TECHNOLOGY NEWS MAGAZINEcellit.in/wp-content/uploads/2016/07/CellIT_july_2016...Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala TECHNOLOGY NEWS MAGAZINE CELL

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Vol-10 Issue-12, Krishna, July - 2016, Pages-16, `40/-

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Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-10, ISSUE-12 2 KRISHNA, July -2016


The latest addition in a channel partner’s headache along with filthy competition, unethi-cal e-sale, under-cutting, there is a latest entry in the same. Many partners were screaming in social media that IT products were shown doors while applied for a bank loan.

Saddest part is some nationalized banks too are not thrilled by the proposals to IT business. Most of the channel partners moan on the reason quoted by the banks- IT products are diminishing and added in not-so-performing sector. The chan-nel also has been given irrelevant responses only for not to provide any financial assistance for the dealers.

However, the issue is different with the private financial sector. The private finance agencies are not rejecting the desired finance requests. How-ever, the interest rates are sky-high which a chan-nel partner cannot afford with the current market

conditions. The other face of the challenge from the private sectors is no proper guidelines for pro-viding the financial loans. A leading finance agency which approves loan in one city for an IT dealer is rejecting the same product 30 kilometer away from the former.

There are still some associations manage to get finance companies sponsor for their regular events. This is a positive sign and shows there is still hope for the channel industry to grab spon-sorships from the private finance companies. The IT associations across the country should start immediate focus on this issue with uttermost pri-ority. The newly-formed teams across the states and districts associations should start interacting with the private finance agencies or banks and ink for partnership.

Dinesh Shyam Sukha

Editor

FINANCING TURNS TO BE A NEW HEADACHE FOR THE

CHANNEL

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: [email protected], 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.


“Understand the customer” Those may be the three most important words for a specialty retailer. Experts say they’re the absolute core of business. We hear people say they don’t know what they want until they

Cadyce REDEFINES THE TRICKS OF THE TRADE

see it. And as it turns out, specialty retail on carts and kiosks is all about impulse buying.Whether customers

realize it or not, impulse buying represents a large percentage of the profits for many retail stores. It’s important that a business finds ways to drive impulse buying and maximize revenues. It just takes some creative ingenuity and a little effort. Shoppers are more inclined to make unplanned

purchases at physical stores compared with e-com-merce sites. Being in their faces and placing the focus clearly on what you’re selling so that they can make a quick selection sums up what a kiosk operator (or in our case retail store owner) needs to do. Without the burden of driving to the mall, finding the product in aisles and standing in long checkout lines, online buys are said to avoid the “mid-purchase pause” that derails in-store impulse purchases.Retail stores should strategize ways to influence customer shopping behavior, to prevent cart aban-donment and to drive unplanned, impulse purchases in-store during this time of continued economic uncertainty. Some retailers sell products that are more conducive to impulse buying than others. For example, a toy store with lots of candy and cheap knickknacks at the checkout counter is going to have a lot more success than an electronics store that sells $800 televisions. However, regardless of what you’re in the business of selling, you can capitalize on impulse buys. It all comes down to product place-ment, promotion, and type.

NEOTERIC TO SHUT DOWN DISTRIBUTION BUSINESS?Even though there has not been any official announce-ment from India’s top distributor, what has been buzzing around the market seems to be true. India’s leading distributor Neoteric infomatic has decided to shut down their channel business.This Mumbai based IT distribution giant had reported revenues of close to INR 2000 crore in FY15 and employed around 800 people. The services of the entire workforce were terminated as of June 30. Paras Shah, CEO, Neoteric Informatique who started as an IT dealer, has been working with 42 major brands.“They initially started dismantling the team one by one. However, there were closures of branches. Even though the organization kept mum people on the closure, slowly the employees realized that the organization is not going towards positive”, said an employee from Neoteric’s close competi-tion company. “The branch which were about to get closed were intimated a month earlier and all the employees are now moving to other organiza-tion even for lesser salaries”, said another former employee of Neoteric. However, it is said that the

company has already started settling the salary and other entitles for the employees who left the organization.Recently Neoteric has made many changes within the organization internally and has been on diver-sification including getting on to 3-D printing and forming knowledge consultancy for channel part-ners.About Paras Shah:

Paras H. Shah is the CEO & Founder of neoteric infoma-tique. An alumnus of Case Western Reserve University, USA, he set-up neoteric info-matique ltd in 1997. Over the years, with his foresight

and unflinching determination and passion to pro-vide best quality IT products and services to Indian customers, neoteric emerged as one of the most respected IT Distribution organizations.Data Quest honored him with the ‘Largest Growing Re-seller’ Award in 1994-95. He was also awarded

the ‘Best ParasDistributor Award for Demand & Lead generation’ in 2004 by IT Nation. TAIT, the first-ever Indian IT association was Paras Shah’s brainchild and he is one of its founding members. With his vision, ‘Evolve’, which was launched by neoteric as a value added program imparting tech-no-commercial training has now transcended into an Apple, Adobe, Avid and Autodesk authorized Training Centre in Mumbai, the first-of-its kind organization to be founded by an IT Distributor in association with Future Media Concepts (FMC), USA. He is also credited with setting up F1 Info Solutions and Services which offers a wide gamut of support services to neoteric’s direct & indirect customers.Under his inspiring leadership neoteric infoma-tique limited has expanded its company opera-tions to countries like Singapore, Dubai, Nepal, China and Hong Kong. Over the years neoteric has been recognized as the best distributor by many vendors including Apple, Lenovo, Alcatel-Lucent, Logitech, Hitachi, BenQ, Wacom.


ASUS LAUNCHES EXCLUSIVE ‘REPUBLIC OF GAMERS’ (ROG) STORE IN BHUBANESHWAR

The City of Temples now has a new reason to rejoice! ASUS, announced the opening of India’s second exclusive ‘Republic of Gamers’ (ROG) store (Subham Infotech) in Bhubaneshwar. With an area of about 50 square meters, the gamers can visit

H A R D W A L I F E S T Y L ER E &

the store to experience the latest devices, game titles and accessories. The store is equipped with a ‘Battle Ground’ where a total of 6 gamers can com-pete against each other and experience LAN gam-ing at its best. The store is also furnished with a

product demo zone and experience centre where the users can test the new hardware. Asus ROG has also organized a ‘Counter Strike: Global Offensive’ India gaming tournament in Bhubaneshwar on July 05 at its new store with a total prize pool of INR 1,40,000/- for Bhubaneshwar.

Elaborating further on the launch of ASUS ROG store in Bhubaneshwar, Arnold Su, National Sales Manager, System Business Group, Asus India said, “Our aim has always been to provide the best technological experience to the consumers and this store is one such step towards our objective. Experiential session is very important for anyone who buys a product. A consumer wants to come and test the device without any obligation of buy-ing the product. There are an increasing number of gamers from cities like Bhubaneshwar, Kolkata, Hyderabad etc. and we firmly believe that such ini-tiatives will help more and more gamers to come and experience the latest technology first hand without having to buy any of these.”



H A R D W A L I F E S T Y L ER E &

AMBRANE INDIA ANNOUNCES ITS LATEST P1310 (13000MAH) POWER BANK IN COLORFUL HUES ONLY FOR RS. 949/-

BIOSTAR EXCLUSIVELY LAUNCHES ITS HIGH END RACING SERIES Z170/B150 MODELS IN INDIA

HYPERX CLOUDX™ GAMING HEADSET LAUNCHED FOR ` 9,999/-

Ambrane India one of the leading IT brands in computer peripherals, Mobile Accessories and No. 1 in Power Banks* announces its cutting-edge

1 3 0 0 0 m A h P1310, the multi-functional device offering consum-ers the choice of technologically superior, must have accessory for the new age mobile Indian users. Visually,

the power bank features a beautiful patterned exterior, and comes in color panel choices of white in combination with purple, green, brown, and Black in combination with Gold only for Rs. 949/- . The P1310 Power Bank is built not just for the lasting performance but comes sleek and

Panasonic India Pvt. Ltd, a leader in innovation and technology, unveiled its new Phablet - ELUGA NOTE, available at a best buy price of Rs.13,290. A perfect companion for your multifaceted everyday requirements, the ELUGA Note provides solutions and features for every aspect one looks in a Phab-let. It comes with a 13.97 cm (5.5) Full HD IPS dis-play with bright and low power consuming LTPS (Low Temperature Polycrystalline Silicon) display.

ELUGA NOTE sports a 16 MP rear camera fea-turing F1.9 aperture for better low light photogra-phy & 6P Lens for ultra-fast auto focus. The Front 5MP camera features gesture based selfie features like Voice capture, smile shot & gesture based shot. Light weight 142gm ELUGA Note holds a bat-tery capacity of 3000mAh ensuring longer opera-tion for the Octa-Core processing backed by 3GB RAM and 32 GB Internal memory, expandable up to 32 GB.

The ELUGA Note operates on Android 6.0 (Marshmallow) with the Panasonic FitHome user interface, which is engineered exclusively by Pana-sonic providing single thumb-flick access to appli-cations on the home screen, and single hand oper-ations through the bottom half of the large screen.

Available in textured back with champagne gold color, the 8.1mm thin ELUGA Note gives a premium look complementing the lifestyle of the users. Moreover, it supports 4G VoLTE for faster data access and good voice quality. With India entering the era of home automation, the ELUGA Note has an inbuilt IR sensor which allows a user to give commands to IR based smart home appli-ances such as TVs, DVD players and ACs.

To have a decent headset that sounds good and looks good is never easy for Xbox Gamers. Under-standing what “elite” gamers needs, HyperX, a division of Kingston Technology, the independent world leader in memory products, announced the launch of its CloudX™ Pro Gaming Headset in India, expanding the company’s console product offerings with its design specifically for Xbox convenience and style. With an MRP of ? 9,999, the HyperX CloudX will be available in both, online and retails stores. It comes with interchangeable velour ear cups, a 2M PC extension cable and a hard shell carrying case.

HyperX first announced its partnership with Microsoft in January to create an official licensed headset for Xbox One. HyperX CloudX has durable silver aluminum frame and matte black finishes complement the Xbox Elite Wire-

For the Gamers on the go, Bio-star, one of the leading manufacturer for Moth-e r b o a r d s and graphic c a r d s , exc lus i ve l y

beautiful, designed perfectly to match every style quotient with its classy color combinations namely white with blue, green, brown and black with gold and white . Crafted with the balanced body for the optimum grip, the Bank is not just light weight but also designed compact allowing you to carry it anytime anywhere. The 13000mAh power bank features, two USB 2.0 ports, one Micro-USB port and gives 5V/2.1A MAX (Auto Switch Mobile phone Dependent) output. The portable charger supports up to 3.5 full charges with its super sized capacity, which means that if you are using a 2500mAh battery smartphone, you will be able to charge it approximately 4 times with a fully charged power bank, can also withstand up to 300-500 times charge discharge cycle. With an average 12-13 hours charging time, P-1310 power bank boasts being compatible with the most of the portable gadgets.

less Controller for a stylish matching setup, along with an exclusive hard shell carrying case for pro-tection and convenient portability. Based on the award-winning HyperX Cloud II design, CloudX offers the same great comfort and fully immersive

audio with 100-percent memory foam ear cushions and headband, and crys-

tal-clear sound via large 53mm drivers so players can engage

in hours of gaming on Xbox One, Windows, mobile devices and other con-soles. HyperX CloudX has an in-line audio control allowing users to adjust volume and mute the

detachable noise-cancel-ling microphone right on the

cable. Additionally, certifica-tion by TeamSpeak™ and compat-

ibility with Discord, Skype™, Ventrilo, Mumble and RaidCall all equal an improved chat experience.

Panasonic TARGETS YOUTH WITH FEA-TURE PACKED SMARTPHONE ELUGA NOTE


launches its new gaming portfolio for the millen-nial gamers in India. Focusing on the PC Gaming and eSports in India, it announced, the world renowned line up of Racing Z170 series and Racing B150 series high end motherboards and Biostar Keyboard and Mouse, designed to create the per-fect balance of gaming prowess that work in tan-dem with each other to provide a seamless immer-sive Gaming experience like never seen before!

Combining innovative Technology, latest know-how and ultimate customization with compatibil-

ity defines the Racing Series at Biostar. Designed on the Super 5 Design concept, the newest Racing Series shall boast 5 key features -I/O Armor pro-tects read IO Panel and electric components from static electricity and dusts with fancy F1 Formula design , Vivid LED DJ features options for design-ing RGB LED visual effect on your own, 5050 LED fun feature for the DIY lovers, GT Touch features exclusive Touch panel on board instead bottom and lastly Dual BIOS with dual protection with dif-ferent design than others.


H A R D W A T E C H N O L O G YR E &

AMAZON ANNOUNCES PAGE FLIP– A NEW WAY TO HOP, SKIM, AND JUMP THROUGH KINDLE BOOKS

Amazon announced Page Flip, a reimagined Kindle navigation experience that makes it easy to explore books while always saving your place. With Page Flip, readers can easily flip back and forth between pages to reference different parts of the book while they read. Page Flip will be deliv-ered as part of a free, over-the-air update starting today to Kindle E-readers and the free Kindle app for iOS and Android.

“Page Flip makes it easier than ever to refer back to pictures in a political memoir, flip back and forth between a map and your current page in an epic fantasy series, or find passages you’ve highlighted in an investing guide,” said Chuck Moore, Vice President, Kindle. “With Page Flip, we’ve taken inspiration from how people read print books and improved upon it.”

Explore your bookZoom out to get a bird’s eye view of the book

and quickly find what you’re looking for. At a glance, easily recognize specific pages as you

jump around. Pictures, charts, your highlights, and the layout of each page are easy to see with Page Flip’s pixel-accurate thumbnails that auto-matically adjust as you change your font and mar-gin settings.

Save your placePage Flip automatically saves the page you’re

reading in a book, pinning it to the side of your screen for easy navigation. Flip back and forth in a book with confidence, knowing you can instantly jump back to reading with a simple tap of your pinned page.

“As an author, I love knowing that my work is presented with fluid clarity, freeing my readers from the page shuffling that can cloud and spoil the narrative,” said Laura Hillenbrand, best-sell-ing author of Unbroken. “With Page Flip, books become vastly more accessible, navigable, inter-active, and enthralling. As a ravenous reader and scholar, I savor the ease with which Page Flip allows me to keep thumbnails of maps and dia-grams, my notes and highlighted passages, and bookmarked pages before me as I read, so that all I wish to see is accessible with the tap of a finger and my focus never has to leave the storytelling.”

CORSAIR UNVEILS REVOLUTIONARY NEW RANGE OF MAGNETIC LEVITATION TECHNOLOGY FANS

Corsair®, a global leader in high-performance PC hardware, today announced the launch of ML PRO and ML PRO LED 120 & 140mm Fans in India. These fans include an entirely different range of bearings which will change the way PC enthusiast’s expectation from a high-performance cooling fan. “This is one of the most exciting products we’ve created in recent time. ML PRO fans use magnetic levitation technology to offer low noise, high per-formance and longer lifespan for PC enthusiasts to build better gaming rigs. Controlled by PWM, these fans that allow precision control of spin rates of over 2,000rpm to maximize airflow and reduce noise according to the situation. Loaded with Anti-vibration rubber dampers, hub-mounted LEDs, unique lighting impeller and color matched corner caps to complete color themes, these RGB LED fans help PC modders to keep their rig alive

and running as great as day one.” Said M A Man-nan, Country Manager at Corsair.

Harnessing the patented Magnetic Levitation bearing technology and custom rotor designs, CORSAIR ML PRO fans offer both high static pres-sure and high air flow, with an ultra-low friction magnetic bearing that simultaneously generates lower noise and provides higher performance. Offered exclusively with PWM speed control over a huge 2,000 RPM range, CORSAIR ML PRO fans mean users don’t have to choose between low-noise and high performance; one fan can deliver both silence and absolute performance. These fans are customizable with swappable color coor-dinated corners and are available in both 120mm and 140mm models. The ML PRO LED version, adds an integrated lighting into the fan’s hub, radiating light out through the frosted translucent blades for a vivid, striking look.

S t i l l s p e n d i n g time on waiting for old com-puter to boot up? It’s

about time to replace your hard-disk drive (HDD)1 with SSD. Kingston, the independent world leader in memory products, announces the launch of its affordable UV400 Solid State Drive in India. The “ultra value” UV400 SSD allows fast boot times, application loading and file transfers for main-stream users at a great price point. Its powered by a four-channel controller for incredible speeds of up to 550MB/s read and 500MB/s write, and is 10x faster than a 7200RPM hard-disk drive (HDD)1. With an MRP of Rs.5,999/- for 120GB capacity and Rs.10,000/- for 240GB capacity, the UV400 SSD will be available in all leading Indian retail and etail stores in India. UV400 SSD is rugged and more durable than a mechanical hard drive as it is shock and vibration resistant making it more reliable for use in notebooks and other mobile computing devices. It is available as a stand-alone drive or as

a bundle kit with all the accessories n e e d e d (2.5” USB enc losure for note-books and

3.5” adapter for desktop, SATA cable and Acronis5 data migration software download coupon) for easy do-it-yourself installation. The UV400 SSD comes in 120 GB and 240 GB capacities and shall very soon also be available in 480 GB and 960GB capacities.

KINGSTONLAUNCHES ITS UV400 SSD IN INDIA


Unleashing the power of the 10-Core 5th Gen. Intel® Core™ processors

GIGABYTE Tech-nology (India) Pvt. Ltd., a leading man-ufacturer of mother-boards and graphic cards, has launched GA-X99-Ultra Gaming,

which not only enhances the gaming experience to a whole other level, but also brings in the best features of Intel’s X99 chipset that is capable of powering the most demanding games of today. After all, the Intel® X99 Chipset is designed to create the ultimate desktop PC platform for extreme gamers, enthusiasts and also, content creators.

The GA-X99-Ultra Gaming, a part of GIGABYTE’s new line-up of Ultra Gaming motherboards, has a num-ber of features to ensure the ultimate gaming experi-ence, including support for increased transfer speeds, vital for enjoying ultra-high definition cinema-like visual quality.

GIGABYTE’SX99-ULTRA GAMING MOTHERBOARD USHERS IN AN ERA OF 4K, VR GAMING

EUROTECH TECHNOLOGIESLAUNCHES COMPACT POE SWITCHES

Eurotech Technologies, the Bangalore based leading technology solutions company, announced the launch of BestNet PoE Switches.. These switches are designed to enhance network perfor-mance in a compact form factor. The BestNet PoE switches support 10/100Mbps fast Ethernet and are standard compliant with IEEE 802.3af. Deliver-ing data transmission up to 100 meters, the com-pact POE series also features anti-static and circuit isolation protection via anti-lighting chip design,

H A R D W A T E C H N O L O G YR E &

D-Link is proud to announce the development of a new Wi-Fi camera that will support Apple HomeKit and the new Home app in iOS 10 later this

year, making the global networking company one of the latest major brands to support Apple’s smart home framework. D-Link offers an extensive range of Wi-Fi cameras as part of its Connected Home series with the new

D-Link Wi-Fi camera built for HomeKit’s cam-era category -- one of two important new acces-sory types announced in the keynote speech at Apple’s annual Worldwide Developers Conference (WWDC) event in San Francisco.

“In D-Link, we’ve been building Wi-Fi cam-eras for more than 10 years and we understand the strategic importance of these cameras to your home’s IoT ecosystem,” said Mr. Tushar Sighat, Executive Director & CEO, D-Link (India) Ltd.“We’ve been working hard with Apple to help make a unique connected home experience that meets the real needs of users. Now, through the new HomeKit-enabled D-Link camera and Apple’s new Home app in iOS 10, we are excited that fam-ilies around the world will have an easy and secure way to monitor their homes.”

Furthermore, the addition of Siri support with HomeKit allows cameras to be voice-enabled, giving families even more options to control and monitor their homes with faster results.

The new D-Link® Wi-Fi camera and integra-tion with HomeKit is a powerful demonstration of how D-Link is enhancing the user experience and increasing the performance of its Connected Home portfolio.

Leading global wireless and networking brand, Linksys has announced the launch of its RE4100W N600 Dual-Band Wireless Range Extender in the India market. The power-ful RE4100W from the Linksys portfolio helps eliminate dead spots in your home by extend-ing Wi-Fi coverage up

to 7500 sq. ft. Using the Cross-Band Technology, it maximizes the simultaneous use of both bands for high – speed data transfer and uninterrupted streaming and gaming. Moreover, additional fea-tures like the Simultaneous Dual Band (2.4 + 5 GHZ) and a faster Ethernet port help deliver a stronger connection and also extend Wi-Fi range to connect an additional wired device. The Linksys RE4100W works with any brand router including the service provider’s router. The audio capability feature helps connect a stereo system or an audio speaker to the range extender and stream music from a smart device or a computer. The Linksys RE4100W which is a powerful N600 Pro Wi-Fi Range Extender, is one of the latest range extend-ers from Linksys that operates on 2.4 GHz and 5 GHz frequencies simultaneously. It allows you to repeat the wireless signal of any access point or router in order to provide Internet connectivity to hard-to-reach areas through a wireless connection. The RE4100W also includes an audio out port to connect a set of powered speakers. It can be a music hub providing music playback via DLNA or AirPlay® from Android™ or Apple® mobile devices.

D-LINKANNOUNCES SUPPORT FOR APPLE HOMEKIT

LINKSYSINDIA LAUNCHES NEW AND POWERFUL RANGE EXTENDERS

IP-COM BRINGS OUT PER-SONAL CLOUD WIRELESS ACCESS CONTROLLER AC1000 FOR SMB’S

LED indicators that show working status of LAN & power and support power up to 15.4W per port. The BN-PoE-5008P-V2 offers 8 fast Ethernet PoE ports and BN-PoE-1005P offers 4 fast Ethernet PoE ports. The switches are designed to easily connect and supply power to PoE-capable devices such as IP cameras, IP phones and wireless access points and an ideal solution for small Ethernet work-groups and applications requiring PoE and a great selection for expanding home or office network. “With a very compelling price-to-performance ratio for growing small and medium businesses, the BestNet PoE solution is ideal for entry-to-mid-dle level applications, enabling users to deliver fast data speeds to devices on the network, said Mr. Anuj Jain, Managing Director, Eurotech Tech-nologies Pvt Ltd. The PoE series enable enterprises to achieve greater operational agility, he added. The BestNet PoE switches are suitable for hanging on the wall & ceiling and minimizes the installa-tion cost. It’s compact and flexible design makes the PoE series an ideal choice for SMEs, who desire to economically use PoE to deploy wireless access point and small-size commercial network.

IP-COM, a leader in manufacturing and Supply-ing Commercial networking products and solution has introduced AC1000 wireless controller to its innovative product portfolio. The AC1000 provides fast, easy maintenance networking solution for SMB’s. Designed specifically for small and medi-um-sized business, the AC1000 is easy to install and deploy. This device is ideal and most cost sav-ings for industries such as Hotels, Shopping Malls, and Hot Spot zones, Educational Institutions, Hospitals and Airports. IP-COM AC1000 is hard-ware controller which can perfectly match with all IP-COM Access Point. It’s specially designed to provide network solution for SMB such as low star and chain hotels. AC1000 can centralized man-aged up to 128 Access Points. It can manage AP in 5 different sub-networks or different VLAN. With bypass forward mode, AC1000 can provide fast roaming for APs in Layer 2. With AC2000, AC1000 can work as slave AC and be managed by AC2000 in different location which can help the adminis-trator to install, manage and monitor APs at a sin-gle location more easily. With AC1000 customer gets personal cloud AP management and saves cost on yearly subscription as IP-COM comes with life time free license


TP-LINK, a global provider of networking products for consumer and SMBs, recently conducted 7 city event Inter-face for their valued partners. The key objectives of this event were to help partners gain insight about TP-LINK SOHO, SMB and ISP segment products, address various challenges they face and maximize business opportunities.

With channel engagement at the core of TP-LINK’s busi-ness strategy Interface 2016 event successfully reached out SIs, channel partners in over 7 cities in phase one. This event provided a platform for partners to share their ideas, dis-cuss strategies and explore new growth opportunities with TP-LINK. Demo sessions for products in Switches, Auranet and Pharos series given to partners, helped them understand how well TP-LINK products are designed to meet different market requirements and future businesses. These hands on products, Feet on Street model roadshow approach to intensify channel engagement & educate them were well appreciated by partners. During this event, TP-LINK unveiled its channel strategies and SMB schemes planned for partners in Indian market.

“Events like Interface are part of our initiative to be aligned with partner community and assist them on rede-fining their business models and draw target segments to explore more business opportunities. This program rep-resents one of the top strategic initiatives for TP-LINK, we have made significant investments to ensure our relationship with partners, resellers & SIs are strengthened. At the same time, we are overwhelmed by the interest shown by our partners for this event; this will help us collectively grow our business and create profitability through shared learning and best practices.” said Sanjay Sehgal, V.P. SMB at TP-LINK India.

TP-LINK CONDUCTS MULTI-CITY PARTNERS EVENT ‘INTERFACE’

NF NEWS IN FOCUS

Cisco announced LaunchPad, an open innova-tion initiative to accelerate startups and support growth in India’s developer community. Cisco® LaunchPad is designed to help startups, its autho-rised channel partners and developers scale their solutions, address new markets and build digital businesses. Cisco’s finest teams will mentor start-ups and developers on how to help create digital solutions to enable enterprise customers, service providers and other enablers in the public and private sphere to connect the next three billion people and 50 billion devices through digitisation, matching appealing ideas with business expertise and connecting engineering talent with investors and customers. Cisco will also provide a space at its Bengaluru campus with access to a suite of Cisco technologies and free grants to startups cho-sen to work at its campus.

Amit Phadnis, President, Engineering and India Site Leader:

“Imagine the innovation you will create when you provide global scale to the best ideas of the world’s youngest startup nation and second big-gest developer community. We have an unprec-edented opportunity to digitize the next three billion people in one-third the time it took to con-nect the first three billion. Through Cisco Launch-Pad we want to unleash the next generation of disruptive ideas and help turn the entrepreneurs of today into the business leaders of tomorrow.”

Home to more technology startups than any other Indian city, Bengaluru offers a powerful combina-tion of talent and infrastructure as well as busi-ness, academic, and research expertise. India is the youngest startup and developer nation in the world with 72% of startup founders less than 35 years old and the average developer less than 29 years old. India is projected to have the world’s largest number of developers by 2018.

Cisco LaunchPad will involve a rigorous selec-tion process based on the viability of applicants’ business plans, the strength of their teams and their alignment with Cisco’s digitization vision. Through LaunchPad, the startups will get an opportunity to work on solving business relevant problems by catering to use cases that are iden-tified and validated by Cisco go-to-market teams. The target of such innovative solutions will be to help digitize the next three billion people, and will initially focus on manufacturing, retail, transpor-tation, education and healthcare. The LaunchPad program will focus on the innovation and mone-tization opportunities in these industries and will help unlock new markets. The successful appli-cants will have unprecedented access to Cisco, the company’s channel partner ecosystem and select customers, and will offer startups a worldwide go-to-market engine to validate and scale innova-tive ideas.

As an example of the powerful innovation pos-sible through Cisco LaunchPad, Cisco and Tech Mahindra Limited announced a collaboration to develop digital solutions for the Indian electric utilities. Cisco and Tech Mahindra will work with select startups and developers to accelerate digiti-zation of the power sector and transform the way electricity is delivered to and used by people

Underlying its commitment to digitization, Cisco already runs Cisco Digitization Acceleration and Cisco Investment programs in India. The Cisco LaunchPad initiative is the latest effort towards that commitment.

ESS Distribution, the leading provider of IT security solutions in Indian market, has announced appointment of Mr. Rajiv Warrier as Country Head. He was previously working as National Sales Manager - Enterprise after joining the company earlier this

year. As Country Head Mr. Warrier will be respon-sible for leading overall operations of ESS Distri-bution offices and representatives across India, strengthening its presence in such segments as security, encryption and back-up software and business intelligence solutions. ESS Distribution is actively promoting ESET products and other soft-ware brands in India through a vast network of channel partners. Having over 25 years of experi-ence in the IT industry and distribution business, Mr. Rajiv Warrier holds a Computer Engineering degree from Pune University, MBA in Market-ing and Diploma in Import Export Management. Before joining ESS Distribution, he worked in a dual role as a Brand Manager and Product Man-ager with Creative Peripherals Private limited. He was also associated with Aladdin Multimedia Pvt. Ltd., a company distributing software, multimedia products and gaming peripherals to large format resellers.

In his new role, Mr. Warrier will not only work on improving operations but will also be respon-sible for maintaining and perfecting processes and channel policies to support sales and sup-port activities. Long-term marketing strategies will also be part of Mr. Warrier’s responsibilities. “I look forward to leading ESS team and business towards the new heights, to share my experience with team members in order to help them perform at their best. Apart from them I am planning to work on identifying new business opportunities and new brands that can be added to enhance the current ESS business,” Mr. Rajiv Warrier, Country Head at ESS Distribution Pvt. Ltd. said.

CISCOANNOUNCES LAUNCHPAD TO ACCELERATE THE INNOVATION ECOSYSTEM IN INDIA

ESS DISTRIBUTION AP-POINTS RAJIV WARRIER AS COUNTRY HEAD

Ingram Micro, the world’s largest technology distributor, has recently signed up as a distribution partner for Commvault, the leader in data protec-tion and information management to expand their offerings to customers and meet the growing data

INGRAM MICRO AND COMMVAULT INK NEW DISTRIBUTION PARTNERSHIP

management needs of organisations in India. With their joint expertise, Commvault and Ingram Micro will address a burgeoning opportunity to scale up their presence in the Government, Defence and Smart City sectors.

“Commvault has experienced strong growth in India and SAARC markets. This partnership will allow us to continue to build on this momentum and open up new market opportunities through Ingram Micro,” said Ramesh Mamgain, Area Vice President for Commvault India and SAARC. “We have made some positive changes in how we engage with our channel, and this new focus and investment in our channel and distribution part-ners will help Ingram Micro and Commvault jointly achieve strong results in the market. Together with Ingram Micro’s strong market presence, we

are well positioned to address large projects with complex commercial terms”.

“Commvault offers a solution which allows us to deliver a more holistic and broader capability to our customers at a time of rapid change for CIOs and IT leaders,” said Navneet Singh Bindra, Executive Director, Advanced Solutions at Ingram Micro. “We are excited about the joint opportunity this presents and we are looking forward to taking Commvault solutions to our customers.”

Commvault India chose to partner with Ingram Micro because of its reach with over 2,000 trans-acting partners in addition to its innovative chan-nel promotions and programs for demand gener-ation. Commvault aims to expand its presence in India and recently launched an R&D hub in Banga-lore, in addition to its centre at Hyderabad.


UNIQUE ‘TRAIN-THE-TRAINER’ PROGRAM DESIGNED FOR EFFECTIVE E-WASTE MANAGEMENT BY GOVERNMENT DEPARTMENTS

Manufacturers’ Association for Information Technology (MAIT), the apex body representing ICT industry signed an MoU with National Institute of Electronics & Information Technology (NIELIT) for capacity building of government offices in manag-

Headquartered in Gur-ugram, RAH infotech is aiming to expand both in terms of geographi-cal coverage and verti-

cal-wise and technology. The leading distributor for handful of products has now presence in almost all corners of the country. Ashok Kumar, Founder-CEO of RAH Infotech shares with CELLIT his company journey in the recent past and road ahead. Edited Excerpts.

How you view your organization’s perfor-mance in FY 2015-16?

It has been one of the best fiscals for us with a growth of 60+% YoY and getting over the target line well before time. We over achieved in many areas.

List out the highlights of your organization in FY2015-16?

In FY2015-16, our focus was on consolidating our portfolio of product/solution offerings and to achieve that, we added new or better product lines and moved away from alliance with certain vendors. These critical strategic moves helped us bring to table the kind of technologies/products our customers and partners prefer.

List out the top 5 achievements of your orga-

RAH INFOTECH TO EXPAND GEOGRAPHICALLY, INVEST BIG ON SALES

INTERVIEW


In five years 1,700 officials will be trained across 29 states to ensure respon-sible management of e-waste

“ “

ing their e-waste. The MoU was signed by Dr. Ash-wini Kumar Sharma, Director General, NIELIT and Mr. Anwar Shirpurwala, Executive Director, MAIT in the presence of Dr. Debashis Dutta, Scientist ‘G’ and Group Coordinator, Deity.

As per industry estimates, an estimated 1.8 million tonnes of e-waste is generated in the country every year, and is likely to grow to 5.2 mil-lion tonnes by 2020 at the predicted annual com-pounded growth of 30 percent. Government is one of the bulk consumers of electrical, electronics and IT equipment so it is one of the major stake-holders responsible for generation of e-waste. The MAIT-NIELIT ‘Train-the-Trainer’ e-Waste Man-

agement Program aims to create awareness and ensure proper disposal of e- waste by the govern-ment.

In his keynote address Dr. Ashwini Kumar Sharma, Director General, NIELIT said, “Training of government officials is important for us to become aware of the right way to dispose of e-waste.”

As part of the MoU, MAIT will develop content for the program and Master Trainers will train the government officials. The trainees will receive a certificate on completion of the training program.

Mr Anwar Shirpurwala, Executive Director, MAIT said, “A large volume of electronics and IT waste gets accumulated at government offices and there should be proper training imparted to the concerned stakeholders for better handling and disposal of such e-waste .The government must ensure heads of departments and other staff are sensitized to the need for responsible manage-ment of e-waste, understand e-waste management laws, and strictly adhere to the rules and best prac-tices on a day-to-day basis. We applaud DeitY and NIELIT for making this timely intervention.”

The vision of the MAIT-NIELIT ‘Train-the-Trainer’ e-Waste Management Program is to have at least one official in each government organisa-tion trained to manage e-waste. In the coming five years, approximately 1,700 officials will be trained across 29 states to effectively manage e-waste generated by government departments.

nizations in FY2015-16?There are many. But the below are the top in

my list* Over achieving the targets* 60+% growth YoY* Key tie-ups to expand our solutions into * DNS security, Storage and backup* Renewed focus on Government vertical* Added many new accounts and channel partnersWhat are the plans you are having for your orga-

nization for the forthcoming year?We have plans to expand into newer territories

and also up the sales and presales staff strength by 20%. Apart from this, we plan to tie-up with global giants in cloud, IoT and data center solutions to bring these technologies to our partners and cus-tomers in India, Singapore and Dubai.Please explain your expansion plans. (In terms of

geography and workforce)?As mentioned earlier, we are looking at expand-

ing to newer territories to cash-in on the untapped potential in these markets and at the same time, we will be expanding the team size to over 100 employees to go with our geographical expan-sions.What are the key industry verticals your current

clientele houses?

We have a good mix of clientele from various ver-ticals including IT/ITeS,Telecommunication, BFSI, Manufacturing, Gov-

ernment, Education, Healthcare and Retail to name a few.What are the key industry verticals you want to

focus in the coming fiscal?Our focus verticals for the coming fiscal would

be Government, IT/ITeS, BFSI, Manufacturing and Education.In an interview, you had mentioned about your

strong vision on the security aspects of digital India campaign. If given an opportunity, what are the ways RAH Infotech can be a part of the cam-paign?Service providers play a key role in making India

a leader in IT use in services like health, educa-tion, public cloud, internet access etc. With over a decade of experience in providing digital solutions and services to organisations big and small, RAH Infotech understands this dream of our nation and is well positioned to help India go Digital.Our deep understanding of India market and our

alliances with technology giants in digital and data solutions from across the world gives us the edge to be the right partner in this movement towards digital.

Ashok Kumar, Founder-CEO of RAH Infotech

AS

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TAITCONDUCTS KNOWLEDGE SERIES ON MANAGING TEAM TASKS

Emphasizing on building and managing team for the channel part-ners, Mumbai based Trade

Association of Information Technology (TAIT) the premier association of IT companies recently con-ducted its Knowledge series workshop on how managing team is easier and powerful for their members in Mumbai. The unique interactive work-shop session was presented by Mr Ajay Jain, who talked about on ‘Take your business to the next level’ and Limesh Parekh shared best practices on ‘Task Management’. Session on ‘Taking your busi-ness to the next level’ elaborated on the techniques as to accomplish the goals related to Developing Strategy, Planning, Implementation & Performance Management Process to escalate the growth of the companies to the next level in a simplified manner, using the revolutionary methodology, and thereby contribute to the economy of the country. Ajay Jain urged the members to add discipline while under-taking any business or task.Ajay Jain, CEO, Master Class said, “For a compa-ny’s organisational growth its mission and vision are the most standard and critical elements as it serve as a foundational guide in the establishment

of company’s objectives.”Further he made the members understand the importance of being flexible and to add required changes as the situation demands. The need of val-ue addition to the business is the essential require-ment of any successful business.The Task Man-agement session by Mr Parekh focused on various day to day office related challenges such as how to manage enquiries, support calls, RMA, tasks (in-ternal / external / office / out of office /collection / delivery). He educated members on using a simple task manager from your desktop, Laptop, Mobile, Tablet or any browser. Discussions on managing one’s entire business using a task management tool, multi user, mobile compatible, any Desktop OS, and availability of free tools to increase the ef-ficiency and productivity of the work.To Manage Sales, Service, Office Tasks, Projects of all the team members on any device (desktop / lap-top / tablet / mobile), that too for free. One can as-sign tasks to the team with reminders, (on mobile and/or email). Schedule recurring tasks for yourself and your employees. Create sub-tasks, write notes, and attach photos for each task. Get notified if somebody changes anything.Limesh Parekh, CEO, Enjay IT Solutions said, “Ev-ery work related for the growth of the business is all about task management. Efficient management of the tasks helps us in managing business easily.

There are various task management tools available in the market to increase the productivity of the business and one should explore them.”As the tagline says ‘How to Manage Team Tasks’, Limesh was assisted by K. R. Chaube, Ajay Parekh and Rajesh Agrawal.Rushabh Shah, President, TAITsaid, “Workshops under TAIT Knowledge Series help the members in understanding an implementing best business practices to achieve better results for their organ-isations.”Several TAIT members appreciated the ses-sions,”The session was educative, informative helpful in increasing the productivity of the office and we are glad members found great value in TAIT’s efforts,” said TAIT Directors, Samir Mehta of Computer Corner, Devang Thakore of Hallmark Systems and Samir Parekh of Braintone Technology.Pravin Dhoka, Ortek Computers quoted that he will definitely try the methods and the apps suggested in the session. Pramod Dalmia, Spur Electronics said, “It was enlightening session and I am looking forward to more such sessions.”At the closure of the workshop TAIT President Mr Rushabh Shah thanked the members for their con-tinuous support and participation in all the events and also promised the members for many more en-gaging events in future.

A S S O C I A NT I O S

MYSURUASSOCIATION CARES FOR NATURE

CONFEDLAUNCHES OWN BRAND ‘CON-COM’; CLAIMS 100% PRE-BOOKING

“Dealers As-sociation of I n f o r m a t i o n Te c h n o l o g y ” (DEALiT – My-suru) in asso-ciation with “Forest Depart-

ment” and “Hebbal Industrial Estate Manufac-turers Association” (HIEMA – Mysuru) Had or-ganized a Sapling planting programme on the

Confed-ITA, the Tamil Nadu based IT association has recently inaugurated their own organization ‘ComCom’ under which all the members of the association will be procuring in massive numbers to compete the growing alternative channels.

occasion of “World Environment Day” as part of fulfilling its Social responsibility. This ambitious project of planting 1000 saplings in 2 phases was named as “HASIRE USIRU’ in kannada, meaning let us breathe fresh air that is generated from plants and trees. Phase 1 with 525 sapling plan-tation has been completed in 70 acres Hebbal Industrial Hub, Phase 2 will start in a fortnight, The event was well attended by all the Dealers of Mysore with their family and friends, Industri-alists of the estate, Forest Department officials

and Dignitaries,……. , Each plant has been pro-vided with Fertilizers, manure a metal guard and a innovative drip irrigation system made out of used plastic bottles to ensure their well being and rapid growth. These saplings will be taken care by the members of the association till they reach a height of 5 feet.The Project was sponsored by all the Dealers of DEAL-iT, Corporate Houses and a few Friends and Relatives.

The announcement came as the part of the promises of the previous team who is still holding charge of the newly-formed organization. “We had pulled an office space for rent and the first set of products viz. Key board, mouse and headphones had come. We are also launching a web portal for the company”, said Senthil Kumar, former president of the association. Speaking on the responses, he said, “The response of a product with more than 500 directors will definitely be good. Till now we had got 10 Thousand unit number of key boards and mouse each and 20 Thousand headphones. Everything thing was sold out through pre-booking. The products are ready for dispatch and will be shipped though overnight express whom we had signed as lo-gistics partner.”

Post dispatch of the products, the next set of products which will be available among members will be HP com-patible cartridges, laptop accessories, routers and CCTV products. Confed president Balasubramanian and other current and past office bearers felicitated the event.


INDIA NOW A NEW REGION IN GLOBAL MICROSOFT CHANNEL FORUM

ASIRT’S JUNE TECH DAY RECOGNIZES THE ONE WHO

‘CHEATED’ DEATH

SMALL FIRMS CANT TACKLE E-COMMERCE

CHALLENGE,SAYS WTO

IAMCP (International association of Microsoft Channel partners), through its official portal has officially wel-comed IAMCP India as the latest new region. It is now a decade since the IAMCP onboarded its last new region, Latin America (LATAM), and it now looks east with its latest addition to the global community. This is a historical step for the IAMCP that is proud to welcome India as an IAMCP Tier Two Board which means it gains similar regional status to USA, LATAM,

WTO Director-General, Roberto Azevedo, Tuesday said that the Micro, Small and Medium Enterprises (MSMEs) in developing countries often “do not have the ability to

get around the problems of e-commerce”. Azevedo listed the obsta-cles faced by developing countries, such as high digital infrastructure costs, lack of compliance with le-gal and fiscal requirements

of foreign e-markets, underdeveloped financial and pay-ment systems and low consumer trust.He said MSMEs in developing countries often “do not have the ability to get around these problems”.“We could look at how we can support small suppli-ers to market their products in a timely fashion, with competitive prices and reliable customer support. This would help consumers to have full confidence in buying from MSMEs in the digital environment,” Azevedo told a workshop in Geneva on Tuesday.The workshop was organised by the governments of Mexico, Indonesia, South Korea, Turkey and Australia. E-commerce can play a pivotal role in fostering growth and raising living standards, particularly for developing countries, he said.“By reducing the trade costs associated with physical distance, e-commerce allows businesses to access the global marketplace, reach a broader network of buyers and participate in international trade,” said Azevedo. The workshop, which had inputs, among others from Indian NGO Consumer Unity and Trust Society (CUTS) International, was told that Africa and the Middle-East share less than two percent of the world e-commerce market.Meanwhile, the draft bill of India’s destination-based, dual VAT-type Goods and Services Tax (GST) published last month has clarified that all e-commerce transac-tions will attract GST which will be collected by the ser-vice operator as soon as the supplier receives payment. The model GST law, approved by Indian states’ Finance Ministers says, “Every electronic commerce operator shall, at the time of credit of any amount to the account of the supplier of goods and/or services or at the time of payment of any amount in cash or by any other mode, whichever is earlier, collect an amount representing consideration towards the supply of goods and/or ser-vices made through it.”Bringing e-commerce under the purview of GST, which will unify the myriad indirect taxes, is likely to end the kind of recent arbitrary moves by state governments of Uttarakhand, Assam and Bihar that imposed a 10 per-cent entry tax on goods sold online. E-commerce com-panies in India have to currently deal with a complex tax framework involving VAT, central sales tax (CST), excise, and service tax.For instance, for digital downloads like software, music and e-books, confusion over whether the transaction is for sale of goods attracting VAT and CST, or a provision of service liable for service tax, has led to many litiga-tions.

ASIRT, the Mumbai based SI and retailer association, known for bringing innovation in every aspect they do as an association, has recently brought someone who has ‘Cheated Death’. The forum has recently conducted their CEO & Business Owners monthly fixture: ASIRT Techday that was attended by over a 100 members and dignitaries. The speaker was someone who conquered Mount Everest, the tallest mountain on the planet. Kuntal Joisher, who cheated death from an avalanche from massive Earthquake in Nepal and Mt. Everest on 25th April, 2015 and survived not only to tell the tale, but also shot the avalanche that has over 2.3 crore hits on youtube was the speaker at ASIRT Techday June 2016, a month after he scaled Mount Everest. More so, Kuntal is a vegan, he doesn’t even have milk and milk products apart from being a vegetarian. Armed with stunning videos and visuals from the top of the world, mountaineering experiences, it was an inspiring story of someone who failed 3 attempts at scaling Mount Everest, a truly charging and motivating tale of someone whose background no way prepared him for such an achievement. A vegan and a software engineer, it was a story that unfolded in pictures of how

EMEA and Canada. Given the strength not only in IAMCP in India, but also the strength and great progess in India as a nation, IAMCP claims it is honored to approve IAMCP India’s application. This new region is the latest in a variety of new innovations IAMCP has made in the last 12 months, which also include the addition of an International vot-ing board seat for Women in Technology, a complete overhaul to ratify and modernize bylaws and now the official recognition of the opportunity to facilitate and encourage great new partnerships by approving and welcoming IAMCP India.IAMCP is the largest independent community of Mic-rosoft channel partners globally. With thousands of members in over 40 countries, IAMCP continues to demonstrate its leadership influence to drive the parter-to-partner (P2P) agenda for Microsoft and its channel partners worldwide.

he made his attempts, how he failed, how he survived the avalanche triggered by the biggest earthquake that ever hit Mt Everest. Above all, it was a story of rise from ashes – a never give up spirit – FEW would return after having almost been killed the earlier year. But Kuntal did to conquer Mt.Everest.A far reaching inspirational message from ASIRT to members to rise against all adversities, surviving calam-ities, and never giving up on your dreams.The session was followed by business coaching session by Dr Radhakrishnan Pillai, management guru, advisor to several top corporate houses, universities in India and abroad and author of several best-selling books on Chanakya wisdom in corporate and business world. The series on Chanakya’s seven pillars this was the third session of Dr Swami on Chanakya’s third pillar: Janapa-da; or the market. How to build and protect your mar-kets within your target segment, protect your share and dominate the category to build business that would grow as well as survive turmoil, Dr Swami’s talk was laced with several examples of governance, corporate leaders, companies and businesses. Members interact-ed freely during the interactive session.Having preempted the impact of speaker sessions, ASIRT Board did not have a sponsor session as time was at premium and sparse. “We did not want members to dilute the impact of mo-tivational ‘never say die’ and ‘win all frontiers’ sessions”, said President Arvind Singh, “Sponsors can wait, as a for-the-members association, we want them to take home something that impacts not only their business-es, but also helps the industry as a whole; the VALUES ASIRT STANDS FOR.”

A S S O C I A NT I O S


RNI NO-APENG/2006/19824

CELL IT, July - 2016

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016Date of Printing: 13th, Date of Posting: 15th/20th of every month, No of Pages: 16

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