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Technology
Assessment and the
Fear of Obsolescence Presentation to TAG 2017
Thursday, July 27, 2017
Presented by:
Dr. Chris Alexander, P.E.
Slide 2
Today’s Schedule (1/2) 7:00 to 8:00 AM Breakfast and registration
8:00 to 8:10 AM Welcoming remarks (Terry Lechinger)
8:10 to 8:40 AM Role of Technology Assessment (Chris Alexander)
8:40 to 9:10 AM Using Technology to Achieve Competitive Advantage (Chad Zamarin)
9:10 to 9:30 AM Unplugged with TransCanada’s Richard Kania
9:30 to 9:50 AM Technology from an Innovator’s Perspective (Larry Cercone)
9:50 to 10:10 AM Innovative Technology Use for Small Business (Brady Brown)
10:10 to 10:40 AM MORNING BREAK: Exhibitor & Booth Time
10:40 to 11:00 AM Technology from a Regulator’s Perspective (Joshua Arnold)
11:00 to 11:20 AM Robotic Crawlers for Unpiggable Pipelines & Tanks (Steven Trevino)
11:20 to 11:50 AM MORNING PANEL SESSION
11:50 to 1:00 PM LUNCH BREAK: Role of Safety & Sustainability in Technology (Matt Boucher)
Slide 3
Today’s Schedule (2/2) 1:00 to 1:20 PM Advanced Technology in Internal Pipeline Isolation Plugs (Rush Selden)
1:20 to 1:40 PM Recent Innovations in Guided Wave Technology (Steve Owens)
1:40 to 2:00 PM The Role of R&D Tax Credits (Team from KPMG)
2:00 to 2:30 PM AFTERNOON BREAK: Exhibitor & Booth Time
2:30 to 3:00 PM Using Technology to Achieve Industry Readiness for Stakeholders (Chris Yoxall)
3:00 to 3:30 PM AFTERNOON PANEL SESSION
3:30 to 3:45 PM Wrap-up and closing comments (Chris Alexander)
Slide 4
Today’s Discussion
Why are we here?
The Technology Innovator’s Quandary
The Three Stage Technology Cycle
WAR STORIES
There has to be a better way…
Parting thoughts
Slide 5
Technology Providers
Operators / Technology
Users
Technology Investors
Regulatory Agencies
Service Companies
Why are
we here?
TAG EXPO
2017
Slide 6
The Technology
Innovator’s Quandary Let’s face it, running a
business is HARD!
For technology companies, it’s even more difficult
Smart people are hard to manage
Constant state of paranoia
The rewards can be big, but so are the risks
Bottom line – be nice to the innovators because we all need them!
Slide 7
Three Stage Technology
Life Cycle
1.Meets minimum standards
2.Need for differentiation
3.Exceed client expectations
7
Very few companies ever get to Stage #3…
Slide 8
TECHNOLOGY
WAR STORIES
Slide 9
The Pony Express
The Pony Express started in April 1860
Used horse and rider relay teams to shuttle
mail along a 2,000-mile route between St.
Joseph, Missouri, and Sacramento, California
Involved 500 horses, 50 riders, and 190 relay
stations
Eventually folded in October 1861, having
lost as much as $200,000 ($5.2 million today)
Failed within days after the transcontinental
telegraph reached Salt Lake City, Utah
Slide 10
Motorola’s Iridium
Global satellite phone company backed by Motorola
Idea conceived in 1985 by a Motorola engineer
Started with $6 million in seed money plus $150 million from industry partners
To work properly, the system needed 66 satellites
Each handheld unit cost $3,000 and operation costs were $3 per minute
Slide 11
Motorola’s Iridium
Technology would not work in buildings, cars,
or metropolitan areas (line of site required)
In 1993 raised $800 million in funding and in
1994 raised an additional $734 million
Only managed to get 10,000 of the 500,000
projected customers
Technology never worked as planned and cell
phone coverage was constantly improving
System cost $5 billion to build and Motorola
defaulted on $1.5 billion in debt
Slide 12
OUR WAR STORY Common Threads The power of “Creative Destruction”
From the onset both businesses were destined to fail (bad ideas)
Innovators did not properly anticipate competing technology advances
We all need a Devil’s Advocate, although we might not like them!
Remember the mantra, “Hope for the best, but plan for the worst”
12
Slide 13
There has to be a better
way for tech companies…
The 4C Technology Implementation Process integrates the processes of:
Critique
Calibrate
Certify
Connect
The goal is to get great products to market, but reduce the time it takes
Slide 14
Parting Thoughts
Ideas are critically important
to any venture
Ideas are to a business what a
foundation is to a building
Recommend reading the
book, Billion Dollar Lessons
Finally, remember to be nice
to the innovators…
