tm&i 2010

technology management & innovation

matthew steinbergivana murković steinberg

R&D product

patent technology transfer

spin-out

start-up

VC

NPD

Angel

business plan

INNOVATION

incubator

INNOVATION & CREATIVITY

This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award.For more information on Sir Ken's work visit: http://www.sirkenrobinson.com

... to inspire you to think about what is creativity and innovation ...

One of our most innovative, popular thinkers Steven Johnson takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

http://www.youtube.com/watch?v=zDZFcDGpL4U http://www.youtube.com/watch?v=S2EqxdvOKVc

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tm&i course structureduration: one semester (15 weeks)composition:

• lectures• seminars• homework tasks

continuous assessment:• homework tasks• mini-project• final exam

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tm&i course content•why manage technology & innovation?•intellectual property (IP)•technology transfer•new product development (NPD)•project management

•knowledge-based companies•business planning•financing technology start-up companies

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you will need for coursework tasks:(use of) a computer with MS-Office

or similarPowerPointExcelWordinternet accessMS-Project (optional)

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Recommended Books• The Management of Technological Innovation. Strategy and

Practice. M. Dodgson, D. Gann, A. Salter. Oxford University Press, 2008. (HRK 175,00)

• Intellectual Property for Managers and Investors. S.J. Frank. Cambridge University Press, 2006. (HRK 290,00)

• Project Manager: Mastering the Art of Delivery in Project Management. Richard Newton. Financial Times / Prentice Hall, 2007. (HRK 240,00)

Other Useful Reference Books• Microsoft Office Project 2007 Step by Step. Carl Chatfield and Timothy Johnson. Microsoft

Press (2007). From HRK 100,00 on amazon.co.uk• Project Management: Orientation for Decision Makers. John Dingle. (1997). From HRK 40,00

for a second hand copy on www.amazon.co.uk

THE INNOVATOR’S COOKBOOK

… We have to play each other’s instruments … (Steven Johnson)

http://www.youtube.com/watch?v=S2EqxdvOKVc

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what is R&D?why is it important?

who does it?what forms does it take?

how does it relate to technology & innovation?

tm&i 2010

research & developmentto investigate new ideas, elucidate the underlying principles, and reduce to practice

think about your “završni rad” in this context!

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governmentwhy do governments invest in

research?• new jobs, new industry• investing in the businesses/industries

of the future• developing the skills for the future

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technology waves

1770 1840 1890 1940 1990

cottoniron

coaltranspor

t

steel energy (oil)

microelectronics

mechanisation

steam power

heavy engineering

massproduction

ITC

years

key industries

Technology Wave

Textiles

Waterpower

Canals

Steam engines

Machine tools

Railways

Steamships

Electrical & heavy

engineering

Synthetic dyes

Electricity

Biotechnology

Space

Environmental technologies

Advanced materials

Cars

Airlines

Petrochemicals

Process plants

Plastics

Motorways

Weapons

Aluminium

Computers

Telecomms

Software

Robotics

Internet

Reproduced from Dodgson et al, The Management of Technological Innovation. OUP, 2008. P27.

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example of government investment

Technology Strategy Board (UK)2008 - 2011£1.5bn

-Advanced materials-Bioscience-Electronics, photonics and electrical systems-Information and communication technologies-High value manufacturing-Nanotechnology

http://www.innovateuk.org/

national innovation systems

http://caprica.znanost.org/~mbanusic/CroNIS-Paper-HR.PDF

an example of NIS

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private sector businesswhy do companies invest in R&D?

• competitive advantage• sophisticated consumers• fill product pipeline• understand competitor’s products• corporate image• better prepared for the future ..

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Hitachi - example of a global corporationthird largest global electronics company$3.5bn pa on R&D11,900 R&D staff

• 9000 in new products development (NPD)• 2800 in central research facility• 110 in fundamental science

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universities & research institutes

blue skies (basic) researchapplied research

technology transfercontract researchindustry institutes

the academic’s motivation• reputation, publications, patents

the university’s motivation•compete for funding (quality of research)

•compete for students (quality of teaching)

gov. research council funded

self(!) funding

industry funded

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example of an industry institute

The Hitachi Cambridge Laboratory (HCL) was established in 1989 as an ’Embedded Laboratory' in the Cavendish Laboratory,

Cambridge University with the aim of creating new concepts of advanced

electronic/optoelectronic devices. Main Research Subjects include:

Semiconductor physics for future electronic and optical devices –

• Memory devices• Single Electron Devices and

Nanoelectronics• Quantum Information Processing

• Nanospintronics

http://www.hitachi-eu.com/r&d/rdcentres/cambridge.htm

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research & development

technology is• “replicable, has practical application .. and is

manifested in new products, processes and systems”*innovation is

• “creation of a new idea and its reduction to practice”*

innovation is a process, not a science … but is often underpinned by high quality research, good technology and investment of time, money and effort

* From Dodgson et al, The Management of Technological Innovation. OUP, 2008. P2.

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innovation & technology development

Some large Corporations

Companies (both small & large)Universities & Research Institutes

Governments & Research Councils Private investors Venture Capital Firms Corporate R&D Sales Revenue (ROI)

BASIC APPLIED NEW PRODUCT DEVELOPMENT ON MARKET

From Technology Strategy Board,

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what is R&Dwhy is it importantwho does itwhat forms does it takehow does it relate to technology & innovation

further reading p160-164, Dodgson, Gann & Salter, “The Management of Technological Innovation”, Oxford University Press, 2008.

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homework task• read the handout Week 1 (p160-164, Dodgson, Gann & Salter, “The Management of

Technological Innovation”, Oxford University Press, 2008.Dodgson et al, The Management of Technological Innovation. OUP, 2008)

• select any international company (of your choice), write a report on the R&D in that company (300 words min. - 400 words)

• read about the Croatian NIS (pages 6&7) and identify an example programme of government investment in R&D in Croatia

• submission deadline: 26/10/11 (1 week)

plagiarism innovation