AUGUST 25 , 2012ST. MARGARET OF SCOTLAND

GARLAND POLLARDDIRECTOR OF COMMUNICATIONS

DIOCESE OF SOUTHWEST FLORIDA

Technology and Formation: Tools for Mission in the Diocese

Backdrop: The Gallup Ugh Chart Less and Less Confidence in Church

Goal of Communication: Winning souls for Christ

Reaching out to new families, bringing new families into church

Creating a more effective church and Diocese by communicating better among ourselves

Using technology to create a place where kids can escape from technology

Backdrop: CommonSense Media Survey

Facebook and social media as tool, not the end product

Confidence that we can cut the cord occasionally

Church as respite from social media

More isolation for some teens?

Teens: Tired of Technology? Maybe, maybe not.

Stats from Common Sense show ‘other’ side of technology

Industry group nervous about increasing dependence on new social media

Facebook fatigue?

37% of internet users ages 12-17 participate in video chats with Skype, Googletalk or iChat.

Girls are more likely than boys to have such chats.

27% of internet-using teens 12-17 record and upload video

13% of internet-using teens stream video live

Social media users are much more likely than those who do not use social media to engage in all three video behaviors studied.

Pew Research Center’s American Life Project

799 surveyed April 19 and July 14, 2011, asked about online behaviors

Shooting, sharing, streaming and chatting – social media using teens are the most enthusiastic users of many online video capabilities

Communication Issue to Start Our Discussion: Baseball, Night of Joy, Rock the Universe

Scheduled on same night, put family ministry vs. youth vs. men’s ministry

How can Episcopal kids once there connect?

How to get the word out about shared resources, i.e. chaperones?

How do we communicate to youth, parents

Either, all of the above, starting with plain email!

How do we communicate to youth, parents

Either, more likely all of the below: Text message Telephone call Email blast Facebook blast, Facebook post Twitter text or open Twitter message In person In the parish Sunday bulletin Parish bulletin board, card table @ coffee hour By website

Questions Raised

How much do we need to connect? How much do we NOT need to connect?

What resources can we share (chaperones, curriculum, dvds, mission trips) and how can we best communicate that to each other for mutual benefit?

How to connect? In person, online, web, online bulletin board, text, Facebook, Twitter?

Who do we need to connects? Kids to parents, kids to kids, parish kids to outside kids.

Need for more connection that just public “news” on Diocese website

First Question: Who are we reaching

1. Internal audiences, the “inside business” of formation, ministry

Parish leadership, clergy, youth ministers Diocese, other parishes, vendors, national church Parents of youth who are very active in programs

2. Internal External Parents of small children in parish Youth and young adults, teens in parish

3. External Friends of parishioners Outside audiences of potential new families, attendees

Diocese Website, www.episcopalswfl.org

Year old Official events

once scheduled and vetted

Some opportunity for comment and social media

Very good at distributing news through RSS feeds and connections to parishes

Login process means not accessible to all

Main site: RSS Feed to Daily Email Blast

Tools: RSS Feed on Constant Contact

Automatic feed

No retypingUses website

as base but sends out as email

Tools: RSS Feed on Twitter

First post on website triggers Twitter post

Posts quicklySaves timeUses website

as base but sends out as new link

Micro Site for Special Event, Niche Group

Can be adapted to audiences (ie. youth leaders)

Requires user registration

Wordpress is adaptable

Not being on main Diocese site gives greater editorial freedom, casual-ness

Micro Site on Yearly Youth Program

Benefits of approach

Custom Design, really a brochure

Youth can update the site easily

Requires participation to work

Parents loved it, but teens saw images on Facebook

Camp DaySpring, Participants as Content Creators

Easy upload for photos

College age enjoyed putting it together

Required participation to work

Micro-Site Around a Mission

Usfchapelcenter.org

On WordpressHub for info at

USF for missionDesigned to be up

for years, with content building over time, incrementally

Duplicates some content from Diocese site, displays Diocese feed

Tools we have at Diocese for Marketing

Paid Vimeo Account (we can post video created by parishes)

Digital Faith pages, sites on Episcopalswfl.org

Ability to create, host a micro-site on our domain, www.dioceseswfl.org, ie youth.dioceseswfl.org

Ability to create new separate web pages hosted by us (cost of buying URL $10 yearly)

Color copiers that duplex, print 11X17Latest versions of InDesign, Photoshop

Other reminders

Put us on your email blast listsSubmit items for Diocese website and

calendar by logging into Digital FaithSubmit items for Diocese by easy form on our

websiteMessage us on social media to re-messageCall if critical messagePost on your site, email us to send to

Facebook, etc

HOW CAN WE GET THE WORD OUT BETTER?

HOW CAN WE BETTER COMMUNICATE AMONG OURSELVES?

WHAT SPECIFIC TOOLS DO WE NEED AT THE DIOCESE TO MAKE THIS HAPPEN?

WHAT SHOULD THE PARISH ROLE BE IN THE PROCESS?

Questions/Comments

Links

Sources www.commonsensemedia.org www.gallup.com

Internal www.campdayspring.org/ 2012.dioceseswfl.org/ usfchapelcenter.org