobe software to convert your résumé.

Send as attachment.

Ch. 15, Slide 29

Optimizing Your Résumé for Today's Technologies

1. Print-based résumé

2. Scannable/plain-text résumé

You need two résumé versions:

Ch. 15, Slide 30

To prepare a scannable résumé: Convert your print résumé. Use a popular large font (such as 12-

point Times New Roman or Arial). Remove underlining, italics, open bullets. Be sure to include keywords mentioned

in job description.

Optimizing Your Résumé for Today's Technologies

Ch. 15, Slide 31

Optimizing Your Résumé for Today's Technologies

To prepare a plain-text résumé: Reformat with shorter lines (no more

than 65 characters). Move all text to the left. Consider using equals signs (= = =) or

tildes (~ ~ ~) to separate items and enhance format.

Ch. 15, Slide 32

Save file in plain-text (.txt) or rich text (.rtf) format.

Send to yourself to check layout.

Optimizing Your Résumé for Today's Technologies

To prepare a plain-text résumé:

Ch. 15, Slide 33

The Targeted Cover LetterOpening

Address the letter to an individual by name.

For advertised jobs, name the source; include job title, date, and publication.

If someone referred you, name that person.

Ch. 15, Slide 34

The Targeted Cover LetterOpening Tell how your qualifications

fit the job specifications, show knowledge of the reader’s business, or describe how your special talents will be assets to the company.

Ch. 15, Slide 35

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Body Demonstrate how your background

and training fill the job requirements.

Summarize your principal assets from education, experience, and special skills.

Avoid repeating specific data from your résumé.

Refer to your résumé.

The Targeted Cover Letter

Ch. 15, Slide 36

Closing Ask for an interview. Consider

hooking the request to a statement reviewing your strongest points.

Make it easy to respond. Tell when you can be reached (during office hours). Some recruiters prefer that you call them.

The Targeted Cover Letter

© Photodisc / Getty Images

Ch. 15, Slide 37

Sending Your Cover Letter by E-Mail Be sure to send a cover letter if you e-mail

your résumé. Move your return address from the top to

just below your name. Include your e-mail address and phone

numbers. Remove tabs, bullets, underlining, and italics.

References & Letters of Recommendation

End

Ch. 15, Slide 39