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Technological Innovations to Support Cocoa Sustainability
World Cocoa Federation Partnership Meeting
16th of October 2013
Grameen Foundation Mission:To enable the poor, especially the poorest, to create a
world without poverty. In practical, measurable terms.
CocoaLink PlusA leading example of ‘Shared Value’
Why Cote d’Ivoire?• 42% of global cocoa supply• 600-800K smallholders• Broken supply chain: production
declining, productivity very low• Massive social problems
Cocoa Link Plus Consortium
EXPECTED RESULTS
• Improve productivity and income for 200-300K poor farmers over time (pilot stage: 10,500 farmers)
• Make knowledge and productivity tools available to and adoptable by cocoa farmers: best practices, reliable supply
• Show that technology and practices magnify the effects of National and Private farmer extension investments
• Trusted local agency is key: 120 ‘Community Knowledge Workers’ in pilot: lead farmers equipped with smartphones
• Layer on future services: mobile financial services to farmers/buyers; Fairtrade Access Fund extension from LAC
Why Small Farmers?• 90% of cocoa in West Africa is
grown by 2MM small farmers.• Each producer supports 4-5
family members; very poor.• Huge potential in yield increases
What have we learned?From our young projects that already support
nearly 250,000 farmers through ICT and CKW
Technology alone is not enough
Establish partnerships
Data increases productivity
Build the business case
APPENDIX
# Employees by Office
US Based
Program
and Support
Staff
Colombia:
mAg &
Financial
Services
Ghana:
mHealth Kenya:
mAg &
Financial
Services
Uganda:
mAg &
Financial
Services
Indonesia:
Financial
Services
India:
mHealth &
Financial
Services
BwB and Capital Markets Services delivered across all geographies 6
Philippines:
Financial
Services
Cote d’Ivoire:
mAg
Guatemala:
mAg
Grameen Foundation Mobile Tech Efforts
Challenges Faced By The Poor
Lack of essential
and actionable
information
Inability to tolerate
shocks and
manage risks
Insufficient &
inconsistent
income
Needs are
not understood &
sub-par services
are delivered
7
Information Services
Build two way flows of trusted, actionable information
Financial Services
Provide appropriate, innovative
products to manage h/hold cash flows
and risk
Poverty Tools and Insights
Deliver services to the poor though use
of client data and tools
Enabling services across Agriculture
Value Chains
Expert, local databases
Progress out of Poverty Index data collection embedded
Partnerships at all levels
Adoptable information & services
Partnering for mAg Innovation
Basic Research
Applied Science
Technology Diffusion
Field Application
GrameenFoundation:
Expert Content partnerships
‘AppLab’
Effective local agent networks
Scaling Partners
Community Knowledge Worker
Field Force Management
Data collection
Discovered Validated Adoptable Adopted
“A Green, Not Only For Profit Company”
Technological Innovations to
Support Cocoa Sustainability
PPT4036PV0313-7 © 2013 GrainPro, Inc.
“Safely Storing Cocoa”
World Cocoa Foundation
Annual Partnership Meeting
October 16, 2013
Presented by Jordan Dey
Vice President, GrainPro Inc.
1
Pesticide Free
Hermetic Storage
“A Green, Not Only For Profit Company”
PPT4036PV0313-7 © 2013 GrainPro, Inc.
Solar Drying Collapsible Dryer Cases™
28
Benefits of Hermetic Storage
No need to use pesticides or fumigation.
Protects the quality, aroma, color and taste of the cocoa bean for long periods of time.
Can be used both for storage and shipping.
Increased income and food security for farmer.
Challenges/Scaling Up Hermetic Storage
Challenges
New technology
Education/Training Farmers
Logistics
Tariffs
Scaling Up
Raise Awareness
Improve Distribution Network
Data Collection
Expand Partnerships
Thank You
“A Green, Not Only For Profit Company”
PPT4036PV0313-7 © 2013 GrainPro, Inc. 29
David Rosenberg Ecom Agroindustrial Corp., Ltd.
WCF, Santo Domingo, October 2013
Experimenting with mobile phones in Ivory Coast:
Implications for
technology design
Ecom Agroindustrial Corp., Ltd.
- Cotton, coffee, cocoa, sugar
- 5,000+ employees, 30+ countries
- Sustainable Management Services
- 200+ agronomists world-wide
- Network with more than 250,000 known farmers
- Ivory Coast: GAP training
- 15,000 farmers in 20+ cooperatives
- 20+ agronomists 250+ lead farmers ± 75 farmers
Observations: what do we have in the field?
Agronomist Lead farmer Farmer
Hardware 2-3 simple phones
smart phone
laptop
2-3 simple phones
“feature” phone
1-3 simple phones
Software Technical education
Ecom farm data
“Trace Your Cocoa”
Literate
Custom data
system on phone
60% low literacy
Voice, not sms
Quality of
and ability
to act on
information
Highly independent
Remote worker
Own initiative
“Best farmer”
Entrepreneurial
50% NO school
Low trust
Ability to use information ??
What do they get in return for info?
Poor network coverage
Extreme conditions (water, humidity, dust, mopeds)
Design implications for digital
3
Teaching / sending:
- Field schools highly relevant
- Trust requires personal engagement
- Low literacy = low impact of words and ability to act on info
- Images and voice
Data capture
- Networks poor
- Up-loadable vs. Real-time data
- Agronomist data vs. Lead farmer data
- Frequent alignment/feedback necessary to ensure quality
Hardware:
- TOUGH equipment (rapid depreciation)
- ?? Keyboard ?? (data entry challenge)