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Technology Integration within Your Business
Tony Zanni Chimney Cricket
In today’s faced past culture, it’s imperative to capture your customer’s attention quickly using technology is an easy way to differentiate yourself from the competition and enhance any presentation. The objective of this course is to outline various avenues of technology that assist in streamlining your day-to-day production, sales and ultimately increasing your companies profit margins. Key highlights:
• Utilization of tablets for field service management • Improved chimney inspections • Higher sales closing rate • Real-time access to sales CRM software • GPS Tracking for field management
2017 HPBExpo Education
Sponsored by:
2/23/2017
1
AGENDAI. TabletsII. Vehicle and Team Tracking ManagementIII. Payroll ForecastingIV. Streamlining sales cycleV. CRM Software
I. Real-Time accessII. Field managementIII. “The Cloud” for CRM
VI. Marketing CampaignsVII. SEO – Search Engine OptimizationVIII. Measuring SalesIX. Project Management PlatformX. Boost ProductivityXI. Inspections XII. Job CommunicationXIII. Drones
I. RequirementsXIV. Q & A
• WHO’S USING A CRM SOFTWARE ?
• WHAT TECHNOLOGY ARE PEOPLE USING?
• HOW OFTEN ARE FIELD EMPLOYEES FORGETTING PAPERWORK AND NEED TO RETURN TO OFFICE?
• ARE YOU CURRENTLY DOING P&L FOR INDIVIDUAL PROJECTS?
• DO YOU KNOW WHAT YOUR COMPETITION IS DOING?
• ANYONE EVER HAVE PROJECT CONFUSION BETWEEN SALESMAN & INSTALLER?
2/23/2017
2
THE POWER OF BEING MOBILE
• MOBILITY
• BE ONE-UP ON YOUR COMPETITION
• STREAMLINED COMMUNICATION
• MORE EFFICIENT INSPECTIONS
• PROFESSIONAL PRESENTATIONS
WHERE’S MY TEAM
• REAL-TIME TRACKING
• INCREASED CUSTOMER SERVICE RESPONSE TIME
• BETTER RESPONSE TIME
• VEHICLE MAINTENANCE MANAGEMENT
WHO’S ON THE CLOCK?
• REAL-TIME SNAPSHOT OF YOUR BUSINESS
• OVERTIME ALERTS
• FORECAST WEEKLY / BI-WEEKLY PAYROLL
(tsheets)
2/23/2017
3
SHORTEN SALES CYCLE
- By being mobile employees are equipped to be more productive resources, therefore, saving the company TIME & MONEY.
(Continuumcrm)
company TIME & MONEY.
- No more coming back to the office for forgotten paperwork, brochures.
- 40% of sales teams use an iPad or some tablet de device – (salesforce.com)
az1
CRM SOFTWARE
CUSTOMER RELATIONSHIP MANAGEMENT DATABASES ASSIST IN :
• ORGANIZE INFORMATION BASED ON INDIVIDUAL CUSTOMERS,
ASSOCIATES, BUYERS, SUPPLIERS, USERS,
• FORECASTING
• ANALYTICS
• SCALABLE
• SYNC WITH YOUR QUICKBOOKS FOR EASY ACCOUNTING
(Routzy)
REAL-TIME ACCESSIBILITY • EASILY SEARCH FOR CUSTOMERS BY NAME,
ADDRESS, AND PHONE NUMBER
• CREATE CUSTOM VIEWS AND REPORTS BASED ON CERTAIN DEMOGRAPHICS OR LOCATIONON CERTAIN DEMOGRAPHICS OR LOCATION
• HOME SIZE, NUMBER OF FIREPLACES AND MORE
• STORE NOTES, COMMUNICATION HISTORY, AND SECURE PAYMENT STORAGE
• SCHEDULE JOBS, SET UP RECURRING JOBS (serviceceo.com)
Slide 7
az1 anthony zanni, 2/22/2017
2/23/2017
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NEVER MISPLACE CUSTOMER INFOMRATION • INSTALLERS, OFFICE & SALES ALL ABLE TO MAKE NOTATIONS AND
UPLOAD IMAGES.
CRM CLOUD• REAL-TIME ACCESS FROM FIELD
• NO IN-HOUSE EXPENSIVE EQUIPMENT /
HARDWARE, MAINTENANCE
• “AVERAGE ROI FOR COMPANIES THAT INVEST IN
CRM IS $5.60 FOR EVERY SINGLE DOLLAR
SPENT” (SALESFORCE)
• LESS DOWN-TIME
(salesforce)
MARKETING CAMPAIGNS
• USE DATA FOR SMART MARKETING
• GEOGRAPHIC LOCATIONS BASED ON YOUR DATA
• HOW MANY UNITS WERE SOLD THIS MONTH LAST YEAR? ENABLES MORE ACCURATE FORECASTING.
• CREATE SOCIAL-MEDIA PAGES
• UNDERSTAND WHERE TO PUT YOUR MONEY BASED ON SUPPORTED DATA: WHAT SELLS VS. WHAT SITS ON THE SHELF
2/23/2017
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SEO – SEARCH ENGINE OPTIMIZATION
• WHAT CHANNELS DRIVE THE
BEST TRAFFIC
CALCULATE THE ROI FOR YOUR • CALCULATE THE ROI FOR YOUR
MARKETING CAMPAIGNS
• PARTNER WITH A SEO EXPERT
Hubspot
MEASURING OPPORTUNITIES
- WHY IS IT IMPORTANT TO UNDERSTAND WHAT EACH OPPORTUNITY IS WORTH?
- WHAT’S EACH SALES INDIVIDUALS ROION PROSPECTS
salesforce
PROJECT MANAGEMENT
• COLLABORATE MORE EFFICIENTLY
SHARE EDIT FILES WITH PROSPECTS VENDORS FELLOW EMPLOYEES BUILDING OFFICIALS • SHARE & EDIT FILES WITH PROSPECTS, VENDORS, FELLOW EMPLOYEES, BUILDING OFFICIALS,
ARCHITECTS, GENERAL CONTRACTORS, DESIGNERS
• PUT TIMELINES TOGETHER / ASSIGN TASKS
(Basecamp)
2/23/2017
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HELPFUL TOOLS TO BOOST YOUR PRODUCTIVITY & SALES
ReliabilityQuick accessHigher employee utilization and revenueShare files [large]
INTEGRATE TEAMWORK AND COMMUNICATION
IMPROVED CUSTOMER EXPERIENCEEXPERIENCE
ENGAGE PROSPECTS
• INCREASED VISIBILITY
• ENHANCED INSPECTION REPORTS
• LOWER EQUIPMENT COSTLOWER EQUIPMENT COST
• GET THE CUSTOMER INVOLVED
• UPSELLS
2/23/2017
7
STREAMLINE JOBS
• DECREASE CONFUSION
• FASTER RESOLUTION TO QUESTIONS IN THE FIELD
• UPSELLS / CHANGE-ORDERS
• FACE-TO-FACE
• IMPROVE DAY-TO-DAY PRODUCTION
LETS FLY• SAFER INSPECTIONS
• ANY CHIMNEY
• INCREASE “WON” ESTIMATES
WHAT’S REQUIRED
• REGISTER UNMANNED AIRCRAFT WITH FAA
• FAA AERONAUTICAL KNOWLEDGE TEST
• TSA SECURITY BACKGROUND CHECK
2/23/2017
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THANK YOUREFERENCES: SALESFORCE, HUBSPOT, SERVICECEO, DROPBOX, ONEDRIVE, APPLE, TSHEETS, LINDEMANN CHIMNEY CO.