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Technology and Action for Rural Advancement (TARA)
Scaling-up of Service Delivery Models to meet Basic Needs in the Green Economy
Shrashtant Patara
THEMATIC Workshop18th PEP Meeting, May 14 2013
Functions of a “Market Maker” Initiative
M&S EntreprisesM&S Entreprises
Local Communities
Local Communities
Incubation Eco-system
Dev
elop
men
t Alte
rnati
ves
InnovationAggregatorsAggregators
Impact at scale
Implementation
Influence
BusinessesBusinesses
Investors/DonorInvestors/Donor
GovernmentsGovernments
TARA
MARKETPROJECTS
Development Alternatives
Innovation
Communication
Policy Res.
Implementation
Incubation
TARA
Implementation
TARAhaat
TARA Machines (B2B)
TARAenviro/New co.(B2C)
DESI Power
TBRTIMEDF
TNK
DEVELOPMENT ALTERNATIVES GROUP
Business Affiliates
“Not-for-Profit” “Not-for-Profit” “Pvt. Ltd.”
MARKET
SPEED
85%
TARA + Prog. Parts
+ Co.’s
15%
• Bundelkhand• Tikamgarh, Datia (M.P)• Jhansi (U.P)
TBL•Social•Economic•Environmental
SMART POWER FOR ENVIRONMENTALLY SOUND ECONOMIC DEVELOPMENT
“SPEED”
Problem Addressed
400 million without electricity
Majority in Rural areas
18,000 villages are off grid
Goal Assured Energy Services
Poverty Removal and Economic Development Through Business Investment
Opportunity to Leapfrog
Telecom towersRural Electrification
Lighting alone:
$ 3 billion annually
300,000 Telecom Towers
Fastest Growing Infrastructure with
Skyrocketing Diesel Costs
Need for symbiotic working: SPEED as Enabler
SPEED – An Integrated Solution
Mobile Phone Base StationMicro Utility
ProducePower
Distribute Power
Host VillagesTower PowerManagement
System
Tower PowerManagement
System
CommunityDistribution
System• Marketing• Collections
CommunityDistribution
System• Marketing• Collections
Candidate TechnologiesCandidate Technologies
Public Usestreet lighting, schools, clinics Public Usestreet lighting, schools, clinics
Microenterprise battery charging, agri-processing, manufacturing, irrigation
Microenterprise battery charging, agri-processing, manufacturing, irrigation
Household Uselighting, communicationsHousehold Uselighting, communications
BiomassGasificationBiomassGasification
Solar PVSolar PV
BiogasBiogas
Backup GensetBackup Genset
Wind TurbineWind Turbine
• Steady load• 99.99% uptime
• Steady load• 99.99% uptime
• Varying load• Varying load
TowerEquipment
TowerEquipment
Investability and bankability enhancements for attracting private enterprise and private capital in Rural
Electrification with load optimization
SPEED is different ….Ensuring financing
solutions
Building local capacities to
sustain projects
Assist & Influence on creating right
policy environment
Demand assurance through1.Telecom 2.Enterprises3.Households
Providing 360 degree assistance
Assisting in finding appropriate technology & technology suppliers
SPEED in action …
• Innovation around anchor load …Selling water instead of electricity
Bara Plant, Araria, Bihar
• Urja Gram – Rural Enterprise Zone… enterprise zone in plant campus
Diyara Rasoolpur, Saran, Bihar
• Pre-paid smart metering … changing user behavior - pre-paid electricity
Mubarakganj, Faizabad, U.P.
stimulate large-scale deployment and investment in rural energy services
Multi-stakeholder Action
• Industry Players - engineering transition to green energy & sustainable village projects … tap high growth market opportunity
• Policy Makers, Influencers & Strategists – creating favorable policy & regulatory environment… drive private participation for value addition to local resources & rural communities
• Financial Institutions – establishing specialized investment vehicles managing eco-system investment… tap a global opportunity providing high financial RoI with socio-environmental returns
TARA
Marketing Plan for 2011 ~ 12Aqua+Technology to Market Initiative
Commercialization: Scaling up of
Aqua+ business
Innovation:Product / Service
Development
Incubation: Set up delivery
channels and develop business models
Product Development
Establish delivery channels for Aqua+
Design Social Marketing toolkit
Develop business model for Aqua+
Sell 1 million units of Aqua+
TARA
Marketing Plan for 2011 ~ 12Aqua+
Strategy for Growth
Cons
umer
TARAChannel Partner
Direct Sales
Retail Sales
Delivery Channel for Aqua+
Events / Demos
D2D Campaign
Wall Paintings
TARAChannel Partner
Social Marketing for Aqua+
TARA
Marketing Plan for 2011 ~ 12Aqua+
Scalability
• Sold 100,000 bottles as pilot and established product acceptability
Because the market exists…..
…. Power of enterprise will take service delivery to scale!
• Challenge: Make the initiative self-sustaining by scaling up operations
167 million families in Indian BoP1
= 20 million bottles per year
or Rs 600 Million in revenue per year
1% market shareX
1 bottle per monthX
12 months per yearX
1 McKinsey Global Institute; Global Initiative; EIU
Best in Class Clean Technology
Grants
Sustainable Development B-Corporation[Implementing Authority / Delivery Mechanism]
Consortium / Shareholder Structure
Sustainable Development Portfolio
Integrated Systems / Public Goods / Networks
Loans(Zero/Low-Interest)
5-10% Return
10-15% Return
+15% Return
SocialPrograms
Public Private [Equity/Debt]
Concessional Finance
National/Local Capital National/Local Capital
Direct Access Social Programs
BOP Markets/Business
Sponsor
Financial Institution / Custodian of Capital
Asset Manager
Portfolio Bundling Strategy
Technology and Action for Rural Advancement (TARA)
Thank You!