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Technology and Health Care
HCA 701
November 10, 2005
Technology Assessment
The process that examines the available evidence to form a conclusion as to the merits or role of a particular technology in relation to its possible use, purchase or reimbursement in current medical practice. Examines the safety, effectiveness, efficiency and
appropriateness Includes medical devices, procedures and standards, and
pharmaceuticals To maximize quality: the most effective health care
service that science can provide Can we afford it?
Categories of Technology
Devices - "the quiet heroes of health-care innovation" Diagnostic devices (MRI, CAT, SPECT, etc.) Treatment devices
Medical and surgical procedures (examples): Radial keratotomy used to improve vision. Genetic testing Treatment head injuries, cancers, joint replacements, etc.
Pharmaceuticals Efficient and appropriate uses for FDA approved drugs Labeling – language used to delineate the clinical use of a
drug (indications, dosage, adverse effects, etc.). Understanding the long-term affects of uses of some drugs, Understanding alternative uses for drugs (e.g., manoxodil)
Technology Life Cycle
Investigation – laboratory and clinical studies to discover or create, refine and package a new diagnostic or treatment modality.
Promotion – introducing the technology into the buying community.
Acceptance and utilization – incorporating the technology into practice.
Decline – as technology is supplanted by superior new technology.
Obsolesce – when the new technology is obsolete and no longer appropriate.
Targeting Technologies for Assessment Improve individual patient outcome Positively affect a large population Reduce treatment costs Reduce unexplained treatment variation.
Three Components of Technology Assessment High Utilization
Rapidly increase uses of a technology may signal inappropriate or excessive utilization. (e.g., Cesarean births rates)
Uses of high technology for common conditions may be inappropriate
E.g., use of mammography for women under the age of 50 has sparked controversy on the practice of high technology.
Potential for Harm Requires different standards and assessment priorities for
different risk factors in patients. High Cost – willingness of payers to pay form some
technological procedures or diagnoses.
Performing Technology Assessment Scientific assessment: does it work? Clinical assessment: does it work better than
something that already exists? Economic assessment: Cost (use of Cost
benefit analysis). Social or societal issues:
will providers use it? Will patients use it? Are secondary benefits more detrimental than
primary benefits?
Problems in Performing Technology Assessment Lack of Evidence (not enough literature or patients to
study, or poorly conducted research) Lack of Agreement on How to Perform the Assessment
(may lead to different results using different techniques) Inconsistent Evidence (may result from different or
inconsistent research methods) Legal Interference (can be influenced from biased
resources) Breadth of Topics (difficult to successfully study or
assess all technologies) New Information (assessment process must be ongoing
to adequately compare new uses)
The Impact of Pharmaceuticals on Health Care Prescription drugs account for more than 15% of
health care spending ($162 billion) Faster growth than all other segments of health
care Prescription drug coverage over the last 10
years has been a catalyst for growth Primarily a large multinational corporate
enterprise 10 largest pharmaceutical companies accounted for
60% of all Rx sales in U.S. in 2004
Components of Pharmaceutical Development Manufacturing and Production Research and Development Selling and Promotion
Top 10 Pharmaceutical Companies, U.S. Sales 2004Corp. U.S. Sales in
(Billions)% Growth over
previous year% Market Share
Pfizer $30.7 5 13.1
Glaxo Smith Kline 18.8 1 8.0
J & J 16.2 7 6.9
Merck & Co. 15.0 8 6.4
Astra Zenneca 11.3 13 4.8
Novartis 10.2 7 4.3
Sanofi-Aventis 10.0 13 4.3
Amgen 9.5 23 4.1
Bristol-Myers Squibb
9.2 -4 3.9
Wyeth 8.2 11 3.5
Total Top 10 139.1 59.3
Top 10 Products 2004Product Manufacturer Rx in Millions Market Share
Lipitor Pfizer 74.8 2.1
HYCD/APAP Mallinckrodt 49.5 1.4
Synthroid Abbot 47.4 1.3
Norvasc Pfizer 38.3 1.1
Toprol AstraZeneca 35.0 1.0
Zoloft Pfizer 33.1 0.9
Zocor Merck 29.6 0.8
HYCD/APAP Watson 29.0 0.8
Albuterol Warrick 26.8 0.8
Amoxicillin Teva 26.2 0.7
Where the promotional money goes (In Billions of Dollars)
0
2
4
6
8
10
12
1996 1997 1998 1999 2000 2001
Retail Value ofSampling
Detailing
Direct to ConsumerAdvertising
Professional JournalAdvertising
Major Issues for Prescription Drug Policy Consumerism and the results of direct to
consumer marketing Brand drugs vs. generic drugs
Benefits Controlling patents
Drug importation Government’s role in controlling prices
Can the market place take care of this?
Using Outcomes and other Assessment Tools to Improve Quality
Quality Improvement
Consider quality as a major priority over cost, choice or doctor, or range of service
Sources for information comes from family and friends
Concerned about the physician’s skills, but place increasing emphasis on communication skills, care attitude and certification
How Individuals Determine Quality
The degree to which health services for individuals increases the likelihood of desired outcomes and are consistent with professional practices (IOM, 1990)
Quality Defined
The Debate on Variation of Care
Influenced the quality pursuit Variations to care can be found between
regions, between hospitals, and between physicians within hospitals
Typically a result of clinical decisions made based on individual physician’s experience and training
If you cannot measure quality, you cannot improve it
True definition of Quality
The perception of quality variesTechnical quality Service qualityArt of science of careEconomy of care
Overall standard: examine the efficiency, effectiveness and the appropriateness of care
Technical Performance (Quality of Care or clinical quality)
Interpersonal Care (Quality of Life or Service Quality)
Elements of Performance
Applying the best in current knowledge and technology to a personal health problem
Outcomes compared for effectiveness Based on future expectations
Technical Performance
Care that meets individual and social expectations and standards
Patients communication of symptoms to the clinician
Clinician communication of options to the patient
Interpersonal Performance
Organizations that measure performance Joint Commission on Accreditation of Healthcare Organizations
(JCAHO) Non-profit organization that surveys and rates health care organizations and sets
standards for care Voluntary organization for hospitals but usually essential in qualifying for
reimbursement National Committee for Quality Assurance (NCQA)
Uses HEDIS - standardized performance measures designed provide purchasers and consumers with information compare the performance of managed health care plans and their providers (Physician “report cards”)
Institute of Medicine Provides scientifically informed analysis outside government realm to improve
health Agency for Healthcare Research and Quality (AHRQ) (HHS)
Examines Evidence Based Medicine
(Donebedian, 1980)
Process Outcomes
Model of Health Care Quality
Structure
Creating the capacity for quality Staff qualifications Safety and Sanitation Care documentation Adequacy of care resources Organizational Structure measures
Structure Measures
Activities between the provider and patients or between provider and provider
Initial care assessment and comprehensiveness
Care plan based on assessment Compliance with treatment
protocols/guidelines/standards of care
Process Measures
Change in health status to due to antecedent (structure/process) activities
Short-term measures Long-term measures
Outcome Measures
Intervening FactorsSeverity of Illness
Non-Health FactorsPatient ComplianceSocial SupportPatient Motivation
Outcome Standards
Must consider the appropriateness of outcome standards
Assume that the are representative of the condition (do they reflect treatment goals)
Validity of Outcomes – the outcomes are attributable to prior success
Outcome Standards cont.
Mortality Rates Co-morbidity Health Status Patient Satisfaction Access to care
Measures of Quality Outcomes
Disease management targets disorders that require a comprehensive care system
Focus is on chronic illness Emphasis is on preventive care that delays of
prevents complications caused by acute care illness
Uses practice guidelines and clinical support tools
Uses a clinical team approach
Improving Outcomes through Disease Management
Structure
Staff Qualifications
Care Resources
Safety Standards
Documentation
Process
Needs Assess
Care Planning
Protocol Adherence
Outcomes
Short-term
Long-term
Intervening Factors
Severity of Illness
Patient Compliance
Social Support
Revised Model of Healthcare Quality
Practice Guidelines
Once referred to as “Cookbook Medicine” Intended to influence the direction of patient
care Systematically developed statements to assist
practitioner decisions about the appropriateness of care
Intended to decrease variations of care Criticized that de-emphasizes the “art” of care Prefers the use of “evidence based care”