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Technology Communications

Dawn RobertsonVice President, IR Communications

Marriott International April 10, 2008

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Marriott International

• Nearly 3,000 properties worldwide• 68 countries & territories• 151,000 associates• 2007 sales from continuing operations $13B

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Information Resources (IR)

• 1,350 associates worldwide• Four major organizations within IR

– IR Application Services– IR Shared Services– IR Global Field Services– Office of CIO

Finance & Management ServicesTechnology CommunicationsHuman ResourcesBusiness Consultancy

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Technology Communications

• Internal Communications

• External Communications

• Marketing Technology

At Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by

technology.

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Internal Communications

• Communications and Change Management

• Information Resources Programs

• Representation on Marriott Councils

• Executive Presentation Support

• Annual Technology Satisfaction Survey

Communicate technology-related changes, impacts and overall business value across the Marriott enterprise

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External Communications

• Media Relations

• Vendor Publicity Requests

• Survey Management

• Executive Presentation Support

Manage technology-related statements to the news media, and communicate overall business value to external audiences

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Marketing Technology

• Internal Communications

• External Recognition– CIO 100– InformationWeek 500– Computerworld’s Best Places to Work in IT

• Formal “Marketing” Campaign driven by Leadership’s Shared MBOs

Drive technology value messaging through all communications efforts and channels

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Marketing Technology

IR Shared MBO: Technology AwarenessCreate a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.

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Steps to Achieve IR Shared MBO

1. Created directional statements• Above Property Solutions• Agile Designs• Personalized Connectivity

2. Developed suite of tools with value messaging• One Pager• Video• Presentation Templates

Marketing Technology

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3. Identified primary audiences and key venues• IR Associates• Internal Business Partners• Owners and Franchisees• Market

4. Trained Spokespeople

5. Delivered message

Marketing Technology

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Marketing Technology

<One-Pager Placeholder>

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Marketing Technology

<Video Placeholder>

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Success Indicators

• Tracking of touch points

• Technology Satisfaction Survey results

• Budget table discussions

• Mindset of IR associates and business

Marketing Technology

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What’s next…

Marketing Technology

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Summary

• Focus on business value

• Develop meaningful, usable tools

• Educate leadership and associates

• Deliver message

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Questions?

Thank you!